Improvement of the Improvement of the Agricultural Market Information Agricultural Market Information

SystemSystem

Serbia Agribusiness Project

Brief history of the systemBrief history of the system

May 2003 – development of the Serbian market information system in agriculture with the support of USDA

May 2004 – portal set up at www.stips.minpolj.gov.rs 2005 – TV show AGROINFO on national broadcaster May 2005 – Serbia becomes a member of AGRIMIS

(19 European countries) September 2008 – 317,064 prices of 148

cultures/products: 15,014 detailed reports in 37 categories and 423 subcategories.

Serbia Agribusiness Project

Overarching Goals of System Overarching Goals of System • Collection of data on supply, demand and price

trends of selected agricultural products in green market, wholesale markets, livestock markets, slaughterhouses and silos

• Analysis of the collected data and dissemination of market information on selected agricultural products (fruits, vegetables, livestock, cereals, feed and inputs)

• Enable farmers, creators of the agrarian policy, enterprises and other participants in making sound business decisions regarding production and marketing of agricultural products

Serbia Agribusiness Project

Detail reports on pricesDetail reports on prices

Project’s goals regarding the STIPSProject’s goals regarding the STIPS

Reliable crop/livestock production and market price information system operated within the Ministry of Agriculture (methodology to be used: annual or semi-annual survey on client satisfaction designed and implemented, including data validation and reporting)

Number of producers and firms trained in the use of market information & production data

Serbia Agribusiness Project

Client Satisfaction SurveyClient Satisfaction Survey

Number of products in STIPS

1% 11%

36%45%

7% Very unsatisfied

Unsatisfied

Neutral

Satisfied

Very satisfied

Accuracy of information on prices

Accuracy of information on prices

1% 9%

43%

41%

6%Very unsatisfied

Unsatisfied

Neutral

Satisfied

Very satisfied

Timely provision of information on prices

2% 14%

36%

42%

6% Very unsatisfied

Unsatisfied

Neutral

Satisfied

Very satisfied

Quality of detail reports

0% 12%

48%

35%

5%Very unsatisfied

Unsatisfied

Neutral

Satisfied

Very satisfied

Project’s Scope of Work on STIPSProject’s Scope of Work on STIPS

The Working Group formed by the Ministry and the USAID Agribusiness Project developed the proposal for improvement of STIPS encompassing:

Software improvement; and Awareness campaign – Project “Market analysis,

utilization of information from STIPS and basics of marketing”

Serbia Agribusiness Project

Software ImprovementSoftware Improvement

STAGE 1. Reorganization and redesign of the website with special

attention paid at the improvement of data security Improvement of the news system (text editors for user

friendly environment of news editors, reorganization of categories and sub categories, providing space for information from the surrounding countries, other markets, weather forecast, interesting trivia)

Reconstruction of the STIPS online prices system – improvements to the administrative system for entering prices

coming from the reporters

– providing additional cells to the online price database (minimum and maximum value, trend, supply, and comment)

STAGE 2. Development of the specialized development tool, client/server

application for report analysis for providing more complete information about prices to the Ministry and IPN structures for the purpose of making timely and adequate decisions and processing of the large quantities of data in a short period of time.

STAGE 3. Seminar to train the reporters to work with the improved STIPS

software and database.

Serbia Agribusiness Project

Software Improvement…continuing Software Improvement…continuing

Layer for entering Layer for entering information on pricesinformation on prices

Serbia Agribusiness Project

Analytics

Interactive seminars and workshops for farmers in 18 reporting centers for STIPS

Two day seminars. Implementation period: 10

months

Serbia Agribusiness Project

Market analysis, utilization of information Market analysis, utilization of information from STIPS and basics of marketing”from STIPS and basics of marketing”

Farmers are thoroughly trained in the use of information available through STIPS, including information type, structure, manner of accessing information, and analysis possible based on the available information (e.g. formation of prices, price structures, alternative markets, and trends in supply, production volumes, market surplus, etc).

Serbia Agribusiness Project

Farmers are educated about the agricultural markets in the region. Specific emphases are given on analysis of the agricultural markets for specific commodities produced in those regions. In addition, local markets are analyzed in more detail manner, with a special overview of all available possibilities for marketing of agricultural commodities locally.

Serbia Agribusiness Project

Training in basics of marketing and direct sales. At present, there is a low awareness among farmers on how to conduct negotiations, set prices, properly clean, pack and display products.

Interactive workshops where farmers have the chance to develop commodity specific marketing plans.

Law on Agriculture regulates operation of STIPS Commodity exchange for agricultural products

(Pilot project) Development of the input database Linking with the Register of Agricultural

Households Development of the database of producers Standardization

Serbia Agribusiness Project

Future plansFuture plans