20162016

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Congratulations to everyone who participated in the 2016 Design of the Times Awards Competition. The entries in each of the eight retail channels – consumer electronics, convenience, drug, home/hardware, mass merchandisers, specialty, sporting goods and supermarket/grocery – have been judged and the winners have been chosen.

Here is a list of the gold, silver and bronze winners, plus the prestigious platinum awards and the coveted "Best of the Times" honor. All of these in-store activations were on display in the Design of the Times Gallery on the show floor of the Path to Purchase Expo.

2016 DESIGN OF THE TIMES JUDGESThank you to these executives for their dedication and commitment to the Design of the Times Competition.

The first round of judging took place on July 14, 2016 in Chicago, IL. Hundreds of entries were evaluated on how well they met the 4C's of Effective In-Store Activation (Command attention; Connect with the shopper; Convey information; and Close the sale) and on how well they met their objective.

Each entry was scored on a scale of 1-10 and finalists were chosen based on average points totals.

The second round of judging was held Sept. 20, 2016 in the Gallery at the Path to Purchase Expo. The finalist with the top average score in each individual or combined retail channel(s) received platinum status, and the highest overall score was awarded "Best of the Times" for 2016.

JUDGING PROCESS

FOR MORE INFORMATION, PLEASE VISIT DOT-AWARDS.COM

ACCO Brands Gary LazickiAhold USA Gregg Dorazio Michael WeinstockBarilla America Natalia Breuer Charlie DigregorioBriggs & Stratton Carissa GingrasBrown-Forman Corp. Julie Lynn YorkChicago Tribune RaMeka JohnsonConAgra Aaron NewhouseConstellation Brands Jason Alving Tracy FrisbieChurch & Dwight Cynthia ManzoCrayola Mimi DixonDel Monte Foods Inc. Steve AleksichDell Inc. Vivek VishalE&J Gallo Winery Jamie WilliamsonEnergizer Holdings Inc. Karen Greenfield Gail TaylorEnjoy Life Inc. Joel Warady

Gared Sports Laura St. GeorgeHudson Mfg. Co. Dan LucianekHalf Price Books Inc. Allyson BradleyInnocor Inc. Dara InclesiRobot Corporation Shannon RandlettJack Link’s Jeff Kjome Charles ParlaJarden Corp. Valerie BatriceKellogg Co. Tiffany MathewsKimberly-Clark Breanna KuhnKohler Co. Sergio LemusLG Electronics Rachel OlsonLoacker USA Crystal Black-DavisLogitech Jonathan JohnsonMars Chocolate US Susan BarkalowMead Johnson Nutrition Alison AllenMillerCoors Isabel VillegasMondelez International Ashleigh Borchers Anne Martin

Newell Brands Scott WernerOmron Heathcare Inc. Carol Rae LucarelliPfizer Chris Beley Ann Giambastiani Deb Piaseczynski Heather StormsPinnacle Foods Kelly Annis Dorothy EnglehardtPrestige Brands Holdings, Inc. Andrea Bouwman Jacob GrehnPurple Wine + Spirits Daniel BachillaReynolds Consumer Products Lisa GiardinaSabMiller Viviana Barona Alexandra LieblerSargento Cindy Mattingly Nicole PavlicaSashco Inc. Darci KunardSC Johnson & Son Inc. Chris Bennett Jennifer Braginton Jay Lefforge Gail McGurgan Monique Mordica Alyssa Powell Jenny Roesner Brigitte Shreiner Grace Vines

Sourcebooks Inc. John DonnellyTectura Designs Joe ConradTime Inc. Retail Ann Anderson Troy Stratton Melissa VestTri City Furniture Kathy KilbournUSA Today Bob Duffy Amy RoessnerWalgreen Co. Michael Anguiano Joseph Brickler Kevin Freundt Anne Holubetz David Jaeger David C. King Anastasia SultanovskaWilliam Wrigley Jr. Co. Chris CunninghamWilton Industries David Cole Katie Konopka Allyson Martin Denise UerzWorld Kitchen LLC Rita Finley Jennifer, Hudoba Julie Racana Melissa SinclairWS Badger Co. Iris Piedmont Fleischmann Emily Schwerin-Whyte

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BEST OF THE TIMES AWARD WINNER

PLATINUM AWARD WINNERSRETAIL

ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Design Phase LG Electronics LG Best Buy TV Experience Wall In-Line/Gondola

CHANNEL ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Convenience** InnerWorkings Mondelez International Sour Patch Kids Floorstand Aisle/Shipper/Pallet - Perm

Mass WestRock Merchandising The Walt Disney Co. Star Wars Millennium Falcon Aisle/Shipper/Pallet - Temp Merchandisers Displays Display

Specialty* Design Phase LG Electronics LG Best Buy TV Experience Wall In-Line/Gondola

Supermarket/ Menasha Packaging Co. General Mills Old El Paso Publix Full Pallet Aisle/Shipper/Pallet - Temp Grocery

*Includes Specialty, Home/Hardware, Sporting Goods & Consumer Electronics retail channels.**Includes Convenience & Drug retail channels.

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CONSUMER ELECTRONICS

CONVENIENCE

AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Design Phase LG Electronics LG Best Buy TV Experience Wall In-Line/Gondola

Gold Origin Vitamix Vitamix High-Def Blending Best Endcap Buy Endcap

Gold WestRock Merchandising AT&T AT&T Best Buy Display Aisle/Shipper/Pallet - Temp Displays

SIlver DCI Artform Intel The Intel Experience at Best Buy National/Regional In-Store Campaign

SIlver Great Northern Instore Speck Products Speck Best Buy Pallet Display Aisle/Shipper/Pallet - Temp

SIlver Rapid Displays 3D Robotics 3D Robotics Best Buy Endcap Endcap

Bronze Bay Cities Boost Mobile LG Tablet Counter/Shelf Display - Temp

Bronze DARKO Philips Philips Best Buy Norelco Sonicare Display Aisle/Shipper/Pallet - Perm

Bronze Rapid Displays Pebble Pebble Best Buy 4” Inline Counter/Shelf - Perm

Bronze WestRock Merchandising The Walt Disney Co. Star Wars Character Display Aisle/Shipper/Pallet - Temp Displays

AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold InnerWorkings Mondelez International Sour Patch Kids Floorstand Aisle/Shipper/Pallet - Perm

Gold Mechtronics PepsiCo Kickstart Freestanding Floor Unit Aisle/Shipper/Pallet - Perm

Gold United Displaycraft Inc. PepsiCo PepsiCo DEWShine Floor Display Aisle/Shipper/Pallet - Perm

Gold Universal Barcel USA Takis Spinner Display Aisle/Shipper/Pallet - Perm

SIlver Phoenix Creative Co. Mondelez International Catch Them While You Can Aisle/Shipper/Pallet - Temp Co-Entrant: Menasha Packaging Co.

SIlver Rapid Displays Oculto Anheuser-Busch Oculto Aisle/Shipper/Pallet - Temp

Bronze Great Northern Instore PepsiCo Kickstart Cooler Merchandiser Aisle/Shipper/Pallet - Temp

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DRUGAWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

SIlver International Paper Retail Global Color Brands Sinful Colors Halloween Étagère Retailer-Specific In-Store Display & Packaging Campaign

SIlver Menasha Packaging Co. Procter & Gamble Gillete Fusion ProShield Family Retailer-Specific In-Store Campaign

SIlver New Dimensions Research Procter & Gamble/Gillette Walgreens/Gillette Venus Power Wing Power Wing Corporation Co-Entrant: PEP Promotions

SIlver WestRock Merchandising Pfizer Consumer Healthcare ChapStick Lip Care Tower Aisle/Shipper/Pallet - Temp Displays

SIlver WestRock Merchandising Procter & Gamble COVERGIRL Walgreens Masters in Aisle/Shipper/Pallet - Temp Displays Makeup Tower

SIlver WestRock Merchandising Pfizer Consumer Healthcare Advil/ThermaCare Endcap Endcap Displays

SIlver WestRock Merchandising Colgate- Palmolive CVS Minions Power Wing Power Wing Displays

Bronze MarketingLab Prestige Brands Clear Eyes Pure Relief Slide Power Wing Co-Entrant: International Down Display Paper & Mers Goodwill Business Services

Bronze MarketingLab Prestige Brands Fiber Choice Flavor Drops Slide Power Wing Co-Entrant: International Down Display Paper & Mers Goodwill Business Services

Bronze Menasha Packaging Co. Coty Canada Rimmel Wonder’Lash Lift Me Up Aisle/Shipper/Pallet - Temp

Bronze Menasha Packaging Co. Coty Canada Rimmel XX-Treme Mascara Launch Aisle/Shipper/Pallet - Temp

Bronze Menasha Packaging Co. Johnson & Johnson Compeed Footcare Family Counter/Shelf Display - Temp

Bronze Menasha Packaging Co. Boots No7 Boots Étagère In-Line/Gondola

Bronze Pratt Display Edgewell Schick Barbershop Floorstand Aisle/Shipper/Pallet - Temp

Bronze Sonoco Display and InComm Rite Aid Holiday Fireplace Gift Aisle/Shipper/Pallet - Temp Packaging Card Merchandiser

Bronze WestRock Merchandising Procter & Gamble Gillette Venus Swirl Counter Unit Counter/Shelf - Perm Displays

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HOME/HARDWARE

MASS MERCHANDISERS

AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Design Phase LG Electronics LG Pro-Bake Display Aisle/Shipper/Pallet - Perm

Bronze Catapult Whirlpool (KitchenAid) Shop Like a Cook: KitchenAid In-store National/Regional In-Store P-O-P Program Campaign

Bronze Niven Marketing Ace/Valspar Ace/Valspar Paint Studio Counter/Shelf - Perm

AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Greneker Mattel Inc. Thomas & Percy Photo Ops Aisle/Shipper/Pallet - Perm Co-Entrant: Ovation In-Store

Gold InnerWorkings Mondelez International Mondelez Mix & Match Snack Center Aisle/Shipper/Pallet - Perm

Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Big Game Football Helmet Aisle/Shipper/Pallet - Temp Co-Entrant: Catapult

Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Snack Up for Summer Aisle/Shipper/Pallet - Temp Co-Entrant: The Integer Group

Gold Ovation In-Store Mattel Inc. Thomas Play Center Counter/Shelf - Perm

Gold Mars Petcare Mars Petcare Temptations Half Pallet Aisle/Shipper/Pallet - Temp

Gold Pratt Display Edgewell Schick Barbershop Endstand Endcap

Gold WestRock Merchandising The Walt Disney Co. Star Wars Millennium Falcon Display Aisle/Shipper/Pallet - Temp Displays

Gold WestRock Merchandising Colgate-Palmolive Colgate Optic High Impact PDQ Counter/Shelf Display - Temp Displays Co-Entrant: Red Fuse

SIlver Bennett Packaging of URI Marketing Services Walmart Battery Display Aisle/Shipper/Pallet - Temp Kansas City Inc.

SIlver Origin NYX Cosmetics NYX Cosmetics Target Takeover Endcap Endcap

SIlver Pratt Display Procter & Gamble Always Discreet Floorstand Aisle/Shipper/Pallet - Temp

SIlver Rapid Displays Logitech Logitech MX Master Endcap Endcap

SIlver TimBar Packaging & Display RB Airwick Lifescents Half Pallet Aisle/Shipper/Pallet - Temp

SIlver United Displaycraft Inc. Hasbro Hasbro Disney Musicbox Display Counter/Shelf - Perm

SIlver WestRock Merchandising EA Sports Star Wars Battlefront AT/ST Pallet Aisle/Shipper/Pallet - Temp Displays

SIlver WestRock Merchandising Colgate-Palmolive Walmart Interactive Power Toothbrush Counter/Shelf Display - Temp Displays

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SIlver WestRock Merchandising Procter & Gamble Gillette ProShield PDQ Counter/Shelf Display - Temp Displays

SIlver WestRock Merchandising Hasbro Play-Doh Single Can Gravity Feed Power Wing Displays

Bronze Great Northern Instore PepsiCo Pepsi Emoji National Launch National/Regional In-Store Merchandisers Campaign

Bronze IN Marketing Services Tyson Foods Inc. Tyson & Pinnacle One Bowl National/Regional In-Store Co-Entrant: Pinnacle Wonder Program Campaign Foods Inc.

Bronze inMarket Heineken USA Bond + Beacons Heineken’s Spectre Mobile Solution/Activation Mobile Proximity Program

Bronze Johnson & Johnson Johnson & Johnson Johnson & Johnson Launch of Retailer-Specific In-Store Co-Entrant: Menasha Rhinocort: RX-to-OTC Switch Campaign Packaging Co.

Bronze McLean Packaging Crayola Crayola Ultra Clean Markers & Endcap Paper Endcap

Bronze Menasha Packaging Co. Bayer Healthcare Coppertone Endcap Endcap

Bronze OSI Creative JC Penney Nail Bar Aisle/Shipper/Pallet - Perm

Bronze Saatchi & Saatchi X The Coca-Cola Co. Together We Make the Music Endcap Endcap Co-Entrant: TAG Worldwide; Westcott Displays

Bronze The Mars Agency T-Mobile T-Mobile’s Magenta @ Walmart Aisle/Shipper/Pallet - Temp Conversion Llama

Bronze United Displaycraft Inc. Hasbro Hasbro Blade Builder On-Shelf Counter/Shelf - Perm Video Unit

Bronze Universal Talking Rain Sparkling ICE Dispenser Unit Aisle/Shipper/Pallet - Perm

Bronze WestRock Merchandising Hasbro Star Wars BB-8 Replica Counter/Shelf - Perm Displays

Bronze WestRock Merchandising Nestle-Purina Friskies Party Mix HexBug PDQ & Counter/Shelf Display - Temp Displays Package

Bronze WestRock Merchandising Pfizer Consumer Healthcare Advil Bonus & Launch PDQ Counter/Shelf Display - Temp Displays

Bronze WestRock Merchandising Pfizer Consumer Healthcare ChapStick Mystery Flavor PDQ Counter/Shelf Display - Temp Displays

Bronze WestRock Merchandising Procter & Gamble COVERGIRL Target 3-ft Hot Spot Counter/Shelf Display - Temp Displays

Bronze WestRock Merchandising Newell Rubbermaid Target Sharpie, Post-it & Scotch Endcap Endcap Displays Co-Entrant: 3M

Bronze WestRock Merchandising Procter & Gamble COVERGIRL Walmart Star Wars Endcap Endcap Displays

MASS MERCHANDISERS continuedAWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

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SPECIALTYAWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Bish Creative Display Proximo Spirits Tin Cup Mountain Whiskey Rail Aisle/Shipper/Pallet - Perm Car Display

Gold Rapid Displays Wendy’s Wendy’s Strawberry Fields Aisle/Shipper/Pallet - Temp Bragger Shroud

SIlver Banfi Vintners Banfi Vintners Casillero del Diablo Coffin Display Counter/Shelf Display - Temp

SIlver Bennett Packaging of Bragi Dash Pallet Display Aisle/Shipper/Pallet - Temp Kansas City Inc.

SIlver Design Phase LG Electronics LG OLED Waterfall Display Aisle/Shipper/Pallet - Perm

SIlver Design Phase Keurig Keurig KOLD Display Endcap

SIlver Great Northern Instore Logitech Logitech PC Gaming & Color Collection Aisle/Shipper/Pallet - Temp Pallet Display

SIlver Great Northern Instore Logitech Logitech Office Depot Endcap Endcap

SIlver Origin EPSON EPSON EcoTank Staples Endcap Endcap

SIlver Origin NYX Cosmetics NYX Cosmetics Beauty Bar Ulta Endcap Endcap

SIlver Mars Petcare Mars Petcare Greenies Half Pallet Aisle/Shipper/Pallet - Temp

SIlver Rapid Displays Wendy’s Wendy’s Core Salad 3D Bragger Shroud Aisle/Shipper/Pallet - Temp

SIlver Synsor Fluke Fluke Clamp Meter Merchandising Counter/Shelf - Perm Interactive Display

SIlver The Display Connection Inc. Jakks Pacific Hulk Smash Interactive Diorama Counter/Shelf - Perm

SIlver TL/NY Anhueser-Busch Budweiser Holiday Activation National/Regional In-Store Campaign

SIlver United Displaycraft Inc. Nature’s Variety Nature’s Variety Floor Display Aisle/Shipper/Pallet - Perm

Bronze Constellation Brands Constellation Brands Ravage Six-Foot Knight Aisle/Shipper/Pallet - Temp Co-Entrant: Global Marketing Group

Bronze DARKO Fisher-Price Imaginext Ultra T-Rex Interactive Display/Kiosk

Bronze Great Northern Instore Logitech Logitech Office Depot Pallet Display Aisle/Shipper/Pallet - Temp

Bronze InStore Innovation Group Bayer Animal Health Petco Front-of-Store Display Aisle/Shipper/Pallet - Temp Co-Entrant: GHG - Greyhealth Group

Bronze International Paper Retail Mayborn Group - Tommee Tommee Tippee Ultra Babies-R-Us Retailer-Specific In-Store Display & Packaging Tippee Endcap Campaign

Bronze MarketingLab Phillips Distilling Cabrito Day of the Dead Aisle/Shipper/Pallet - Temp

Bronze Origin Microsoft XBOX ONE Accessories Gamestop Aisle/Shipper/Pallet - Temp Shipper Program

Bronze United Displaycraft Inc. Davidoff of Geneva, USA Davidoff Camacho American Counter/Shelf - Perm Barrel-Aged Counter Display

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AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Eastwest Marketing Group Mondelez International Nabisco Bring Home the Holidays Aisle/Shipper/Pallet - Temp Co-Entrant: Ideal

Gold Great Northern Instore Mattel Inc. Hot Wheels Make It Epic Dump Bin Aisle/Shipper/Pallet - Temp

Gold Great Northern Instore PepsiCo Pepsi Super Bowl 50 Spanner/ Aisle/Shipper/Pallet - Temp Merchandiser

Gold International Paper Retail Avocados from Mexico Inc. AFM Guac Nation Molcajete Bowl Bin Aisle/Shipper/Pallet - Temp Display & Packaging

Gold The Coca-Cola Co. The Coca-Cola Co. Coca-Cola Iconic Endcap Endcap Co-Entrant: Albertsons Companies

Gold Menasha Packaging Co. General Mills Old El Paso Publix Full Pallet Aisle/Shipper/Pallet - Temp

Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Milk Carton Display Aisle/Shipper/Pallet - Temp

Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Toaster Display Aisle/Shipper/Pallet - Temp

Gold Mondelez International Mondelez International Chewy Candy Floor Stand Aisle/Shipper/Pallet - Temp

Gold The Integer Group MillerCoors Redd’s Apple Ale Apple Floor Display Aisle/Shipper/Pallet - Perm Co-Entrants: Madden Communications

Gold The Integer Group Procter & Gamble Febreze Air Effects & Car Spring Aisle/Shipper/Pallet - Temp Half Pallet

SIlver Ahold USA Ahold USA Ahold Low Price In-Store Activation Retailer-Specific In-Store Campaign Campaign

SIlver Barrows Global Vita Coco Grill Floorstand Aisle/Shipper/Pallet - Temp

SIlver Catapult The Kellogg Co. Cheez-It Hoops Munch Mania National/Regional In-Store Campaign

SIlver Eastwest Marketing Group Mondelez International Teddy Grahams Hutch Aisle/Shipper/Pallet - Temp Co-Entrant: Menasha Packaging Co.

SIlver ibotta Inc. Anheuser-Busch Anheuser-Busch Summer Grilling National/Regional In-Store Co-Entrant: The Clorox Co.; Campaign Smithfield

SUPERMARKET/GROCERY

AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

SIlver Sonoco Display and Thermacell Repellents Inc. Thermacell Mobile Floor Display Aisle/Shipper/Pallet - Perm Packaging

Bronze OSI Creative QALO Silicone Ring Modular Display Aisle/Shipper/Pallet - Perm

Bronze Universal Bear Archery Bear Archery Crossbow Display Aisle/Shipper/Pallet - Perm

SPORTING GOODS

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SIlver Menasha Packaging Co. The Hershey Co. Hershey’s Kisses Deluxe Floorstand Aisle/Shipper/Pallet - Temp

SIlver Moet Hennessy USA Moet Hennessy USA Belvedere & Spectre 007 Luxury National/Regional In-Store Co-Entrant: Lizal Inc. Shopper Solution Campaign

SIlver Mars Petcare Mars Petcare Pedigree Dentastix Treat Display Aisle/Shipper/Pallet - Temp

SIlver Pratt Display Procter & Gamble Cascade Floorstand Aisle/Shipper/Pallet - Temp

SIlver Rapid Displays PepsiCo Pepsi Baseball Batter Case Man Aisle/Shipper/Pallet - Temp

SIlver Rapid Displays Yellow Tail Yellow Tail Kangaroo Topper Signs

SIlver United Displaycraft Inc. PepsiCo Pure Leaf Tea House Endcap Endcap

SIlver Universal PepsiCo Mountain Dew Mix & Match Endcap Media Endcap

SIlver WestRock Merchandising Chattem Inc. ACT Kids Skinny Tower Aisle/Shipper/Pallet - Temp Displays

Bronze Organic Valley Organic Valley Your Life. Your Fuel. Bike Sweepstakes Aisle/Shipper/Pallet - Temp Co-Entrant: Great Northern Instore

Bronze The Coca-Cola Company The Coca-Cola Co. Diet Coke It’s Mine Contour Bottle Aisle/Shipper/Pallet - Temp Co-Entrant: International Flank Hutch Paper

Bronze The Integer Group Starbucks Coffee Co. Starbucks Hot Cocoa Campaign Packaging Co-Entrant: Great Northern Instore

Bronze TimBar Packaging & Display Church & Dwight First Response Pro Wing Power Wing

Bronze WestRock Merchandising Procter & Gamble COVERGIRL Spring Looks Power Wing Power Wing Displays

SUPERMARKET/GROCERY continuedAWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC