p o b o x 4 5 7 7 A s p e n , c o 8 1 6 1 2 9 7 0 . 3 0 0 . 3 0 7 1

in Aspen, luxury, glamor and infl uence meet adventure, culture, fashion, food & wine, real estate, and well-being. ASPEN magazine is at the center of this convergence, where local happenings can have international impact, where a chance encounter can turn into front-page news. we’ve had our pulse on Aspen for nearly four decades, the fi rst to report on trends, providing a true insider’s perspective on one of the most exclusive

enclaves in the world. A town like no other, Aspen is more than a destination, it’s a state of mind.

Aspen is the most expensive plAce to buy reAl estAte in the u.s.

t h e m a r k e t

aspen is a leading market for affluence

in the u.s.

50+

$741million

billionAires from forbes 2012 weAlth

list own property in

Aspen.ApproximAte combined

vAlue of their properties is

tourism-relAted economic impAct$578.6 million

42%of the populAtion of Aspen hAve An AnnuAl household income of $200,000 or more

Aspen lift tickets Are

Among the priciest in AmericA

Aspen hAs the aspen institute And

the wildly populAr ideas Festival,

feAturing geniuses from the worlds of Art, literAture

politics, AcAdemiA And science

the weAlth And beAuty of Aspen brings mAny celebrities And foreigners, mAking it An interesting And diverse culture

t h e m a g a z i n e

aspen magazine

delivers the luxury local and visitor market like no other

luxury lifestyle, Affluent influencers, the best neighborhoods.

we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution throughout the Aspen area. this happens selectively in only the top neighborhoods and retail zones and delivers an unparalleled audience.

we host and support dozens of luxury, community and

non-profit events throughout the roaring fork valley.

we are the magazine of choice for the finest luxury brands and the influencers

in our community.

[digital savvy] C o n t e n t t h at e n g a g e s a F F l u e n t, e d u C at e d C o n s u m e r s

sources: ipsos mendelsohn 2012 Affluent Adults hhi $100k+; January 2007 ASPEN magazine beta research study

$1.1 million AverAge household income

hold col l ege degrees : 81%hold post-grAd degrees: 34%

hAve visited or contActed

An Advertiser95%

we have a higher number of App downloAds and more interaction with our apps than any

other local luxury lifestyle magazine. our extensive emAil database and a thriving social

network of active fAcebook fans and twitter followers further enhance our digital

engagement with readers.

w h o i s r e a d i n ga s p e n m a g a z i n e ?

appealing to the most active luxury consumer

the basiCsmAle ........................................................................................49%femAle .....................................................................................51%AverAge Age .............................................................................52college grAd ........................................................................81%post-grAd degree .................................................................34%own their own home ........................................................97%mArried/pArtnered ...............................................................71%

engagementreAders per copy ....................................................................2.2mediAn time spent with An issue ................................. 60 min.hAve reAd 3 out of 4 copies ...............................................86%

aFFluenCeAvg. household income ........................................ $1,100,000Avg. net worth .........................................................$5,300,000Avg. home vAlue ....................................................... .$1,918,000Avg. investment portfolio ......................................$3,438,000

taking aCtionAS A rESult of rEAdiNg Aspen mAgAziNEused Articles/Ads As A help when shopping ..................47% used ASPEN to help pick A restAurAnt ..............................68% visited An Advertiser’s website ...........................................27%

source: January 2007 ASPEN magazine beta research study. AAm Audited.

41%of ASPEN reAders

who do not live in Aspen

full-time own their secondAry

residences in Aspen/

snowmAss

55%of our

reAders find ASPEN mAgAzine

resourceful when shopping for

luxury brAnds & designers

d i s t r i b u t i o n

targeting the most affluent

readers in aspen and

beyond

direCt residential mail

these copies are direct-mailed to homes with affluent zip codes in

Aspen and around the country.

Controlled CommerCial

select retailers, private jet terminals, top-tier salons, private golf clubs,

and medical and professional offices are among the premier public

locations displaying copies, adding significant breadth to our audience.

luxury hotels

placed in-room and with concierges in the finest hotels,

these copies reach the discerning visitor.

seleCt newsstand

with targeted precision, our magazines are out to get the most

exposure from airports, booksellers and boutique newsstand

placement throughout the roaring fork valley.

event distribution

our magazines will always be at the most important,

most exclusive, can’t-be-missed events throughout the year.

digital distribution

tablet devices and smartphones are reinventing how our

readers consume content. Accordingly, ASPEN magazine

is available in both app and digital edition formats.

source: January 2007 ASPEN magazine beta research study;

2011 gfk mri modern luxury reader profile study; AAm Audited.

o u r m o d e l

A custom survey conducted by mri reveals a modern luxury reader profile that embodies what most luxury retailers and markets would call “the perfect luxury

demographic,” a highly engaged audience with a strong interest in fashion,

style and luxury goods that earns more and spends more than the readers of

any other local magazine.

25,000circulAtion

55,000reAdership

Full-serviCe Custom publishing• print and digital ad design services, including custom advertorial design, photography and creation• custom publication design, production and distribution services• print and digital high impact unit concept and creation• distribution solutions for printed promotional items, including polybagging, onserts and inserts• photography for special events

digital advertising• online advertising on modernluxury.com and through custom–designed microsites and videos• digital editions with interactive links and enhanced advertising options• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list• mobile apps with customized in-app interactivity• social media campaigns reaching our dedicated facebook fans, twitter and instagram followers

events & promotion• event creation—exclusively tailored events for highly targeted local infl uencers• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances among leading upscale brands• event sponsorships that leverage our high-profi le local and national partnerships. ASPEN magazine offers advertisers affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

a 360-degree platform for

branding impact

e d i t o r i a l C a l e n d a r

in-the-knoW ultimate access

to a luxury lifestyle

mid-winter issue | the women of AspenaD CLOsE: Jan 30 | maTERiaLs DUE: Jan 30 | On saLE: FEB 13

Special Sections: Premier dining; interiors Colorado

summer issue | food, wine And epicureAn life aD CLOsE: may 1 | maTERiaLs DUE: may 1 | On saLE: may 23

A celebration of Aspen’s hottest restaurants, best dishes, and top chefs.

Special Sections: gallery guide; Aspen Weddings; Premier dining

mid-summer issue | Aspen culture And outdoors aD CLOsE: JUL 1 | maTERiaLs DUE: JUL 1 | On saLE: JUL 18

everything you need to know to enjoy Aspen’s cultural arts season.

Special Sections: Premier dining; interiors Colorado

speCial issue | insiders’ guide to AspenaD CLOsE: sEP 15 | maTERiaLs DUE: sEP 15 | On saLE: OCT 17

our Annual collector’s issue of inside tips to the best restaurants, shopping, outdoor

recreation, arts and culture offered throughout the year.

holiday issue | ski, style, And gifts gAloreaD CLOsE: nOv 1 | maTERiaLs DUE: nOv 1 | On saLE: nOv 21

Special Sections: Premier dining; gallery guide; Aspen Weddings

in every issue insider: hot list, town news, shopping, jewelry, beauty, body,

music, art, gear, tech. views: dining, auto, infl uencers, travel, philanthropy, cocktails.

open house: architecture, home design, interior trends, real estate news. Aspen

sociAl: photos from all the best fêtes.

t h e m o d e r n l u x u ry

n e t w o r k

national reach,

community expertise

modern luxury publishes America’s premier portfolio of luxury lifestyle magazines, with 45 titles spanning the top markets in the country. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion

spreads or an in-depth review of city hot spots, modern luxury excels in capturing the urbane metropolitan lifestyle. modern luxury benefits from the management services of cumulus media. As the nation’s second-largest broadcaster,

cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.