Contents

IMS Specialty Services Inc 94

New Horizons Software 96

Ortho2 98

Our annual insider’s guide to the companies behind the products

Need more information? Please contact each company directly, or visit their booths at the 2012 AAO Annual Session in Honolulu, Hawaii, which takes place from May 4 to 8, 2012.

Company representatives have supplied the informa-tion on the following pages. Orthodontic Products provides this section as a service only and is not responsible for the claims made by each company.

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Company Connection A Special Advertorial Section in April/May 2012 Orthodontic Products94 94

IMS Specialty Ser-

vices began selling

orthodontic practice-

management software

in 1988. With more than

20 years of service,

IMS is one of the most

experienced compa-

nies in the orthodontic

practice-management

software arena. IMS

is a privately held cor-

poration with owner-

ship participation from

employees and ortho-

dontists. At the onset,

IMS offered not only

software, but other ser-

vices including practice

management consulting and practice transition. Years of

experience and a wide area of expertise have resulted in

one of the most stable, feature-rich, sophisticated sys-

tems available for orthodontic practices with the ability to

handle any size and number of locations.

IMS takes pride in maintaining state-of-the-art tech-

nological features in its Evo Software. It is one of the

fastest and most reliable systems in the industry, but is

still offered at a very affordable price. Some of the latest

features added to IMS’s cutting-edge software are ap-

pointment “chaining,” a multiplatform mobile app, and a

user-definable interface.

IMS seamlessly integrates with automatic payment

processing systems, patient appointment reminder systems, diagnostic imaging software,

integrated doctor websites, and much more.

For more than 2 decades, IMS has continued to introduce innovative firsts with regards

to software features. We were the first to integrate practice-management software with

diagnostic imaging systems back in 1988. In 1992, we were the first (and still the only

one) to introduce automated and dynamic appointment “substitutions” when scheduling

appointments. In the mid 90s, IMS first integrated case presentation software with exam

and consult scripts/questionnaires. More recently we added another first: appointment

“chaining,” allowing a series of appointments to be made automatically after being re-

quested chairside. Whether you are looking for innovation, technological firsts, outstanding

customer service or historically the fastest, most reliable modern software in the industry,

IMS will deliver what you need.

IMS SpecIalty ServIceS Inc: Practice Management Software and Consulting Services

serviCe •MoreThan24Years •Industry-Leading •LowFees •QuickResponse

soFTwaRe •Reliable •easytoUse •Powerful •Fast •efficient

OP0405_94-95_CoConnection_IMS.indd 94 4/6/12 4:36:27 PM

OrthodonticProductsOnline.com Company Connection 95

Company cOnnectiOn

Personal cloud computingiMS evo Practice Management Software is designed to operate within a local

area network (LAn), a wide area network across multiple locations, or within

a “cloud” environment. You may opt to run your cloud environment through a

third-party, “hosted” site, or you can take control of many advanced features

by creating your own “Personal cloud.” With more than 10 years of experi-

ence running iMS as a true Web-based application, we have now created the

technology and interface to run iMS via your own network server(s) to any

location or device interface with a secure peace of mind. cloud computing

with iMS is taken to a whole new level of sophistication.

iMS MobileAccess your practice information whenever and wherever you would like with iMS Mobile. Better yet,

get access with virtually AnY mobile device on the market. You can use your iPhone, iPad, Android

Phone, Android tablet, BlackBerry devices, and more. in fact you can use them all simultaneously—

with your local network operating within your office. that’s right. Unlike other mobile apps in the orth-

odontic industry, iMS Mobile operates live and connected to your server day or night.

not only will iMS Mobile allow doctors and staff access to all of the important practice information on

the go—soon it will allow patients to access important information related to tHeM (such as account

balances, financial activity, appointments, and case presentations). With both versions you will be able

to input information into your system as well as access it.

Keep Your cloud to Yourself

IMS Specialty Services, Inc124 Main Ave North, Suite 200 • Twin Falls, ID 83301

Phone (800) 798-9809 • Fax (208) 733-1844info@IMS-Tech.com • IMS-Tech.com

Visit Us at AAO Booth 401

OP0405_94-95_CoConnection_IMS.indd 95 4/6/12 4:36:31 PM

Company Connection A Special Advertorial Section in April/May 2012 Orthodontic Products96 96

From the day New Horizons Software was

founded—more than 24 years ago—we’ve

been dedicated to providing the best practice-

management solutions and service to the orthodontic

community. We’re continuously incorporating your

feedback to deliver everything you need to run a

successful practice. That includes all the solid base

features you expect, from full accounts receivable,

patient scheduling, insurance processing, and

treatment card storage to a broad array of powerful

additional tools and features that help your office

make the most of today’s technologies.

Best of all, it’s all in one place. With NHS OrthoExec

Advanced, there are no extras to purchase. Everything’s

already included. That means that in addition to all

core functions, you get—for example—seamless

links to scanners and x-ray machines, and the

ability to store intraoral pictures and documentation

with each patient’s file; an easy way to send e-mails

and text messages to patients, such as appointment

reminders, recalls, newsletters, electronic statements,

and extraction requests; and setting up, managing,

and automatically posting patient’s reoccurring credit

card and ACH payments. And our electronic treatment

card improvements have helped offices feel more

comfortable in transitioning from paper charts.

It doesn’t stop there. You also get the Marketing Center to monitor growth and referrals,

including our unique OrthoMap-It™ tool that plots patient locations—so you can better plan

and track your marketing efforts.

We’re proud that orthodontic practices love OrthoExec Advanced’s features and functionality.

But the icing on the cake is our support. I was raised on the principal of “doing for others” and

that’s how New Horizons was founded. We’ve built the best support staff in the industry, and

we go out of our way to help your practice with tools that not only make things easier, but more

fun as well.

At New Horizons Software, we always look forward to hearing from you, and we’re always

open to new ideas. We hope to hear yours soon.

Joretta Beanland

President

new horizons software: OrthoExec® Advanced Series—the software you need, the service and support you want, one convenient package

Streamline office processes, increase efficiency, and take control of your cash flow with OrthoExec Advanced.

Call (800) 543-5999 today to schedule a personal, online demonstration.

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OrthodonticProductsOnline.com Company Connection 97

Company cOnnectiOn

Logical, intuitive, easy—Orthoexec does it all“As developer of the Jasper Jumper, i’ve taught and spoken all over the world, opened and run several offices,

and worked with many different orthodontic management systems. We started using the nHS Orthoexec®

system early in 2010, and i can’t say strongly enough what a difference it has made. Orthoexec is logical,

intuitive, simple to run and easy to manage. the financial features—the ledger, accounting, posting insurance—

are excellent. And their support team is great. You’re never on hold for 15 minutes and you always talk to a real

person who knows who you are. i don’t have to call often, but when i do have a problem they solve it every time.

Orthoexec offers simplicity and reasonable pricing—and does everything an orthodontic office needs to do. i

highly recommend it.”

nHS Orthoexec exceeds all expectations“it’s not often you can tell someone they have exceeded your expectations, but that is exactly the case with new

Horizons. they’re very innovative and attentive. Anything we need to do, we can do with Orthoexec Advanced. i

used to get up Saturday mornings and go into the office to catch up—not anymore. now when i leave at the end

of the day, i feel that all my work is done. When i need to, i can connect with the system from home and review

charts, approve letters, or anything else i need to do. We couldn’t be happier with nHS—Orthoexec lets us do it

all. it’s a great solution for our practice.”

nHS made paperless transition simple“We started using Orthoexec Advanced in December 2009 and we are very happy we made the switch. the

[OrthoMinder] e-mail and text reminders have been fabulous. And keeping track of my statistics is significantly

enhanced over what i was using before. We jumped into the paperless aspect as of February (2010). We were

concerned about the transition but [nHS] made it so simple in terms of customizing what i need to use—being able

to actually talk with them and tweak things to ‘the way Dr. cohen does it’ has been great. thanks, new Horizons!”

everything works the way it needs to“We absolutely love new Horizons Software. We’ve been through three other practice-management programs and

this is the one where everything works the way it needs to. And when we do need help, nHS is on top of it. no

matter when you call, they take care of it. they work with us to make sure it works right. that’s not something we

experienced with the other systems.” —Beth Pierce, office manager for Allen B. Kerr, DMD, Woodburn & Oregon city, OR

Dr J.J. Jasper,DMDPortland, OR

edward J. Hilton,DMDHarrisburg & camp Hill, PA

Steven cohen, DMD, MSDSouth Philadelphia, PA & centerton Orthodontics, nJ

New Horizons Software 301 NE 117th Avenue • Vancouver, WA 98684

(800) 543-5999 • NHSoftware.com

Visit Us at AAO Booth 1849

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Company Connection A Special Advertorial Section in April/May 2012 Orthodontic Products98 98

Edge from Ortho2 delivers the ideal, all-encompassing practice-management, imaging, and communication system with robust features, unmatched

capabilities, and integrated programs—all supported by the industry-leading Ortho2 customer service team. Now used by more than 100 orthodon-

tists, Edge features private Cloud Computing with an off-site data hosting option, innovative imaging, reminders, patient-education animations, and

more. Discover a world of efficiency, profitability, and innovation in your practice.

With private, secure Cloud Computing from Ortho2, your practice can eliminate the cost, complexity, and risk associated with in-house servers and back-

ups. This simple, convenient feature allows you to fully access this secure web-based data infrastructure from anywhere, even your tablet or smartphone.

• 35% to 44% cost savings

• Secure data protected by world-class firewalls

• Reliable backups on multiple platforms

• Decreased risk of theft, vandalism, and fire

• Two data access pathways: Internet or cell-based network

Edge’s dynamic Dashboard and Widget Library allow each op-

erator to individually select and configure exactly what they want

and need to see. Users can monitor key practice financials in real

time, and set up convenient, automatic alerts if key practice met-

rics fall below predetermined levels.

Edge’s Scheduler improves your schedule with unmatched

power and flexibility, including real-time statistics on procedure

lengths, patient appointment preferences, and instant access to

sibling appointments. Procedure group scheduling makes coordinating a sequence of proce-

dures quick and efficient.

Workflows sequence standardized tasks and milestones, assuring compliance and consis-

tency. You can, for example, have the program automatically merge a retention letter and set a

patient’s treatment status to retention when they keep a debond appointment.

Online Forms provide a way for patients to fill out forms electronically from home or in your

office, and the data is automatically loaded into Edge. Your online forms can be health history,

office questionnaire, outpatient interview, or any type.

Advanced Edge reports can be printed as a group (“month end reports”), using smart data

selection parameters like “last month” or “tomorrow.” Reports not only provide one-click sorting

and access to meaningful Edge functions, but also provide drill-down capabilities.

Edge’s technological innovations bring forth an all-new, dynamic practice-management sys-

tem. The revolutionary Edge system is uniquely designed to respond and adapt to the challenges

and requirements of a successful orthodontic practice. Edge works with PCs, Macs, or in a mixed

environment, and is designed to support multiple monitors for a power user.

Ortho2 is the largest privately held orthodontic practice-management software provider in the

world and has partnered with orthodontists exclusively for more than 30 years. Ortho2 designs,

develops, and provides all software and services solely to the orthodontic profession. More than

1,600 orthodontists have discovered the Ortho2 software, effective conversion process, quality

training, ongoing support, and optional equipment services.

ortho2 Edge Management, Imaging, and Communication System: It’s All You Really Need

EdgE FEaturEs •EdgeCloud •DynamicDashboard andWidgetLibrary •EdgeImaging •EfficientScheduler •PowerfulWorkflows •AdvancedEdgeReports •PatientComplianceAnimations •OnlineForms •ElectronicInsurance

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OrthodonticProductsOnline.com Company Connection 99

Company cOnnectiOn

Get More Out of Your imaging with edge imaging and Premier imagingedge imaging is one of the most robust imaging technologies available today. With an intuitive interface, comprehensive features, and

easy functionality, edge imaging can help efficiently manage all of your patient image files. edge imaging includes innovative new fea-

tures like quick-access card flow presentation, smart drag-and-drop layout customization, unlim-

ited undo and redo capabilities, multiple image compare options, silhouette image alignment, and

more. Premier imaging is an optional upgrade for edge imaging and includes comprehensive image

morphing, ceph tracing and analysis, and Bolton Standards. You can superimpose multiple time

points on structures rather than oriented planes, use Bolton Standards for no-trace quick review,

and there is no additional cost for a multi-user license or digital x-ray integration.

Revolutionize Patient communication with edge Animationsedge Animations are powerful patient-education animations for improved compliance and case presentation. the cutting-edge render-

ing techniques produce videos of such exceptional quality that they must be seen for you to

fully appreciate their educational power. With edge Animations, you have the ability to easily

edit and customize videos, including surgical and 3D animations, using annotation and audio

controls. Virtually any image or movie can be included with drag-and-drop capabilities. Give

patients, responsible parties, and referrers access to your videos with ease through disc,

e-mail, or Youtube. edge Animations is simple, powerful, and educational.

Automate Your connections with edge Remindersedge Reminders is an easy-to-use, efficient system for automating your patient reminders. Reminders can be sent via multiple message

options including phone, text, and/or e-mail for any range of upcoming appointment dates. Messages can

also be sent for recall reminders, birthday greetings, and more. Phone messages are delivered with a human

voice. icons appear on the patient’s appointment in the Scheduler so you know if the patient has confirmed or

cancelled the appointment, or left you a message. edge Reminders is cost-effective, with a low flat fee and no

minimum monthly charge.

information everywhere You Are with edge PortalWith edge Portal, gain access to important information such as patient and responsible party biographical information, financials, appoint-

ments, images, treatment charts, reports, and more. A convenient dashboard view shows you several items at a

glance with the ability to expand any view. Access your schedule by looking at a quick overview of appointment

information or drill down for a sortable list of patients for each day. Schedule an appointment, view contact infor-

mation, or quickly and easily access treatment chart data all from edge Portal. You can extend the functionality

of edge Portal to your patients, responsible parties, and consulting professionals with edge Portal Premium. Give

them 24/7 customized access to desired information, including images, treatment animations, and the ability to

make online payments over the internet via computer, tablet, or smartphone.

intuitive interface, comprehensive features, and easy functionality with edge imaging.

edge Animations’ powerful videos include a facial model.

Ortho2 1107 Buckeye Ave • Ames, IA 50010

(800) 678-4644 • sales@ortho2.com • ortho2.com

Visit Us at AAO Booth 2003

EdgE FEAtUrEs • Edge Cloud • dynamic dashboard and Widget Library • Edge Imaging • Efficient scheduler • Powerful Workflows • Advanced Edge reports • Patient Compliance Animations • Online Forms • Electronic Insurance

edge Portal offers 24/7 online access to important patient information from any computer, tablet, or smartphone.

Send patient reminders via phone, text, and/or e-mail with edge Reminders.

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