How Shops SellStuff

Impulse Buying - Alex

• Impulse purchases are one of the more unpredictable and uncontrollable facet of online sales. Encouraging new or current customers to fork over their hard-earned cash for something that wasn’t on their shopping list takes more than just a great product or service – it takes an attention-getting sales pitch and a unique spin on the item that makes it seem absolutely essential, something they need to have in their homes and their lives RIGHT NOW.

Abigail – CheckoutsThere’s a reason that checkout stands are at the front of the store – and it’s not because it’s convenient. It’s so you have to do a double-pass of all the aisles before you return to the front to pay, increasing the likelihood that you’ll spend above and beyond what you planned for. Suddenly, your quick trip for milk has turned into a battle to manipulate your cravings, and you end up packing your cart with expensive, unhealthy foods and other items.

How Shops Encourage Impulse Buying

• Offer a Discount They Can’t Refuse

Discounts and special offers assure customers they’re getting a better price than they would at another time or place, and help to encourage quick purchases. However, not all discounts are equally effective; there

are good ways and better ways to advertise reduced pricing.

If you’re offering a special price, brainstorm various ways it could be presented and think about it from the customer’s perspective. Consider

which version is more appealing: “Buy three, get one free!” or “Buy four at a 25% discount!” Both slogans mean the same thing, but the

first one is much more likely to engender impulse purchases.

Incentives can also be used to increase purchase sizes. Many online vendors offer free shipping for orders over a certain dollar amount, or

lower per-item prices for high-volume orders.

More Signs

Shops put signs up around the shop to

Encourage impulse buying.

Thanks For Watching

By

Abigail WalshAlex

RaffertyMark Hughes