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@beglen
IMS Audience Report Asia Pacific 2016
David Boyle, EVP Insight, BBC Worldwide
APTURISAUTOMATED TRENDS
@beglen
@dimitrivegas @likemike @Hardwell @MartinGarrix @arminvanbuuren @tiesto @davidguetta@Avicii @afrojack @skrillex @steveaoki @CalvinHarris @OliverHeldens @Alesso @WandWmusic@DashBerlin @DVBBS @axwellingrosso1 @Axwell @Ingrosso @swedishousemfia @nickyromero@Blasterjaxx @diplo @R3HAB @Zedd @KSHMRmusic @nervomusic @deadmau5 @dannic @Dyro@Deorro @aboveandbeyond @DonDiablo @SteveAngello @djsnake @KygoMusic @yvesv@feddelegrand @UmmetOzcan @SHOWTEK @dj_angerfist @Bassjackers @Andrew_Rayel@PAULVANDYK @alyandfila @VINAI @alokoficial @TomSwoon @shogunmusic @headhunterz@djcoone @Vicetone @richiehawtin @wolfpack @djbrennanheart@MAJORLAZER @porterrobinson @MarkusSchulz @ericprydz@djdiegomiranda @Dj_Chetas @DJDannyAvila @KURA_live@iamTchami @Carl_Cox @LaidbackLuke @disclosure @Firebeatz@DILLONFRANCIS @Borgore @oficailDaftpunk @UMEK_1605 @TenishiaMusic @RdclRedemption@djfrontliner @BorgeousMusic @netskymusic @YELLOWCLAW @djchuckie @WillSparks@DaTweekaz @QUINTINOO @Krewella @atbandre @MAKJ @kaskade @FerryCorsten@Fluxpavilion @DJZatox @djcarnage @robin_schulz @SandervanDoorn @marlo_music@ANDYC_ram @quentinmosimann @MissK8music @itsTUJAMO @mikecandys @swankytunes@wearegalantis @cosmicgate @knifepartyinc @petetong @jolin_tsai @chace_music @nakadia@anishsood @djsoolee @HelenaLegend @Kakuberry @myrnemusic @MarcVedo
MalaysiaActors / pop
IndiaBollywood
PhilippineActors / singers
AUComedy / Pop
IndonesiaPop
2. EACH COUNTRYIS VERY DIFFERENT
MalaysiaActors / pop
IndiaBollywood
PhilippineActors / singers
AUComedy / Pop
IndonesiaPop
3. EDM UNITESSOME PEOPLE ANDTRANSCENDS BORDERS
MalaysiaActors / pop
IndiaBollywood
PhilippineActors / singers
AUComedy / Pop
IndonesiaPop
TranceDance Pop
David Guetta
US PopSouth East Asia
EDM
Trance MalaysiaActors / pop
IndiaBollywood
PhilippineActors / singers
Dance PopDavid Guetta
US PopSouth East Asia
AUComedy / Pop
IndonesiaPop
EDM
HARDWELLtiesto
afrojackZedd
Skrillex
TOP
INT
ERES
TS:
instagramDJmag
YouTubetwitterMixmag
TOP
MED
IA:
We may think our audience is …
HARDWELLtiesto
afrojackZedd
Skrillex
TOP
INT
ERES
TS:
instagramDJmag
YouTubetwitterMixmag
beatportSoundCloudNI_News
RockstarGamesAbleton
TOP
MED
IA:
TOP
BRA
ND
S:We may think our audience is …
HARDWELLtiesto
afrojackZedd
Skrillex
TOP
INT
ERES
TS:
instagramDJmag
YouTubetwitterMixmag
beatportSoundCloudNI_News
RockstarGamesAbleton
TOP
MED
IA:
TOP
BRA
ND
S:EDM
Dance PopDavid Guetta
IndiaBollywood
HARDWELLtiesto
afrojackZedd
Skrillex
TOP
INT
ERES
TS:
instagramDJmag
YouTubetwitterMixmag
beatportSoundCloudNI_News
RockstarGamesAbleton
TOP
MED
IA:
TOP
BRA
ND
S:EDM
Dance PopDavid Guetta
IndiaBollywood
davidguettapitbull
maroon5JLo
katyperry
HARDWELLtiesto
afrojackZedd
Skrillex
priyankachopradeepikapadukone
iHrithikSrBachchanaamir_khan
TOP
INT
ERES
TS:
instagramDJmag
YouTubetwitterMixmag
beatportSoundCloudNI_News
RockstarGamesAbleton
TOP
MED
IA:
TOP
BRA
ND
S:EDM
Dance PopDavid Guetta
EDM IndiaBollywood
davidguettapitbull
maroon5JLo
katyperry
HARDWELLtiesto
afrojackZedd
Skrillex
priyankachopradeepikapadukone
iHrithikSrBachchanaamir_khan
TOP
INT
ERES
TS:
YouTubetwitter
instagramMTV
instagramDJmag
YouTubetwitterMixmag
timesofindiandtv
MTVIndiafilmfare
ESPNcricinfo
beatportSoundCloudNI_News
RockstarGamesAbleton
TOP
MED
IA:
TOP
BRA
ND
S:
Dance PopDavid Guetta
IndiaBollywood
davidguettapitbull
maroon5JLo
katyperry
HARDWELLtiesto
afrojackZedd
Skrillex
priyankachopradeepikapadukone
iHrithikSrBachchanaamir_khan
TOP
INT
ERES
TS:
YouTubetwitter
instagramMTV
instagramDJmag
YouTubetwitterMixmag
timesofindiandtv
MTVIndiafilmfare
ESPNcricinfo
SamsungMobileMicrosoftAndroid
Windowsgooglechrome
beatportSoundCloudNI_News
RockstarGamesAbleton
intelSamsungMobile
AndroidMicrosoftWindows
TOP
MED
IA:
TOP
BRA
ND
S:EDM
Dance PopDavid Guetta
IndiaBollywood
davidguettapitbull
maroon5JLo
katyperry
HARDWELLtiesto
afrojackZedd
Skrillex
priyankachopradeepikapadukone
iHrithikSrBachchanaamir_khan
TOP
INT
ERES
TS:
YouTubetwitter
instagramMTV
instagramDJmag
YouTubetwitterMixmag
timesofindiandtv
MTVIndiafilmfare
ESPNcricinfo
SamsungMobileMicrosoftAndroid
Windowsgooglechrome
beatportSoundCloudNI_News
RockstarGamesAbleton
intelSamsungMobile
AndroidMicrosoftWindows
TOP
MED
IA:
TOP
BRA
ND
S:EDM
Festivals
Ultra JapanBRANDS1. Starbucks_J2. hmjapan3. NikeStoreJapan4. nikejapan5. LouisVuitton_JP6. zozojp7. ANA_travel_info8. forever21japan9. adiOriginals_jp10. UNIQLO_JP
Festivals
BRANDS1. Starbucks_J2. hmjapan3. NikeStoreJapan4. nikejapan5. LouisVuitton_JP6. zozojp7. ANA_travel_info8. forever21japan9. adiOriginals_jp10. UNIQLO_JP
MEDIA1. GOSSIPS_Japan2. modelpress3. MTV_JAPAN4. natalie_mu5. ellegirl_jp6. nikkei7. nhk_news8. VOGUEgirlJAPAN9. SoccerKingJP10. tenkijp
Ultra Japan
Festivals
BRANDS1. Starbucks_J2. hmjapan3. NikeStoreJapan4. nikejapan5. LouisVuitton_JP6. zozojp7. ANA_travel_info8. forever21japan9. adiOriginals_jp10. UNIQLO_JP
MEDIA1. GOSSIPS_Japan2. modelpress3. MTV_JAPAN4. natalie_mu5. ellegirl_jp6. nikkei7. nhk_news8. VOGUEgirlJAPAN9. SoccerKingJP10. tenkijp
DJs1. Zedd2. afrojack3. Avicii4. HARDWELL5. nickyromero6. MartinGarrix7. Alesso8. davidguetta9. CalvinHarris10. djsnake
Ultra Japan
Festivals
BRANDS1. Starbucks_J2. hmjapan3. NikeStoreJapan4. nikejapan5. LouisVuitton_JP6. zozojp7. ANA_travel_info8. forever21japan9. adiOriginals_jp10. UNIQLO_JP
MEDIA1. GOSSIPS_Japan2. modelpress3. MTV_JAPAN4. natalie_mu5. ellegirl_jp6. nikkei7. nhk_news8. VOGUEgirlJAPAN9. SoccerKingJP10. tenkijp
DJs1. Zedd2. afrojack3. Avicii4. HARDWELL5. nickyromero6. MartinGarrix7. Alesso8. davidguetta9. CalvinHarris10. djsnake
Fashion1. The_Darenogare2. hmjapan3. AnneNakamura4. kikoxxx5. mggyy6. hana_imai7. Suzu_Mg8. LouisVuitton_JP9. miyagi_mai10. tina_tamashiro
Ultra Japan
Festivals
BRANDS1. hmphilippines2. enjoyGLOBE3. McDo_PH4. CebuPacificAir5. flyPAL6. PENSHOPPE7. UNIQLOPH8. talk2GLOBE9. SamsungMobile10. SMRT_Singapore
MEDIA1. instagram2. STcom3. ABSCBNNews4. gmanews5. MYXphilippines6. ANCALERTS7. rapplerdotcom8. ChannelNewsAsia9. YouTube10. TODAYonline
DJs1. Zedd2. MartinGarrix3. TheChainsmokers4. HARDWELL5. CalvinHarris6. Alesso7. afrojack8. davidguetta9. tiesto10. KCMontero
Fashion1. vicegandako2. hmphilippines3. ilovegeorgina4. lizzzuy5. XianLimm6. PENSHOPPE7. Caradelevingne8. UNIQLOPH9. tyrabanks10. benchtm
Festivals
BRANDS1. hmphilippines2. enjoyGLOBE3. McDo_PH4. CebuPacificAir5. flyPAL6. PENSHOPPE7. UNIQLOPH8. talk2GLOBE9. SamsungMobile10. SMRT_Singapore
MEDIA1. instagram2. STcom3. ABSCBNNews4. gmanews5. MYXphilippines6. ANCALERTS7. rapplerdotcom8. ChannelNewsAsia9. YouTube10. TODAYonline
DJs1. Zedd2. MartinGarrix3. TheChainsmokers4. HARDWELL5. CalvinHarris6. Alesso7. afrojack8. davidguetta9. tiesto10. KCMontero
Fashion1. vicegandako2. hmphilippines3. ilovegeorgina4. lizzzuy5. XianLimm6. PENSHOPPE7. Caradelevingne8. UNIQLOPH9. tyrabanks10. benchtm
APTURISusing
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1
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7 20
12-0
6
2012
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Searches for 'Electronic Dance Music' relative to June 2012
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APTURISusing
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7 20
12-0
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Searches for 'Electronic Dance Music' relative to June 2012
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12-0
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Searches for 'Electronic Dance Music' relative to June 2012
x
x
x
x
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WORLDWIDE 2x
APTURISusing
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7 20
12-0
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Searches for 'Electronic Dance Music' relative to June 2012
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7 20
12-0
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Searches for 'Electronic Dance Music' relative to June 2012
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7 20
12-0
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2012
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Searches for 'Electronic Dance Music' relative to June 2012
x
x
x
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WORLDWIDE 2xUK 1.9x
APTURISusing
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7 20
12-0
6
2012
-10
2013
-02
2013
-06
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2014
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Searches for 'Electronic Dance Music' relative to June 2012
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7 20
12-0
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2012
-10
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2014
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2015
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2016
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2016
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Searches for 'Electronic Dance Music' relative to June 2012
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7 20
12-0
6
2012
-10
2013
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2013
-06
2013
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2014
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2015
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2015
-06
2015
-10
2016
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2016
-06
Searches for 'Electronic Dance Music' relative to June 2012
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1
2
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7 20
12-0
6
2012
-10
2013
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2013
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2014
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2015
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-10
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-02
2016
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Searches for 'Electronic Dance Music' relative to June 2012
x
x
x
x
x
x
x
WORLDWIDE 2xUK 1.9x
US 2.3x
APTURISusing
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x
x
x
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-
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7 20
12-0
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2012
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Searches for 'Electronic Dance Music' relative to June 2012
WORLDWIDE 2xUK 1.9x
US 2.3xAUSTRALIA 2.2x
APTURISusing
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1
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7 20
12-0
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2012
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Searches for 'Electronic Dance Music' relative to June 2012
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7 20
12-0
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2012
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Searches for 'Electronic Dance Music' relative to June 2012
x
x
x
x
x
x
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WORLDWIDE 2x
APTURISusing
-
1
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7 20
12-0
6
2012
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2013
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Searches for 'Electronic Dance Music' relative to June 2012
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x
x
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THAILAND 0.8x
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Searches for 'Electronic Dance Music' relative to June 2012
APTURISusing
x
x
x
x
x
x
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WORLDWIDE 2x
THAILAND 0.8x
-
1
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7 20
12-0
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2012
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Searches for 'Electronic Dance Music' relative to June 2012
PHILIPPINES 2.5x
APTURISusing
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Searches for 'Electronic Dance Music' relative to June 2012
WORLDWIDE 2x
THAILAND 0.8x
PHILIPPINES 2.5xKOREA 2.6x
APTURISusing
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Searches for 'Electronic Dance Music' relative to June 2012
WORLDWIDE 2x
THAILAND 0.8x
PHILIPPINES 2.5xKOREA 2.6xSINGAPORE 2.6x
APTURISusing
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Searches for 'Electronic Dance Music' relative to June 2012
WORLDWIDE 2x
THAILAND 0.8x
PHILIPPINES 2.5xKOREA 2.6xSINGAPORE 2.6xMALAYSIA 3.1x
APTURISusing
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Searches for 'Electronic Dance Music' relative to June 2012
WORLDWIDE 2x
THAILAND 0.8x
PHILIPPINES 2.5xKOREA 2.6xSINGAPORE 2.6xMALAYSIA 3.1xINDIA 3.8x
APTURISusing
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1x -
5
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Searches for 'Electronic Dance Music' relative to June 2012
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APTURISusing
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1x
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JAPAN 18x
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Searches for 'Electronic Dance Music' relative to June 2012
APTURISusing
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1x
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Searches for 'Electronic Dance Music' relative to June 2012
JAPAN 18x
CHINA 26x
APTURISusing
GOOD
WORLDWIDE 2.0xUS 2.3xAUSTRALIA 2.2xUK 1.9x
STRONG GROWTH …… FOLLOWED BY DECLINETHAILAND 0.8x
GREAT
INDIA 3.8xMALAYSIA 3.1xSINGAPORE 2.6xKOREA 2.6xPHILIPPINES 2.5x
A BOOM in interest in EDM 2012-2016
Powered by ASIA
AMAZING
JAPAN 18xCHINA 26x
@beglen
PART 1: Electronic Music AudiencesPART 2: Festival Audiences• Each country is unique. Many people are defined by theirs• … but EDM unites some people together across borders• We have unprecedented abilities to understand fans:
• Artists they love• Interests outside of EDM• Brands to partner with• Media to communicate through
PART 3: Genre Trends• A global BOOM in interest in EDM. Powered by Asia
APTURISAUTOMATED TRENDS
SUM
MA
RY
@beglen
IMS Audience Report Asia Pacific 2016
David Boyle, EVP Insight, BBC Worldwide
APTURISAUTOMATED TRENDS
@beglen
IMS 2012AUDIENCE REPORT
IMS 2016AUDIENCE REPORT
£1,500,000+ £FREE
APTURISusing
1131033
DATA:
EXPERTISE: EMI Music
DATA:
EXPERTISE:
Technology has revolutionised our ability to understand fans