Inbound Marketing in India by Frisler.in

7/31/2019 Inbound Marketing in India by Frisler.in

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Reach Millions in milliseconds!

Social Media & Internet have Potential for Your Indian Business


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An Introduction: Who We Are?

Every day thousands of people surf on Internet for businesses just like yours. Data says

that over 87% of Internet users find new websites, Services & products by usingsearch engines and social media platforms. Unless your business appears

prominently on major search engines like Google, Yahoo and MSN, you can be sure

those budding customers will go elsewhere for their products & services.

Social media & Internet havepotential for small businesses in India,And WE ARE HERE TO SHOW YOU

We will make internet as first place to

your business marketing, using

following four tools of internet

Marketing.

Social Media Marketing Local Search Optimization Search Engine Optimization Email, Bulk SMS, Survey .....


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Before describing about Internet marketing, could you please

answer my one question? What are the Objectives of Any

Business?

Stop Reading Now think about objectives ofyour business for 1 minute

.

57

58

59

60 seconds.Done

I know what you have thought about business requirements;

now check following list. Isnt it matching your points?

Brand AwarenessEngage Existing Customers Increase searchabilityComplement Promotional campaignsEncourage Word of MouthSpread News & Most Recent Updates

Internet Marketing is nothing but

solution to these objectives for Businesses


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UV for linkedin.com from 2011 to 02/2012Date Unique Visitors Growth

11-Mar 17,488,031 14.83%

11-Apr 16,169,190 -7.54%

11-May 19,285,889 19.28%

11-Jun 21,152,051 9.68%

11-Jul 21,358,653 0.98%11-Aug 22,541,657 5.54%

11-Sep 23,828,271 5.71%

11-Oct 25,766,492 8.13%

11-Nov 25,083,232 -2.65%

11-Dec 24,444,383 -2.55%

12-Jan 27,442,181 12.26%

12-Feb 26,186,877 -4.57%

UV for twitter.com -2011 to 02/2012

Date Unique Visitors Growth

11-Mar 31,017,254 13.69%

11-Apr 27,504,233 -11.33%

11-May 28,741,503 4.50%

11-Jun 31,653,497 10.13%

11-Jul 32,420,163 2.42%

11-Aug 36,532,527 12.68%

11-Sep 34,748,861 -4.88%

11-Oct 37,195,166 7.04%

11-Nov 38,444,075 3.36%

11-Dec 40,411,065 5.12%

12-Jan 39,523,152 -2.20%

12-Feb 37,201,228 -5.87%

UV for plus.google.com - 2011 to 02/2012


Mar-11 0 0.00%

Apr-11 0 0.00%

May-11 0 0.00%

Jun-11 N/A N/A

Jul-11 5,316,388 1680.99%

Aug-11 3,141,450 -40.91%

Sep-11 13,443,888 327.95%

Oct-11 12,389,099 -7.85%

Nov-11 14,302,394 15.44%

Dec-11 20,033,731 40.07%

Jan-12 21,101,595 5.33%

Feb-12 18,915,810 -10.36%

UV for facebook.com - from 2011 to 02/2012


11-Mar 140,739,084 4.97%

11-Apr 137,917,539 -2.00%

11-May 142,666,563 3.44%

11-Jun 146,178,617 2.46%

11-Jul 149,820,491 2.49%

11-Aug 155,773,970 3.97%

11-Sep 156,347,820 0.37%

11-Oct 158,917,053 1.64%

11-Nov 162,845,614 2.47%

11-Dec 171,581,636 5.36%

12-Jan 168,599,429 -1.74%

12-Feb 166,890,779 -1.01%

Less Marketing feecompared to otheradvertisementmediums like TV,Radio, FM,

Hoardings, billboards& other outdoormarketing channels.

India has about 14

million broadband

users, with an

infiltration rate of

7%

Sometimes, it calledglobalization as datasays

Do You Know?

HOW BIG IS SOCIAL

MEDIA (INTERNET)?


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What We Are?

Our Services

Frisler InfoTech Pvt. Ltd. is leadingInbound/Internet Marketing organization

in India. Frisler's tagline is"Social media &

Internet have potential for small businessesin India, AND we are here to showyou

We are here to formulate internet as first

place to your business marketing, using

tools of internet Marketing-

Social Media Marketing -SME

Local Search Optimization Search Engine Optimization-SEO Email Marketing Bulk SMS marketing & Survey etc.

Advantages of Social mediamarketing over Traditional

Marketing

Almost everyone has access to acomputer at any given time,

meaning that small businesses can

reach a large audience and can work

in various time zones.

In addition, you save on ink and

paper with online advertising.

Another good thing about your

customers being online is the almost

instantaneous feedback you get.Soon after using your product or

service, customers can comment on

it online on your Facebook page or

on sites like burr.


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Marketing using social networks likeFacebook, Twitter YouTube, Linked in & Google

+ called social media marketing.

Facebook - Facebook is bigger thanGoogle. It has more users. It occupies moreindividual time than any other website. Inaddition, people who find you from Facebook aremore likely to come back than people who findyou from Google. Because Facebook is not aboutadsit is about relationshipsits more crediblein the eyes of your customers.

Twitter-Twitter is "a real-time informationnetwork powered by people all around the worldthat lets you share and discovers whatshappening now." For businesses, its a simpletool that helps connect them more meaningfullywith the right customers when theyre ready tospend money.

YouTube- YouTube is biggest video-basednetwork. Here you can share and view videoeasily. Many businesses attract customers usingvideo marketing.

Social Media Marketing


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Internet users are more likely to prefer from one of the options listed on their screens when they search for them. Thisis why having a good digital approach is so vital in today's marketing model. SEO is one of the best practices to increase

visits to you business website or business profile pages (Facebook, Local Listing websites, Twitter, YouTube)

Search Engine Optimization


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Why SEO?

Answer to this Million Dollar Question is a technique

called Search Engine Optimization (SEO) that employs acombination of factors to help your website achieve higher

rankings in major search engines organically.Let us shed some light on this Combination of factors, weprimarily divide these Factors into 2 Main Categories, On PageOptimization Factors & off Page Optimization Factors, andfollowing are the activities that fall into each of thesecategories.

On-page SEO Activities-

Keyword Research & Analysis

Competition Analysis Content Optimization Internal Linking structure Changes URL Structure Changes Site-map updating / creation Keyword URL Mapping Creation of Meta Information

Title tag (LSI Based)

Description tag (LSI Based)Alt tags (LSI Based)

HTML Coding, Validation & Correction H1, H2 & Strong tags Canonical Issue Check Error 404 page optimization Xml Sitemap Robots.txt URL Architecture Google, Bing & YAHOO Site map Authentication

Off-Page SEO Activities-

Directory Submission Social Bookmarking

Blog Commenting Forum Commenting Posting Stories in relevant blog websites Submitting Articles in relevant article websites Press Releases in relevant press releases website RSS feed generation and submissions Review Submissions Q & A Submissions Video Submissions (Video Provided by Client) E-Book Submissions Social Networking 3 Way links 1 way links

Email Marketing

Bulk SMS Marketing

Website Development

Online Business Consultancy

Training Social media for Business

Additional Services


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Services Inside Services Plan-1 Plan2- Plan-3

SocialMediaMarketing

Facebook Marketing

Twitter Marketing

Linked In Marketing

Google Plus Marketing

Profile Management

Training(If Required)

Content Development/Copywriting

Blog Marketing

Social Media App Development

Reporting /analytics


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LocalSearc

h

Optimizatio

n

Map

Google & Yahoo Local

Local Classified

Local Listing

Local Review- Foursquare

SearchEngine

Optimization-SEO

Social Book Marking

Back Linking

Article Submission

Blog Commenting

Forum Posting

SEO Content Creation


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AdditionalServ

ices

Email Marketing Campaigns

Bulk SMS Marketing

Application Development

CRM Planning & Development

Business Online Consultancy

Price Monthly 4,000 INR 5,500 INR 12,000 INR

Quarterly 11,000 INR 14,500 INR 33,000 INR


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F.A.QWhat is Internet Marketing & Social MediaMarketing?

Internet Marketing -To expose yourself or

your business on internet called Internet Marketing.

There are many ways to do so effectively but two most

known methods are SEO & SMO.

Social Media Marketing-The emergence andunbelievable popularity of Social Media in the last decade

is jaw dropping. However, how exactly are you going to

leverage with the help of Facebook, Twitter, LinkedIn,

YouTube and other Social Platforms?

How Do Social media marketers use Social Media

Network to power up Small Businesses?

We follow three magical words for Social Media

Marketing. Share, Engage and Communicate!SMM, if implemented correctly, can be one of the mostprofound methods to

communicate directly with the target audienceSMM is by far the simplest and most ground-breakingmethod of brand awarenessand brand recall

SMM is a highly customizable activity and each SMMCampaign has to be designed keeping the brand, targetaudience and primary strategy mind. For example, aSMM Campaign, which may do wonders for an E-commerce site may do zilch for a FMCG product.


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How do you work with most popular Social MediaNetwork, Facebook?

Planning relevant and highly customized Facebook

Strategy for your company/brandDesigning a highly visual landing page with the perfecttextual information for multiplying LikesSetting up and managing your Facebook Advertisement

Account so that you getmaximum bang for your buck!Setting goals with regards to the number of fansEngaging the fans and interacting with them by way of

posts, polls, pictures,

videos, etc.Conducting and managing Facebook Giveaways andthe like to improve traction

and test the waters for new products.Integrating your Twitter and YouTube Accounts withFacebook for maximuminteraction

Is it possible to convert social media fans or

followers in to leads, using top SMM strategy?

Yes, of course. Today, all companies need to

follow this trend and go social. Social media allows you

to reach countless number of people, your potential

customers. The way by which they are approached is

practical and intimate. Therefore, you can build a

strong relationship. If you are a B2B company, social

media can ease the process to lead generation because

behind those companies those are your clients are

always some real people.

How will you be beneficial for our business?

The best thing about social media marketing isits reach and effectiveness, together with the small

investment that is necessary to achieve your goals. On

the other hand, you may need to invest a lot of time. To

rule this that is why agencies like Click Labs exist.

Social media marketing gives you an opportunity to

connect with your customers and learn from them

directly. They can stay in touch with you and express

their opinion over your products and services. It is like

having a marketing research done but for free and

incredible manner.

How many Social Media websites should I use?

There are plenty of different social networks

on the web; however, it is not the point to join them all.

Usually, it is more productive to use a few of them. Be

very active to engage as many people as you can. Thesuccess of social media is measured by the reputation.

It involves a lot of effort on building and managing a

profile. The more realistic you are the more fans/

followers/ friends you have.


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What are the most popular social media platforms/networks on the web?

When it comes to social media networks, one name strikes in mind, Facebook. Twitter, Linked in, Pinterest and

YouTube are also well-established social networks on web. There are many more local ones, specific for each country.

What is Local Search Optimization?

Get listed your website and business in, Map, Google & Yahoo local, Classified Local listing, local reviews

(Foursquare). Therefore, local crowd can search your business with ease.

What you do for transparency?

We submit analytics repost about Facebook page, twitter mentions, linked in status bi weekly to our clients.

Therefore, they can track progress effectively.


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Leading Internet Marketing Solution Providers in India

LG-37, LOWER GROUND FLOOR, ANSAL PLAZA,

VAISHALI, NEAR VAISHALI METRO STATION-GHAZIABAD

Documents

Inbound Marketing in India by Frisler.in