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In The Scene Magazine is a monthly publication dedicated to South Florida's tourists and locals on the move
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Our City... In Your Pocket! • www.InTheSceneMiami.comOur City... In Your Pocket! • www.InTheSceneMiami.comJAN • 2013JAN • 2013
FREEFREE
BRUNCH & BARTENDERS
CONTRIBUTION TO NIGHTLIFE
CRYSTAL CUSTOMMIAMI’SBRUNCH & BARTENDERS
CRYSTAL CUSTOMCONTRIBUTION TO NIGHTLIFEMIAMI’S
CONTENTSLO
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LETTER FROM THE PUBLISHER4
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LIVE IN THE SCENEEntertain your life with exciting events. Tattoos, marathons, liveentertainment and yes, more art, take Miami by storm this month.
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ITS FREEOn a budget? We made a list of everything you can do forFREE or almost free.
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COVER STORYCrystal Custom: The company that changed nightlife as we know it.
DINING SCENEBrunch! Brunch! Brunch! Indoor, outdoor, cuisine variationsand price ranges: we’ve covered brunch in every capacity.
NEW IN THE SCENEExplore the city’s newest places, people & products. From Michael Schwartz’s 4th child to Marlins Park and theirnew beer festival – January debuts something for everyone.
DRINK REPORTGet personal with the city’s 5 best bartenders. We’re as proudto feature them in this issue, as we are to have them at our launchparty. Follow us on twitter for details: @InTheSceneMiami.
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Feel like brunching?Let’s go!
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Behind the story ofCrystal Custom
Marlins Parkserves local brews.
ESS
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TIA
LSMAPSOur best effort to make sure you find your way!
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CALENDARDon’t miss out on all the cool stuff this month!
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LATE NITE BITESMidnight cravings? We got you covered!
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ONLY IN MIAMIOur homage to Art Basel
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A fascinating journey intothe evolution of mankind.
Meet ourfavoritebartendersin the city.
Kim & Kourtneytake Miami.
www.InTheSceneMiami.com
BEACH GUIDETanning, swimming or water sports! Find which beach is right for you.
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JANUARY 2013
MIAMI SURVIVAL GUIDEIn case you forgot your Boy Scouts handbook, here are a few things you should know.
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A LETTER FROM
THE EDITORI do this job (which I love) day in and day out, but this issue has provento be particularly challenging for several reasons: Art Basel and theholidays. Basel is glorious, yet insanely disruptive to our creativeprocess and work ethic. Christmas, New Years and the recovery timeafter each might as well be nonexistent in our calendars.
What am I getting at, you ask? That the issue you’re currently holdingin your hands is a product of complete insanity. It is brought to you by time slots found between art galleries, holiday shopping, holidayparties, holiday eating…holiday d r i n k i n g…
While I love art and the holidays, my mind, body and soul really belongto the food and cocktail marriage. I use the term “marriage” becauseI rarely address one without the other and feel very strongly that every meal should be an experience of both. With that said, I’ve enjoyed every aspect of completing this issue. From discussing classic cocktails with Tom Hiller at Living Room and sarcastic banter withRobert Ferrara at The Dutch to experiencing Zuma’s decadentbrunch…this issue has been an absolute pleasure to piece together.
We imagine your holiday season was a lot like ours – aimed at qualitytime with friends and family, but inevitably hectic and chaotic. My advice in the aftermath - get back to basics.
Reflect after the rush. Go to brunch. Seek out a perfectly made cocktailby a professional. Watch a show. Eat chocolate. Go dancing. Admirehistorical architecture. Get a tattoo. Run a marathon. Visit the nicestpark in the city and have a beer while you’re there.
Now, let’s pretend I didn’t just plug every single editorial in this issueand start crossing activities off the list.
And oh yeah, HAPPY NEW YEAR!
PUBLISHERDanny [email protected]
EDITOR IN CHIEF Stefanie [email protected]
EXECUTIVE EDITORSuzie [email protected]
CONTRIBUTING WRITERSYissel [email protected]
CREATIVE DIRECTORPeter [email protected]
COPY EDITORSJasmine [email protected]
CONTRIBUTING PHOTOGRAPHERSRachel KopelowCodis Kirshner
SOCIAL MEDIA DIRECTORMichael [email protected]
STAFF PAGE
15271 NW 60th Ave, Suite 107Miami Lakes, FL 33014Fax: 305.520.0196
Facebook.com/ITSMIAMI @INTHESCENEMIAMI
SALES: [email protected]
DISTRIBUTION: [email protected]
EVENTS: [email protected]
SOCIAL MEDIA: [email protected]
305MADE IN
FPOIn The Scene MIAMI magazine makes every effort to ensure the accuracy of the information it publishes, but cannot be held responsible for any errors or omissions. Reproductions of any material in whole or in part is strictly prohibited. All rights are reserved.
In The Scene Miami strongly believes in supporting the local economy. This publication is printed, packaged and published in Miami-Dade County, FL.
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The weather has cooled down a bit and the holiday chaos haspassed. On those positive notes, we’re encouraging you to grabyour family or closest friends and unwind at one of these luxuriousbrunches. Brunch is not just a meal - it’s an experience. It’s meant forlazy Sundays (sometimes Saturdays), long conversations, laughterand a surplus of cocktails. The suggestions we’ve made in this issuehave something for everyone. So whether you want your brunchbeachside, bayside, in Brickell or the suburbs, we have you covered.Pick a place, call your friends, make a reservation and make thequality time count. We want you to love brunch as much as we do.
DINING SCENE
“”BRUNCH IS NOTJUST A MEAL -IT’S AN EXPERIENCE.
#ITSMIAMIDining
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Located on 67th St and Biscayne is a little gem that has caused a bigcommotion. Chef & owner DanielSerfer has taken Miami’s culinaryscene by storm with his opening ofBlue Collar in MiMo. While dinner iscertainly spectacular, the highlight for this issue is his soulful and heartybrunch menu. With specialties likeLemon Ricotta Pancakes, Banana Fosters French Toast and Shrimp & Grits, every palate has a home atBlue Collar. Service is casual, friendlyand exceptional. We have a specialplace in our stomachs for “what yousee is what you get” establishmentsand Blue Collar is definitely one ofthem. Brunch runs from 11:30 AM to 3:30 PM Saturday and Sunday.
www.bluecollarmiami.com
There is very little we can say regardingEating House Miami that hasn’t alreadyhit social media outlets and localpress. Giorgio Rapicavoli has made his brunch mark on this city usingchildhood favorites like “Tang” fortheir mimosas, cap’n crunch to top the pancakes and cookies & cream influenced Belgian waffles. While wefeatured the initial pop up on our website, the permanent reopeningcouldn’t go unmentioned. EatingHouse believes that a really good meal and a table full of friends andfamily will bring out the best in all ofus. We guarantee this brunch will bememorable and you’ll come back and thank us after the experience.Brunch is available on Sunday from12pm – 5pm, reservations accepted.
www.eatinghousemiami.com
BLUE COLLAR
$: $10 and under / $$: $11 to $30 / $$$: $31 to $60 / $$$$: $61 and above
EATINGHOUSE
$$$$
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The Ritz-Carlton, South Beach is an iconic property that has beencompletely restored from the original 1953 structure. A vintagefeel with a modern twist, socialitesand celebrities alike are drawn to its luxurious amenities and indulgentbrunch. With griddle, carving, EVO, antipasti and egg stations, all the brunch classics are covered. A sushi, ceviche and raw bar arefresh and plentiful for seafoodlovers. Lighter eaters can indulge at the salad bar or the fruit plates. Those who power through brunch inpure anticipation of dessert will bethrilled to know a chocolate fountainand a display of truffles, macaroonsand chocolate almonds await.
www.ritzcarlton.com
Every Saturday and Sunday morningat 11:30 AM, the relationship between Tuscany and brunch goespublic for the city to experience.Toscano Divino, located at 900South Miami Ave in Mary BrickellVillage has gained notoriety for itsIl “nostro” Brunch Menu. The Italianeatery has become the expert intaking classic brunch ingredients,such as poached eggs and addingItalian twists like Tuscan kale,roasted duck breast, prosciutto or whipped salt cod. Bottomless mimosas are an available optionfor $20 and before you question it, that’s less than the price of 2 individual cocktails – so just do it. Save a little room for dessert, the Bombolini are decadent and unforgettable.
www.toscanadivino.com
RITZ CARLTON
TOSCANO DIVINO
$$$$$$
$: $10 and under / $$: $11 to $30 / $$$: $31 to $60 / $$$$: $61 and above
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We are labeling Zuma the ultimatebrunch. Offering bottomless champagne options at various pricepoints, Zuma is a safe haven for upscale “brunchers”. The sushi bar offers a premium selection ofsushi, sashimi and maki rolls. Otherdecadent options include delicatebeef tartar, sweet & savory spareribs, crispy babybacks, and porkbelly, which sit alongside varioussoups, salads, and hot & cold robata dishes. Each person also
receives a choice of one main brunchdish; options may include spicy beef tenderloin, salmon teriyaki, barley miso corn fed baby chicken or assorted vegetable tempura. A decadent Japanese Mushroom hot pot is also delivered to the table for “sharing”. The quality of this brunch is overwhelmingly exceptional as is the service.
www.zumarestaurant.com
ZUMA
“ ”WITH GRIDDLE, CARVING, EVO,
ANTIPASTI AND EGG STATIONS, ALL THEBRUNCH CLASSICS ARE COVERED.
Editorials written by: Stefanie Abi-Rached
$$$
RITZ CARLTON
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With the ever-changing scene in Miami, the city’s motto should be“Out with the Old and In with the New.” New products are alwayslaunching, and new spots always opening up, but we’re certainly not complaining. We love trying new things! It’s hard to keep upthough, so it is our duty to inform you of the latest openings to hit the streets of Miami. You’re welcome!
NEW IN THE SCENE
“”...THE CITY’SMOTTO SHOULDBE “OUT WITH THE OLD, & INWITH THE NEW”
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#ITSMIAMINew
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It is a well-known fact that in Miaminothing ever happens on time. Locals run on a different clock and it seems that Dylan’s Candy Bar on Lincoln Road has already fallenvictim to our time trap. Running approximately two months late,Dylan’s Candy Bar has officially become a Miamian. After a con-struction issue delayed its originalNovember grand opening, thehighly anticipated candy mecca is finally expected to open up thismonth. The candy wonderland features over 5,000 types of candy,which include all of your childhoodfavorites, exclusive gifts and ofcourse, their signature Belgianchocolates. Dylan’s also sells apparel,candy collectibles and other good-ies. Spread the word!
www.dylanscandybar.com
If you haven’t already heard, the secret is out. One of Miami’s favoriterestaurateurs, Michael Schwartz, welcomes his fourth child this month.The Cypress Room is bringing upscale,traditional American cuisine to theever-developing Design District. With new designer shops bloomingin the area, Schwartz has decided to up the ante with a moresophisticated menu. Sticking to his simple and pure farm-to-table approach, Schwartz promises toserve the same level of greatness as his other successful restaurants,Michael’s Genuine Food & Drink andHarry’s Pizzeria. The new location replaces the former W Wine Bistrospace on 36th and Northeast 2nd Avenue. Expect sophisticated food,service and ambiance.
DYLAN’SCANDY
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Attention all entrepreneurs! Urbanworkspaces have become all the rageover the last few years and BüroMiami is launching yet another location. Büro brings its urbanworkspaces to Sunset Harbour thismonth. From their press release –Following its successful debut in Midtown in 2010, Büro Miami is gearing up to open its second “UrbanWorkspaces” location in the bustlingSunset Harbor neighborhood ofSouth Beach. The 10,000-square-footwaterfront property, occupying theentire 2nd floor at 1815 Purdy Avenue, will feature smartly furnished,fully serviced workspaces availableon a flexible month-to-month basis.Whether you need a seat or a suite,Büro can accommodate entrepreneursof all variations.
www.buromiami.com
October may be long gone, but in Miami there’s always an excusefor a beer festival. This year, there’sa brand new beer fest in town andit’s being hosted at the beautifulMarlins Ballpark on Jan. 19. TheMiami Beer Festival is bringing together dozens of craft and international breweries as well asthe best of South Florida’s brews.The festival will not only offerdozens of unique variations, butthere will be live music and foodtrucks as well. Additionally, thestaff of the breweries will man themajority of the stations, answeringquestions and providing informationon how each beer is brewed. General Admission tickets are $40and VIP tickets are $50. VIP ticketsinclude an advanced tasting.
www.miamibeerfestival.com
BEERFESTBÜROMIAMI
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“ ”EVERY TIME THE KARDASHIAN SISTERS COMETO MIAMI, THINGS INEVITABLY GET HOTTER.
THIS MONTH WILL BE NO DIFFERENT...
Editorials written by: Suzie Peruyero
KIM & KOURTNEY TAKE MIAMI
KIM &KOURTNEY
TAKEMIAMI
Every time the Kardashian sisterscome to Miami, things inevitably get hotter. This month will be no different with the new season ofKourtney & Kim Take Miami finallyhitting the small screen. The populartelevision show, which previously included Kourtney and youngest sister Khloe, caused a lot of ruckuswhile being filmed during its first and second season. Lucky for us,
the entire country gets to take a trip to Miami once again. This time,the sisters will be living in a house instead of a hotel. Get ready to be introduced to baby Penelope,some more baby daddy drama, a little Kardashian catty-ness, anda whole lotta Kanye. The new seasonkicks off Jan. 20 on the E! Network. Admit it, you can’t wait!
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THE BEST OF JANUARY 2013SUN MON TUES WED THURS FRI SAT
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1. DISCOVER ORANGE BOWL FOOTBALL GAMESun Life StadiumJAN 01 www.orangebowl.org
2. BROADWAY IN MIAMI: MARY POPPINSAdrienne Arsht CenterJAN 01 - JAN 06www.arshtcenter.org
3. MAD CAT THEATRE PRESENTSCAT LADYThe Light Box at Goldman WarehouseJAN 03 - JAN 20www.madcattheatre.org
4. PEDRO ALFONSO & FRIENDS,CABARET SERIESSouth Miami-Dade Cultural Arts CenterJAN 04 - JAN 05www.smdcac.org
5. CITY TOUR: DOWNTOWN ADVENTUREHistory-Miami MuseumJAN 05www.historymiami.org
6. SEAN KINGSTON & SHAGGYMagic City CasinoJAN 05www.magiccitycasino.com
7. NEW WORLD SYMPHONY: JUBILANT BEETHOVENAdrienne Arsht CenterJAN 05 - 8PMwww.nws.edu
8. MIMO ON THE BEACH WALKING TOURSE 73rd St & Collins AveJAN 06www.mdpl.org/tours/mimo-tour-of-north-beach
9. WWE SMACKDOWNAmerican Airlines ArenaJAN 08www.wwe.com
10. RINGLING BROTHERS DRAGONAmerican Airlines ArenaJAN 10 - JAN 21hwww.ringling.com
11. ALL NEW PEOPLE (THEATER)Adrienne Arsht CenterJAN 10 - JAN 27www.arshtcenter.org
12. CIRQUE DU SOLEIL: TOTEMSun Life Stadium, Lot 14JAN 10 - FEB 05www.cirquedusoleil.com
13. MIAMI CITY BALLET: PROGRAM IIAdrienne Arsht CenterJAN 11 - JAN 13www.miamicityballet.org
14. JAZZ ROOTS: JAZZ AND THE PHILHARMONICAdrienne Arsht CenterJAN 11www.arshtcenter.org
For a listing of FREE events, please visit the “ITS FREE” section of the magazine for posted calendar events. (PG.40)F
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15. REDLAND HERITAGE FESTIVALFruit & Spice ParkJAN 12 - JAN 13www.fruitandspicepark.org
16. HAMLET (THEATER)Gable Stage at the BiltmoreJAN 12 - FEB 10www.gablestage.org
17. GREEN CRITICS' LECTURE SERIES (ARTS)The Frost Art Museum at FIUJAN 12www.thefrost.fiu.edu
18. NEW WORLD SYMPHONY - INTIMATE LETTERSNew World CenterJAN 13www.nws.edu
19. HISTORY-MIAMI TOUR: DR. JACKSON & THE ALAMOHistory-Miami MuseumJAN 13www.historymiami.org
20. MOMMY AND ME TEA (ENTERTAINMENT)Fairchild Tropical Botanic GardenJAN 13www.fairchildgarden.org
21. THE GOLDBERG VARIATIONS (MUSIC)Adrienne Arsht CenterJAN 13www.arshtcenter.org
22. OTHER DESERT CITIES (THEATER)Actors' Playhouse at Miracle TheatreJAN 16 - FEB 10www.actorsplayhouse.org
23. JIM BRICKMAN IN CONCERTGusman Center - Olympia TheaterJAN 18www.gusmancenter.org
24. MIAMI INTERNATIONAL ART FAIRSeaFair at InterContinental MiamiHotel DockJAN 18 - JAN 21www.expoships.com
25. 35TH ANNUAL ART DECO WEEKENDOcean Drive, between 5th & 15th StJAN 18 - JAN 20www.artdecoweekend.com
26. LENINE (MUSIC)Adrienne Arsht CenterJAN 18www.arshtcenter.org
27. BOTANICA BY MOMIX (DANCE)South Miami-Dade Cultural Arts CenterJAN 19www.smdcac.org
28. MATISYAHU (MUSIC)Adrienne Arsht CenterJAN 19www.arshtcenter.org
29. PINK MARTINI (MUSIC)Fillmore at Jackie Gleason TheaterJAN 19www.fillmoremb.com
30. NEW WORLD SYMPHONY: CONCERTS FOR KIDSNew World CenterJAN 20www.nws.edu
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31. MISO: OCEAN DRIVE IN VIENNA (MUSIC)Adrienne Arsht CenterJAN 20www.themiso.org
32. VIZCAYA MOONLIGHT GARDEN TOURSVizcaya Museum & GardensJAN 23 - JAN 24www.vizcayamuseum.org
33. KOTA YAMAZAKI (DANCE)The Light Box at Goldman WarehouseJAN 24 - JAN 26www.miamilightproject.com
34. THE CLEVELAND ORCHESTRA:JOSHUA BELL PLAYS BEETHOVENAdrienne Arsht CenterJAN 25 - JAN 26www.clevelandorchestramiami.com
35. HOMESTEAD CHAMPIONSHIP RODEODoc Demilly Rodeo ArenaJAN 25 - JAN 27www.homesteadrodeo.com
36. INTL. CHOCOLATE FESTIVALFairchild Tropical Botanic GardenJAN 25 - JAN 27www.fairchildgarden.org
37. NEW WORLD SYMPHONY -SOLOISTS OF VIENNA PHILHARMONICNew World CenterJAN 26www.nws.edu
38. TROPICAL 5K (SPORTS)Watson IslandJAN 26www.ingmiamimarathon.com
39. FLORIDA GRAND OPERA: THE MAGIC FLUTEAdrienne Arsht CenterJAN 26 - FEB 10www.fgo.org
40. JUSTIN BIEBERAmerican Airlines ArenaJAN 26 - JAN 27www.aaarena.com
41. ING MIAMI MARATHON & HALF MARATHONAmerican Airlines ArenaJAN 27www.ingmiamimarathon.com
42. TAMIAMI INTERNATIONAL ORCHID FESTIVALFair Expo CenterJAN 27 - JAN 28www.tamiamiorchidfestival.com
43. CINDERELLA (THEATER)Actors' Playhouse at Miracle TheatreJAN 31 - MAR 21www.actorsplayhouse.org
44. DANCEABLE (DANCE)Inkub8JAN 31 - FEB 02www.tigertail.org
45. THE ORIGINAL MIAMI BEACH ANTIQUE SHOWMiami Beach Convention CenterJAN 31 - FEB 04www.originalmiamibeachantique-show.com
With gorgeous beaches stretching for a little over eight miles, we can see how finding the perfect spot on the sand can be a littleintimidating for some. Between all the eye-candy roaming aroundhalf-naked and the scorching Miami heat that even the locals have trouble getting used to, things can get pretty overwhelming, but don’t worry! There’s a little something for everyone!
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BEACH GUIDE
MIAMI BEACH - NORTHLocated: Miami BeachCollins Ave. (46th St. to 78th St.)Sidewalk cafes and fast-food restau-rants within close distance. Lifeguardtowers, beach chair/umbrella rentalsand shower facilities available. Parking is available with fees.
MIAMI BEACH - CENTRALLocated: Miami BeachCollins Ave. (21st St. to 46th St.)Raised boardwalk for walking andjogging. Sidewalk cafes alongCollins Ave. Lifeguard towers andbeach chair/umbrella rentals avail-able. Parking is available with fees.
MIAMI BEACH - SOUTHLocated: Miami Beach/South BeachOcean Drive (5th St. to 16th St.) Collins Ave. (17th St to 21st St.)Beach located at the southern tip of South Beach. Great place towatch cruise ships sailing out to sea. Parking is available with fees.
VIRGINIA BEACH - NORTHLocated: Key BiscayneNorth Rickenbacker CausewayWind-surfing and seaplane rentals.Great views of the Downtown/Brickell Miami skyline. Food/drinkconcessions and restrooms available. Parking is available with fees.
VIRGINIA BEACH - SOUTHLocated: Key BiscayneSouth Rickenbacker CausewayVery secluded beach near Key Biscayne. Great shade and beautifultrails. Only dog-friendly beach inMiami-Dade County.
SUNNY ISLES BEACHLocated: Sunny IslesCollins Ave. (157th St. to 193rd St.)A two-mile long, wide, white sandybeach. Parking is available with fees.
OLETA RIVER STATE PARKLocated: North Miami Beach3400 NE 163rd St.Sandy beach in a beautiful park offering many recreational activities.Great park for boating, kayaking and mountain biking. Camping areas available. Parking availablewith entrance fee.
BAL HARBOUR BEACHLocated: Bal HarbourCollins Ave. (96th St. to Haulover Inlet)Palm-shaded jogging path curvesaround this mile-long beach. Limited metered parking lot available belowthe Haulover Bridge. No lifeguardsor showers.
CRANDON PARK BEACHLocated: Key Biscayne4000 Crandon Blvd.Very scenic beach. Walking and bicycle trails. Historic lighthouse,food stand, restrooms, picnic tablesand shower facilities available. Parking is available with fees.
HAULOVER BEACHLocated: Miami Beach10800 Collins Ave.Beach with shady picnic areas andbarbecue grills. Pedestrian tunnelsconnect to the park and marina onBiscayne Bay. Golf course, tenniscourts, and kite shop available.There is Clothing-optional sectionat the northern end. Parking isavailable with fees.
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It’s the American dream. Two French men leave everything behind and travel more than 4,000 miles across the AtlanticOcean to pursue a dream in Miami. Less than two years later,over 4 million people around the world are wearing their product and the demand for it continues to grow.
Bruce Coustillas and Terry Ruffo are the men behind the covetedsunglasses partygoers have been rocking at the best nightclubsacross the country over the last year. But Crystal Custom eyewear goes far beyond the base-bumping nightclubs of Las Vegas and Miami. They’ve supplied eyewear for everyonefrom Dwyane Wade to Lady Gaga to President Obama.
The marketing geniuses found a niche in the advertising worldthat has attracted the likes of Fortune 500 companies like Coca-Cola, Dr. Pepper and Google just to name a few. The bestpart, you ask? They’re all made right here in the 305.
CRYSTAL CUSTOM
T H E M E N B E H I N D
AMERICANDREAM:
Written by: Suzie Peruyero
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“ ”THEY’VE SUPPLIED EYEWEARFOR EVERYONE FROM DWYANE WADE TO LADY GAGATO PRESIDENT OBAMA.
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In The Scene Miami: Where did the concept for Crystal Custom come from?
Crystal Customs: One day, a client of mine requested a new idea foradvertising that people could wear, but they didn’t want to use t-shirtsor hats. This wasn’t so easy. We thought about the concept of the
glasses, but didn’t know the technique of how to put something on the glasses. Then one day, I was walking by a bank and I noticed the screenthey had on the windows - where you could seeout, but not in. And I thought to myself, ‘that’s it.We’ve got it’. And from that moment, we decidedto test it out and see if it was a good way to do it.
ITSM: Would you say you were the first to come up with the idea?
CC: The glasses idea was actually invented in the early 1950’s. In that time, it was made for eye doctors to use for their patients. The screens, although they were slightly different, were designedto improve eyesight. So, when we tried to patentour idea, there was already a 60-year-old patent in existence. So, we decided to adjust it usingthe marketing angle. We used something that wasinvented 60 years ago and completely modified itfor today’s needs.
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ITSM: When did the company start?
CC: We started in March 2011.
ITSM: Who was your first big client?
CC: Nikki Beach. They are worldwide, so they’ve brought us a lot of business. Nightclubs bring us the most clientele. We have manyfriends in the nightlife industry, so in the beginning we would givethem the glasses for free. We wanted people to know the glasses.Once they recognized the glasses, then other club owners beganwanting to buy them and it just continued. This is how the businessrolls. In less than three months, we had all the biggest nightclubs inthe world. We were providing glasses for about 75% of the nightclubs.
ITSM: What is your production like? Every weekend we see differentclubs passing out tons of glasses. How many would you say you’veproduced in the last year?
CC: We hit 4 million pieces in July 2012. But we never really calculated it from the day we started, since it was pretty new in the beginningand we were working on perfecting them. We started calculating fromJuly 2011 to July 2012. During that time we had sold 4 million pieces.
ITSM: How would you say your company has transitioned since youfirst started?
CC: In the beginning, we couldn’t supply as many glasses as peoplewere requesting, so we were putting buyers on waiting lists. When we started, we only had 1,000 frames in stock. Today, we have half a million frames in stock at all times. That is how much we’ve grown in a year and a half.
“ ”SO, WHEN WE TRIED TO PATENT OUR IDEA,
THERE WAS ALREADY A 60-YEAR-OLDPATENT IN EXISTENCE.
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ITSM: Where are the glasses made?
CC: We do the frames abroad because we cannot do them in theUS. There’s no one here who can do it and if there was, it wouldcost 20 times more. But the printing is done in Downtown Miami.The frames are made in China and we design the printing thatgoes on the lenses here. Everything is custom, we either use thelogo that the client wants or we design something for them.Everybody wants something customized. That’s the point of thesunglasses, to make it an advertising product and to make it thebest one out right now.
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ITSM: What’s currently in the works?
CC: “Right now we’re finishing up a deal with the World Music Awards.They are filming the awards show in Miami & they’ve just requested200,000 pieces just for the show. They know that people are going towear it around Miami before the show and this is going to allow ticketsto sell much faster than a regular billboard or single advertisement.“
ITSM: Why do you think it’s become such a hot commodity innightlife?
CC: If you want to make an advertisement you give away 500 glasses.Each one of those people who receive a pair of sunglasses has about500 Facebook friends. Those people are going to post a picture ofthemselves wearing the glasses on Facebook, now you have about250,000 people seeing that advertisement just on Facebook. This doesn’teven include Instagram or Twitter. It’s basically free advertisement.
ITSM: How much would 500 frames cost?
CC: About $2 each. So for $1000 you can buy advertisement that peo-ple are going to play with, wear and show off in photos. Thousands ofpeople are going to see it. And they are going to continue to wearthem after that night at the club, so the advertisement will continue.It’s the most cost-effective form of advertisement.
ITSM: Your clients aren’t limited to nightclubs, though. What are someof your other clients?
CC: Oh yes, it goes even further than just nightclubs. We have clientslike Dr. Pepper, Coca-Cola, Google, Microsoft, HP, LinkedIn, IBM,TOSHIBA, Toyota… the list goes on. Some companies have stoppedgiving away t-shirts because how many times do you take a picturewith one of those t-shirts? We have NBA teams, celebrities and chari-ties. Andy Cohen from Bravo’s “Watch What Happens Live” orders his“Mazel” glasses from us. Dwyane Wade ordered custom glasses forhis birthday this year; Jennifer Lopez wore them at Amnesia one nightbecause she didn’t want to be recognized. There’s really just so many.
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ITSM: Any future plans for the company?
CC: Oh yes! We already have big clients, but we’re going to try to get even bigger than that. We’re already globally recognized because we sell the product to more than 50 countries around theworld, including the Caribbean, Saudi Arabia, France, Italy, England,Spain and Switzerland. However, we want to bring the product to the professional sports scene. I think a lot of sports teams have a lot of fans. The Miami Heat in particular, every year during playoffs,they give away t-shirts. On one side it says Miami Heat, on the otherside it has the name of the sponsor. But we want to give them theopportunity to provide something new to the audience. In the USalone there’s the NBA, the MLB, the NFL… and all these people arriving to the playoffs have sponsors that want to advertise. We can print 25,000 pieces a day if we needed to. So if we have an NBA team that needs 20,000 glasses for an event or a playoffgame, they can count on us. We have all the stock, colors, everything on site.
The holidays have passed and the weather is proving itself consistently cooler. This issue’s Live In The Scene covers a wide range of activities for both our visitors and us locals. This section covers everything for tattoo fanatics, marathon runners, architecture enthusiasts and performance art. Whatever your preference, Miami’s got it. The following events are intended to encourage new interests for the New Year. They may also give you an excuse to takea much-needed break after the holiday chaos.
LIVE IN THESCENE
“”WHATEVER YOURPREFERENCE,MIAMI’S GOT IT.
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Start the New Year off on the rightfoot by joining one of Miami’slargest marathons to date. The INGMarathon is an annual event, whichtakes place in several cities aroundthe country. Running a marathon in January isn’t ideal in many cities,but Miami’s one-of-a kind winter allows for the perfect setting. Our city is known for entertaining,so of course we can’t have a marathon without offering Miami-style entertainment.Enjoy the 26.2-mile trek throughpicturesque streets, while stoppingat over 30 entertainment stations on your journey through paradise.Over 30 charities are participating in the event. Marathon runners andhalf marathon runners have until the day of the event to register.
www.ingmiamimarathon.com
Cirque Du Soleil has entertainedcrowds all over the world in its almost 30 years of existence and thisJanuary they’re coming for Miami,once again. For just a few shortweeks, the incredible circus will feature the exclusive show TOTEM at Sunlife Stadium. Described as a “fascinating journey into the evolutionof mankind,” Totem was inspired bymany founding myths. It illustrates,through a visual and acrobatic language, the evolutionary progressof species. Only a few cities in thecountry are hosting the newest Cirque show, which makes a chanceto catch the production even moredesirable. Totem will be showing Jan.10th with its final show on Feb. 3rd.Trust us, you won’t want to miss this.
www.cirquedusoleil.com
INGMARATHON
CIRQUETOTEM
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TattooLaPalooza is pretty much theWoodstock of tattoo enthusiastsaround the country. The greatest tattoo artists come together for oneweekend in Miami to show off theirneedle-inking skills, while promotingthemselves and their shops. Gettinga tattoo at a convention is the reason most people attend the event,however it’s perfectly acceptable to merely enjoy the entertainment.Just don’t expect to walk in on awhim and get tatted, most peoplehave booked their appointmentsmonths in advance. They mean serious business! Expect live artdemonstrations and lots of passionatetattoo lovers. General Admission, 1-day passes are $25 at the door &$20 in advance. Passes for multipledays are also sold.
www.tattoolapalooza.com
Basel may be over, but art seasonin Miami will continue this monthwith the 4th edition of the MiamiInternational Art Fair, one of thecountries most sought after, mid-winter contemporary art fairs.Once again, the MIA Fair will bring together international andemerging artists to a waterfrontscene for a five-day extravaganzaof art and culture. The event will beheld inside the SeaFair, the world’sfirst mobile mega yacht venue. In addition to the on-ship gallery,MIA will present Sculpture Miami, a waterside installation and sculpture exhibition in BayfrontPark, which will feature over 30large-scale sculptures by major international sculptors. MIA will takeplace Jan. 18th through the 21st.
www.expoships.com
TATTOOLA-PALOOZA MIA FAIR
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ART DECOWEEKEND
“ ”THE THREE-DAY EVENT
IS FILLED WITH MORE THAN 85 RELATED ACTIVITIES...
Editorials written by: Suzie Peruyero
ART DECO WEEKEND
South Beach is well known for its ArtDeco structures, but most peopledon’t know much about the era. Built between the 1920’s and 1940’s,the pastel buildings now decorateCollins Avenue providing locals andvisitors with some major architecturaleye-candy. So, in celebration of the Art Deco era during Florida’squincentennial, the Miami DesignPreservation League is presentingArt Deco Weekend. The three-day
event is filled with more than 85 related activities including tours,fashion shows, exhibits, lectures,films, street entertainment andeven a parade! Get involved and get educated on Miami Beach’s historyby attending the many Art Deco inspired events going on Jan. 18ththrough the 20th.
www.artdecoweekend.com
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It happens every weekend like clockwork – occasionally, even onthe weekdays. You’re out partying all night long; club hopping, bar hopping, engaging in nocturnal activities, and all of a suddenit hits you like a ton of bricks, you’re starving! Lucky for you, it’s Miami and not a suburb in Middle America where nothing isopen past 10pm. For all your late night cravings, we’ve createdthe ultimate list of places open late to get some mouth-wateringLate Night Bites!
LATE NITE BITES
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MOSHI MOSHI $$(South Beach) Food Served: Japanese / Sushi1448 Washington AveMiami Beach, FL 33139Phone: (305) 531-4674Open Daily: 12pm - 5am
LOS PERROS $(Miami Lakes/North Miami) Food Served: Columbian6828 NW 169th StMiami Lakes, FL 33015Phone: (305) 823-6900Open: Mon - Thu 11pm - 3am
Fri - Sun 11pm - 6am
CASOLA’S PIZZERIA $(South Miami)Food Served: Italian2437 S.W. 17th AveMiami, FL 33145Phone: (305) 858-0090Open: Mon - Thu 10:30 - 2am
Fri - Sat 10:30 - 5amSun 10:30 - 1am
CHICO’S $(Hialeah)Food Served: Cuban4070 W 12th AveHialeah, FL 33012Phone: (305) 556-8907Open daily: 24/7
BIG PINK $$(South Beach)Food Served: American Diner157 Collins AvenueMiami Beach, Florida 33139Phone: (305) 532-4700Open: Sun - Wed 8am - 12am
Thu 8am - 2amFri & Sat 8am - 5am
LA BAGUETTE SANDWICHERIE $$(Downtown/Brickell)Food Served: Sandwiches, Salads & Smoothies427 SW 8th StreetMiami, FL 33130Phone: (305) 860-1113Open daily: 24/7
GIGI $$(Midtown)Food Served: Asian Fusion3470 North Miami aveMiami, Fl 33127Phone: (305) 573-1520Open: Sun - Mon 12pm - 12am
Tue - Wed 12pm - 3amThu - Sat 12pm - 5am
JERRY’S DELI $$(South Beach)Food Served: American Diner1450 Collins AvenueMiami Beach, Fl 33139Phone: (305) 532-8030Open: 24/7
FIVE GUYS $(Miami Beach) Food Served: Burgers1500 Washington AveMiami Beach, FL 33139Phone: (305) 538-3807Open Daily: 11am - 4am
T-MEX $(Miami Beach)Food Served: Mexican235 14th StMiami Beach, FL 33139Phone: (305) 538-3009Open Daily: 11am - 5am
$: $10 and under / $$: $11 to $30 / $$$: $31 to $60 / $$$$: $61 and above
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Miami lifestyle has the reputation for being a little pricey, and althoughthis does have some truth to it, there are plenty of inexpensive activities to do around town too! Everyone knows savvy is the newchic, so we've put together a list of FREE (and practically FREE) activities going on month to month in Miami for you to enjoy!Whether you’re a yogi who can’t always afford a gym membership or an art enthusiast looking for some inspiration, we’ve got you covered! Forget your financial woes, ITS FREE!
ITS FREE
#ITSMIAMIFree
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FABULOUS FIRST FRIDAYSMiami Science MuseumJAN 04 2013 / 7PM-10pmwww.miamisci.org
SHAKESPEARE IN THE PARK –TWELFTH NIGHTThe Shell Lumber StageJAN 06 2013 / 7:30PMwww.shakespearemiami.com
SHAKESPEARE IN THE PARK –TWELFTH NIGHTPinecrest GardensJAN 11 - JAN 20 2013www.shakespearemiami.com
VIERNES CULTURALESLittle Havana, MiamiJAN 11 2013 / 7PM-11PMwww.viernesculturales.org
HISTORY-MIAMI FAMILY FUN DAYSHistory-Miami MuseumJAN 12 2013 / 12PM-5PMwww.historymiami.org
SECOND SATURDAYS AT M.A.M.Miami Art MuseumJAN 12 2013 / 1PM-4PMwww.miamiartmuseum.org
BIG NIGHT LITTLE HAITILittle Haiti Cultural Center PlazaJAN 18 2013 / 6PM-10PMwww.bignightlittlehaiti.com
PINECREST GARDENS FINE ARTS FESTIVALPinecrest GardensJAN 19 - JAN 20 2013 / 10AM-5PMwww.pinecrest-fl.gov
BEAUX ARTS FESTIVALUniversity of Miami CampusJAN 19 - JAN 20 2013 / 10AM-5PMwww.beauxartsmiami.org
LINCOLN ROAD FARMERS MARKETLincoln RoadEvery Sunday / 9AM-6:30PMwww.themarketcompany.org
MARY BRICKELL VILLAGE FARMERS MARKETMary Brickell VillageEvery Sunday / 10AM-2PM www.themarketcompany.org
CRITICAL MASS BIKE RIDEGovernment CenterJAN 25 2013 / 6:30PMwww.themiamibikescene.com
FREE FRIDAYS AT THE WOLFWolfsonian MuseumEvery Friday / 6PM-9PMwww.wolfsonian.org
YOGA IN THE PARKBayfront ParkEvery - Mon 6PM, Wed 6PM, Sat 9AMwww.bayfrontparkmiami.com
YOGA BY THE SEABarnacle Historic State ParkEvery - Mon 6PM, Wed 6PMwww.floridastateparks.org/thebarnacle
Past issues have featured bars and specific cocktails our team has enjoyed and opted to share with you. However, this month we’ve decided to change things up a little. This Drink Report features the menbehind the bar, the creators of ambiance and reducers of our stress –the bartenders. We’ve put our needs on the shelf for a moment andtapped into their likes, dislikes and who they’d want making theircocktail. Meet and get to know 5 of the best bartenders in the city:
1. Isaac Grillo – Haven2. Dimitri Sequeira – El Vato & Machiya 3. Robert Ferrara – The Dutch4. Jaren Grae Rivas – Bloom 5. Tom Hiller – Living Room
DRINK REPORT ”
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Favorite Cocktail: A toss up betweena Negroni and Aperol Spritzer. I'dprobably choose the Aperol Spritzerbecause it’s great anytime - firstthing in the morning, on a date orafter you've already had 10 drinks.
Biggest pet peeve: Impatient, entitled people. I'm working my ass off making amazing drinks. The last thing I need is someonepushing their way to the bar, wavingor pounding for my attention. I’ll bethere in a couple of seconds, relaxand try not to make me skip you.
Favorite bartender: My wife April at Bleau Bar. I have a lot of favoritesthat make stellar cocktails, but I'drather have one from her any day.I'm so proud of her and can't wait till we do it together! Our bar iscoming soon, honey.
Favorite Cocktail: Funny thing is thatI love Margaritas, which is the reasonI created the margarita that I did. I had to find a way to cut the acidityfrom the lime juice and I did in liquor 43. I absolutely love Bourbonand Tequila - something about theAmerican white oak barrels that justdo it for me.
Biggest pet peeve: I really don'thave any pet peeves. Nothing reallybothers me. Actually, I think I'm lyingbecause the one thing that bothersme is drunk people telling me, “I love you”. That's when I know that you're drunk.
Favorite bartender: I would have to say: Cameron at the W in Miami Beach.
ISAACGRILLO
DIMITRI SEQUEIRA
Favorite Cocktail: A timeless favorite of mine is still a Negroni on the rocks: Gin, Italian Sweet Vermouth and Campari. It’s classicand a great cocktail anytime. People tend to be scared of gin, but it’s a great, clean spirit with very little hangover effect.
Biggest pet peeve: When bartenders put their fingers inside of a glass - disgusting.
Favorite bartender: Julio Cabrera.He's a Miami legend and probablythe nicest person I've ever had thepleasure of meeting. Miami has so many talented bartenders andcocktail gurus that it’s always greatfor us to get together, share ideasand hang out. I feel lucky to be part of such a growing industry with some really talented people.
Favorite Cocktail: The TomCollins. With endless variationsand ultimate adaptability, I candrink it when it’s cold, when it’swarm, with ice, with no ice, soda, or Champagne. I can change the gin. I can change the citrus. I can change the syrup. It all amounts to one, great drink - the Tom Collins. You really just can’t fuck it up.
Biggest pet peeve: People who refuse to drink tequila.
Favorite bartender: Fraser Hamilton.He’s actually running the showover at Blackbird. “With greatspirits, comes great responsibility.”
ROBERT FERRARA
JARENGRAE RIVAS
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“ ”EVERYTHING A PERSON NEEDS TO KNOWABOUT WORKING BEHIND A BAR CAN BE
LEARNED GIVEN THE RIGHT TEACHER.
Editorials written by: Stefanie Abi-Rached
TOM HILLER
Favorite Cocktail: The Sazerac. I’ve always considered it the foundation of my craft when itcomes to mixing drinks. I’ve beenusing High West Double Rye,brought in specifically for the new Living Room cocktail menu.
Biggest pet peeve: When I’m out at a bar, I’m pretty willing to forgivea bartender for almost anything.Everything one needs to know about working behind a bar can
be learned given the right teacher.What cannot be taught is the innatedrive to get the job done quicklywhen the bar is packed.
Favorite bartender: To me, AngeloVieira epitomizes what it is to be a true barman. His combination of creativity blended with style, craft knowledge and the gift of a born entertainer make him thebest bartender I have ever seen work behind the stick.
It’s a jungle out there and it’s been said that if you can make it inMiami, you can make it anywhere. Don’t be scared! We’re here to assist you with everything you’ll need to know to survive – andwithout a sunburn. Follow these simple survival guidelines and no one will even notice that you’re either a tourist or a local that doesn’t get out much! Just remember, fanny-packs are not cool and sandals should never be worn with socks. Bienvenidos a Miami!
#ITSMSurvialGuide
SURVIVAL GUIDE
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EMERGENCY NUMBERS
Fire, Police & Ambulance (Emergency) 911
Miami Beach Patrol Ocean Rescue 305-673-7714
Florida Highway Patrol 305-470-2500
FBI 305-944-9101
Florida Marine Patrol 305-325-3346
Metro Dade Fire & Police 305-595-6263
Poison Control Information 800-282-3171
U.S. Customs 800-BE-ALERT
Coast Guard Search & Rescue (Air) 305-536-5811
(Sea) 305-535-4314
HOSPITALS/HEALTHCARE
UNIVERSITY OF MIAMI HOSPITAL (305) 689-5511 1400 Northwest 12th Avenue, Miami
MERCY HOSPITAL (305) 854-44003663 South Miami Avenue, Miami
JACKSON MEMORIAL (305) 585-11111611 Northwest 12th Avenue, Miami
BAPTIST HEALTH SOUTH FLORIDA (786) 308-3000 5000 University Drive, Coral Gables
MIAMI CHILDREN’S HOSPITAL (305) 666-65113100 SW 62nd Ave, Miami
CORAL GABLES HOSPITAL (305) 445-84613100 South Douglas Road, Coral Gables
MOUNT SINAI MEDICAL CENTER (305) 674-21214300 Alton Road, Miami Beach
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STATE DEPARTMENT NUMBERS
Florida Emergency Information 800-342-3557
National Hurricane Center 305-229-4470
Dept. of Children & Family 866-762-2237
State Attorney Office 305-547-0100
Price Gouging 305-375-3677
Miami International Airport 305-876-7000
Red Cross (Miami-Dade) 866-438-4636
Florida Game & Fresh Water Fish Commission 800-432-2046
Greater Miami Convention Visitors Bureau 305-539-3063
TAXI INFORMATION
Central Cabs (305) 532-5555
Crown Taxis (305) 445-5555
Flamingo Taxis (305) 599-9999
Miami-Dade Taxi (305) 551-1111
Sunshine Cabs (305) 445-3333
Super Yellow Cabs (305) 888-7777
Yellow Cabs (305) 444-4444
Yellow Cab Southwest (305) 266-7799
Miami Yellow Cab (305) 400-0000
MIAMI DADE DESIGNATED DRIVER SERVICES
BeMyD 866-937-4837
RedCap (Membership) 208-938-4500
Safe Ride Solutions (Membership) 208-938-4500
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BEACH WARNING FLAGS
WATER CLOSED TO PUBLICAgua Cerrada al Publico
HIGH HAZARDHigh Surf and/or Strong CurrentsPeligroAlto, Resaca Alta y/o Corrientes Fuertes
MEDIUM HAZARDModerate Surf and/or CurrentsPeligro Medio, Resaca Moderada y/o Corrientes Fuertes
LOW HAZARDCalm Conditions, Exercise CautionPeligro Bajo, Condiciones Calmas, Tenga Cuidado
DANGEROUS MARINE LIFEVida Marina Peligrosa
Absence of Flags Does Not Assure Safe WatersLa Ausencia de Banderas No Asegura Aguas Seguras
HOW TO GET THE PERFECT TAN
1. Exfoliate your skin before you work on your perfect tan.
2. Moisturize your skin before you apply any type of tanning product.
3. Choose the right tanning product. Apply in an even and light manner, so that your tan will appear consistent and natural.
4. Bathe and moisturize after you have been exposed to the sun.
5. Apply sunscreen whenever you are back under the sun to avoid the riskof burning and peeling.
NOFLAG
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SPANISH GUIDE
GOOD MORNING Buenos días(BWAY-nohss DEE-ahss)
GOOD EVENING Buenas noches(BWAY-nahs NO-chess)
GOODBYE Adiós(Ah-DYOHSS)
UNTIL NEXT TIME Hasta la vista(Sounds better if said like Arnold Schwarzenegger and add baby to the end)
HOW ARE YOU? ¿Cómo estás usted?(KO-mo ess-TAHss oos-TED?)
FINE, THANKS. AND YOU? Muy bien, gracias. ¿Y usted?(mwee byen, GRAH-syahss. ¿ee oos-TED?)
DO YOU SPEAK ENGLISH? ¿Habla usted inglés?(AH-blah oos-TED een-GLAYSS?)
PLEASE Por Favor(Poor favv or)
GO AHEAD Dale (Slang for goodbye, do it now, or come on and could be used to finish conversations)(DAA-lee)
WHAT’S UP? Que Vola (Slang)(Kee Voo-Laa)
PARKING - SOUTH BEACH/MIAMI BEACH PARKING GARAGES
7th Street and Collins Avenue Garage
12th Street and Drexel Avenue Garage
13th Street and Collins Avenue Garage
Pennsylvania Avenue Garage (17th Street)
City Hall Garage (18th and Meridian)
17th Street Garage
42nd Street Garage
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PARKING - DOWNTOWN MIAMI/BRICKELL PARKING GARAGES
Lot 301- Old Port Blvd. - 555 Biscayne Blvd., Miami, FL 33132Parking Hours: Mon - Sun (7 AM - 2 AM)Parking Rate: 1 hr: $2:00 (5 hr Maximum stay)
Arsht Center - Lot C - 225 NE 13 St., Miami, FL 33132Parking Hours: Hours vary depending on eventSpecial Event Rate: $15.00
Lot 76 - 28 NE 11th St., Miami, FL 33132Parking Hours: Mon-Sun (Open 24 hours)Parking Rate: Mon-Wed: $10.00; Thur-Sun: $15.00 for 12 Hours
Lot 19-1 - 400 Biscayne Blvd., Miami, FL 33132Parking Hours: Mon-Sun (6 AM - 2 AM)Parking Rate: 2 Hours: $6.00; Addt'l Hour: $3.00; Max Rate: $24.00; Special Events: $10.00-$25.00
Lot 19-2 - 300 Biscayne Blvd., Miami, FL 33132Parking Hours: Mon-Sun (6 AM - 2 AM)Parking Rate: 3 Hours $6.00; Addt'l Hour $3.00; Max Rate $24.00; Special Events $10.00-$25.00
College Station Garage (Garage 3) - 190 NE 3rd St., Miami, FL 33132Parking Hours: Mon-Sun (Open 24 hours)Parking Rate: 1hr: $4.00; 2hr: $8.00; 3hr: $12.00; Early Bird: $8.00;All day: $16.00; Saturday and Sunday All day: $5.00
Lot 77 - 1269 NW Miami Ct., Miami, FL 33136Parking Hours: Mon-Sun (Open 24 hours)Parking Rate: 12 Hours: $10.00
Lot 19-3 - 200 Biscayne Blvd., Miami, FL 33132Parking Hours: Mon-Sun (6 AM - 2 AM)Parking Rate: 2 Hours: $6.00; Addt'l Hour: $3.00; Max Rate: $24.00; Special Events: $10.00-$25.00
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