IMS in Europe

But first, a little background …

Global Budgets for 2000

• 1.6 trillion euro for IT

• 1.6 trillion euro for education

• Education will double in value every 5 years for the next decade.

Charles Jennings, the online courseware factory

Growth in Education

• Information Society demands a better educated workforce

• Traditional delivery cannot be scaled to match growth in demand

• Increasing demand from developing countries

• Focus human resources where most effective.

Growth in Training

• No longer any lifetime careers – changing 2 or 3 times is common

• Employers require a flexible workforce

• Technology and process innovation make skills redundant

• Lifelong learning a reality for many.

A Cost Effective Solution?

Harness technology …

• Two decades using IT for learning

• Pioneers leading the way

• Implementing an eLearning service is a complex, multi-disiplinary engineering task

• Driving the need for open, interoperable solutions.

An Evolutionary View of eLearning Provision

High

High

Low

Low

Bus

ines

sO

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Learner Outcomes

ContentCentric

The Focus is on the Learner

Tom Kelly, Vice President for Worldwide Learning at CISCO

Establishing the Foundation

dispersed content catalogues, generic audience

High

High

Low

Low

Bus

ines

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Learner Outcomes

The Focus is on the Learner

Tom Kelly, Vice President for Worldwide Learning at CISCO

Establishing the Foundation

PortalCentric

audience-specific content, competencies and roadmaps

High

High

Low

Low

Bus

ines

sO

utco

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Learner Outcomes

The Focus is on the Learner

Tom Kelly, Vice President for Worldwide Learning at CISCO

Establishing the Foundation

ModuleCentric

chunking of content, dynamic processes

High

High

Low

Low

Bus

ines

sO

utco

mes

Learner Outcomes

The Focus is on the Learner

Tom Kelly, Vice President for Worldwide Learning at CISCO

Creating Learner Accountability for

Results

PerformanceCentric

dynamic role-based content updating, learning assessment

High

High

Low

Low

Bus

ines

sO

utco

mes

Learner Outcomes

LearnerCentric

The Focus is on the Learner

Tom Kelly, Vice President for Worldwide Learning at CISCO

Creating Learner Accountability for

Results

unlimited content sourcing, dynamic prescription

The Benefits

• Business Outcomes– productivity, – costs, – employee retention

• Learning Outcomes– absorption, – time to competency, – penetration/audience

Can you deliver a fully Learner-Centric service?

There is much work to be done before the full potential of

eLearning is realised

A European Perspective

• Population 370 million (69% in EU member states)

• 1/3 of Global Fortune 500 companies headquartered in Europe

• Growing Internet penetration and use• A leader in mobile (GSM)

• Home of a large publishing and multimedia content industry.

Jeff Schwartz, PriceWaterhouseCoopers

Introduction to IMS Europe

What is IMS Europe?

• A non-profit foundation for European participation in and access to IMS

• Members of IMS Europe are also members of IMS Global

• IMS members can attend any IMS work group, anywhere

• Like IMS Global, IMS Europe will reflect the aspirations of its members.

Activities for IMS Europe

• Host work groups reflecting European interests and strengths

• Run workshops and training events• Network with:

– European and national centres for eLearning (e.g. testing and certification, translation)

– IMS Global and its regional centres (Asia, Australia, North America)

– IMS-focused European research consortia.

Organisational Structure

• Management board – between 3 and 8 representatives

• Technical Board – also have vote on IMS Global Technical Board

• Work Groups – as approved by Technical Board

• Individual officers contracted as required.

IMS Europe

A European platform for participating in the development of global specifications for eLearning