Improving COA For Colleges/Universities (MTAC #90) Improving Change-of-Address System For Colleges/Universities

Improving COA For Colleges/Universities (MTAC #90)

Improving Improving Change-of-Address Change-of-Address

System For System For Colleges/UniversitiesColleges/Universities


MTAC #90 Purpose and Goals

Workgroup PurposeStudy the feasibility and benefits of including college and university student change of addresses in the National Change of Address database.

Workgroup GoalImprove efficiency for schools, mailers, and USPS in the handling and forwarding of UAA student mail.


Introduction to Workgroup #90

Feasibility Study Only Must be beneficial to BOTH parties

Applicable to on-campus student housing facilities only

Off-campus housing is handled by local post office

May also be usable with military/govt. addresses

This is NOT about forwarding of student mail


History

Issues

Student housing mail treated as “temporary” addresses

Not included in National Change of Address database

Campus forwards student mail

Bypasses CFS

UAA/fowardable mail is perpetuated


Costs of “old” student mail

Forwarding of Student Mail is Inefficientfor the School, the USPS, AND the Mailer Mail sorted/new address applied by school and then given to USPS for processing

“Old addressed” mail keeps on coming

Non-forwardable mail is discarded


Potential Benefits

Including Student COA in NCOA Database can: Save The Mailer … by providing updated student addresses

prior to mailing

Save the USPS … by improved processing, decreasing the amount of forwardable mail, and collecting postage due where

necessary


Potential Benefits

Including Student COA in NCOA Database can: Save the School … by reducing processing costs through

decreased forwardable mail

Save the Student … by getting their mail to them in a more timely fashion


Current Efforts

Work Group Status First meeting conducted at Postal Forum (Sep 21, 2004)

Advised college and university attendees of workgroup purpose and goals

Requested collection of data


Current Efforts

Industry Impact NACUMS schools responded

150 - 250 million pieces of UAA student mail annually

10% at 37¢ saves $5.5 million annually

Investigating USPS cost savings


Grading College & University In-coming Mail

Grades by Sector

Gra

din

g S

cale

D

C

B

A

2.072.38

2.10 2.00 1.99 1.971.68 1.63

All Sec

tors

Publis

hing

Financ

ial

Indu

strial

Techn

ology

Med

ia

Appar

el

Other


Type of SchoolG

rad

ing

Sca

le

All Large Medium Small

2.072.37

1.862.01

D

C

B

A

Grading College & University In-coming Mail


Future Efforts

Change of address information MUST BEa standardized, ZIP+4 codeable address Encourages administrations to standardize their campus addresses

Improves overall quality of college & university addresses (WG #88)

Trains students to use quality addressing with ripple effects outside COA (e.g., military, govt., etc.)


Future Efforts

Pursuing implementation of web-enabled capture of address changes by school officials Keep costs down for both USPS and institutions

Builds mailer confidence in information submitted


Future Efforts

Next StepsIdentify privacy issues

Evaluate impacts within schools with unique ZIP Codes

Continue survey of schools to establish issues and potential value


For Additional Information

Thom RoylanceIndustry Workgroup LeaderNat’l Assn of College/University Business Offices801.422.6023

Jim WilsonUSPS Workgroup Co-leaderChange-of-Address Data Services/IMAQ901.681.4676

Frank Spencer USPS Workgroup Co-leaderMarketing Specialist/Product Development202.268.7424

Documents

Improving COA For Colleges/Universities (MTAC #90) Improving Change-of-Address System For Colleges/Universities