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Now bringing you the “World’s Best Ranch!” Improved! SALAD DRESSINGS

Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

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Page 1: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

Now bringing you the

“World’s Best Ranch!”

Improved! SALAD DRESSINGS

Page 2: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

Great Taste- At Hellmann’s® we’ve improved the flavor of our

top dressings and now bring you the “World’s Best Ranch.”

Quality Ingredients

Made with real ingredients like blue cheese, parmesan

cheese, buttermilk, honey, extra virgin olive oil and

Dijon mustard

Almost ½ of our portfolio is gluten-free

Over ½ of our portfolio is a good source of

Omega-3 ALA

Performance-As a dressing for green and bound salads,

dip, sandwich sauce and marinade

Hellmann’s® creamy dressings are visibly rich & thick,

allowing for superior “cling,” coating and dipping

Wish-Bone® Italian dressing is a great marinade due to

its unique blend of spices and flavors which deliver

great taste in signature recipes

Hellmann’s® Brand History:

Since 1905, when a blue ribbon was tied around a jar of our mayonnaise, Hellmann’s® has stood for superior quality and is now known as “America’s Favorite Mayonnaise.” Today Hellmann’s® proudly delivers that same blue-ribbon quality in dressings, condiments, dips and sauces that are sold in more than 75 countries around the globe.

Wish-Bone® Brand History:

Over 60 years ago, the very first bottle of Wish-Bone® Italian was made at the Wish-Bone® Restaurant in Kansas City, Missouri. Today Wish-Bone Dressings are an American favorite. To this day, we still make our famous dressings in Kansas City, Missouri. The place where it all began.

vor of our

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armesan

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deliver

Hellmann’s®

was founded on the principle that real, simple ingredients produce the best flavors. And together with our line of Wish-Bone

®

dressings we provide the flavors and the quality that people know and love.

Page 3: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

Did you know?Operators and distributors indicate that “core” salad dressings make up 70 – 75% of purchase volume in the category. These dressings include: Ranch, Blue Cheese, Caesar and Italian.Source: Technomic ProprietaryUnilever Study August 2010

Hellmann’s® New Supreme Ranch “World’s Best Ranch!”Loaded with the flavor of herbs, garlic and a hint of tangy buttermilk, this smooth and creamy dressing is great on salads, vegetables, in dips and more! This is a NEW SKU for the portfolio and will be offered in addition to the current Creamy Ranch.

Made with real buttermilk

No high-fructose corn syrup

No artificial colors or flavors

Gluten-free

s

The best dressings come from the best ingredients.We believe you’ll taste the difference in everydressing we make.

Page 4: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

New Hellmann’s® Light RanchThe Lighter side of delicious.

The NEW Hellmann’s® Light Ranch will replace our current Fat-Free Ranch. It’s packed with flavor but not with fat. For SKU level details,please see the chart on the back of this brochure.

No high-fructose corn syrup

Low in saturated fat

Gluten-free

Wish-Bone® ItalianThe Italian dressing you’ve always loved.

Bursting with herbs & spices Wish-Bone® Italian is a robust, full-flavored dressing and marinade, from a brand known to deliver on flavor and performance in-home and out-of-home.

Made with real garlic, onion and red bell peppers

No artificial flavors

Gluten-free

Hellmann’s® New Supreme Caesar All hail Caesar!

A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan cheese and black pepper to complement any salad or sandwich. This is also a NEW SKU for the portfolio, and will be offered in addition to the current Creamy Caesar.

Made with real parmesan

No artificial colors

Excellent source of Omega-3 ALA* *Contains 1200mg of ALA per serving, which is 75% of the 1.6g Daily Value for ALA.

Did you know:The dollar share of lightdressing is over 2 timesthe dollar share size offat free dressings.Source: Nielsen $ Share LiquidSalad Dressing Q2 2011

Page 5: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

Hellmann’s® Chunky Blue CheeseBlue cheese at its best.

Thick and rich, with robust flavor and real aged blue cheese chunks that you can see. This delicious dressing is a stand-out on salads, in bound salads or even on top of a burger. Also great as a dip!

Made with real blue cheese

No artificial flavors

No added MSG

Hellmann’s® Honey MustardJust the right blend.

The perfect blend of sweet and tangy flavors. Just as delicious on sandwiches and for dips as it is on salads. Why try and make your own when ours is so perfectly balanced?

Made with Dijon mustard and real honey

No artificial flavors

Gluten-free

Hellmann’s® New Balsamic Vinaigrette Our boldest Balsamic yet!

Our NEW and IMPROVED bold Balsamic Vinaigrette features just the right amount of zesty Italian herbs, onion, sweet red bell pepper, robust garlic, black pepper and extra virgin olive oil. It’s great for marinades too!

Made with extra virgin olive oil

No high-fructose corn syrup

Gluten-free

In order to receive the prestigious ACF Seal of Approval, products must meet objective testing criteria and are tested by a customized panel of chefs with extensive and diverse culinary experience. ACF testers give unbiased, expert opinions based on measurable criteria rather than on taste preferences.

Page 6: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

Hellmann’s®

and Wish-Bone®

Dressings excel on salads, as dipping sauces, in bound salads, marinades and sandwich spreads. Source: Technomic Proprietary Unilever Study August 2010

Mix and Match ChartTake flavor to the next level with these great dressing combination ideas.

Southwest Ranch 1 pt. Hellmann’s® Supreme Ranch ½ c. Knorr® Salsa Roja

Blue Cheese Ranch 1 pt. Hellmann’s® Supreme Ranch 1 pt. Hellmann’s® Blue Cheese Dressing

Bacon Ranch 1 pt. Hellmann’s® Supreme Ranch ½ c. Bacon Crumbles

Green Onion Ranch 1 pt. Hellmann’s® Supreme Ranch ½ c. Sliced Green Onions

Tangy Balsamic Ranch 1 pt. Hellmann’s® Supreme Ranch 1 pt. Hellmann’s® Balsamic Vinaigrette

Avocado Ranch 1 pt. Hellmann’s® Supreme Ranch ½ c. Guacamole

Maple Ranch 1 pt. Hellmann’s® Supreme Ranch ½ c. Maple Syrup

Sweet Chili Ranch 1 pt. Hellmann’s® Supreme Ranch 1 c. Knorr® Sweet Red Chili Sauce

Bacon Caesar 1 pt. Hellmann’s® Supreme Caesar ½ c. Bacon Crumbles

Blue Cheese Caesar 1 pt. Hellmann’s® Supreme Caesar 1 pt. Hellmann’s® Blue Cheese Dressing

Green Onion Caesar 1 pt. Hellmann’s® Supreme Caesar ½ c. Sliced Green Onions

Southwest Caesar 1 pt. Hellmann’s® Supreme Caesar ¼ c. Knorr® Salsa Roja

Basil Caesar 1 pt. Hellmann’s® Supreme Caesar ½ c. Chopped Basil

Chive Caesar 1 pt. Hellmann’s® Supreme Caesar ½ c. Chopped Chives

Citrus Caesar 1 pt. Hellmann’s® Supreme Caesar 2 oz. Frozen Orange and Lemon Conc.

Horseradish Dijon Caesar 1 pt. Hellmann’s® Supreme Caesar 1 pt. Hellmann’s® Horseradish Dijon

Honey Mustard Caesar 1 pt. Hellmann’s® Supreme Caesar 1 pt. Hellmann’s® Honey Mustard Dressing

Chipotle BBQ Caesar 1 pt. Hellmann’s® Supreme Caesar 1 c. Knorr® Chipotle BBQ Sauce

DipsSalads MarinadesSandwich SpreadsBound Salads

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Page 7: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

The leader of the pack.Hellmann’s® helps you “Bring out the Best” in a variety of pack sizes:

4/1 Gallon & 2/1 Gallon

The top-selling core dressing flavors (refrigerated and shelf stable) are packaged more conveniently with two and four pack gallon-size jugs available.

Salad Bar Bottles

Hellmann’s® Salad Bar Bottles help you get a grip on dressing waste at the salad bar.

Portion Control

Clean, neat & convenient. No mess–easy dispensing. The flavors your customers love and less waste for you.

Pump Stations

Hellmann’s® pump station system is the perfect solution for your self-serve counter. It’s easy to set up and maintain and works with a full range of shelf-stable Hellmann’s® condiments and top dressing flavors to be used for dips.

Refrigerated or dry…we’ve got you covered.Dry – Versatility and Cost Savings… it’s all in the mix.

Hellmann’s® Dressing Mixes help you expand your menu. They’re a cost-effective way to add consistently fresh flavor to a wide variety of menu items including salads, dips and marinades.

A perfect match with Hellmann’s® and Best Foods® Real Mayonnaise

It’s easy to customize signature house specialties and reduced calorie dressings

Choose from easy to store 1 gallon yield pouches or 25 lb. bulk pails

Refrigerated – When only the freshest flavor will do.

The richest, creamiest dressings ever with intensely delicious flavor. You’ve got to taste them to believe them!

Gold-standard quality you can taste

The rich and creamy variants Hellmann’s® is known for

Packaged in 2/1 gallon jugs: Buttermilk Ranch also available in convenient Dip Cup

Dip Cup

Whether it’s chicken nuggets, wings or French fries your guests love to dip ‘em in our dressings! Hellmann’s® Dip Cups bring you craveable flavor for front-of-house, take-out and delivery.

n a variety of pa

S

Hehewa

Page 8: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

DESCRIPTION GTINPackSize

Gross Weight (lbs.) Pallet

Case Dimensions(LxWxH) (in.)

Cubic Feet

No

HF

CS

Om

ega

3 A

LA

No

Art

ifici

al

flav

ors

No

Art

ifici

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No

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HELLMANN’S® BLUE CHEESE

CHUNKY BLUE CHEESERobust and satisfying, packed with chunks of aged blue cheese.

10048001257099 4/1 gal 35.60 12/60 12.13 x 12.13 x 10.63 .90 0

10048001067001 2/1 gal 18.06 24/96 12.13 x 6.25 x 10.63 .47 0

10048001256764 6/32 oz 14.36 25/100 10.13 x 7 x 12.38 .51 0

10048001198903 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

10048001256313100/1.5 oz Dip Cup

10.54 15/90 12.44 x 10.19 x 7.50 .55 0

CHUNKY BLUE CHEESE - REFThick and rich, with robust flavor from aged blue cheese.

10048001252520 2/1 gal 18.20 24/96 12.13 x 6.25 x 10.63 .47 0

HELLMANN’S® CAESAR

CREAMY CAESARA classic, perfectly balanced dressing to complement any Caesar salad.

10048001257228 4/1 gal 34.96 12/60 12.13 x 12.13 x 10.63 .90 0

10048001256740 6/32 oz 14.30 25/100 10.13 x 7 x 12.38 .51 0

10048001198934 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

SUPREME CAESARBright Southwestern flavor that works great on burgers and sandwiches too.

10048001214481 4/1 gal 35.66 12/60 12.13 x 12.13 x 10.63 .90 0

10048001203546 2/1 gal 17.78 24/96 12.13 x 6.25 x 10.63 .47 0

CREAMY CAESAR- REFWith Parmesan cheese, Dijon mustard and white wine for the ultimate in flavor.

10048001252537 2/1 gal 17.80 24/96 12.13 x 6.25 x 10.63 .47 0

HELLMANN’S® COLESLAW

CREAMY COLE-SLAWCreamy and delicious.Perfect for picnics.

10048001203515 4/1 gal 37.86 12/60 12.13 x 12.13 x 10.63 .9 0

Page 9: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

DESCRIPTION GTINPackSize

Gross Weight (lbs.) Pallet

Case Dimensions(LxWxH) (in.)

Cubic Feet

No

HF

CS

Om

ega

3 A

LA

No

Art

ifici

al

flav

ors

No

Art

ifici

al

Co

lors

Tran

s Fa

t (g

/ser

vin

g)

No

ad

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Veg

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HELLMANN’S® FRENCH

CREAMY FRENCH STYLEPerfectly balanced flavor makes this classic French a popular favorite.

10048001203379 4/1 gal 37.10 12/60 12.13 x 12.13 x 10.63 .9 0

10048001198910 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

SWEET RED FRENCHA rich red French dressing with a touch of sweetness.

10048001256726 6/32 oz 16.24 25/100 10.13 x 7 x 12.38 .51 0

LIGHT FRENCH STYLEBright Southwestern flavor that works.

10048001213972 4/1 gal 36.18 12/60 12.13 x 12.13 x 10.63 .9 0

10048001240794 6/32 oz 16.46 25/100 10.13 x 7 x 12.38 .51 0

10048001198965 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

HELLMANN’S® HONEY MUSTARD

HONEY MUSTARDThe perfect blending of sweet and tangy flavors.

10048001255088 4/1 gal 40.50 12/60 12.13 x 12.13 x 10.63 .90 0

100480019163302/1.5 gal

Pump29.15 10/80 15.63 x 10.88 x 6.13 .60 0

10048001256832 6/32 oz 15.44 25/100 10.13 x 7 x 12.33 .51 0

10048001198743 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

10048001256306100/1.5 oz Dip Cup

10.54 15/90 12.44 x 10.19 x 7.50 .55 0

LIGHT HONEY DIJONSweet honey and zesty Dijon in a “no-guilt” favorite.

10048001213989 4/1 gal 41.10 12/60 12.13 x 12.13 x 10.63 .9 0

10048001198996 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

HELLMANN’S® ITALIAN

GOLDEN ITALIANMildly sweet and zesty, with an attractive golden color.

10048001255095 4/1 gal 36.60 12/60 12.13 x 12.13 x 10.63 .90 0

10048001256719 6/32 oz 14.93 25/100 10.13 x 7 x 12.38 .51 0

ZESTY ITALIANBold Italian flavor with just the right amount of herbs and spices.

10048001257105 4/1 gal 37.00 12/60 12.13 x 12.13 x 10.63 .90 0

10048001067025 2/1 gal 18.90 24/96 12.13 x 6.25 x 10.63 .47 0

10048001198774 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

LIGHT ITALIANReal Italian taste, with lower fat.

10048001205762 4/1 gal 37.82 12/60 12.13 x 12.13 x 10.63 .9 0

10048001240787 6/32 oz 15.38 25/100 10.13 x 7 x 12.38 .51 0

10048001198941 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

Page 10: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

DESCRIPTION GTINPackSize

Gross Weight (lbs.) Pallet

Case Dimensions(LxWxH) (in.)

Cubic Feet

No

HF

CS

Om

ega

3 A

LA

No

Art

ifici

al

flav

ors

No

Art

ifici

al

Co

lors

Tran

s Fa

t (g

/ser

vin

g)

No

ad

de

d M

SG

Ko

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eta

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Veg

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ten

-Fre

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HELLMANN’S® RANCH

SUPREME RANCHThe “World’s Best Ranch” is a new SKU and will be offered in addition to our current Creamy Ranch.

10048001214474 4/1 gal 35.66 12/60 12.13 x 12.13 x 10.63 .90 0

10048001203553 2/1 gal 18.13 24/96 12.13 x 6.25 x 10.63 .47 0

CREAMY RANCHDown-home flavor, with a touch of buttermilk.

10048001257112 4/1 gal 35.65 12/60 12.13 x 12.13 x 10.63 .90 0

100480012561772/1.5 gal

Pump25.55 10/80 15.63 x 10.88 x 6.13 .60 0

10048001256702 6/32 oz 14.29 25/100 10.13 x 7 x 12.38 .51 0

10048001198750 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

10048001256375100/1.5 oz Dip Cup

10.54 15/90 12.44 x 10.19 x 7.50 .55 0

ANCHO CILANTRORANCHBright Southwestern flavor that works great on burgers and sandwiches too.

10048001252087 2/1 gal 20.40 24/96 12.13 x 6.25 x 10.63 .47 0

LIGHT RANCHThe NEW Hellmann’s Light Ranch will replace our current Fat-free Ranch. It’s packed with flavor but not with fat.

10048001203508 4/1 gal 41.40 12/60 12.13 x 12.13 x 10.63 .9 0

10048001203331 6/32 oz 14.65 25/100 10.31 x 7.06 x 12.50 .53 0

10048001198972 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

BUTTERMILK RANCH - REF The freshest, creamiest Ranch, made with real buttermilk, onion and garlic.

10048001252513 2/1 gal 18.20 24/96 12.13 x 6.25 x 10.63 .47 0

10048001251516100/1.5 ozDip Cup

10.54 15/90 12.44 x 10.19 x 7.5 .55 0

REDUCED-FAT BUTTERMILK RANCH - REF The tangy taste of Buttermilk Ranch but with fewer calories and less fat.

10048001252551 2/1 gal 18.86 24/96 12.13 x 6.25 x 10.63 .47 0

HELLMANN’S® THOUSAND ISLAND

CREAMY THOUSAND ISLANDThick and creamy, with zesty tomato flavor and a bright pink color.

10048001203454 4/1 gal 37.29 12/60 12.13 x 12.13 x 10.63 .90 0

10048001203218 6/32 oz 14.42 25/100 10.31 x 7.06 x 12.50 .53 0

10048001198781 102/1.5 oz. 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

CREAMY THOUSAND ISLAND - REFThick and creamy, with zesty tomato flavor and a bright pink color.

10048001252544 2/1 gal 18.90 24/96 12.13 x 6.25 x 10.63 .47 0

LIGHT CREAMY THOUSAND ISLANDThick and creamy, with zesty tomato flavor and a brightpink color.

10048001199023 102/1.5 oz. 11.54 14/127 13.38 x 9.88 x 5.76 1.44 0

Page 11: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

DESCRIPTION GTINPackSize

Gross Weight (lbs.) Pallet

Case Dimensions(LxWxH) (in.)

Cubic Feet

No

HF

CS

Om

ega

3 A

LA

No

Art

ifici

al

flav

ors

No

Art

ifici

al

Co

lors

Tran

s Fa

t (g

/ser

vin

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No

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HELLMANN’S® VINAIGRETTES

BALSAMIC VINAIGRETTE

Perfect to use on salads or as a marinade for chicken, pork, or vegetables.

10048001202884 4/1 gal 37.39 12/60 12.13 x 12.13 x 10.63 .90 0

10048001203522 2/1 gal 18.30 24/96 12.13 x 6.25 x 10.63 .47 0

10048001203355 6/32 oz 14.46 25/100 10.31 x 7.06 x 12.50 .53 0

GREEK VINAIGRETTEMade from real olive oil, wine vinegar and Greek seasonings.

10048001257266 4/1 gal 35.10 12/60 12.13 x 12.13 x 10.63 .90 0

LIGHT RASPBERRY VINAIGRETTERich and bright - try it on fruit salads.

10048001213965 4/1 gal 43.80 12/60 12.13 x 12.13 x 10.63 .90 0

10048001240800 6/32 oz 17.93 25/100 10.13 x 7 x 12.38 .51 0

10048001199009 102/1.5 oz 10.54 14/126 13.38 x 9.88 x 5.75 .44 0

MANGO PINEAPPLE VINAIGRETTEA sweet-and-savory dressing that’s at home on fruit salads, kabobs or grilled fish.

10048001252070 2/1 gal 20.20 24/96 12.13 x 6.25 x 10.63 .47 0

SESAME THAI VINAIGRETTEAsian flavor that livens up green salads, noodle dishes or broth soups.

10048001203539 2/1 gal 19.34 24/96 12.13 x 6.25 x 10.63 .47 0

SUN DRIED TOMATO AND PESTO VINAIGRETTESunny Italian taste–great for pasta salads or grilled sandwiches.

10048001256849 6/32 oz 13.42 25/100 10.13 x 7 x 12.38 .51 0

WISH-BONE® DRESSINGS

ITALIANRobust and flavorful, with just the right blend of spices.

10041000006156 4/1 gal 37.30 12/60 12.13 x 12.13 x 10.63 .90 0

LIGHT ITALIANReal Italian taste, with less fat.

10041000006835 4/1 gal 37.30 12/60 12.13 x 12.13 x 10.63 .90 0

FAT FREE ITALIANLively Italian flavor to perk up salads or to use as a marinade.

10041000004534 4/1 gal 38.20 12/60 12.13 x 12.13 x 10.63 .90 0

ORIGINAL WESTERN FRENCH

This rich and robust French has been a patron favorite for years.

10041590301525 4/1 gal 40.00 12/60 12.13 x 12.13 x 10.63 .90 0

Page 12: Improved! - Best Western MarketPlace€¦ · Unilever Study August 2010 ... All hail Caesar! A remarkably creamy Caesar dressing made with the perfect balance of garlic, real parmesan

For more information about Hellmann’s® and Wish-Bone®

dressings, contact your Unilever Food Solutions

representative or visit: unileverfoodsolutions.us/dressings

or unileverfoodsolutions.us/wish-bone

Unilever Food Solutions

[email protected]

©2011 Unilever Food Solutions. Hellmann’s,® Bring Out The Best® and the Blue Ribbon Device are registered trademarks of the Unilever Group of Companies. 26312 05/12

At Unilever we believe sustainability is critical

to the continued success of our business, your

business and to the environment and society we

live in. So we’re proud to announce new packaging

innovations in our Hellmann’s® and Wish-Bone®

salad dressing brands. These changes go a long

way towards making these great brands into even

better corporate citizens.

Improved! SALAD DRESSINGS

Doing our part. One salad at a time.