IMTL CALENDAR OF INITIATIVES 2014

2014 LOCAL INITIATIVES

LOCAL IS MORE THAN AN EXTENSION… IT IS THE CONNECTION!

Content - 2014 Calendar of Initiatives

Table of Content

Network Extensions

Sports

Station Initiatives

Campaign Vignettes

Station Segments

News Segments

Despierta Extensions

[3-8]

[10-15]

[16-30]

[32]

[33-35]

[37-38]

[40]

1Q 2014

Jan Feb Mar

2Q 2014

Apr May Jun

3Q 2014

Jul Aug Sep

4Q 2014

Oct Nov Dec

PLN Feb

PJ July

LG Nov

MQB Local

NBL Auditions

Network

Extensions

MQB Tour

LG Street Parties

NETWORK EXTENSIONS

PLN

NBL

Teletón

USA

MQB

LG

PJ

NBL Local Auditions MQB Tour, Local Contest

and Behind the Scenes PJ VIP Tour & Pit

Sweepstakes

PLN Activations Teletón USA LG and Street Parties

Activations

SG

Auditions

Local Sp. May

PJ VIP TOUR

MQB Behind the Scenes

SG

SG Auditions

NBL 1st

Show

Sp. Local

Aud and

Local

Integrs. May

Vive PLN como una Estrella Live PLN like a Star Feb 2014

Nuestra Belleza Latina A beauty queen from a local market will become a national star! Local auditions for Nuestra Belleza Latina focuses on the dreams of young Latinas in our communities.

Local contestants, local venues, market specific integrations come together in these local auditions that are showcased during the first show NBL show of the season. These

are opportunities that connect brands to the contestants and give consumers the opportunity to interact with the candidates that become spokespersons of your brand

and product!

Local Auditions and Shows Jan-Mar 2014

The Premio lo Nuestro Live It Like A Star sponsorship is a flyaway promotion that allows clients to send lucky winners to Premio lo Nuestro where they receive a VIP

experience hosted by Univision Entertainment Reporter Carolina Ramirez: custom gowns and tuxedos, limousine ride to event and a chance to walk the Red carpet...

among others.

PLN also includes opportunities such as countdown and tune-in spot sponsorship

NETWORK EXTENSIONS

(Production Hard costs apply)

Premios Juventud Youth Awards... Closer than ever! Jul 2014

Univision gathers the brightest constellation of young Latin TV, music and movie artists to celebrate Premios Juventud. A celebration that goes deep into U.S. cities, with traffic driving,

interactive, and engaging experiences that will link partners and sponsors with PJ Street Parties. Nights to celebrate Latin youth and music around the U.S. Univision where viewers in

our markets can participate to win a lifetime opportunity to enjoy the show closer than anyone... being a VIP guest at the PJ pit!

NETWORK EXTENSIONS

Sábado Gigante Auditions Sabado Gigante Auditions March - May 2014

Sabado Gigante, the longest running entertainment show in the history of TV, with the unique equity of a half century entering the living room of Hispanic families in Latin

America, is coming to town!

Local auditions will give viewers in different cities the opportunity to show their talent, be evaluated by the implacable “Chacal”, fly to Miami, meet “Don Francisco”, and

participate in this international show to have a chance to win BIG prizes.


Mira Quién Baila Tour Look who is Dancing Tour visits… Dec 2014

Mira Quién Baila en… Look who is Dancing in… Jul-Aug 2014

MQB will come to your city with a night full of excitement and passion, LIVE! Celebrities, professional dancers, judges and the magic of this great Univision production will be reunited in a show right in your city. A great opportunity for traffic driving promotions, show sponsors, and more commercial opportunities to connect with the millions of MQB lovers that will now

enjoy this experience in person!

Univision will transform clubs to offer Local MQB experiences to its legions of fans. Clubs will gather the best dancers for an opportunity to become the MQB dancing couple of their city! Winners will visit MQB studios during the 2014 season and become the local commentators of

each exciting episode of MQB! An opportunity to have your own MQB personalities available for campaigns in your market!

NETWORK EXTENSIONS

Lo que no Vió de MQB MQB Behind the Scenes Sep-Nov 2014

The magic behind the scenes of MQB is here! Everything you don’t get to see in the show… the rehearsals, the gossip, the opinions, the training… A moment for stars to confess and share

everything they go through to bring you the stellar performances of each week’s MQB. And there is more… an opportunity for viewers to post their question for their favorite celebrity!


NETWORK EXTENSIONS

Latin Grammys Latin Grammys Sep-Nov 2014

It is the Latin Music Awards Show of the year! Latin Grammys ignite the screen in a November night, but long before that evening, viewers already vibrate with the energy of nominees and

the excitement of the competition of biggest music stars in the Latin World! And this magic comes to local markets with the Latin Grammys Street Parties. A unique opportunity to partner with sponsors, drive traffic, distribute samples, create on site presence and interact with music

lovers around the U.S.

LATIN GRAMMY STREET PARTIES

Mass concerts in Chicago, Phoenix, Los Angeles, Dallas and Miami offer an exclusive roster of some of the most talented legends of Latin Music. These free access concerts are unique

opportunities for local clients to get associated with Latin Grammy Street Parties while engaging thousands of attendees.

LATIN GRAMMY ACOUSTIC SESSIONS

Private acoustic concerts in Los Angeles, New York, Chicago, Dallas and Miami showcase

some current and future stars of the Latin Academy of Recording Artists and provide a great opportunity for ticket giveaways and VIP activations.

OTHER OPPORTUNITIES

Countdown and tune in spots are available for on air sponsorship opportunities


NETWORK EXTENSIONS

Teletón USA Teleton USA Dec 2014

One of the most heart warming and ambitious initiatives in partnership between the Teleton foundation and Univision, extending to the U.S. the beautiful project that Televisa and Teleton

have brought to Mexico for the last 17 years.

Teleton is a non-profit organization that brings top quality healthcare and resources to disable kids of all ages, with a special focus on low resources families.

The vocation that has lead Teleton Mexico to become one of the health models to be

followed by all health institutions is now in the U.S. with the groundbreaking of the Teleton USA headquarter center in Texas, after a very successful fundraiser telemarathon on Univision with participation of some of the most talented celebrities of Latin America and the donations of

Hispanic viewers and corporations all over the U.S.

In its third edition, Teleton USA will make possible to share the dream of raising kids with disabilities to have a life closer to its full potential.

Sponsors have unique opportunities to be recognized during Teleton nationally and locally through packages that combine media exposure with their donations to this unique and

world bettering cause.


PASAPORTE AL MUNDIAL

The World Cup is coming to your city… with Univision!

January - December 2014

1Q 2014

Jan Feb Mar

2Q 2014

Apr May Jun

3Q 2014

Jul Aug Sep

4Q 2014

Oct Nov Dec

Sports

Acción Deportiva Extra

LMF: Clausura Season UVN 25x / TF 26x LMF: Apertura Season UVN 18x

Mexico Friendly Games

SUPERCLASICO

Ame-Chi

U.S.-

SPORTS

COPA UNIVISION

PASAPORTE AL DEPORTE

World Cup

June 12- July 13

SUPERCLASICO

Ame-Chi

SPORTS

COPA DEL MUNDO Jun 2014

The Brazil 2014 FIFA World Cup is the event that will stop the world and put all eyes and hearts in Brazil for 30 days of soccer Passion, Drama and Carnival!

32 teams will compete in 11 beautiful cities of Brazil to conquer the trophy that represents the most coveted dream of any soccer fan and player. This is the most exciting sports event

in the World and it will come to U.S. Hispanic Homes with the passion and coverage that only Univision can provide!

PASAPORTE AL DEPORTE Jan-Dec 2014

This is the passport to a world of soccer! A 24/7 engaging experience with World Cup that started in October 2014 and now shifts to 5th gear as we approach the final phase of the FIFA

World Cup 2014 in Brazil.

Best plays, results, spectacular highlights, everything a fan needs to keep well informed about the #1 sports passion of Hispanics around the globe! Univision brings it all through our local stations and digital sites! Segments, Updates, Events, Pre and Post Game coverage, News,

contests, events... the world of soccer moves at the speed of light, and Univision gives viewers the passport to get unlimited access to it!

Pasaporte offers on air sponsorships, activations and on site engagement opportunities in

association with the most coveted soccer opportunity in the world.


SPORTS

ACCION DEPORTIVA EXTRA Jan-Dec 2014

A non-stop intense fifteen minute sports show with soccer updates, highlights, results... everything millions of soccer fans need to know about their teams, favorite players, leagues and transfers. It is an overview at the world of soccer to keep to date with all leagues before the end of the weekend. And it is brought to our viewers by the local sports news teams that

Hispanics prefer. Univision is the home of the best soccer, and in weekend evenings, the home of ALL sports too.

Univision brings the soccer passion to viewers every week on our screen... and now viewers bring to Univision the excitement of their best soccer in Copa Univision! A series of soccer tournaments and family fairs that is extending to 15 markets. Over 14,000 local players will

participate to win the prestigious Copa Univision and big prizes in popular categories. More than 330,000 attendees! Copa Univision is more than a tournament, a weekend event to

celebrate with all the family and reach consumers that share the passion for soccer, traditions, and sports.

COPA UNIVISION Univision Soccer Cup Apr-Sep 2014


SPORTS

SUPERCLASICO 2014

It is more than a rivalry. It is a confrontation of classes, soccer styles, and history in the making... It is the most exciting game of the Mexican League: Chivas de Guadalajara and

Aguilas del América. The game no soccer fan wants to miss… now, both games will be exclusively on Univision!

MEXICAN LEAGUE Jan-May / Aug-Dec 2014

It is the league of the stars! The new soccer sensations that are conquering European championships! The excitement of new revelation teams that are questioning the supremacy of the big legends in Mexican soccer history. As the World Cup 2014 approaches, this is the league where stars are born, dreams get shattered or become victorious. Univision brings you the most

exciting games of the season in an unparalleled coverage... as only Univision does!

…and in July 2013 Univision became the exclusive broadcaster of Liga MX Chivas de Guadalajara! America and Chivas clubs together gather 50% of Liga MX fans that be on

Univision!


SPORTS

MEXICO NATIONAL TEAM GAMES Jan, Feb, Mar, Aug, Sep, Oct, Nov 2014

Mexico is gearing up for the 2014 World Cup, after a rocky star, with a squadron full of hope and momentum... Europe-star “Chicharito” and the largest constellation of soccer stars that

have played in foreign and Mexico leagues. It takes time to reach perfection, and the Mexico team has found the ingredients that will take them to a World Cup of success and

hope in Brazil 2014 after winning the Gold in the Olympic Games! The Mexico National Team will show that “Si se Puede” (Mexico soccer battle cry “Yes, we can!”)!

U.S.A. NATIONAL TEAM GAMES JAN – DEC 2014

The U.S. team is more than a worldwide revelation... a reality! It is “everybody’s team”, as all soccer fans, regardless of origin, root for the team that has given such surprises as beating the

World Champion Spain in the Confederations Cup of 2009, or beating England in the 2010 World Cup. A young, vibrant and uprising team that is ready to give some more surprises and

turn heads in the 2014 World Cup.


SPORTS

LIGA MX EVENTS

A Univision sports experience like no other! Univision Deportes brings sports entertainment to local markets with the Liga MX Tour. An opportunity for viewers to interact with personalities, participate in fun

sport skill contests, and sample products, while sponsors engage with consumers right around one of the best sports events of the year… the Liga MX.

Jul 2014


1Q 2014

Jan Feb Mar

2Q 2014

Apr May Jun

3Q 2014

Jul Aug Sep

4Q 2014

Oct Nov Dec

Premios

Texas

Copa Univision

Local

Initiatives

Cinco de

Mayo

Fiestas

Patrias

Christmas

Saludos

Dia del

Niño

4/30

Health &

Wellness

Fairs

Cuentas Claras TownHalls

EEM Back to

School

LOCAL INITIATIVES

New Year

Countdown

EEM Education Fairs

Halloween Día de

Brujas

Plan Prosperidad

Salud es Vida

Es el Momento

Empowerment

Platforms

Health Reform

Campaign

On air Capsules / Countdowns

Events

News and Special Coverage

An unprecedented Hispanic education initiative aimed at improving academic

excellence among K-12 Hispanic students with a specific focus on high school

graduation and college readiness. PSAs, events, daily vignettes and quarterly education

specials provide parents with the knowledge and tools to encourage, motivate and

guide kids to college Completion.

Es el Momento The moment is now... Jan – Dec 2014

EMPOWERMENT PLATFORMS

Going back to school is an exciting moment for children and a stressful moment for parents. That is why Univision stations partner with sponsors to create events that provide tools,

guidance and help to make going back to school easier to parents and children. Fairs, on-air segments, phone banks, special reports, online articles, shopping tips, after school

programs information... this campaign is the perfect time to reach Hispanic families as they get ready for a new school year.

Es el Momento: Regreso a Clases Back to School Aug 2014

Local Univision stations celebrate local events to invite parents and students get in touch with the tools and resources to prepare up for academic success like never before!

These incredibly popular education fairs (50,000+ attendees in L.A.!) are a “tour” of different grades, programs, resources and organizations. Kids are guided to define their academic

interests, and parents learn about financial and education resources to help their kids explore their path to success. These fairs also include amazing opportunities to meet inspiring

role models as a NASA Hispanic Astronaut, athletes, or TV and Radio personalities!

Es el Momento: Ferias de Educación Education Fairs and Town Halls Feb-Oct 2014


Plan Prosperidad A financial literacy campaign designed to help viewers learn how to improve their

finances and make their money work for them. PSAs and vignettes focus on personal

finance topics such as credit, building financial wealth and foreclosure prevention.

Customized Plan Prosperidad Financial Town Halls are available for clients interested in

face-to-face engagement.

Financial Education Jan 2014 – Dec 2014


Univision stations partner with community financial organizations to bring financial education and financial program awareness to our communities. Popular financial

expert Julie Stav is available to do her workshop on financial education (fees apply)

A great opportunity for financial institutions to engage the community with group workshops and one on one conversations about the benefits of building credit, using

smartly bank accounts, loans, credit cards and other banking tools.

Financial Fairs, Town Halls and Virtual Town Halls available in: L.A., Miami, Dallas, New York, Chicago, S.F., S.A., Phoenix, Austin

Ferias Financieras Financial Fairs Jan – Dec 2014


The most comprehensive call-to-action Hispanic Health Initiative designed to raise

awareness, increase knowledge and encourage positive health decision-making.

Univision works in partnership with community, health and physician organizations, to

provide information via PSAs, vignettes, news segments and dedicated health

programs.

Salud es Vida Health is Life Jan – Dec 2014


Univision stations partner with community health organizations to bring doctors, screenings and medical resources to the Hispanic community. Health fairs are among the most popular Univision local events, and provide great sponsorship opportunities through health vignettes, promotion of the event, and on site presence with unique

attendee interactivity and sampling opportunities.

Ferias de Salud Health Fairs 2014

A simple concept with an incredibly powerful result: our local news personalities invite the audience to join them for a “walk in the park”

A series of events invite families to exercise together, build stronger communities by getting neighbors to better know each other, invite them to visit their public parks, and get the

audience in shape promoting an active lifestyle. A perfect opportunity to engage viewers

Unase al Reto Join the Challenge Mar-Oct 2014

Affordable Care Act The health reform has a titanic challenge to insure over 54 million uninsured people in the U.S.

Univision is leading the effort to make Hispanics benefit from this federal initiative through a

series of programs, campaigns and events to inform, educate, update and drive viewers to

registration, avoiding the penalties imposed for those who remain uninsured in 2014.

“Salud es Vida” is the overarching campaign for these on-air, digital and on site initiatives that

create extensive sponsorship opportunities to build awareness, call to action, and engage

Hispanic families to educate them step by step on the best options and the registration

process.

Obama Care Jan 2014 – Mar 2014

ACA PROGRAM

• Health Fairs

• Town Halls (costs apply)

• Get in Shape events/programs

• Phone Banks • Customized Health Segments

• Local Despierta Segments

• Countdowns to deadlines

• Customized Call to Action Capsules

• Virtual Town Halls (costs apply)

A series of digital vignettes and TV capsules where Univision local talent will present the new lines of the most popular models of auto manufacturers. Produced at the floor of some of the most exciting Auto Shows in the U.S., these segments will feature interviews

with auto brand representatives and hands-on-wheel opinions from consumers.*

Sponsors can select their priority car models to create a series that will present and showcase their most exciting products and features from interior to engine.

Shows de Autos Auto Show Feb- Sep 2014

LOCAL INITIATIVES

Univision stations celebrate the day of love and friendship with on-air and digital segments and contests that bring unique opportunities to engage consumers.

On-air capsules celebrating the great love stories of all ages are complemented with

contests and sweepstakes that invite viewers to share their own and win prizes, providing great traffic driving and brand association opportunities.

San Valentín Valentine’s Day Feb 2014

* (Production Hard costs apply)

Univision stations celebrate Hispanic children around the U.S. with activities, events, on-air campaigns and online interactive websites that will bring parents and children closer to

each other and to their culture and traditions. It will also bring sponsors closer to their customers, with on air vignettes celebrating the future generations of leaders and

professionals, sweepstakes and traffic driving campaigns as well as on site opportunities for sampling and engagement of Hispanic families!

Día del Niño Children Day Apr 2014

2014

It is “the other” Mexican Independence celebration! A date that commemorates the Puebla battle and brings together Hispanics and non-Hispanics of all races and origins to share their traditions, cultures, flavors, and celebrate! Univision stations offer on-air, online and on-site campaigns to connect with viewers and reach them in a culturally relevant

way.

Cinco de Mayo Cinco de Mayo May 2014

LOCAL INITIATIVES


LOCAL INITIATIVES

It is the largest and most ambitious Univision statewide televised event! Univision Texas Stations join forces to bring the best regional, national and international music artists to compete in different categories for this coveted awards. A perfect mix of sponsorship

opportunities with great interaction and even greater exposure! Online voting, onsite free concerts, VIP access sweepstakes, an unforgettable on-air show... sponsors can be part of it

all, and have it customized to their needs!

Premios Texas Premios Texas Music Awards Aug 2014

Celebrate with Univision stations the independence of the U.S. with on air historical vignettes that commemorate the most emblematic episodes and heroes of the American

independence. Local events in some of our larger markets also provide the opportunity of on site presence and engaging activations to get closer to Hispanic consumers.

4 de Julio 4th of July Jul 2014


LOCAL INITIATIVES

Univision stations around the U.S. join the Mexican Independence celebration with “El Grito” (The scream of “Viva Mexico”) on September 16th. On-air campaigns celebrate the history

and tradition of the most important moments of the war of independence while onsite events celebrate with music, food, and fireworks during “El Grito”

In addition to a national show with participation of international renowned stars, California and Arizona stations broadcast an extended regional special show on the Mexican Independence celebration with great performances from local and national artists,

presence of community leaders, and a celebration of the heroes of the Aztec nation’s Independence!

Fiestas Patrias / El Grito Mexican Independence Sep 2014

The Celebration of our Hispanic Heritage extends on Univision stations through September and October. On air vignettes commemorate and discover the history behind the heroes of Latin American independence while a series on “our food” gives a tour of the secrets and legacy behind the most traditional ingredients of our cuisine. A third series on arts, educate viewers about the typical music and dance of our Latin American roots and the tradition

and history of musical instruments in the performance of emotional music pieces entangled in our cultural roots.

Herencia Hispana Hispanic Heritage Sep-Oct 2014


Desfile de las Rosas Rose Bowl Parade Dec 2014 -Jan 2015

LOCAL INITIATIVES

Univision brings the soccer passion to viewers every week in the screen... and viewers also bring to Univision the excitement of local soccer in Copa Univision! A series of soccer

tournaments in 10 markets is extending to 12 where over 11,000 local players participate to win the prestigious Copa Univision and big prizes in popular categories. Copa Univision is more than a tournament, a weekend event to celebrate with all the family and reach

consumers that share the passion for soccer, traditions, and sports.

An opportunity to connect with Hispanic families right before the Christmas season! Halloween or “Día de las Brujas” and “Día de los Muertos” is one of the most cross-overed Mexican and American traditions that blend into celebrations like no others: trick or treat meets a procession of skeletons (“Calacas”) and giveaway of delicious candy skulls and

pastries inspired by these themes. Univision stations offer a community service calendar reminding parents of the safest trick or treat events I town, and providing events in partnership with community organizations where

you can connect to Hispanic consumers in a family environment of celebration and fun! Interactive and TV unite forces to celebrate kids contests and engaging campaigns to

connect your brand with the tradition that opens the Winter season in all local U.S. cities!

Halloween: Día de Brujas Halloween Oct 2014


It is one of the most traditional celebrations of Christmas for Hispanics around the world! The 3 Wise Men arrival on the night of January 6th, is highly anticipated by children that place their figurines closer and closer to the nativity scene as this magic night approaches. Kids then must write a letter to the 3 Wise Men with their gift wish and leave water and hay for

their majesties’ camels. Well behaved kids will wake up on the morning of January 6th to the gifts left by the 3 Kings.

On air vignettes celebrate the history and tradition of this celebration, show the map of the

approaching 3 Wise Men and invite kids to write and drop their letters at their majesties’ mailboxes in town (a unique first traffic driving opportunity) Promotional spots invite Hispanic families to visit a local venue (2nd traffic driving opportunity) and meet the 3 Wise Men with a photo opportunity to be sent by email or printed at retail stores (a database builder and 3rd

traffic driving opportunity)

3 Reyes Magos 3 Wise Men Dec 2014 - Jan 2015

LOCAL INITIATIVES

It is a heart-warming campaign like no other! Univision partners with sponsors to extend an invitation to the community to recognize their unsung heroes, those families that have

struggled or battled to make other’s lives better. Viewers will nominate these heroes and a council from Univision and the sponsor will select the most inspiring cases that will be

showcased on our digital platforms for users to vote for their favorite ones.

Univision local talent will then drive to their homes and bring the magic of Christmas with a special gift set on behalf of the sponsors and honor their inspiring contribution to the

community through featuring and sharing their motivating stories.

Navidad de tus Sueños Christmas of your Dreams Dec 2014


Línea de Ayuda Help Line Phone Bank Jan-Dec 2014

LOCAL INITIATIVES

The secret behind the Univision local media connection with the Hispanic Community is a community service vocation that has changed lives for better around all U.S. cities!

An integral part of that vocation is the phone bank program that Univision stations develop in partnership with community organizations. And now, clients can benefit from this very

successful initiative by having phone banks hosted by local Univision talent with a direct call to action during prime time programming!

Media Elements:

• :30 Sec. Promotional Spots announcing the Phone Bank

• Local Despierta Segments promoting the Phone Bank

• 0:30 and 1:00 Capsules the day of the Phone Bank

(5pm-10pm aprox. one per hour) Hosted by local Univision talent

Client provides specialists (Main 1-800 Phone Call Distribution System can be provided with hard cost)


Noches de Pasión Nights of Passion Jan-Dec 2014

LOCAL INITIATIVES

Univision Primetime Novelas are legendary… our audience puts the world on hold when it comes to enjoying the passion and drama of our primetime stories.

And now sponsors can be associated closer than ever to these coveted properties through

the sponsoring of the local broadcast of these novelas in our top markets.

Media Elements:

• 0:30 Sec. Promotional Spot of a specific novela (primetime or daytime) with sponsorship tag

• 0:15 Sec. to 0:30 Sec. Promotional Spot of local broadcast of primetime or daytime line up of novelas


Estudiante/Maestro del Mes Teacher/Student of the Month* Jan-Dec 2014

LOCAL INITIATIVES

Univision recognizes and honors those who strive to excel and make our communities better. On air and digital vignettes will share the inspiring stories of educators and students that give

the extra mile to make their best and prepare the leaders of our future.

Sponsors can be an integral part of this campaign that will have a large impact on local education and student communities. Univision and sponsor will invite parents and teachers

to nominate their kids, best classmates and colleagues. One inspiring story per month will be selected and showcased on on-air and digital local capsules and vignettes. The community

will be invited to vote in a highly viral campaign for the annual educator/student in the program, who will be invited to our studios and be recognized and honored by our talent

and sponsors representatives.

Media Elements:

• 0:30 Sec. Promotional Spot of a specific novela (primetime or daytime) with sponsorship tag

• 0:15 Sec. to 0:30 Sec. Promotional Spot of local broadcast of primetime or daytime line up of novelas

*(Produced if sold. Production Hard costs apply)

Las Senadoras Locales de RD Local República Senators* Jan-Dec 2014

LOCAL INITIATIVES

Univision’s República Deportiva is an institution when it comes to sports coverage. For over 10 years, República Deportiva has been offering Hispanics the most exciting soccer leagues

and international tournaments around the world.

As many other Republics, República Deportiva has a president and senators… but these “Senadoras” are nothing like the ones in Congress… some of the most beautiful Hispanic models in the U.S. are selected to become ambassadors of our sports coverage in local

communities, as well as present segments of República Deportiva on the air.

Sponsors now have a unique opportunity to be associated with the selection of local “Senadoras” in our top markets. From the registration of candidates to their on air and on site appearances, these local “Senadoras” can become spokespersons for your brand and the

best ambassadors to associate it with our king sports coverage.

* (Production Hard costs apply)

Did you know...?

81% viewers

consider LOCAL TV NEWS

their most important

News source.

LOCAL IS THE CONNECTION!

1Q 2014

Jan Feb Mar

2Q 2014

Apr May Jun

3Q 2014

Jul Aug Sep

4Q 2014

Oct Nov Dec

Plan Prosperidad

Salud es Vida

Es el Momento

Hola Hollywood

Weather, Traffic, Sports

Hoy en México / Nuestros Países (Latin America News)

Llena Más por Menos

El Gordo y la Flaca visitan…

Samy transforma…

Salvando Vidas

Campaign

Vignettes

Station

Segments

Despierta

Extensions

News

Segments

Technology

Hispanic Heritage / Mexican

Independence

Unase al Reto (Keep in Shape, build community with Noticias)

Amigos del Tiempo (Become our Weathercaster friend)

Time and Temperature

Dinner and a Movie

Valentine’s

Day

YEAR-ROUND ON AIR INITIATIVES

STATION SEGMENTS

El Tiempo, a Tiempo

Univision stations bring you an opportunity to be top of mind, top of the hour, with our viewers. Sponsoring the Time and Temperature 10 second IDs that air right next to each one of the

favorite shows of the Hispanic community in the U.S.

Time and Temperature Jan 2014 – Dec 2014

Amores Verdaderos de San Valentín True Loves of Valentine’s Day Feb 2014

An engaging campaign to celebrate and share love stories. Inspired by the finale of our ratings booster “Amores Verdaderos” and the national Valentine’s Special

Program, this campaign will invite viewers to share their stories and memories of their special love to win a unique prize: a romantic getaway for two with great surprises!

Hispanic Heritage

During September, Univision celebrates the Hispanic Heritage of our communities with a campaign to remember and honor our heroes of the Latin American independence wars.

A series of vignettes will profile and celebrate the most significant and beautiful episodes of the Latin American Independence, our heroes and the birthplaces and landmarks of our countries.

In addition, customized vignettes will celebrate our culinary culture highlighting the most traditional ingredients of Latin American dishes and the history behind them.

Optional activation elements offer the opportunity to engage all demos, from kids to adults, in

exciting opportunities:

Drawing contests for kids Online trivia to discover which Independence hero does your personality match

Associate heroes values with your product characteristics Explore viewers’ tweaks to Hispanic traditional recipes using your product

…and many more!

Hispanic Heritage /

Mexican Independence Aug 2014 – Oct 2014

STATION SEGMENTS

STATION SEGMENTS

Cena y Película

Sponsors can now associate their products and brands with the local broadcast of some of the biggest Hollywood hits on UniMás!

Promo Spots airing on Univision and UniMás will announce the best movies of the week on

UniMás and invite viewers to watch the segments airing before, during and after the movie where Univision talent will share ideas to enjoy a movie night at home and exciting trivia. These

vignettes also offer a unique opportunity for product and brand integration as well as engaging call to action ideas.

Dinner and a Movie Jan 2014 – Dec 2014

Tu Tecnología Technology Jan 2014 - Dec 2014

Don’t you wish you would have a “techie” friend that can give you advice on technology every time you have to buy a new phone, computer, or other device?

Univision stations bring you a “techie friend” with Ariel Coro in “Tu Tecnología”. These on air news segments are also stand alone capsules that can run during all Univision’s

programming, and are highly integrated with sponsor devices and tags. This will associate the sponsor’s brand with the latest technology news and educate viewers

on the features and benefits of each product.

These segments can also live on our Digital platform for a 24/7 engagement with users, including polls, links to demos, and other exciting features.

Did you know...?

There are 53 initiatives in this Calendar

to connect your client

with Hispanic Consumers!

LOCAL IS THE CONNECTION!

A campaign to exercise and keep in shape, build our communities, unite families and share time with the community’s favorite local newscasters!

News talent invite viewers to join them for a monthly walk in the park, a moment to share with family and neighbors the pleasure of enjoying the outdoors and exercising

together for a 10-week challenge that will get families and neighbors closer than ever!

Unase al Reto Join the Challenge Jun 2014 – Nov 2014

Amigos del Tiempo Weather Report

Friends Jan 2014 – Dec 2014

An opportunity to share the beauty of a moment in the day through the eyes of our viewers! Univision viewers are invited to send their weather pictures and see those profiled in our Weather News and Morning show Segments. Even more… in some markets, viewers

are also invited to send their video of a weather report to get selected to report from a location and be part of our trusted and popular Weather News Team for a day!

NEWS SEGMENTS

El Tráfico y El Clima Traffic and Weather

Hispanics in the U.S. get in motion every morning with the traffic and weather updates from our award winning morning newscasts. These segments provide clients with a deeply engaged audience seeking information that will directly

influence the shape of their day.

Jan 2014 – Dec 2014

Hoy en México / Nuestros Países Mexico and Latin America Today. Jan 2014 – Dec 2014

Millions of Univision viewers trust Noticias Univision to connect them to the U.S. and also to stay connected to what it happens back home! Weekly segments bring them the more relevant news from their regions of origin in Mexico, including local reactions of the local

Mexican communities in the U.S. A unique opportunity to connect with those that want to stay connected with Mexico!

NEWS SEGMENTS

Hola Hollywood!

The latest news from the glamorous world of movies, music and television. What to

watch, listen, and dance! It is hosted by noted Entertainment Reporter Carolina

Ramirez and is available in 1:00 and 1:30 segments with customized sponsorship

opportunities.

Movie/Music Segment Jan 2014 – Dec 2014

¡Llena Más por Menos! Fill the tank more for less !

This weekly Gas Price segment will provide price conscious consumers viewers with all the latest intel that need to make smart decision at the pump.: lowest price gas

stations and useful tips to save on gas at the wheel.

Jan 2014 – Dec 2014

Did you know...?

UNIVISION reaches

82% Hispanics

in the top 5 markets

through TV, RADIO, and ONLINE!

40

Despierta (City) Local Segments

Local Despierta Segments air during the national show “Despierta América” and provide highly relevant local information with the same approach and nature of

our popular “Despierta América” morning show.

Local talent highlight local lifestyle activities, events, and places establishing a unique connection to local viewers and becoming a natural part of their daily

morning habits.

Clients are empowered to showcase products, raise branding and drive sales with local Despierta América integration segments.

Segments are produced using station talent to deliver a 2 minute local message that is highly relevant and connects with the consumer while leveraging the

nationally known Despierta América brand.

Format

:05 Despierta Local BB

:85 Client Despierta Integration Segment

:30 Client Commercial

Segment can be produced in studio or at remote location, and features a client’s

representative interview.

IMTL can provide a centralized production for these segments to improve cost

efficiencies or facilitate access to limited client’s representatives.

Univision Television Stations:

M-F 7-10am ET/PT

2014 Calendar of Initiatives

Univision Local Media

Documents

IMTL CALENDAR OF INITIATIVES 2014