Important Notes - Lingaya's Vidyapeeth

Lingaya’s University, Faridabad

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Important Notes 1. The detailed syllabi of the various courses are available in the booklets titled “Scheme of Studies for

BBA, MBA (Integrated). Degree prgorammes (w.e.f 2010-11)” as also at University Website.

2. With the adoption of semester mode by the university, the academic Regulation and Rules have

since been suitably changed and the same are available in the booklet titled “Scheme of Studies of

BBA, MBA (Integrated) programme 1st year, 2012-13” as also at University Website

www.lingayasuniversity.edu.in.

3. Attention is drawn to some of the modified Regulations/ Rules as given hereunder. (i).COURSE CREDIT ASSIGNMENT AND DESCRIPTION OF GRADES: (a). Letter Grade „EE‟

with Grade-Points 2 is added newly. An ‟EE‟ grade indicates that the student has attended the course but obtained less than pass marks. In this case he will earn half the credits assigned to the course. (b). The „FF‟ grade due to detention in attendance is denoted by „FF*‟. A student, who obtains 'FF*' grade in a core course, has to repeat it in subsequent semesters /sessions whenever the course is offered. In other cases of ‘FF’ Grade, a student has three options as follows:

Repeat the course, Or

Only appear in End-Semester Examination and evaluated out of 60 marks for new grade computation. The new grade will be computed out of 100 marks as follows:

ESE = 60 (against 40 marks for the regular students)+CW + Attendance = 30+10, to be brought forward from the earlier semester, Or

Get the course converted into a partially dropped course to earn ’EE’ grade with two grade points but earn only half the credits meant for that course. However, for an elective course in which ‘FF’ grade has been obtained, the student may over come the deficiency either in the same course or any other elective course.

There are four possible ways of clearing backlog courses and improvement of grades: Subsequent Semester; Summer Term; Week Ends; after University hours with the following overriding conditions – (i) There will be minimum 60% of contact hours of a regular course in a semester for doing backlog in any mode, (ii) The attendance requirement shall be a minimum of 75% of the classes scheduled in each course without any condonation.

(ii )EVALUATION (Components of Evaluation) Theory Course: End-Semester Examination (ESE) (3hrs)-40%; Mid-Semester Examination

(MSE) (2×10%; 1 ½ hrs each)-20%; 3Quzzes (3×5), Tutorials, Assignments, etc. (Several over the

semester)-30%; Attendance-10%; Total- 100% Laboratory Course: Conduct of Experiments (as per syllabus)-50%;Lab Records-20%;Quizzes/Viva Voice +Attendance (10%)-30%; Total-100%

(iii)SCHEME OF EXAMINATION (a)Laboratory Courses:

Each experiment may be considered as a unit and evaluated to assess formative and cumulative performance say each of the experiments which carries 10 marks with distribution 5+2+3. Finally, the teacher looks at attendance and total earned marks in the experiments done in a Semester/ Year and awards the grades relatively. (b)Mid-Semester Examination: The question paper for Mid-Semester Examination will be made by the Course Coordinator from the topics covered till then (Test-1: from start of semester till Test-1 and Test-2, from after Test-1 till Test-2). Each Mid-Semester Examination question paper should have three questions all of which are to be solved but the questions will have internal choice and at least one of these questions must be of analytical type. Note: The Mid-Semester examination will not have multiple choice question (mcq).

(iv)TERMINATION FROM THE PROGRAMME:A student shall be required to leave the University without the award of Degree, under one or more of the following circumstances: If a student fails to earn the minimum credits in percentage at the end of a year : 1

st Year (55*);

2nd

Year (60*); 3rd

Year (70); 4th Year (75); (Note1: One more chance is available to the students

during summer term to makeup deficiency during first two years; If at any stage, a student fails to cross the thresh hold with a minimum of 5.0 SGPA in any semester, he will be treated as critical case and will be advised to improve the grades.(Note 2): The period of temporary withdrawal (refer: Clause No. G8.1) is not to be counted for the above Credit Threshold.

http://www.lingayasuniversity.edu.in/

BBA/MBA (Integrated)

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Scheme of Studies

BBA, MBA (Integrated) Degree Programme (Regular)

3nd Year (Semester – V) THEORY

Sl.No. Course Code

Course Name Periods L-T-P

Cr

1 BA1301 Financial Management-II 3-1-0 4

2 BA1302 Business Law – I 3-1-0 4

3 BA1303 Introduction to Database System 3-0-0 3

4 BA1304 Accounting for Managers - II 3-1-0 4

5 BA1305 Management Information Systems 3-0-0 3

6 BA1309 Business Ethics and Corporate Governance 3-0-0 3

PRACTICAL/DRAWING/DESIGN

1 BA1353 Management Data System Lab 0-0-2 1

2 BA1391 Summer Training Project 0-0-2 1

3 PD392 Problem Solving Skills 0-0-2 1

4 PD391 Co-Curricular Activities 1*

TOTAL CONTACT HOURS TOTAL CREDITS

18-3-6(27) 24

3nd

Year (Semester – VI)

THEORY

Sl.No. Course Code.

Course Name Periods L-T-P

Cr

1 BA1306 Business Laws – II 3-0-0 3

2 BA1307 WTO and IPR 3-0-0 3

3 BA1308 Business Research Methods 3-1-0 4

4 BA1310 Business Policy and Strategic Management 3-0-0 3

5 BA1311 Total Quality Management 3-0-0 3

6 BA1312 Management of Industrial Relations 3-0-0 3

7 BA1313 Management Computer Networks and Security 3-0-0 3

PRACTICAL/DRAWING/DESIGN

1 BA1360 Case Study Lab (BPSM) 0-0-2 1

2 BA1362 Case Study Lab (MIR) 0-0-2 1

3 PD391 Co-Curricular Activities 1*

4

5

TOTAL CONTACT HOURS TOTAL CREDITS

21-1-4(26) 24+1*

FINAL EVALUATION IN GRADES (L-T-P-Cr) – Lectures-Tutorials-Practicals-Credits. *one credit to be earned through Co-Curricular Activities Outside contact hours through clubs/ societies and to be evaluated in Semester – IV.


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DETAILED SYLLABUS

BA-1101 MANAGEMENT CONCEPTS

AND APPLICATIONS

L T P Cr

5-0-0 3

OBJECTIVE To apprise the students with the basic concepts and fundamentals of Management and to enable them to internalize these and the emerging ideas in the field. To make students familiar with the latest practices, procedures and techniques in the ever widening field of management. 1. INTRODUCTION: Meaning, Nature, Scope,

Definition, Characteristics, Importance of Management, Management vs. Administration, Management- Art, Science, Profession, Evolution of Management Thought.

2. PLANNING: Nature, purpose and functions, types, steps in planning, Decision making, Types and its process, Programmed and Non-programmed Decisions, Significance of Decision-making.

3. ORGANIZING: Nature, importance, process, formal & informal organizations, organization chart, organizing principles, span of management: factors determining effective span, Departmentation by Function, Territory, product/service, customer group and matrix organization Authority definition, types, responsibility and accountability, delegation; definition, steps in delegation, obstacles to delegation and their elimination, decentralization vs centralization, determinants of effective decentralization.

4. STAFFING: Definition, manpower management, factors affecting staffing, job design, selection process, techniques, performance appraisal: need and process.

5. MOTIVATION AND LEADING: Nature and Importance of motivation; Types of motivation; Theories of motivation-Maslow, Herzberg, X, Y and Z; Leadership – meaning and importance; Traits of a leader; Leadership Styles – Likert‟s Systems of Management, Tannenbaum & Schmidt Model and Managerial Grid.

6. COMMUNICATION; CONCEPT & NATURE: Importance, process, principles, barriers and breakdown of communication.

7. CONTROLLING: Control process, types, barriers to control making, control techniques: budget and non- budgetary control devices.

TEXT BOOK Robbins, “Fundamentals of Management”, Pearson Education Asia. REFERENCE BOOKS 1. Chabbra, T.N., “Principle & Practices of

Management”, Dhanpatrai Publishers, New Delhi.

2. Koontz, H., “Essentials of Management”, Tata McGraw Hill, New Delhi.

BA-1102 BUSINESS MATHEMATICS-I L T P Cr

5-1-0 4

OBJECTIVE The objective of the paper is to understand the basics of the mathematics which forms the basis for appreciating various management concepts in various papers. 1. DIFFERENTIATION: Basic concepts, Application

of derivatives. 2. COST: Marginal Cost, Total cost, Marginal

revenue, Average cost, Speed, Velocity, Acceleration, Application to business situations.

3. MAXIMA & MINIMA: Sign and magnitude, Application of maxima and minima, Revenue function, optimization.

4. PARTIAL DIFFERENTIATION: Total differential, Partial differentiation, Application in Business & Economics.

5. SLOPE: Slope of a Curve, Slope of straight line, its interpretation in differential calculas.

6. ELASTICITY OF A FUNCTION: Elasticity of a function, Elasticity of demand. 1st derivative, 2

nd

Derivative, its significance. 7. LOCUS: Locus, Point of inflexion, Curvature. TEXT BOOK Sharma, J.K, “Business Mathematics” Ann Books Pvt. Ltd., New Delhi. REFERENCE BOOK Bansi, Lal, “Business Mathematics”, S. Chand and Co., New Delhi.

BA-1103 ACCOUNTING FOR

MANAGERS-I

L T P Cr

5-0-0 3

OBJECTIVE The fundamental objective of this course is to appoint the students regarding various accounting concepts & their applications in managerial decision making besides apprising them of the latest developments in the field.

1. BASIC ACCOUNTING CONCEPTS: Background

of Accounting, concepts: matching, Entity Concept, Cost Concept, Basis of Accounting: Objectives and necessity; Accounts: Types and classification; basic terms: Capital, Income, Expenditure, Expenses, Assets, Liabilities and application to problems.

2. JOURNAL AND LEDGER: Double Entry System; Journal and recording of entries in journal with


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narration; Ledger: Posting from Journal to respective ledger accounts.

3. BANK RECONCILIATION STATEMENT: Bank transactions, Preparation of simple bank reconciliation statement.

4. TRIAL BALANCE: Need and objectives; Application of Trial Balance; different types of errors escaped trial balance preparation; Rectification of errors.

5. DEPRECIATION ACCOUNTING: Needs and objectives; concept and application of Fixed and Reducing Installment method; Application of above methods with purchase and sale of assets with alteration (excluding retrospective methods).

6. FINAL ACCOUNTS: Concept of adjustment; Application of Trading Account and Profit and Loss Account to get Gross Profit and Net Profit; Application of Balance Sheet with Marshalling; Application of final accounts problems.

7. HUMAN RESOURCE ACCOUNTING: concept of Human resource accounting, meaning, importance & significance in managerial decision making.

TEXT BOOK Pandey, I. M., “Management Accounting”, Vikas Publishing House, New Delhi. REFERENCE BOOK Ghosh, Roy, H.J, & Singhal, A.K, “Textbook of Accounting for Managers”

BA-1104 ORGANIZATIONAL

BEHAVIOUR

L T P Cr

5-0-0 3

OBJECTIVE Aims to provide insight necessary to understand behavioral processes at individual, group & organizational level to enable students to learn how to manipulate the human behavior in organizations to its advantage. 1. INTRODUCTION: Foundation & Background of

OB, Meaning & Role of organizational behaviour and its relevance in today‟s business environment. Contemporary challenges- facing today‟s managers changing nature of Managerial work

2. INDIVIDUAL BEHAVIOUR IN ORGANIZATION: Understanding self; perception – nature and importance, perceptual selectivity, stereotyping, halo effect. Learning and its theories,

3. BEHAVIOR MODIFICATION: Ability, attitudes, personality; meaning, self-concept, self-esteem, major determinants of personality.

4. MOTIVATION: Types of motivation, theories of work motivation given by Maslow, Herzberg, McGregor, Vroom and Porter – Lawler.

5. GROUP BEHAVIOR IN ORGANIZATION: Group dynamics, types of groups, group norms and roles, group cohesiveness, group development and facilitation. Dynamics of managerial leadership: leadership styles, trait approach, behavioral approaches, and managerial grid.

6. MANAGING STRESS & DECISION MAKING: Meaning, Role & significance of Stress Management in today‟s dynamic business environment. Decision making concept, nature,

importance & process. Types of decision, problems in decision making

7. ORGANIZATIONAL CULTURE: Definition, characteristics & Types, elements of organizational culture. Cross cultural behaviour.

TEXT BOOK Robbins S.P, Organizational Behavior, Prentice hall of India, New Delhi REFERENCE BOOKS 1. Pareel Udai, Understanding organizational

Behavior, Oxford University Press 2. Luthans Fred, Organisational behaviour, McGraw

Hill, New York.

BA-1105 HUMAN RESOURCE

MANAGEMENT- I L T P Cr

5-0-0 3

OBJECTIVE The course aims to provide the insights into effective management of human resources to enable the students to meet the HR challenges in the present scenario.

1. INTRODUCTION: Meaning, scope, objective,

functions, policies & roles and importance of Human Resource Management. Interaction with other functional areas. HRM &HRD a comparative analysis, organizing the Human Resource Management department in the organization. Human Resource Management practices in India.

2. HUMAN RESOURCE PLANNING: Definition, objectives, process and importance Job analysis, Description, specification & job evaluation.

3. DEVELOPING EFFECTIVE HUMAN RESOURCE: Recruitment, Selection, Placement and Introduction Process. Human Resource Development: Concept, Employee training & development, Career Planning & development

4. PERFORMANCE MANAGEMENT: concept and process, performance appraisal, Potential appraisal Job Compensation: Wage & salary administration, incentive plans & fringe benefits Promotions, demotions, transfers, separation, absenteeism & turnover. Quality of work life (QWL): Meaning, origin, development and various approaches and to QWL, techniques for improving QWL. Quality circles: concept, structure, role of management quality circle in India

5. JOB SATISFACTION AND MORALE: Health, Safety & Employee welfare. Counseling for effective, Enforcing equal employment opportunity legislation, fair employment fair practice laws,

6. HUMAN RESOURCE DEVELOPMENT: Human Resource: definition, objectives & approaches to human relations, Employee grievances and discipline, participation & empowerment, Introducing to collective bargaining HR Audit.

7. HIGH PERFORMANCE WORK SYSTEM: Fundamental principles-Principle of shared info, principle of knowledge development, principle of performance reward linkage, principle of Egalitarianism, Testing alignment of the HR system-HR deliverables,

TEXT BOOK


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Rao, V.S.P., “Human Resource Management” Excel Publications REFERENCE BOOKS 1. Memoria, C.B., “Personal Management”, Himalaya

Publications, New Delhi. 2. Flippo, Edwin B., “Personal Management” Tata

McGraw Hill. 3. Aswathappa, K., “Human Resource Management”

Tata McGraw Hill. 4. Yoder, Dale, “Personnel Management & Industrial

Relations”, Tata McGraw Hill, New Delhi

BA-1106 BUSINESS MATHEMATICS-II L T P Cr

5-1-0 4

OBJECTIVE The objective of this paper is to familiarize the students with the relevant mathematical concepts so as to appreciate the background mathematics to various management concepts. 1. INTRODUCTION : Quadratic Equations, Linear

Equations. 2. SLOPE : Slope of a line, tan Ø, Cos Ø, Sin Ø,

Equation of a straight line. 3. MATHEMATICS FOR FINANCE : Mathematics for

finance, types of interest, Present value of Annuity, Depreciation, Discounting.

4. PROBABILITY : Concepts of Probability, Baye‟s Theorm, Probability Tree Diagram.

5. PROBABILITY DISTRIBUTION : Binomial Distribution, Poisson Distribution, Normal Distribution, Expected Value and Variance of a random variable.

6. PROGRESSIONS : (AP, GP, HP), Applications of AP and GP. AM, GM.

7. ANALYTICAL GEOMETRY : Straight line (Standard Form), Slope of a line, Circle, Ellipse, Parabola, Rectangular Hyperbola, Appreciation of basic properties/ differences between them, Equation of a tangent to a curve.

TEXT BOOK Sharma, J.K, “Business Mathematics”, Ann Books Pvt. Ltd., New Delhi. REFERENCE BOOKS Lal, Bansi, “Analytical Geometry”, S. Chand & Co., New Delhi.

BA-1107 MARKETING MANAGEMENT-I L T P Cr

5-0-0 3

OBJECTIVE This introductory course in marketing is designed to help students learn the basic concepts and practices of modern marketing as used in a wide variety of situations in product and service firms, consumer and business markets, profit and non-profit organizations, domestic, global, small and large companies. The focus of this course is to understand marketing and marketing processes, analyzing market opportunity and selecting target markets.

1. MARKETING: The Development of Concept:

Marketing Definition: Concept of Exchange – Needs and Wants; Economic Utility – Evolution of Marketing – Production; Sales; Marketing; Societal Marketing: Marketing Myopia – Significance of Marketing – Marketing Dynamics: Company and Marketer Responses.

2. DELIVERING CUSTOMER VALUES AND SATISFACTION: Business Components: Stakeholders; Processes; Resources; Organization – Customer Satisfaction: Cost of Losing a Customer; Need for Retention; Customer Profitability – Relationship Marketing; Concept of Value – Value Chain; Value Delivery System; Value – Cost Balance; Attracting and Retaining Customers; Attracting Customers.

3. MARKETING ENVIRONMENT: Competitive Forces – Types of Competitive Structures; Monitoring Competition; Micro-Environment: The Company; Suppliers; Intermediaries; Customers; Competitors; Public; Macro Environmental Factors – Demographic Environment; Political Environment; Economic Environment; Socio – Cultural Environment; Technology; Natural; Legal Environment – Indian Business Environment and MNCs in India.

4. UNDERSTANDING CONSUMER BUYING BEHAVIOR FACTORS: Buying Decisions; Buying Roles; Buying Behavior; Extensive Problem Solving; Routinized and Variety Seeking Behavior – Buying Decision Process: Problem Recognition; Information Search; Evaluation of Alternatives – Purchase Decision Post Purchase Behavior; Post Purchase Behavior and Disposal.

5. ORGANIZATIONAL MARKETS AND ORGANIZATIONAL BUYING BEHAVIOR: The Concepts of Organizational Buying – Differences Between Organizational Markets and Consumer Markets: Organizational Marketing in India; Dimensions of Organizational Buying; The Classification of Organizational Markets – Producer Markets; Reseller Markets; Government Markets; Institutional Markets – Factors Influencing Organizational Buying: Participants in Organizational Buying; Procurement Process – Stages of Buying –Using Standard Industrial Classification Codes.

6. MARKET SEGMENTATION AND MARKET TARGETING: Need for Segmenting Markets – Market Segmentation Levels: Segment Marketing; Individual Marketing; Niche Marketing; Local Marketing; Selection of Segmentation Variables – Criteria for Segmenting Consumer Markets – Criteria for Segmenting Organizational Markets, Effective Segmentation; Target Market Selection Process – Evaluating the Market Segments, Selecting the Market Segments; Other Considerations;

7. PRODUCT DIFFERENTIATION AND POSITIONING: Product Differentiation: Product Form; Design; Features; Product Quality – Durability: Service Differentiation; Personnel Differentiation, Channel Differentiation, Image Differentiation; Positioning – Getting into the Mind of the Consumer; Positioning of a Leader; Follower


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– Repositioning the Competition – the Power of Name; Pitfalls in Positioning.

TEXT BOOK Kotler, Philips, “Principles of Marketing”, Prentice Hall of India. REFERENCE BOOKS 1. Stanton, “Fundamentals of Marketing”, McGraw

Hill, New Delhi 2. Ramaswami & Namakumari, Marketing

Management”, McMillan India. 3. Saxena, Rajan, “Marketing Management-Indian

Perspective”, Tata McGraw Hill, New Delhi

BA-1108 COST AND MANAGEMENT

ACCOUNTING

L T P Cr

5-0-0 3

OBJECTIVE The primary objective of the course is to familiarize the students with the basic cost accounting principles and techniques of preparing and presenting the accounts for user of accounting information & for the managerial decision making respectively. 1. INTRODUCTION: Cost and Cost Accounting

fundamentals, Role in business firms, terms & purposes, Scope, Objectives, Advantages and disadvantages, Installation of costing system.

2. MATERIAL CONTROL: Accounting and Control of material cost: Issue of materials. Methods of pricing of material issues – FIFO, LIFO, Weighted Average. Inventory control – concept and techniques like fixing of stock levels, EOQ, ABC analysis, perpetual & periodic inventory systems, Material losses and their treatment. Labor control, Overhead control, Fixed and Variable, direct and indirect.

3. ANALYSIS OF COST: Determining how costs behave, Preparation of cost sheet, estimate, tender and quotation. Marginal Costing: Marginal cost vs. marginal costing; contribution, P/V ration; Break even analysis, margin of safety, application of marginal costing. Standard Costing and Variance Analysis: material variances, labor variances.

4. JOB COSTING IN MANUFACTURING: choices in cost accounting system, job order product costing, applying factory overheads to products, control by responsibilities centers,. Overheads: Classification, allocation, apportionment and absorption of overhead. Treatment of over-and under-absorption.

5. COST AUDIT & RECONCILIATION OF COST AND FINANCIAL ACCOUNTS: Cost control & Cost reduction:

6. FUNDS FLOW STATEMENT/CASH FLOW STATEMENT: (as per AS14)

7. BUDGETARY & STANDARDS AS KEY TO PLANNING & CONTROL: Budgetary Control: Concept of budget and budgetary control, Classifications, objectives, merits and limitations. Fixed and Flexible budgets, Cash Budget,, responsibility accounting, flexible budget & standards.

TEXT BOOK

Khan, M.Y. & Jai, K., Jawahar Lal, “Managements & Cost Accounting”, Tata McGraw Hill Publishing Co., New Delhi. REFERENCE BOOKS 1. Arora, M. N., “Cost Accounting – Principles and

Practice”, Vikas Publishing House, New Delhi. 2. Mittal, D. K. and Mittal, Luv, “Cost Accounting”,

Galgotia Publishing Co., New Delhi.. 3. Shukla, M.C., Grewal, T.S. and Gupta, M. P., “Cost

Accounting, Text and Problems”, S. Chand & Co. Ltd., New Delhi.

4. Jain, S.P. and Narang, K. L., “Cost Accounting, Principles and Methods”, Kalyani Publishers, Jalandhar.

5. Maheshwari, S. N. & Mittal, S.N., “Cost Accounting, Theory and Problems” Shri Mahabir Book Depot, New Delhi.

BA-1109 FINANCIAL MANAGEMENT-I L T P Cr

5-0-0 3

OBJECTIVE To acquaint the students with financial management tools & techniques in financial decision making.

1. INTRODUCTION: Scope of Financial

Management, Traditional Approach; Modern Approach; Objectives of Financial Management;

2. INVESTMENT DECISIONS: Financing decisions; Profit Maximization vs. Wealth Maximization.

3. CAPITAL BUDGETING: Meaning, importance and various techniques; Pay back methods; Post Payback period; rate of return method; Net Present value method; Internal rate of return method; Profitability index method (Numerical questions may be set out of pay-back method and Post pay-back method only).

4. COST OF CAPITAL: Introduction; measurement of cost of capital; cost of equity shares; cost of preference shares; cost of debt; calculation of overall cost of capital based on historical and market rates (Fundamentals only). Capital Structure: Introduction; capital structure decisions; NI approach; NOI approach; MM approach; Traditional approach.

5. LEVERAGES: concepts, importance, operating, financial & Total leverage

6. FINANCIAL FORECASTING: Sales Forecast, preparation of proforma, income statement & balance sheet.

7. RISK & RETURN: concepts, Relationship between risk & return

TEXT BOOK Pandey, I.M., “Financial Management”, Vikas Pub., New Delhi REFERENCE BOOKS 1. Chandra, Prasanna, “Financial Management”, Tata

McGraw Hill, New Delhi. 2. Gitman, Lawrence J., “Foundation of Managerial

Finance” HarperCollins College Publishers.


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BA-1110 MANAGERIAL ECONOMICS-I L T P Cr

5-1-0 4

OBJECTIVE The course is aimed at building a perspective necessary for the application of model economic concepts, precepts, tools and techniques in evaluating business decisions taken by a firm at the micro level. The course will also look at recent developments in business in the context of economic theory. 1. INTRODUCTION TO BUSINESS ECONOMICS

AND FUNDAMENTAL CONCEPTS: Nature, Scope, Definitions of Business Economics, Difference between Business Economic and Economics, Contribution and Application of Business Economics to Business. Micro Vs. Macro Economics.

2. MICROECONOMICS: meaning nature and scope. Basic concepts of Microeconomics: Static and dynamic approaches, equilibrium, utility, opportunity cost, marginal and incremental principles. Microeconomics and Business.

3. THEORY OF DEMAND: Law of Demand, Movement along Vs. Shift in Demand Curve, Concept of Measurement of Elasticity of Demand, Factors Affecting Elasticity of Demand, Income Elasticity of Demand, Cross Elasticity of Demand, Advertising Elasticity of Demand and Expectation Elasticity of Demand. Demand Forecasting: Need, Objectives and Methods, Market Research & approaches to demand estimation.

4. THEORY OF CONSUMER BEHAVIOR: Consumer Behavior and Demand Analysis. Cardinal Utility Approach: Diminishing Marginal Utility, Law of Equi-Marginal Utility. Ordinal Utility Approach: Indifference Curves, Marginal Rate of Substitution, Budget Line and Consumer Equilibrium.

5. THEORY OF PRODUCTION: Meaning and Concept of Production, Factors of Production and production function. Fixed and Variable Factors. Law of Variable Proportion (Short Run Production Analysis), Law of Returns to a Scale (Long Run Production Analysis) through the use of ISOQUANTS.

6. COST ANALYSIS: Concept of Cost, Cost Function, Short Run Cost, Long Run Cost, Economies and Diseconomies of Scale. Explicit Cost and Implicit Cost, Private and Social Cost..

7. MARKET STRUCTURE & PRICE OUTPUT DECISIONS: Features & type of different competitions situations, Price output determinations in perfect competition, monopoly, monopolistic, & oligopoly (Both long & short run )Pricing Under Perfect Competition, Pricing Under Monopoly, Control of Monopoly, Price Discrimination, Pricing Under Monopolistic Competition, Pricing Under Oligopoly.

TEXT BOOK Koutsoyiannis, “Modern Microeconomics” REFERENCE BOOKS

1. Varshney & Maheshwari, “Managerial Economics”, Sultan Chand & Sons.

2. Mote, Paul & Gupta, “Managerial Economics”, Tata McGraw Hill

3. Hirschey, “Economic for Manager”, Thompson-2007

4. Lewis, Peterson & Jain, “Managerial Economics”, Pearson/PHI-2006

BA-1111 BUSINESS ENVIRONMENT-I L T P Cr

5-0-0 3

OBJECTIVE The objective of this course is to sensilize the students towards the over all business environments under the constraints of which business organizations have to function. Besides, providing insights to the students of its implications for the decision making in business organisation 1. BUSINESS ENVIRONMENT: Introduction, Nature

& structure, micro & macro indicators assessing risk in business environment, emerging sectors of Indian economy, relative size & growth of public & private sectors in India since independence.

2. SOCIAL ENVIRONMENT: social responsibility of business, consumerism and consumer protection act. Environment protection Act.

3. LEGAL ENVIRONMENT: competition law, foreign exchange management act (FEMA).

4. INTERNATIONAL ENVIRONMENT: balance of payments/ trade, foreign direct investment and collaboration, international economic institutions- WTO, UNCTAD, IMF, European. union (EU)

5. POLITICAL ENVIRONMENT: political systems, government and business

6. TECHNOLOGICAL ENVIRONMENT: technology policy, technology transfer, and problems in import of technology.

7. GLOBALIZATION: Trends & challenges, India‟s Competitiveness in the world‟s economy. External influences on India‟s business environment

TEXT BOOK Cherunalum, Francis, “Business Environment”, Himalaya Publishing House, New Delhi REFERENCE BOOKS 1. Ashwathapa, “Business Environment”, Tata

McGraw Hill, New Delhi. 2. Adhikary, “Economic Environment for Business”, S.

Chand & Sons, New Delhi.

BA-1112 BUSINESS COMMUNICATION-I L T P Cr

5-0-0 3

OBJECTIVE To apprise the students of the importance of verbal & Non-Verbal Communication for corporate world. 1. THE PROCESS OF HUMAN COMMUNICATION:

Its meaning & importance. Models of Communication, basic model & communication, Essentials of effective business communication.

2. BASIC PARTS OF SPEECH: Noun, pronoun, verb, adjective, adverb, preposition, article and


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conjunction. Active & passive voice, paragraph writing, précis, translation (from vernacular to English & English to vernacular), Correct word usage – Homonyms, Antonyms and Synonyms.

3. BUSINESS COMMUNICATION: Affecting human relations through effective writing, Need, Functions and Kinds. Layout of letter writing. Planning the message Types of letter writing: Persuasive letters, Request letters, Sales letters, Customer services feedback, Complaints and Adjustments for business (e.g. applying for a loan, salary advance, refund etc.); job application, leave application. Drafting a CV,-writing a job application and other applications, interviews. Paragraph writing, precise making, voice and correct word usage; drafting an advertisement/notice. Developing reading, listening and speaking skills, group discussions, extempore speaking..

4. GRAPHICS COMMUNICATION: Planning the graphics, placing the graphics in the report, determining the general mechanics of constructions, constructing textual graphics, visual graphics-importance & need.

5. IMPORTANCE OF NON-VERBAL COMMUNICATION: Positive gestures, Body language-Importance, Intricacies, Understanding & evaluation, symbols and signs, Physical appearance & the art of self-presentation & conduct. Presentation skills, corporate etiquettes. Critical Thinking Questions.

6. TECHNOLOGY-ENABLED COMMUNICATION: Using technology in communication, tools of constructing messages, tools of presenting messages, collaborations,

7. DIRECTNESS/INDIRECTNESS IN SPECIFIC NEWS: The general direct plan, indirectness in persuasion & sales messages; STRATEGIES in job search process.

TEXT BOOK Martin, Hewings, “Advanced English Grammar”, Cambridge University Press REFERENCE BOOKS 1. Flatley, Lesikar, “Basic Business Communication-

Skills for Empowering the Internet Generation” 2. Lesikar, R.V. and Petit, J.D., “Business

Communication, All India Traveler booksellers”.

BA-1153 CASE STUDY LAB

(Accounting for Managers-I)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Accounting for Managers-I to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Applications of Accounting

Concepts 2. Case Studies on Depreciation Methods

3. Case Studies on Window Dressing of Financial Statements

REFERENCE BOOKS 1. Pandey I M, Management Accounting, Vikas

Publishing House, New Delhi 2. Ghosh Roy H.J, Singhal A.K, Textbook of

Accounting for Managers


(Organizational Behaviour)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Organizational Behaviour to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on role and relevance of

Organizational Behaviour 2. Case Studies on Stress Management and Decision

Making 3. Case Studies on Organizational Culture with

respect to Corporate World REFERENCE BOOKS 1. Zikmund, Millan G, Business Research Methods,

Prentice Hall of India, Delhi 2. Robbins S.P, Organizational Behavior, Prentice

hall of India, New Delhi 3. Pareel Udai, Understanding organizational

Behavior, Oxford University Press 4. Luthans Fred, Organisational behaviour, McGraw

Hill, New York.


(Marketing Management-I)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Marketing Management-I to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Marketing Environment 2. Case Studies on Understanding Consumer Buying

Behaviour 3. Case Studies on Market Segmentation and

Positioning REFERENCE BOOKS 1. Kotler, Philips, “Principles of Marketing”, Prentice

Hall of India. 2. Stanton, “Fundamentals of Marketing”, McGraw

Hill, New Delhi. 3. Ramaswami & Namakumari, “Marketing

Management”, McMillan India 4. Saxena, Rajan, “Marketing Management-Indian

Perspective”, Tata McGraw Hill, New Delhi


9


(Cost & Mgmt. Accounting)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Cost and Management Accounting to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Role of Cost Accounting in

Business Firms 2. Case Studies on Analysis of Cost 3. Case Studies on Budgetary Control REFERENCE BOOKS 1. Khan, M.Y. & Jai, K., Lal, Jawahar, “Managements

& Cost Accounting”, Tata McGraw Hill Publishing Co., New Delhi.

2. Arora, M.N., “Cost Accounting – Principles and Practice”, Vikas Publishing House, New Delhi.

3. Mittal, D.K. and Mittal, Luv, “Cost Accounting”, Galgotia Publishing Co., New Delhi.

4. Shukla, M.C., Grewal T.S. and Gupta, M.P., “Cost Accounting, Text and Problems”, S. Chand & Co. Ltd., New Delhi.

5. Jain, S.P. and Narang, K.L., “Cost Accounting, Principles and Methods”, Kalyani Publishers, Jalandhar.

6. Maheshwari, S.N. & Mittal, S.N., “Cost Accounting, Theory and Problems”, Shri Mahabir Book Depot, New Delhi.


(Financial Management-I)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Financial Management-I to the analogous real life situations obtaining in relevant area(s) of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Capital Budgeting and Investment

Decisions 2. Case Studies on Cost of Capital & Leverage 3. Case Studies on Financial Forecasting with

Consideration to Risk and Return Analysis REFERENCE BOOKS 1. Pandey, I.M., “Financial Management”, Vikas Pub.,

New Delhi. 2. Chandra, Prasanna, “Financial Management”,

Tata McGraw Hill, New Delhi. 3. Gitman, Lawrence J., “Foundation of Managerial

Finance”, Harpercollins College Publishers.


(Business Communication-I)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Business Communication to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Application and Importance of

Models of Business Communication

2. Case Studies on Non Verbal Communication

3. Case Studies on Application and Usage of

Technology enabled Communication in Corporate

World

REFERENCE BOOKS

1. Flatley, Lesikar, “Basic Business

Communication-Skills for Empowering the

Internet Generation

2. Hewings, Martin, “Advanced English Grammar”,

Cambridge University Press.

3. Lesikar, R.V., Petit, J.D., “Business

Communication, All India Traveler booksellers”.

BA-1201 QUANTITATIVE ANALYSIS-I L T P Cr

5-1-0 4

OBJECTIVE

The objective of this paper is to acquaint the students

with various statistical tools and techniques used to

business decision making.

1. INTRODUCTION: Construction of frequency

distributions and their analysis in the form of

measures of central tendency and variations. 2. VARIOUS MEASURES: Types of measures;

their relative merits; limitations and

characteristics; skewness meaning and co-

efficient of skewness. 3. CORRELATION AND REGRESSION ANALYSIS:

Correlation analysis- meaning and types of

correlation Karl Pearson‟s coefficient of correlation

and spearman‟s rank correlation; regression

analysis-meaning and two lines of regression;

relationship between correlation and regression

co-efficient.

4. TIME SERIES: Time series analysis measurement

of trend and seasonal variations; time series and

forecasting. 5. PROBABILITY: Probability: basic concepts and

approaches, addition, multiplication and Bayes‟

theorem. 6. PROBABILITY DISTRIBUTIONS: Probability

distributions-meaning, types and applications,

binomial, Poisson and normal distributions. 7. HYPOTHESIS TESTING: Tests of significance;

hypothesis testing; large samples, small samples;

Chi-square test, analysis of variance.

TEXT BOOK

Gupta, S.P. & Gupta, M.P. “Business Statistics”, Sultan

Chand & Sons. Delhi

REFERENCE BOOKS


10

1. Levin and Rubin, “Statistics for Business”,

Prentice Hall of India.

2. Hooda. R.P., “Statistics for Business and

Economics”, McMillan India Ltd.

WEB REFERENCE

1. www.quantitativeanalysis.com

2. www.mdpi.com

BA-1202 MANAGERIAL ECONOMICS-II L T P Cr

5-1-0 4

OBJECTIVE The objective of this paper is to apprise the students about the macro aspects of the economics relating to various aspects viz National Income, Inflation, population etc. 1. MACROECONOMICS: meaning, nature and

scope. Basic concepts used: Stock and flow variables, partial and general equilibrium, static and dynamic analysis. Economy as a circular flow of income and expenditure.

2. NATIONAL INCOME: Concepts and measurement through double entry, sectoral accounting and matrix approaches. Classical theory of output and employment, Say‟s law of markets.

3. KEYNSIAN THEORY OF INCOME DETERMINATION: Determinants of Macro equilibrium with aggregate demand and aggregate supply functions under employment equilibrium.

4. CONSUMPTION: Meaning determinants and importance. Theory of consumption: Absolute income hypothesis, relative income hypothesis, permanent income hypothesis, life cycle hypothesis.

5. THEORY OF INVESTMENT: Types of investment determinants of investment, marginal efficiency of capital, net present value, internal rate of return, interest rate determination, classical, neoclassical and Keynesian theories.

6. THEORY OF MULTIPLIER: Income generation in a static and dynamic setting, tax multiplier, foreign trade multiplier, balanced budget multiplier, leakages from multiplier, relevance of multiplier to developing countries.

7. INFLATION: Meaning, types, and theories. Stabilization policies: Monetary and fiscal policies. Money its function and role: Quantity theory of money, Fisher and Cambridge equations; Keynes views about money and prices.

TEXT BOOK Kumar. Dr. Raj, “Managerial Economics”, UDH Publishers & Distributors Pvt. Ltd. REFERENCE BOOKS 1. Dwivedi, “Macroecomics”, S. Chand & Co., New

Delhi. 2. Burda, “Macro Economics”, Oxford University Press.

BA-1203 SELF DEVELOPMENT &

INTERPERSONAL SKILLS

L T P Cr

5-0-0 3

OBJECTIVE

The prime objective of the study is equipping the students with the necessary techniques & skills of communication at different business level to acquire the effective corporate persona & to inform thus inspire them & hence enlist their activities & willing cooperation in the performance of their jobs.

1. BASIC FUNDAMENTAL OF GRAMMAR:

Practical grammar and usage, how to improve command over spoken and written English with stress o Noun, Verb Tense and Adjective, Vocabulary building.

2. INTRODUCTION TO BUSINESS COMMUNICATION: Basic forms of communication, Process of communication, Principles of effective Business Communication, 7 Cs. Media of Communication: Types of communication, Handling rumour, Barriers of communication (Practical exercise in communication)

3. BUSINESS LETTER WRITING: Need, Functions and Kinds. Layout of letter writing. Types of letter writing: Persuasive letters, Request letters, Sales letters, Complaints and Adjustments

4. PRESENTATION SKILLS: How to make presentations, the various presentation tools, along with guidelines of effective presentation, boredom factors in presentation and how to overcome them, interactive presentation & presentation as part of a job interview, art of effective listening.

5. DEPARTMENTAL COMMUNICATION: Meaning, Need and types: Interview letters, Promotion Letters, resignation letters, news letters, Circulars, Agenda, Notice, Office memorandums, Office orders, and Press release.

6. BUSINESS ETIQUETTES: Business manners. Body language gestures, Etiquette of the written word, Etiquette of the telephone, handling business meetings. Role plays on selected topics with case analysis and real life experiences.

7. SENSITIVITY ANALYSIS: Techniques for enhancing self awareness & managing people through interpersonal communication & relations.

TEXT BOOK Sinha, K. K., “Business Communication”, Galgotia Publishers, 2003. REFERENCE BOOKS: 1. Mcgrath, E.H., “Basic Managerial Skills for All”,

Fourth Edition, Prentice Hall of India Pvt. Ltd., New Delhi, 1998.

2. Wood, F.T., “Remedial English Grammar for Foreign Students” McMillan, New Delhi.

BA-1204 OPERATIONS MANAGEMENT L T P Cr

5-0-0 3

OBJECTIVE To explore the key concepts & solutions in the design, operations, control & management of supply chains as integrated systems. 1. INTRODUCTION: Production and operations

management; its functions, classification,


11

Importance and relationship with other functional areas. Facility location decision, layout decision, product and process layout. Capacity planning.

2. PRODUCTION PLANNING AND CONTROL: Planning, scheduling, routing etc. Assembly line balancing. Work Study: Method study and time study, Work simplification. Productivity linked incentives.

3. INVENTORY MANAGEMENT: ABC analysis and basic model of EOQ (carrying, ordering and shortage costs). Supply Chain Management. Basic concepts of maintenance management and preventive management. Statistical quality control and acceptance sampling., E-commerce & operations management

4. PROJECT MANAGEMENT: Role, significance & importance of project management, Project planning, scheduling, controlling, project management techniques, PERT-CPM-Activities, events & networks, Critical path analysis, probability of project completion, cost time trade offs & project crashing. Case Study

5. OPERATIONS STRATEGY & THE FIRM: Frame work of operations strategy formulation, Generic enterprise strategies & the operations functions, Implementing operation strategy, Role & significance of productivity improvement, exchange rate effects, purchasing power parity & implications, productivity improvement & operations tactics

6. PRODUCTIVITY IMPROVEMENT SERVICES: Nature, design of service system. Latest Concepts: A brief introduction to JIT, computer aided manufacturing,

7. QUALITY MANAGEMENT: TQM and ISO quality systems.

TEXT BOOK Bozarth, Cecil C. & Hanfifield, “Introduction to Operations & Supply Chain Management”, Pearson Education, New Delhi.

REFERENCE BOOKS 1. Nair, “Operations Management”, Tata McGraw

Hill. 2. Adam & Ebert, “Production and Operations

Management”, Prentice Hall India. 3. Heizer & Render, “Principles of Operations

Management”, Prentice Hall of India.

BA-1205 MANAGEMENT OF

TECHNOLOGY, INNOVATION & CHANGE

L T P Cr

5-0-0 3

OBJECTIVE This course is designed to help students to understand the importance of managing Technology, innovation and change at the firm‟s level and also at the national level. 1. TECHNOLOGY MANAGEMENT: Understanding

Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption;

2. TECHNOLOGY EXPORTS: Joint venture Abroad. Technological Forecasting and Perspective

Planning in Business Enterprises. Global Trends in Technology Management.

3. CHANGE MANAGEMENT: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing Organizational Capability to Change-strategy, Structure, Systems and People;

4. PERSONAL IMPERATIVES FOR CHANGE: Building Culture for Change. Change Imperatives of New Technologies. Managing Transformations.

5. INNOVATIONS MANAGEMENT: Invention vs. Innovation; Innovation Strategies, Models; Concurrent Engineering;

6. PROCESS INNOVATION: Economics of Innovation. Innovation Management.

7. CREATIVE AND LATERAL THINKING MANAGEMENT: Creative Thinking, Problem Solving, Managing, Lateral Thinking.

TEXT BOOK Azad, R. R., “Technology Transfer & Joint Ventures Abroad”, Deep & Deep Publications, India. REFERENCE BOOKS 1. Tushman, M.L. & Lawrence, P.R., “Managing

Strategic Innovation & Change”, Oxford University Press, USA, New York.

2. Jones T., “Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability”, Butterwork Heinemann, U. K.

3. “Technology Information Forecasting & Assessment Council” (TIFAC) Telecommunication, Technology Vision 2020, TIFAC, New Delhi, India.

BA-1206 BUSINESS ENVIRONMENT-II L T P Cr

5-0-0 3

OBJECTIVE The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas. 1. INTRODUCTION: Concept, Nature and Scope of

Business; forms of business enterprise Concept of business as a system; Business and Environment Interface; Business objectives; Business Ethics and Values; Code of Conduct and Corporate Governance.

2. KEY INDICATORS OF ECONOMIC PERSPECTIVES: Gross Domestic product, sectoral shares, agricultural output, electricity generation, rate of inflation, money supply, foreign trade, forex reserves, exchange rates, economic infrastructure, social indicators.

3. INDUSTRIAL AND REGULATORY PERSPECTIVE OF BUSINESS: Regulatory role of government impact of political environment on business–industrial policy and performance –public sector – privatization –government and business interface –trends industrial production, industrial diversification – SMEs policy and development – incentives for SSIs, Industrial Sickness, Role of BIFR and status of entrepreneurship India

4. SOCIAL AND TECHNOLOGICAL PERSPECTIVES: Social responsibilities of business, environmental cost audit –Technology


12

policy technology transfer, energy recourse management, R&D environment, incentives for technological research, information system for technology development.

5. MONETARY AND FISCAL PERCEPTIVE: Monetary policy, impact on business, Instruments of monetary policy, fiscal policy, union budget, state budget, finances of union and state and finance commissions.

6. Global environment: Meaning and levels of

globalization, factors influencing globalization,

effected of globalization, concept of MNCs and

TNCs- International business salient features of

exim policy, international business risk, recent

growth trends in major industrial segments. 7. FOREIGN MANAGEMENT ACT: Objectives,

Holding of foreign exchange act, current account

transactions, capital accent transactions, export of

goods & services, realization & repatriation of

foreign exchange, contravention & penalties,

Administration of the act, FERA, FEMA-A

comparison

TEXT BOOK

Cherunilam, Francis, “Business Environment”,

Himalaya Publishing House, New Delhi.

REFERENCE BOOKS

1. Saleem, “Business Environment”, Pearson

Education

2. Paul, Justin, “Business Environment”, Tata

McGraw Hill, New Delhi.

3. Adhikary, “Global Business Management”,

McMillan India.

BA-1207 BUSINESS COMMUNICATION-II L T P Cr

5-0-0 3

OBJECTIVE

To acquaint the students with the fundamentals of

communications, help them honing oral, written & non-

verbal communications skills.

1. CONCEPT OF HUMAN COMMUNICATION:

Meaning and important of communication in

business, the process of communication, models of

communication, types of information-order, advise,

suggestion, motivation, persuasion, warning and

education. Channels of communication, their

effectiveness, limitations. 2. MEDIA OF COMMUNICATION: Media, barriers of

communication, approaches to effective

communication, tools of communication, Diction,

sentence, paragraph, punctuation and report

writing. 3. SPECIFIC BUSINESS COMMUNICATION:

Essentials of effective business communication

(7Cs model of effective communication) Group

communication through committees, conference 4. FORMAL PUBLIC COMMUNICATION: Public

communication at large, interviews, seminar,

symposia and conferences. Role of communication

in Crisis Management Business Etiquettes and

Communication 5. CORPORATE COMMUNICATION: Its importance

and how it is different from general communication

Strategic Communication: The Congruence Model

6. MANAGING THE GRAPEWINE: Structure of

business correspondence: inquires and replies,

orders and their executions, complaints and

adjustment, credit and status inquire, agency

letters and sales letters. 7. DEVELOPING EFFECTIVE PUBLIC RELATIONS:

Drafting of Press Release, Brochures, Handouts,

Leaflets, newsletters Letter writing: Good news, Bad

news, Informative news, Persuasive news,

Memorandum drafting E-mail writing

TEXT BOOK

Lesikar, Petit & Lesikar‟s, “Basic Business” Tata

McGraw Hill, Flately Communication

REFERENCE BOOKS

1. Poe & Fruchling, “Basic Communication AITBS

Taylor English Conversion Practice” Tata McGraw

Hill.

2. Diwan & Aggarwal, “Business Communication

Excel Baugh”, Frayer & Thomas

BA-1208 QUANTITATIVE ANALYSIS-II L T P Cr

5-1-0 4

OBJECTIVE

The course facilitates the students to develop and hone

statistical skills for managerial decision making.

1. MATHEMATICAL BASIS FOR MANAGERIAL

DECISION MAKING: Matrices, Functions linear,

quadratic exponential applications, Differentiation,

Maxima & Minima Emphasis on cost and revenue

functions, Fundamentals of integration, Ratio and

Proportion. 2. BUSINESS STATISTICS AND SCOPE:

Application of Statistics in Managerial Decisions

making, Definition of Statistics, 3. MEASURES OF CENTRAL TENDENCY: Mean,

Mode, median, dispersion, Skew ness & Kurtosis -

interpretation and business applications. 4. PROBABILITY: Theory-meaning and importance,

Theorems of probability, conditional probability,

joint probability, Baye‟s Theorem, Random

variable, expectation and variance of random

variable, Probability distributions-binomial,

Poisson, normal and exponential with business

application 5. DECISION THEORY: Decision Tree, Decision

making under certainty, uncertainty and risk,

Bayesian approach 6. SAMPLING: sampling distributions, Introduction to

central limit theorem Estimation, confidence

interval, Hypothesis testing -basic concept 7. TESTING: Hypotheses testing for mean and

proportions for small and large samples, ANOVA

ONE WAY AND TWO WAY, NON parametric

tests, Chi square, sign test, run test, median test


13

rank sum test, Kruskal Walkusm K.S test, Mann

Whitney test

TEXT BOOK

Harnet & Murphy, “Statistical Analysis for Business &

Economics”, Addison Wesley Publishing Company.

REFERENCE BOOK

Gupta, S.P., “Statistical Methods”, S. Chand &

Company, New Delhi.

BA-1209 INDIAN ECONOMY L T P Cr

5-0-0 3

OBJECTIVE The objective of this course is to expose the students to various aspects of Indian economy and major economic problems facing India. 1. INTRODUCTION: National Income of India:

Growth, Structure, and interstate variation. Infrastructure: Physical and social, its role in economic development.

2. PLANNING: Indian planning: Objectives, priorities, and basic strategy. Achievements of economic planning, latest five year plan.

3. AGRICULTURE: Agriculture: Production and productivity trends, green revolution, land reforms, rural credit.

4. INDUSTRIAL SECTOR: Industrial sector: Industrial growth during planning period, industrial policy (liberalization, globalization and privatization)

5. PUBLIC SECTOR: Changing profile of public sector.

6. ECONOMIC PROBLEMS: Major economic problems: Population, unemployment, Poverty, inflation, regional imbalances, and inequalities.

7. TRENDS: Recent trends in foreign trade of India. India and WTO.

TEXT BOOK Datt, Ruddar & Sundaram, “Indian Economy”, S.Chand and Sons,. New Delhi, 2004. REFERENCE BOOKS

1. Mishra & Puri, “Indian Economy”, Himalaya

Publishing House. 2. Jalan, Bimal, “Indian Economy”, Penguin 3. RBI, Currency, Banking Reports. 4. Latest Economic Survey.

BA-1210 MARKETING MANAGEMENT-II L T P Cr

5-0-0 3

OBJECTIVE The objective of this paper is to bring home to the students the advance marketing practices & strategies being followed in the corporate world to maximize the profits. 1. MARKETING AND COMPETITIVE STRATEGIES:

The Concept of Competitive Advantage: Porter‟s Five Forces Model; Analysis of Competitors – Classes of Competitors; Identifying Competition;

Analyzing Competition; Reaction Patterns – Porter‟s Generic Competitive Strategies – Cost Leadership: Differentiation; Focus; Generic Strategy Mix; Designing Competitive Strategies – Market Leader Strategies; Market Challenger; Market Follower; Market Nicher Strategies; Competitive Intelligence System.

2. GLOBAL MARKETING STRATEGIES: Significance of Global Marketing – Selecting the Potential Market – Regional Free Trade Zone; Evaluation of Potential Markets; The Impact of Environmental Forces on Global Marketing – Economic; Political Environment; Social and Cultural Environment; Legal and Regulatory Environment; Technological Environment; Methods of Entering a New Market – Types of Marketing Organizations – Developing Global Marketing Strategies: Product Strategy; Promotion Strategy; Pricing Strategy; Place Strategy; Marketing Strategies of MNC‟s in India,

3. MARKETING OF SERVICES: Growing Importance of Services in Marketing; Bases for Service Classification: Service Tangibility; Extended P‟s of Marketing, Skills and Expertise Required; Business Orientation of Service Provider; Type of End – User; Characteristics of Services: Intangibility; Heterogeneity; Inseparability; Perishability; Developing Marketing Strategies for Services – Managing Service Differentiation: Offer; Delivery; Image; Managing Service Quality; Managing Productivity; Product Support Service Management; After Sales Service Strategy.

4. MARKETING OF ORGANIZATIONS, INDIVIDUALS, PLACES AND IDEAS: Organization Marketing – Image Assessment: Image Planning and Control; Idea Marketing: Person Marketing; Place Marketing.

5. DIRECT AND ONLINE MARKETING: Nature and Scope of Direct Marketing: The Growth and Benefits of Direct Marketing; Database Marketing – Forms of Direct Marketing: Catalog Marketing; Tele Marketing; Kiosk Marketing; Home Shopping; Other Media; Direct Marketing in India – The Growth of Online Marketing: Advantages and Disadvantages of Online Marketing; Developing Online Marketing Strategies; Online Advertising; Opportunities and Challenges in Online Marketing.

6. MARKETING MANAGEMENT: Ethical and Social Dimensions: Importance of Marketing Ethics – Social Impact of Marketing: Individual Customer; Society; Financial Tasks; Economic Tasks; Production Tasks; Maintenance Tasks; Political Tasks and Environmental Tasks; Other Businesses; Social Regulations in Marketing –Consumerism: Customer Rights; Consumer Protection Act; Bureau of Indian Standards; Competition Policy; Environmentalism; Business Regulations in Marketing-Enlightened Marketing, Marketing Ethics; Corporate Code; Principles of Public Policy Towards Marketing.

7. STRATEGIC PLANNING PROCESS IN MARKETING: Scope and Importance of Strategic Planning: Defining Strategic Market Planning – Corporate and Divisional Strategic Planning; Corporate Mission; Establishment of SBUs:


14

Resource Allocation to SBUs; The BCG Competitive Advantage Matrix, General Electric Model; Planning New Businesses and Downsizing Existing Businesses; Intensive, Integrative and Diversification Growth; Strategic Business Planning: Business Mission; SWOT Analysis; Marketing Process – Value Delivery Sequence – Steps in Planning Process – Marketing Plan.

TEXT BOOK Kotler, Philips, “Principles of Marketing”, Prentice Hall of India. REFERENCE BOOKS 1. Stanton, “Fundamentals of Marketing”, McGraw

Hill. 2. Ramaswami & Namakumari, “Marketing

Management”, McMillan India.

BA-1211 ENTERPRISE INFORMATION

SYSTEM

L T P Cr

5-0-0 3

OBJECTIVE To equip students with the discipline of constitutive computer technology & its usage in context of business organisation & its dimensions with IT origin practices in order to make them learn various application in concerned areas. 1. COMPUTER FUNDAMENTAL: What is a

computer? Components of a computer system. Classification of computers. Types of computers. Brief history of evolution of computers and generations of computer.

2. COMPUTER HARDWARE AND SOFTWARE: Input/Output devices. DOS: Elementary knowledge of DOS commands DIR, CLS, DATE, TIME, MD, CD, RD, RENAM, DEL, BACKUP, RESTORE, COPY, SCANDISK, CHKDSK.

3. WINDOWS: Difference between windows and DOS. Basic Features – Date, Time, Time Zone, Display, Screen saver, Fonts, Mouse, and mouse pointers. Using accessories such as calculator, paint brush, CD player, etc. Use of Windows Explorer for moving and copying files.

4. INTRODUCTION TO MS-OFFICE AND ITS INTEGRATED NATURE: MS-Word: Starting Word, new documents, entering text, changing text, aligning, underlining, and justifying text. Use of tabs. Tables – creation, adding rows and columns, splitting, and combining cells, Borders. Saving, closing, and operating documents. Adding headers and footers. Print preview, and printing a document. MS Excel.

5. MAIL MERGE: Creating main document and data source. Adding and removing fields from data source.

6. MS POWER POINT (PRESENTATION SOFTWARE): Basic concept of presentation software. Standard, formatting, and drawing toolbars in PowerPoint and their use. Creating and opening a presentation. Creating, deleting, opening, and copying slides. Closing and saving a presentation. Use of slide sorter, adding header/footer. Use of master slides and color box.

7. USE OF ANIMATION FEATURES: Inserting pictures, resizing pictures. Inserting organization chart. Use of auto content wizard.

Text Book Saxena, “A first Course in Computers”, Vikas Publishing House REFERENCE BOOKS 1. “Microsoft Office-2000 Complete”, BPB

Publication 2. Leon and Leon, “Introduction to Information

Technology”, Leon Tech World.

BA-1212 OPERATIONS RESEARCH-I L T P Cr

5-1-0 4

OBJECTIVE The objective of this subject is to acquaint the students with various quantitative methods & techniques used in business decision making. 1. LINEAR PROGRAMMING: Concept of Linear

Programming, Problem Formulation, Terminology, Assumptions, Applications and Limitations.

2. LPP SOLUTION METHODS: Graphical Method, Simplex Method, Penalty Method, Degeneracy in LPP, Other Special Cases like Infeasible solution, Unbounded Solution, Multiple Optimal Solutions.

3. DUALITY & SENSITIVITY ANALYSIS: Primal – Dual Relationship

4. TRANSPORTATION PROBLEM: Concept of Transportation Problem, Mathematical Formulation, NWCM, LCEM and VAM methods to find initial basic feasible solution, Testing the Optimality by MODI method. Some Special Cases of Transportation Problem

5. ASSIGNMENT PROBLEM: Concept of Assignment Problem, Mathematical Formulation, Hungarian Method, Minimization and Maximization cases, Unbalanced Problem, Restricted Problem, Alternate Solutions, Traveling Salesman Problem.

6. GAMES THEORY: Game, Pure And Mixed Strategies, Optimal Strategy, Rectangular Game, Payoff Matrix, Minimax and Maximin Principle, Saddle Point, Value of Game, Rule of Dominance.

7. QUEUING THEORY: concept: assumptions & application; analysis of queue system; poison distributed arrivals & exponentially distributed service time models, simulation, meaning, process, advantages, limitations & application

TEXT BOOK Kantiswaroop, Gupta P.K & Manmohan [KGM] Operations Research, Published by Sultan Chand. New Delhi. REFERENCE BOOKS 1. Taha, H.A., “Operations Research-An

Introduction”, Prentice Hall of India. 2. Sharma, J.K., “Operations Research-Theory &

Applications”, McMillan. 3. Sharma, S.D., “Operations Research”, Kedarnath

& Sons.

BA-1213 FUNDAMENTALS OF

COMPUTERS L T P Cr

5-0-0 3


15

OBJECTIVE To make the students hands-on with computers and other recent tools of Information Technology. To get them to learn and use with ease different application in related fields

1. BASICS OF COMPUTER AND IT’S EVOLUTION: Evolution of computer, Data, Instruction and Information; characteristics of computers; various fields of application of computers; various fields of computer hardware, software, human ware and firmware; advantages and limitations of computer; block diagram of computer; function of different units of computer.

2. CLASSIFICATION & GENERATION OF COMPUTERS (i) On the basis of technology digital, analog and

hybrid (ii) On the basis of processing speed and storage

capacity micro, mini, mainframe and super. (iii) On the basis of purpose general & special;

different generation of computers (I to V); types of software system and application; compiler and interpreter; generation of language machine level, assembly, high level, 4GL.

3. DATA REPRESENTATION: Different number system decimal, binary, octal and hexadecimal and their inter conversion (fixed point only); binary arithmetic addition, subtraction, multiplication and division.

4. INPUT AND OUTPUT DEVICES: Keyboard, mouse, joystick, digitizer, scanner, MICR, OCR, OMR, light pen, touch screen, bar code reader, voice input device, monitor and it‟s type (VGA, SVGA and XGA); printer and it‟s type impact and non-impact with example; plotter.

5. COMPUTER MEMORY: Primary memory, ROM and it‟s type – PROM, EPROM, EEPROM, RAM; secondary memory- SASD, DASD concept; magnetic disks – floppy disks; hard disks; magnetic tape, optical disks – CD ROM and it‟s type CD ROM, CD ROM-R, CD ROM-EO, DVD ROM Flash Memory.

6. OPERATING SYSTEM CONCEPT: Introduction to operating system; function of OS, types of operating systems, booting procedure, start-up sequence, details of basic system configuration, important terms like directory, file, volume, label, drive name, etc. introduction to GUI using windows operating system: all directory manipulation: creating directory, sub directory, renaming, coping and deleting the directory, file manipulation: creating a file, deleting, coping, renaming a file

7. CONCEPT OF DATA COMMUNICATION AND NETWORKING: Networking Concepts, Types of networking LAN, MAN and WAN; communication media; mode of transmission simplex, half duplex, full duplex; analog and digital transmission; synchronous and asynchronous transmission; different topologies; introduction to word processor and spread sheets.

TEXT BOOK Sinha, Pradeep Kr. and Sinha, Preeti, “Foundations of Computing”, BPB Publication REFERENCE BOOKS

1. Jain, V.K., “Computers and Beginners” 2. Leon and Leon, “Introduction to Information

Technology”, Leon Tech World.


(Operations Management)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Operations Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Production Planning & Control 2. Case Studies on Operations Strategy for the

Firms 3. Case Studies on Productivity Improvement REFERENCE BOOKS 1. Buffa & Sarin, “Modern Production and Operations

Management” John Wiley & Sons., 1987 2. Bozarth, Cecil C. & Hanfifield, “Introduction to

Operations & Supply Chain Management”, Pearson Education, New delhi

3. Nair, “Operations Management”, Tata McGraw Hill. 4. Adam & Ebert, “Production and Operations

Management”, Prentice Hall of India 5. Heizer & Render, “Principles of Operations

Management”, Prentice Hall of India


(Business Environment-II)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Business Environment-II to the analogous real life situations obtaining in relevant area(s) of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Key Indicators to Understand the

Growth of Economy 2. Case Studies on Corporate Social Responsibility 3. Case Studies on Global Environment REFERENCE BOOKS 1. Cherunilam, Francis, “Business Environment”,

Himalaya Publishing House, New Delhi 2. Saleem, “Business Environment”, Pearson

Education 3. Paul, Justin, “Business Environment”, Tata

McGraw Hill, Delhi 4. Adhikary, “Global Business Management”,

McMillan India


(Business Communication-II)

L T P Cr

0-0-2 1


16

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Business Communication-II to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Effectiveness of Mode of

Communication on the Structure of Organization 2. Case Studies on Formal Public Communication

and its Effects on Growth of Company 3. Case Studies on Managing the Grapevine REFERENCE BOOKS 1. Lesikar, Petit & Lesikar‟s, “Basic Business” Tata

McGraw Hill Flately Communication. 2. Poe & Fruchling, “Basic Communication AITBS

Taylor English Conversion Practice”, Tata McGraw Hill.

3. Diwan & Aggarwal, “Business Communication Excel Baugh”, Frayer & Thomas


(Marketing Management-II)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Marketing Management-II to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Competitive Strategies 2. Case Studies on Global Marketing Strategies 3. Case Studies on Ethical and Social Dimensions of

Marketing REFERENCE BOOKS 1. Kotler, Philips, “Principles of Marketing”, Prentice

Hall of India. 2. Stanton, “Fundamentals of Marketing”, McGraw

Hill. 3. Ramaswami & Namakumari, “Marketing

Management”, McMillan India.

BA-1301 FINANCIAL MANAGEMENT-II L T P Cr

5-1-0 4

OBJECTIVE To acquaint the students regarding financial management tools & financial decision making in various management situations. 1. CONCEPT OF FINANCE: Corporate Finance,

Finance Functions and other functions. Structures of the Financial System.

2. FINANCIAL MANAGEMENT: Meaning and Objectives, A‟s of Financial Management, Scope and Functions of Financial Management, Financial Planning and Forecasting.

3. CAPITALIZATION: Under and Over Capitalization, Capital Structures – Computation of cost of capital, Trading on Equity, Leverages – Type and Significance

4. FINANCIAL STATEMENTS OF CORPORATE ORGANIZATIONS: Introduction to Schedule- VI, Provisions of Companies Act 1956.

5. ANALYSIS AND INTERPRETATION OF FINANCIAL STATEMENTS: Ratio Analysis techniques and Fund Flow analysis.

6. WORKING CAPITAL MANAGEMENT: Nature of Working Capital Management, Need for working capital – operating cycle, estimation of working capital requirement – Management of Cash and Receivables, Cash Budget.

7. MANAGEMENT OF PROFITS: Dividend Policy, Procedural and Legal formalities involved in the payment of dividend-Bonus Shares.

TEXT BOOK Pandey, I.M., “Financial Management”, Vikas Publishing, New Delhi. REFERENCES BOOKS 1. Khan & Jain, “Financial Management”, Tata

McGraw Hill, New Delhi. 2. Davis & Pinches, “Canadian Financial

Management”, Harper Collins Publisher.

BA-1302 BUSINESS LAWS-I L T P Cr

5-1-0 4

OBJECTIVE The course aims to provide basic concepts and knowledge with regard to the various rules & the regulatory laws, prevailing the business environment of the enterprise and its various functional areas. 1. LAW OF CONTRACT: Definition and nature of a

contract. Offer and Acceptance. Consideration, free consent, and capacity of parties. Legality of Object. Performance and discharge of contract. Remedies for breach of contract. Concept of Agency and various types of mercantile agents.

2. LAW OF PARTNERSHIP: Definition and nature of partnership, rights and duties of a partner. Dissolution of a partnership.

3. LAW OF SALE OF GOODS: Definition of Sales, essentials for contract of sale. Meaning of conditions and warranties. Implied warranties – Caveat Emptor. Transfer of Ownership.

4. CONTRACT ACT, 1872: Contracts of Indemnity - Meaning, nature - Right of Indemnity Holder and Indemnifier

5. CONTRACTS OF GUARANTEE: Meaning, Nature and Features - Types of Guarantee- Provisions relating to various types of Guarantee

6. LAW OF INSURANCE: Definition and elements of insurance contract, premium and reinsurance. Basic idea about life, fire, and marine insurance

7. RIGHTS OF UNPAID SELLER AND OTHER REMEDIAL MEASURES.

TEXT BOOK


17

Chawla, Garg and Sareen, “Mercantile Law” 7th Ed. Kalyani, Book Seller. REFERENCE BOOKS 1. Kapoor, N.D., “Mercantile Law”, S. Chand & Co 2. Jennings, “Business-Its legal Ethical & Global

Environment”, Wadsworth

BA-1303 INTRODUCTION TO

DATABASE MANAGEMENT SYSTEMS

L T P Cr

5-0-0 3

OBJECTIVE This is an introductory course in database and file management systems. It will help students to develop an understanding of the role of data modelling, file management and database systems in information systems. & will help to develop an appreciation of the role of data, files and databases in information systems. 1. INTRODUCTION TO DATABASE SYSTEMS: File

System versus a DBMS, Advantages of a DBMS, Describing and storing data in a DBMS, Queries in a DBMS, Structure of a DBMS, People who deal with database, introduction to Data Models, Architecture of DBMS.

2. ENTITY RELATIONSHIP MODEL: Overview of Database Design, Entities, attributes, and Entity sets, Relationships and Relationship sets, additional features of the ER Model, Conceptual database design with the ER model – entity versus attribute, entity versus relationship.

3. RELATIONAL MODEL: Introduction to Relational model, foreign key constraints, enforcing integrity constraints, Querying relational data, logical database design: ER to relation, introduction to views, destroying/altering tables and views, Codd rules

4. DATA WAREHOUSING: Definition, Usage & trends, file organisation system, DBMS as data warehouse

5. SCHEMA REFINEMENT & NORMAL FORMS: Introduction to schema refinement, functional dependencies, examples motivation schema refinement, reasoning about functional dependencies, normal forms, decompositions, normalization (Up to 3rd Normal Form)

6. CONCEPT OF OBJECTS: objects, tables, queries, forms, reports, modules. Database Creation and Manipulation.

7. SQL QUERIES: The form of a basic SQL query, Union, intersect, and expect, introduction to nested queries, aggregate operators, Null values.

TEXT BOOK Ramakrishnan, R. and Gehrke, J., “Database Management Systems”, McGraw Hill, Higher Education, 2000. REFERENCE BOOKS 1. Elmasri, R. and Navathe, S.B., “Fundamentals of

Database Systems”, Addison Wesley, 2000. 2. Date, C. J., “An Introduction to Database System”,

Vol. I & Vol. II, Addison Wesley Publishing Company, 2000.

3. Martin, James, “Principles of Database Management”, Prentice Hall of India.

4. Prakash, Naveen, “Introduction to Database Management”, Tata McGraw Hill.

5. Saxena, Sanjay, “A first course in Computers”, Vikas Pub, New Delhi.

BA-1304 ACCOUNTING FOR

MANAGERS-II

L T P Cr

5-1-0 4

OBJECTIVE The primary objective of the course is to familiarize the students with the basic accounting principles and techniques of preparing and presenting the accounts for user of accounting information. 1. MEANING AND SCOPE OF ACCOUNTING: Need

for Accounting, Development of Accounting, Definition and Functions of Accounting, Limitation of Accounting, Book Keeping and Accounting, Is Accounting Science or Art?, End User of Accounting Information, Accounting and other Disciplines, Role of Accountant, Branches of Accounting, Difference between Management Accounting and Financial Accounting, Objectives of Accounting, Accounting Equation.

2. ANALYSIS: Ratio analysis, cash flow analysis (AS3),

3. BUDGET: meaning, need, objectives, essentials of budgeting, types of budget,

4. INVENTORY VALUATION: Meaning of Inventory, Objectives of Inventory Valuation, Inventory Systems, Methods of Valuation of Inventories, Accounting Standard 2 (Revised): Valuation of Inventories.

5. ACCOUNTING PRINCIPLES AND STANDARDS: Meaning of Accounting Principles, Accounting Concepts, Accounting Conventions, Systems of Book Keeping, Systems of Accounting, Introduction to Accounting Standards Issued by ICAI. Journalizing Transactions: Journal, Sub Division of Journal: Ledger Posting and Trial Balance

6. SHARES AND SHARE CAPITAL: Shares, Share Capital, Accounting Entries, Under subscription, Oversubscription, Calls in Advance, Calls in Arrears, Issue of Share at Premium, Issue of Share at Discount, Forfeiture of Shares, Surrender of Shares, Issue of Two Classes of Shares, Right Shares, Re-issue of shares. Debentures:.

7. DEPRECIATION PROVISIONS AND RESERVES: Concept of Deprecation, Causes of Depreciation, Basic Features of Depreciation, Meaning of Depreciation Accounting, Objectives of Providing Depreciation, Fixation of Depreciation Amount, Method of Recording Depreciation, Methods of Providing Depreciation, Depreciation Policy, AS-6 (Revised) Depreciation Accounting, Provisions and Reserves, Change of method of Depreciation (by both current and retrospective effect)

TEXT BOOK Ray, Garrison H., “Managerial Accounting”, Homewood New York REFERENCE BOOK


18

Honrgren and Sundem, “Introduction to Management Accounting”, Prentice-Hall, New Jersey, 1978.

BA-1305 MANAGEMENT INFORMATION

SYSTEMS

L T P Cr

5-0-0 3

OBJECTIVE The aim of the study is to equipped the students with the skills to analyze information required for the managerial & operational decision making 1. INTRODUCTION: Definition, characteristics &

significance of MIS. Introduction to business systems: payroll, inventory control, financial accounting, sales order processing, manufacturing plants etc.

2. INFORMATION CONCEPTS: Data Vs Information, types of information, quality of information. Decision Making: Simon‟s model of decision making, structured & unstructured decisions.

3. DATABASE MANAGEMENT: Objectives, role, advantages & disadvantages of DBMS, SQL, use of databases for integration across functional areas. Introduction to Decision Support System.

4. DESIGN METHODOLOGY & TECHNIQUES: System development life cycle, software development models. System Analysis – SRS, DFD, DD & Decision tables.

5. SYSTEM DESIGN: Design methods, detailed system design, design documentation. System Implementation & testing.

6. IMPLEMENTATION: System Implementation, Control and Audit: System Strategies.

7. EVALUATION: SW and HW Acquisition and Installation, Post Implementation Evaluation, System Maintenance,

TEXT BOOK Goyal, D.P., “Management Information Systems”, McMillan India. REFERENCE BOOKS 1. Murdick, Ross, & Clagett, “Information Systems for

Management”, Tata McGraw Hill, India. 2. Rustogi & Verma, “Management Information

System”, Sun India Publication, New Delhi.

BA-1306 BUSINESS LAWS-II L T P Cr

5-0-0 3

OBJECTIVE The objective of this paper is to familiarize the students with the various business legislations pertaining to corporate world so that the constraints of decision making as also the legal appreciation of the decision environment is fully known. 1. THE CONTRACT ACT, 1871: Nature and

classification of contracts - Essential elements of a valid contract, Offer and Acceptance - Consideration - Capacities of Parties, Provisions relating to free consent, void agreements, Provisions relating to performance and discharge

of contract, Breach of contract - Meaning and remedies

2. SALES OF GOODS ACT, 1930/ LAW OF CARRIAGE: Contract for Sale of Goods - Meaning - Essentials of a Contract of Sale -Formalities of a Contract of s ale, Provisions relating to conditions and Warranties, Provisions relating to transfer of property or ownership, Provisions relating to performance of Contract of Sale - Rights of Unpaid, Seller – Rules as to delivery of goods. Law of carriage: Basic features of law relating to land, air, and sea carriers.

3. THE NEGOTIABLE INSTRUMENTS ACT, 1881: 1 Negotiable Instruments - Meaning, Characteristics, Types, Parties – Holder and holder in Due Course Negotiation and Types of Endorsements, Dishonor of Negotiable Instrument - Noting and Protest, Liability of parties on Negotiable Instrument

4. THE COMPANIES ACT, 1956/ COMPANY: Definition, Meaning, Features and Types of companies, Incorporation of a company - Memorandum of Association, Articles of Association and Prospectus, Share Capital

5. THE CONSUMER PROTECTION ACT, 1986: Definitions of Consumer, Complainant, Goods, Service - Meaning of Consumer Dispute, Complaint - Unfair Trade Practices - Restrictive Trade Practices, Rights of Consumers, Consumer Disputes Redressal Agencies

6. THE INFORMATION TECHNOLOGY ACT, 2000: Digital Signature - Digital Signature Certificate, Electronic Governance Electronic Records, Certifying Authorities, Penalty & Adjudication.

7. PATENTS: Conceptual understanding of patents, copyrights, trademarks and designs

TEXT BOOK Chawla, Garg, and Sareen, “Mercantile Law”, 7th Ed. Kalyani, Bros. REFERENCE BOOKS 1. Kapoor. N.D., “Mercantile Law”, S. Chand & Co. 2. Jennings, “Business-Its legal Ethical & Global

Environment”, Wadsworth

BA-1307 WTO AND IPR L T P Cr

5-0-0 3

OBJECTIVE The course is intended to sensitize the students about the importance of WTO and Intellectual property in the global economy. 1. GATT AND EVOLUTION OF WORLD TRADE

ORGANIZATION (WTO): Role of WTO in International Trade, Main Features of WTO, New Issues in WTO: Environment, Investment, Competition Policy, Government Procurement, Trade Facilitation, Electronic Commerce, Social Clause, Labour Standards; Implementation and Implication

2. INTRODUCTION IN THE INTELLECTUAL PROPERTY LAW: The Notion of Intellectual


19

Property, Historical Background, The Main Fields of Intellectual Property,

3. INDUSTRIAL PROPERTY LAW: Inventions, Industrial Creations Characterized by Relative Novelty (innovations), know-how, Industrial Designs and Models, Utility Models, Layout-designs of Semiconductor Integrated Circuits (semiconductor chips), Plant Varieties, Trademarks, Geographical Indications, Tradenames, Emblems, Other Distinctive Signs; Scientific Discoveries, Neighbouring Rights.

4. IPR AND ECONOMIC DEVELOPMENT: Copyright Law ("Rights of Authors"), Correlation of Intellectual Property Law with Unfair Competition, Common Features of the Intellectual Property Rights,

5. LEGISLATION OF IPR: Legal Nature of the Intellectual Property Rights, Position of the Intellectual Property Law in the Legal System.

6. INTERNATIONAL PROTECTION OF INTELLECTUAL PROPERTY: The World Intellectual Property Organization, The Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS"),

7. OVERVIEW OF CONVENTIONS: The Paris Convention for the Protection of Industrial Property, The Patent Cooperation Treaty, The Hague Agreement Concerning the Deposit of Industrial Designs, The International Convention for the Protection of New Varieties of Plants, The Budapest Treaty on the International Recognition of the Deposit of Microorganisms, The Madrid Agreement Concerning the International Registration of Trademarks and the Protocol Relating to the Madrid Agreement, The Trademark Law Treaty, The Berne Convention for the Protection of Literary and Artistic Works, The Rome International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, The Geneva Convention for the Protection of Producers of Phonograms Against Unauthorized Duplications of their Phonograms.

TEXT BOOK Das, Bhagirath Lal, “The WTO and the Multilateral Trading System: Past, Present and Future”, Third World Network and Zen Books, 2003. REFERENCE BOOKS 1. Rainbridge, David, “Intellectual Property”. Pearson

Education, 2003. 2. Maskus, Keith E., “Intellectual Property Right in the

Global Economy. Institute for International Economies”, Washington, 2000.

3. Ganguli, Prabudha, “IPR-Unleashing the Knowledge Economy”. Tata McGraw-Hill Publishing Co. Ltd., 2001.

4. Ramappa, T., “Intellectual Property Rights Under WTO: Task Before India”, Wheeler Publishing, 2000.

BA-1308 BUSINESS RESEARCH

METHODS

L T P Cr

5-1-0 4

OBJECTIVE The objective of this paper is to impart knowledge about various stages of the research processes and their application in decision making.

1. INTRODUCTION: Business research; its concept,

nature, scope, need and managerial value of business research.

2. COMPONENTS OF THEORY: components of theory – definitions concepts, constructs, variables, hypothesis, process of research and structure of research proposal.

3. RESEARCH DESIGN & MEASUREMENT- concept and types – exploratory, descriptive, diagnostic and experimental; sampling design; techniques; factors influencing sample size. Concept, measurement scales – types and construction of scales and reliability and validity aspects in measurement.

4. METHODS OF DATA COLLECTION: questionnaire / schedule; questionnaire designing, interview and observational methods.

5. DATA ANALYSIS: Data analysis and interpretation, editing, - an overview of parametric and non-parametric tests.

6. AN OVERVIEW OF DEPENDENT AND INTERDEPENDENT METHODS: And overview of dependent and interdependent methods (multiple regression, discriminate analysis, conjoint analysis, factor analysis, cluster analysis).

7. INTRODUCTION TO SPSS: Introduction, Reading Data Basic Structure of an SPSS-format Data File, Using the Data Editor, Working with Multiple Data Sources:, Examining Summary Statistics for Individual Variables, Cross tabulation Tables, Creating and Editing Charts, Working with Output, Modifying Data Values.

TEXT BOOK Zikmund, Millian G., “Business Research Methods”, Thomson Learning, Bombay. REFERENCE BOOKS 1. Cooper, Donald R and Pamels, Schindler,

“Business Research Methods”, Tata McGraw Hill, New Delhi

2. Geode, Millian J. and Paul K. Hati “Methods in Research”, McGraw Hill, New Delhi

3. Sekran, Uma “Business Research Methods”, Miley Education, Singapore

BA-1309 BUSINESS ETHICS &

CORPORATE GOVERNANCE

L T P Cr

5-0-0 3

OBJECTIVE Basic objective of this paper is to make the students realize the importance of values and ethics in business. This course endeavors to provide a background to ethics as a prelude to learn the skills of ethical decision-making and, then, to apply those skills to the real and current challenges of the information professions. 1. INTRODUCTION: Values-Concept, types and

formation of values, ethics, values and behaviour, Values of Indian Managers, Ethics, development of

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ethics, ethical decision making and decision making process, relevance of ethics and values in business.

2. MANAGEMENT OF ETHICS: Management process and ethics, managerial performance, ethical issues, ethos of Vedanta in management, Hierarchism as an organizational value.

3. CORPORATE SOCIAL RESPONSIBILITY & CONSUMER PROTECTION: Corporate responsibility of business: employees, consumers and community, consumer protection act, unethical issues, in sales, marketing and technology

4. CORPORATE GOVERNANCE:Introduction & significance, Code of Corporate Governance, Consumerism,

5. UNDERSTANDING TRANSFORMING PROGRESS AND RESULTS: Nature, Results & Managing Transforming: Progress, functions of progress, transformation, need for transformation, process & challenges of transformation.

6. REDEFINING SUCCESS/ KNOWLEDGE & WISDOM PERSPECTIVE: Definitions of success, Principles for competitive success, prerequisites to create blue print for success. Successful stories of business gurus.Meaning of knowledge and wisdom, difference between knowledge and wisdom, knowledge worker versus wisdom worker, concept of knowledge management and wisdom management, wisdom based management.

7. STRESS MANAGEMENT & TQM: Meaning, sources and consequences of stress, stress management and detached involvement Concept of Dharma & Karma Yoga: Concept of Karama and kinds of Karam Yoga, Nishkam Karma, and Sakam Karma. Total quality management, Quality of life and quality of work life.

TEXT BOOK Kaur, Tripat, “Values & Ethics in Management”, Galgotia Publishers. REFERENCE BOOK Chakraborty, S.K., “Ethics in Management: A Vedantic Perspective”, Oxford

BA-1310 BUSINESS POLICY &

STRATEGIC MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE The objective of the course is to develop a holistic perspective of an organization and to enable the students to analyze the strategic situation facing the organization, to access strategic options available to the organization and to implement the strategic choices made by it. 1. INTRODUCTION: MIS need; concepts role and

factors influencing MIS and characteristics of MIS; technology and structure of MIS.

2. ANALYSIS AND DESIGN: Information SDLC; system testing and documentation; marketing and financial IS.

3. RESOURCE MANAGEMENT: ERP, BPR Functions and Processes of resource Management; IS for HR, Finance, Production, Marketing.

4. DSS: Concept, Overview components; Role of DSS in business group DSS.

5. INFORMATION SYSTEM: Executive Information system, CRM, SCM, artificial intelligence technologies in business, virtual reality.

6. IMPLEMENTATION: System Implementation, Control and Audit: System Strategies.

7. EVALUATION: SW and HW Acquisition and Installation, Post Implementation Evaluation, System Maintenance.

TEXT BOOK Jawadekar, “Management Information System”, Tata McGraw Hill, New Delhi REFERENCE BOOK Murdick and Ross, “Management Information System”, Prentice Hall of India, New Delhi

BA-1311 TOTAL QUALITY MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE To introduce the students to the concept of quality in both manufacturing & service area & as to how to produce quality goods in a defectless manner. 1. INTRODUCTION: Definition of quality. Concepts,

Role of Quality in Changing Business Conditions, Contributions of Deming, Juran, Philip Crossby, Kaizen, Trade off between Quality Costs and schedules, Quality Costs and its Analysis, Life Cycle Costs, Difference between Inspection, Quality Control,

2. QUALITY ASSURANCE ANDTOTAL QUALITY MANAGEMENT: Quality Problems and Causes, Quality as a means to success in a competitive and global environment. The rise of Japan and other eastern economies with a focus on quality. The customer focus. The power of the customer to choose. Need for customer care and relationship marketing. Quality leads to profits. Cost of poor quality, need for team work and process of rewards and recognition.

3. BENCHMARKING: The concept of Kaizen. Quality Gurus: Deming, Juran, Ishikawa, Crossby and their contribution.

4. TOOLS OF QUALITY MANAGEMENT: Statistical Methods, problem solving tools such as – brainstorming, fishbone diagram and Pareto diagram. Need for unbiased data collection.

5. QUALITY SYSTEMS: ISO 9000 series standards. Steps required to implement quality management systems. Documentation, elements of ISO 9000 internal audits and registration. Role of consultants in developing and implementing ISO 9000 quality systems.Quality –

6. ANALYSIS: Pareto Analysis, Ishikawa Cause and Effect Diagnosis. Quality Control - Control of Quality, Statistical Process Control, Control Charts, Acceptance Sampling.

7. STRATEGIC QUALITY MANAGEMENT: Quality Management in Marketing Quality Management in Designing Quality Management in Manufacturing


21

Quality Management in Suppliers Quality Management System

TEXT BOOK Bank, “The Essence of Total Quality Management”, Prentice Hall of India. REFERENCE BOOK Besterfield et.al., “Total Quality Management”, Pearson Education.

BA-1312 MANAGEMENT OF

INDUSTRIAL RELATIONS

L T P Cr

5-0-0 3

OBJECTIVE Objective is to apprise the students about the concepts of industrial relations, emerging trends in India, dynamics of industrial relations with change in technology. 1. INTRODUCTION: Industrial relations perspective:

concepts, scope and objectives, industrial relations and emerging socio economic scenario, industrial relations and the state industrial relations in India.

2. TRENDS: Emerging trends in industrial relations, industrial relations and technological change.

3. TRADE UNIONS: Trade Unions functions and objective; development of trade unions in India; pattern of trade unions in structure, central trade union organization; registration and recognition of trade unions; management of trade unions; problems of Indian trade union movement.

4. CHANGING FACE: White collar and managerial trade unions; employers association; trade union response toward liberalization and technological change, employee response to industrial and organization reengineering; future of trade unions.

5. DYNAMICS: Dynamics of industrial conflicts; discipline and grievance management, nature and types of collective bargaining; emerging trends in collective bargaining; productivity bargaining, negotiation and collective bargaining settlement, settlement machinery.

6. CO-OWNERSHIP MANAGEMENT: Co-ownership management – Concepts, significance and historical development; types of workers participation in management, practices; level of participation.

7. MODELS IN WPM: Model in WPM, co-ownership forms of WPM, issues in labor flexibility participation, strategic and planning for implementing WPM effectively.

TEXT BOOK Ramaswamy, E, “Managing Human Resources”, Oxford University Press, New Delhi REFERENCE BOOKS 1. Monappa, A., “Industrial Relations”, Tata McGraw

Hill, New Delhi 2. Venkataratnam, C.S. and Sinha, Pravin, “Trade

Unions Challenges at the Beginning of 21st

Century”, IIRA-Excel Books, New Delhi

BA-1313 MANAGEMENT COMPUTER

NETWORKS & SECURITY

L T P Cr

5-0-0 3

OBJECTIVE To familiarize students with computer networks. Software and their applications and applications in business environment. 1. INTRODUCTION: Concept of software; software

products emergence of software engineering, software characteristics; software life cycle models and applications.

2. SOFTWARE TESTING: Software selection and testing; viruses; anti virus s/w and firewalls.

3. HARDWARE AND NETWORKING: Hardware required for networks, hardware evaluation and selection; Basics of computer networks: LAN, WAN and MAN, topologies and architecture.

4. BASICS OF INTERNET: OSI model; TCP/IP model., routing and flow control; Basics of Internet, ISPs, basics; world wide web, search engines, Telnet and FTP.

5. BASICS OF E-COMMERCE: Introduction to e-commerce digital currencies, EDI, digital library, e-governance, digital cash; electronic payment methods, mobile commerce.

6. CYBER SECURITY: Cyber security, privacy and confidentiality, cyber crimes and their prevention, hacking and ethical hacking; information security and cyber laws; cryptography.

7. CASE STUDY: Relevant to the subject TEXT BOOK Forouzan, “Data Communication and Networking”, TMF, Delhi. REFERENCE BOOKS 1. Tennenbaum, “Computer Networks”, Prentice Hall

of India, Delhi. 2. Mall, Rajib, “Fundamentals of Software

Engineering”, Prentice Hall of IndiaI, Delhi. 3. Pressman, Roger S., “Software Engg.: A

Practitioner‟s Approach”, McGraw Hill, Delhi.

BA-1353 MANAGEMENT DATA

SYSTEMS LAB

L T P Cr

0-0-2 1

OBJECTIVE To familiarize students with the tools and techniques of data capturing. Storing, processing and dissemination for efficient functioning and continuation of business process, making use of case studies. 1. S: Add, Delete, Modify, Record in DBMS 2. Generate Queries 3. Generate Report 4. Menu Driven Project for Management of DB. REFERENCE BOOKS 1. Kroenke, “Database Processing”, Pearson Education. 2. Rob, “Database System”, Thomson Learning. 3. Looms, “ATA Management and File Structure”,

Prentice Hall of India, New Delhi. 4. Garcia, Ullman, “Data Base: The Complete Book”,

Pearson Education 5. Date, C.J., “Introduction to Database System”,

Pearson Education


22


(Business Policy & Strategic Management)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Strategic Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on SWOT Analysis 2. Case Studies on Decision Making 3. Case Studies on Strategic Evaluation REFERENCE BOOKS 1. Kazmi, Azhar, “Business Policy and Strategic

Management”, Tata McGraw Hill Publishing Company Ltd., New Delhi

2. David, Fred R. “Strategic Management – Concept and Cases”, Pearson Education, New Delhi

3. Pearce, II J A and Robinson Jr., R.B., “Strategic Management-Strategy Formulation and Implementation”, AITBS Publishers and Distributors, New Delhi.


(Mgmt. of Industrial Relations)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Management of Industrial Relations to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Emerging Trends and Technical

Changes in Industrial Relations 2. Case Studies on Collective Bargaining 3. Case Studies on Labour Relations REFERENCE BOOKS 3. Ramaswamy, E, “Managing Human Resources”,

Oxford University Press, New Delhi 4. Monappa, A., “Industrial Relations”, Tata McGraw

Hill, New Delhi 5. Venkataratnam, C.S. and Sinha, Pravin, “Trade

Unions Challenges at the beginning of 21st

Century”, IIRA-Excel Books, New Delhi

BA-1401 ORGANIZATION CHANGE &

DEVELOPMENT

L T P Cr

5-0-0 3

OBJECTIVE To apprise the students about the concept of change in organizations & the resulting adjustments as also appreciations of human behavior in such situations.

1. INTRODUCTION: Concept of OD; Definitions & its distinguishing characteristics Historical background: various stages, second-generation OD and extent of application, values, assumptions and beliefs in OD.

2. FOUNDATIONS OF OD: Models and theories of planned change, Systems theory, Participation an empowerment, Teams and teamwork, Parallel learning structures, strategies of change.

3. ACTION RESEARCH AND OD: Action research: a process and an approach Managing OD Process: Diagnosis, The Six-Box Model, Third Waves Consulting, Nature of OD intervention, Analysis of discrepancies, Phases of OD program, Model of Managing change, Creating parallel learning structures.

4. OD INTERVENTIONS: AN overview Team Interventions, Intergroup and third party peace making interventions, Comprehensive interventions, Structural interventions.

5. TRAINING EXPERIENCE: T-groups, Behavioral Modeling and Career anchors. Issue in Consultant-Clint Relations: Entry and contracting, defining the client system, trust, the nature of the consultant‟s expertise, diagnosis and appropriate interventions, depth of intervention, on being absorbed by the cultural, the consultant as a model, the consultant team as a microcosm, the dependency issue and terminating the relationship,

6. ETHICAL STANDARDS IN OD: Implications of OD for the client. Power, politics and OD: Power defined and explored, theories about the sources of social power, Organizational politics in the practice of OD. Research on OD: Some issues and problems, Positive development in research on OD.

7. THE FUTURE OF OD: Fundamental strengths of OD, OD‟s future” leadership & value, knowledge about OD, OD training, inter-disciplinary nature of OD, OD‟s future: Leadership & value, knowledge about OD, OD training, inter-disciplinary nature of OD, diffusion of technique, integration practices.

TEXT BOOK Beckhard, Richar, “Organization Development: Strategies & Models”, Tata McGraw Hill. REFERENCE BOOK French, Wendeel L. and Bell, Cecil H., “Organization Development”, Prentice Hall of India.

BA-1402 COMPETENCY MAPPING L T P Cr

5-0-0 3

OBJECTIVE The objective if this paper is to apprise the student about the approaches in competency mapping, practices etc as also the knowledge management. 1. INTRODUCTION: Need for competency mapping,

definition, methodology 2. PROCESSES: Processes and development of

competency set 3. APPROACHES: Approaches in recruitment and

retention


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4. PRACTICES: Competency mapping practices, benefits

5. KNOWLEDGE MANAGEMENT: Introduction, framing a knowledge strategy, knowledge business.

6. MOBILIZATION: Mobilization of knowledge, meaning knowledge workers

7. BENEFITS: Barriers to knowledge management, benefits of knowledge management, partnering in business objectives, maturity in knowledge management.

TEXT BOOK Haldar. U.K,, “Human Resource Development”, Oxford University Press. REFERENCE BOOKS 1. Sanghi, Seema, “The Handbook of Competency

Mapping, Understanding, Designing & Implementing Competency Models in Organizations”, Sage Publications Inc. London.

2. Spencer, L.M. and Spencer, S.M. “Competency at Work”, Wiley, New York.

BA-1403 CROSS-CULTURAL HUMAN RESOURCE MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE

This course builds on the notions and frameworks in

developing and understanding about the diverse nature

of behavior patterns and issues involved in multivariate

values and culture systems to maintain excellence of

management.

1. INTRODUCTION: Human resource management

in global organization: meaning and concept of

culture dimensions, characteristics and elements. 2. CULTURAL VARIABLES: Human and cultural

variables of organization; cultural diversity, models

and attitudinal dimensions; cultural differences,

similarities and managerial implications. 3. GLOBAL ISSUES: Global HR issues: cross –

national differences, differences in communication

work setting, negotiations, leadership. 4. MOTIVATIONAL ASPECTS: Motivational context,

standardization and adoption of work practice;

training and development of international system. 5. GLOBAL STAFF MANAGEMENT: Managing

global staff: recruitment, selection criteria and

issues. 6. RETENTION OF STAFF: Retention and motivating

international staff, bargaining behavior and

negotiation strategies; culture caricatures, team

development and cooperation. 7. COMPENSATION: Compensation: objectives,

determinants and key components; standards of

performance management in global perspective;

issues and challenges in global perspective;

expatriate and repatriate issues in global context.

REFERENCE BOOKS

1. Holt, David H, “International Management–Text

and Cases”, Dry Den Press, Thomson Learning,

Bombay

2. Peter, J., Dolling, Danice, E. Welch, “International

Human Resource Management”, Thomson

learning – Excel books

3. Cullen, “Multinational Management”, Thomson

Learning Bombay

4. Harzing and Van Ruysseveldt, “International

Human Resource Management”, Sage Publication,

New Delhi

BA-1404 INTEGRATED MARKETING

COMMUNICATION

L T P Cr

5-0-0 3

OBJECTIVE

The objective is to introduce the students to the

integrated role of promotion techniques with the special

emphasis on advertising.

1. INTRODUCTION: Marketing Communication;

functional areas of marketing communication;

integrated marketing communication; types of

advertising agencies; media partners and their

role; compensating the advertising agencies;

agency evaluation. 2. BRANDING: Brands-its meaning; creating and

maintaining the brand; selecting desired brand

position; developing brand identification; creating a

brand image; crating and maintaining brand

relationship with customers; brand-customer touch

points; prospects and customers; AIDA model;

think/feel/do models; brand decision making

process; attitude formation and attitude change;

brand likeability. 3. CAMPAIGN PLANNING: IMC planning process;

internal marketing; segmenting and targeting;

types of segmentation; message and profitability

targeting; digitization of brand information;

customer database; building relationship through

data management 4. IMC MESSAGE STRATEGY: Developing

creative message strategy; process of

developing IMC message strategy; methods of

getting creative ideas; brand-message

execution; copywriting; writing for point and

electronic media; print layout and design;

executional and strategic consistency 5. MEDIA CLASSIFICATION AND SALES

PROMOTION: Media classification; media strength

and weakness; wireless communication; e-mail

marketing; website marketing; integrating online

brand communication; media planning; consumer

sales promotion; sales promotion tools;

determining consumer sales promotion strategies;

strengths and limitations of sales promotion; trade

promotions; trade promotion for new products and

existing brands; trade promotion strategies;

objectives of co-marketing communication 6. PERSONAL SELLING AND PUBLICITY:

Personal selling objectives and strategies;

personal selling process; defining public relations;

limitations of brand publicity; brand publicity tools;

corporate image and reputation; mission and

cause marketing; crisis communication


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7. DIRECT MARKETING: Interactive and personal

dimension of direct marketing; methods of direct

marketing; event marketing; trade shows and other

participation events; sponsorships; strengths and

customer service; objectives and strategies of

customer service; social, economic and ethical

issues in IMC; evaluation and measurement of

brand messages; measurement and evaluation

methods.

TEXT BOOK

Duncan, Tom, “Principles of Advertising and IMC”, Tata

McGraw Hill, New Delhi

REFERENCE BOOKS

1. Jethwaney, Jaishree and Jain, Shruti,

“Advertising Management”, Oxford University

Press, New Delhi

2. Belch, George and Belch, Michael, “Advertising

and Promotion”, Tata McGraw Hill, New Delhi

3. Wells, William, Brunett, John and Moriarty, Sandra,

“Advertising Principles and Practice”, Pearson

Education, New Delhi

4. Clow, Kenneth and Baack, Donald, “Integrated

Advertising Promotion and Marketing

Communication”, Pearson Education, New Delhi

BA-1405 BUSINESS MARKETING

MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE The aim of the course is to familiarize the students with prevailing concepts in the present day business marketing. The course tries to focus on developing strategies targeted towards different types of industrial consumers. 1. INTRODUCTION: Business Marketing; business

marketing management; business markets v/s consumer goods market; characteristics of business markets; classifying goods for the business market; business marketing strategy; unique characteristics of commercial enterprises, government and industrial markets; e-procurement.

2. ORGANIZATIONAL BUYING: The organizational buying process; Forces affecting organizational buying behaviour; major elements of organizational buying process; relationship marketing; managing buying-seller; measuring customer profitability; customer relationship management; gaining customer relationship advantage.

3. STRATEGIC MARKETING: Business market segmentation requirements and benefits; bases for segmenting business markets; model of segmenting organizational market; organizational demand analysis; determining market and sales potentials; essential dimensions of sales forecasting; forecasting methods; marketing‟s strategic role, marketing‟s cross-functional relationship; components of a business model; the balanced score card; capturing global advantage; mapping sources of global advantage; international market entry options; international strategy and the value chain; general framework for global strategy; identifying and sustaining core competencies.

4. MARKETING MIX-PRODUCT: Product quality ; product policy; planning industrial planning policy; building a strong brand; technology adoption life cycle; management of innovation; managing technology, new product development process; determinants of new product performance and timelines; challenges of business service marketing; service quality; marketing mix for business service firms; developing new services.

5. MARKETING CHANNELS and LOGISTICS: Business marketing channel and its participants; channel design; channel administration; e-commerce and its key elements; strategic role of e-commerce; crafting an e-commerce strategy; internet strategy implementation; concept of supply chain management competitive advantage of supply chain management; logistics and its strategic role; calculating logistics costs; business-to-business logistical service and its management.

6. PRICING: Meaning of value in business markets; the pricing process in business markets; pricing across the product lifecycle; responding to price attacks by competitors; competitive bidding; role of advertising; managing business-to-business advertising; measuring advertising effectiveness.

7. SALES MANAGEMENT: Foundations of personal selling; managing the sales force; account management process; sales administration; process of developing business marketing strategies; allocating resources; control at various levels; implementation of business marketing strategies.

TEXT BOOK Hutt, Michael D. and Speh, Thomas W., “Business Marketing Management: B2B”, Thomson Learning, New Delhi REFERENCE BOOKS 1. Gross, Andrew C. and Banting, Peter et al,

“Business Marketing”, A.I.T.B.S Publishers and Distributors, Delhi

2. Havaldar, Krishna K, “Industrial Marketing”; Tata McGraw Hill, New Delhi

3. Vitale, Robert P. and Giglierano, Joseph J., “Business-to-Business Marketing”, Thomson Learning, New Delhi

BA-1406 MARKETING RESEARCH L T P Cr

5-0-0 3

OBJECTIVE The objective of this paper is to apprise the student about the various tools & techniques available for doing market research & predict future marketing strategies. 1. INTRODUCTION: Basic concepts of marketing

research, introduction of marketing research & MIS, International marketing research, scope, limitations, Research process.

2. RESEARCH DESIGN AND ITS TYPES: Marketing decision support system, exploratory, descriptive and experimental (in detail)


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3. DATA COLLECTION & QUESTIONNAIRE: primary and secondary. Questionnaire construction, tabulation, coding, editing of data.

4. SCALING & EVALUATION: meaning of scaling, classification, important scaling techniques: rating scales and ranking scales. Scale construction techniques, multidimensional scaling. Evaluation in terms of Reliability & Validity.

5. DATA ANALYSIS: Multiple regression, discriminate analysis, conjoint analysis, multidimensional scaling factor analysis, cluster analysis. tests of significance based on t, f and z distribution and chi-square test; cross tabulation.

6. APPLICATION OF MARKETING RESEARCH: Sales analysis, market potential analysis, sales forecasting, market segmentation,

7. PRODUCT & ADVERTISING RESEARCH: New Product development process, test marketing, media research copy testing, Brand positioning, motivation research

TEXT BOOK Sunanda, Easwarn, “Marketing Research: Concept Practices & Cases”, Oxford University Press REFERENCE BOOK Sharma, D.D., “Marketing Research, Principles Applications and Cases”, S. Chand & Sons

BA-1407 INTERNATIONAL BUSINESS L T P Cr

5-0-0 3

OBJECTIVE The basis objective of this course is to provide understanding to the students with the global dimensions of management. 1. OVERVIEW: International Business- Introduction,

Concept, Definition, Scope, Trends, Challenges and opportunities; Nature, Meaning and Importance of International competitive advantage, Multidimensional view of Competitiveness- Financial

2. PERSPECTIVES: International monetary systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international arrangements; Globalization and foreign investment- Introduction FDI, national FDI policy framework, FPI, Impact of globalization.

3. GLOBALIZATION: Technology and its impact, Enhancing technological capabilities, Technology generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale for globalization, Liberalization and Unification of World economics, International Business theories, Trade Barriers- Tariff and Non Tariff Barriers.

4. STRATEGY MAKING AND INTERNATIONAL BUSINESS: Structure of global organizations, Types of strategies used in strategic planning for achieving global competitive advantage, Meaning, Concept and scope of distinctive competitive advantage, International Marketing - Entry strategies - Market selection - Barriers Financial Integration, Cross border merger and acquisitions.

5. SOCIO CULTURAL ENVIRONMENT: Managing Diversity within and across cultures, Country risk analysis, Macro environmental risk assessment, Need for risk evaluation; Corporate governance, globalization with social responsibility- Introduction, Social responsibility of TNC, Recent development in corporate social responsibility and policy implications.

6. INTRODUCTION TO INTERNATIONAL FINANCIAL MANAGEMENT: Balance of Trade and Balance of Payment - International Monetary Fund, Asian Development Bank and World Bank - Financial Markets and Instruments - Introduction to Export and Import Finance - Methods of payment in International Trade

7. GLOBAL HUMAN RESOURCE MANAGEMENT: Selection, Development, Performance Appraisal and compensation, Motivating employees in the global context and managing groups across cultures, Multicultural management.

TEXT BOOK Bhalla, V.K. and Shivaramu, S., “International Business: Environment and Management”, Anmol Publication Pvt. Ltd., 2003 Seventh Revised Edition. REFERENCE BOOK Rao, P. Subba, “International Business”, Himalaya Publishing House.

BA-1408 WEALTH MANAGEMENT L T P Cr

5-0-0 3

OBJECTIVE This course is aimed at equipping the students with the knowledge of the Investment Management and other aspects of Wealth Management. 1. THE WEALTH MANAGEMENT PROGNOSIS:

Concept of Wealth Management – The Evolution of the Wealth Manager – Wealth Management Process – The Asset Allocation Process Overall Assessment of Macroeconomic Fundamentals of Indian Economy: Macroeconomic Fundamentals in the Current Scenario – Present Status of Indian Economy – Consumer Market – Capital Market – Structural Transformation of Indian Economy in the Last Decade of 20th Century

2. SAVINGS AND INVESTMENT TRENDS: Savings Trend in India – Investment in Capital Market – Factors that make India an Attractive Destination for FII Investment – Global IMB-alances Investments: Concept of Investment – Difference between Investment and Speculation – Investment Objectives and Constraints – Investment Classification – Different forms of Financial Investment – Various Investment Products

3. WEALTH MANAGEMENT SCENARIO: The Wealth Management Market – The State of the World‟s Wealth – 2005 – Scope of Wealth Management in India – The Outlook for 2007 Stock Market in India: Markets and their Functions – Classification of Markets –Development of Securities Market in India – Recent Development Mutual Funds: The Concept and Objectives of a Mutual Fund – Types of Mutual Funds-Advantages of Mutual Funds – Mutual Fund Services –


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Organization and Management of Mutual Funds – The Mutual Fund Scene in India Introduction to Marketing of Financial Services: Concept of Financial Services – Generic difference between Goods and Services – Characteristics of Financial Services – Recent Trends in Financial Services

4. MARKETING OF BANKING AND INSURANCE SERVICES: Banking Industry – Types of Banks – Product Innovation and Branding – Marketing Mix of Banking – Commercial Financing – New Generation Banking – Recent Trends in Banking in India-Insurance Industry – Features of Indian Insurance Market – Benefits of Insurance – Market Players – Strategic Alternatives – Marketing Mix of Insurance Industry – Future of Insurance Industry Marketing of Mutual Fund and Portfolio Management Services: Definition of Mutual Funds – Structure of the Indian Mutual Fund – Marketing Mix for Mutual Funds – Benefits of Mutual Fund Investment – Recent Trends in Mutual Funds - Portfolio Management Services – Market Segmentation and Marketing Mix – Recent Trends in Portfolio Management Services

5. FINANCIAL PLANNING PROCESS: Rewards of Financial Planning – The Personal Financial Planning Process – Self-Assessing the Financial Position – Defining Financial Goals – Develop Financial Plans and Strategies – Implementation of Financial Plans and Strategies – Evaluating the Progress and the Results of Plans – Redefining Goals – Various Determinants of Personal Income

6. FUNDAMENTAL ANALYSIS: Objectives and Beliefs of Fundamental Analysis – The Fundamental Analysis Framework – Definition of Intrinsic Value – What Does Intrinsic Value Imply? – Market Analysis Technical Analysis: Technical Trading Rules and Indicators – The Dow Theory – Charting – Price Patterns Portfolio Analysis: Components of Risk and Return – Systematic and Unsystematic Risk – Beta of a Portfolio-Portfolio Diversification – Marginal Productivity of Incremental Assets – Perils of Excessive Diversification

7. PORTFOLIO REVISION: Need and Importance of Portfolio Revision – Pitfalls to be Avoided in Portfolio Revision-Portfolio Revision Techniques-Practical Problems in Portfolio Revision – Selection and Revision of Equity Portfolios Managing Risks in Wealth Management: Options – Introduction – Options Terminology – Pay-off from an Option – Trading in Option – Futures – Forward Contracts – Genesis – Futures Contract – Futures Price Quotations – Trading Mechanism – Basis and Spread – Hedging

TEXT BOOK Yasaswy, N.J., “Personal Investment & Tax Planning Yearbook”, Vision Publications. REFERENCE BOOKS 1. Gitman, Lawrence J. and Joehnk, Michael D., “The

Personal Financial Planning Process”, South Western

2. Ernst and Young‟s, “Personal Financial Planning Guide”, Wiley John and Sons Incorporated.

BA-1409 PORTFOLIO MANAGEMENT L T P Cr

5-0-0 3

OBJECTIVE This course is designed to provide the students with an understanding of basic concepts and practices of investment, risk and return, and enable them to establish the valuable linkage between modern theories of finance and the analytical techniques used by investors for valuing securities. 1. INTRODUCTION TO PORTFOLIO

MANAGEMENT: Meaning of Investment, the Necessity of Investment Policy, Inputs to a Policy Statement, Investment Motives or Goals, Risks in Investment, Need for Portfolio Management, The Process of Portfolio Management

2. INVESTMENT POLICY: Different Types of Investors, their Needs and Weaknesses, Implementing Investment Strategies, Investment Objectives and Constraints of Different Types of Investors, Psychology of Risk, Significance of Behavioral Finance, Individual Investors, Institutional Investors, Drivers of Investment Policies, Setting Objectives for the Institutional Investors, Investment Policies of the Institutional Investors

3. CAPITAL MARKET EXPECTATIONS: Forecasting the Capital Market Environment, Macroeconomic Variables Affecting Capital Market Expectations, Short-Term Forecasting Techniques, Impact of Inflation, Nature of an Effective Forecast Asset Allocation: Policies and Procedures: Asset Allocation, Types of Asset Allocation, Asset Allocation-Management Style, Different Approaches to Asset Allocation Decision

4. CAPITAL MARKET THEORY: Markowitz Model and Efficiency Frontier, Evolution of Capital Asset Pricing Model (CAPM), The Dominant Portfolio „M‟, The Separation Theorem, The Capital Market Line (CML), The Capital Asset Pricing Model (CAPM), Security Market Line (SML), Application of CML and CAPM Arbitrage Pricing Theory: Arbitrage Pricing Model, Arbitrage Mechanism, Comparison of CAPM and APT, Applications of APT

5. PORTFOLIO ANALYSIS: Components of Risk and Return, Systematic and Unsystematic Risk, Beta of a Portfolio, Portfolio Diversification, Marginal Productivity of Incremental Assets, Perils of Excessive Diversification Optimal Portfolio selection: Concept of Indifference Curves, Efficient Set Theorem, Optimal Portfolio Selection Portfolio Revision: Need and Importance of Portfolio Revision, Pitfalls to be avoided in Portfolio Revision, Portfolio Revision Techniques, Practical Problems in Portfolio Revision, Selection and Revision of Equity Portfolios

6. MEASURING AND EVALUATING PORTFOLIO PERFORMANCE: Meaning and Importance of Portfolio Performance Measurement, Measures of Return, Buying the Index Approach (Sharpe‟s Measure-Reward Per Unit of Unit of Total Risk, Jensen‟s Differential Return Approach), Performance Evaluation of the Portfolio Manager, Evaluating Asset Class Managers Equity Portfolio Management: Introduction, Efficient Market


27

Hypothesis, Passive vs. Active Management Strategies, Types of Passive Portfolios, Active Management Styles and Strategies, Combining Active and Passive Styles, Factor-Based Approach, Equity Style Management, Book Value/Market Value Ratio.

7. FIXED INCOME PORTFOLIO MANAGEMENT: Introduction, Fixed Income Portfolio Management Strategies – Passive Management – Semi-active Management – Active Management, Use of Derivatives in Fixed Income Portfolio Management, International Fixed Income Portfolio Management Portfolio Management using Futures: Features of Index Futures Contracts, Pricing of Index Futures Contracts, Stock Index Arbitrage Portfolio Management using Options: Introduction, Generic Terms used in Options, Factors influencing Option Prices, Elementary Investment Strategies, Trading Strategies of Options

TEXT BOOK Fischer, Donald E. and Jordan, Ronald J., “Security Analysis and Portfolio Management”, Prentice Hall of India. REFERENCE BOOKS 1. Sharpe, Alexander, BAley. “Investment Analysis

and Management”, Prentice Hall of India. 2. Bhalla, V.K., “Investment Management:, S. Chand

& Sons Co. 3. Yasaswy, N.J., “Stock Market Analysis for

Intelligent Investors”, Vision Books. 4. Hirt, Geoffrey A. and Block, Stanley B.,

“Fundamentals of Investment”, Irwin/McGraw Hill.

BA-1410 E-COMMERCE L T P Cr

5-1-0 4

OBJECTIVE To learn types, process of E-Commerce, the tools & the channels & the related issues in implementing E-Commerce practices. 1. INTERNET BASICS: What is internet? What

Special about Internet? Internet Protocols: TCP, IPv4, IPv6, FTP, HTTP, SOAP, SMTP, UDP.WWW: The Client Site, Server Site, ECOM and Portals.

2. DOMAIN NAME SYSTEM: Name for Machine, Flat Name Space, Hierarchical Names, Internet Domain names, Domain Name Revolution.

3. E-BUSINESS MODELS: BPO, Electronic Business system, E-Business security.

4. AN INTRODUCTION TO JAVA SCRIPT: Statements, Comments, Variables, Operators,Functions, Loops, Objects.

5. HTML BASIC: HTML and tags, Language description, usability, static creation of HTML web pages. Creating tables, forms and their advantages.

6. AN OVERVIEW OF XML: Use of XML, integrity of XML with databases. ASP.Net (Active Server Pages) An Introduction to ASP.Net, variables and data types,

7. SITE DESIGN: Creating Master Pages, Content Pages, Use of web.config file, global.asax file,

Styling with themes, Events and code, Database connectivity through ADO.net, caching, Introduction of Web Services, Deployment, Builds and Finishing Up. An Introduction to AJAX.

TEXT BOOK Hart, Chris and John Kauffman et al., “Beginning ASP.NET 2.0” REFERENCE BOOKS 1. Bhaskar, Wrox Bharat, “Electronics Commerce”,

Tata McGraw Hill. 2. Bayross, Ivan, “Web Enabled Commercial

Application Development, BPB Publications. 3. Conard, James, Rengler, Patrick, and Eranics,

Birn, “Introduction to .net”, Jay Elynn Wron Publications

BA-1411 PERFORMANCE MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE To develop appreciations and skills essential for designing and instituting effective performance management system. 1. CONCEPTS: Basic of Performance Management-

Concept, essence, scope and need for performance management as a system, principles, PM vs. PA,

2. PROCESS: performance management process, performance management and strategic planning linkage, performance and potential management.

3. MEASURING PERFORMANCE: Managing for results, managing behavior, managing competencies, and conducting performance reviews.

4. DESIGNING AND IMPLEMENTING PERFORMANCE MANAGEMENT PROCESS: Performance Planning, defining objectives and performance standards, defining capability requirements, performance management system implementation, automation of performance management process, legal requirements.

5. KEY ISSUES: 360º feedback, feedback, counseling and coaching,

6. MAPPING: strategy maps and balance score card, management term performance, managing organizational performance,

7. PERFORMANCE MANAGEMENT: Performance management and pay, performance management training, evaluating performance management.

TEXT BOOK Armstrong, Michael, “Performance Management- Key Strategies and Practical Guidelines”, Kogan Page REFERENCE BOOKS 1. Cokins, Gary, Performance Management, Finding

the Missing Prices, John Wiley and Sons. 2. Shields, John, Managing Employees Performance

and Reward, Cambridge University, NODA 3. Aguinis, Herman, Performance Management,

Pearson Education Inc.


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BA-1412 TRAINING & DEVELOPMENT L T P Cr

5-0-0 3

OBJECTIVE This course is designed to provide in depth understanding and enable the students to manage training processes and system for developing human resource of the organization.

1. INTRODUCTION: Training – concept and

rationale; training process: role of stakeholders in training programme; organization and management of training function.

2. ASSESSMENT: Training needs assessment – organizational analysis, operational analysis, person analysis; competency mapping.

3. DESIGNING: Designing the training programme: process of learning in training programme - attitudes and factors influencing; learning process; learning styles.

4. ENVIRONMENT: Training climate and pedagogy; developing training modules; training aids.

5. METHODS and TECHNIQUES: Training methods and techniques – role playing, business games, in basket exercises, laboratory training; incidents and cases; seminars, syndicates and group discussion; lecture, programmed instructions; inspirational techniques – brainstorming, mind mapping, creative problem solving.

6. EVALUATION: Evaluation of training - need for evaluation, principles of evaluation, criteria and approaches; return on investment in training, process of calculation of ROI in training,

7. GLOBAL PERSECTIVE: Emerging trends in training and development; new perspectives on training – cross cultural training, e-learning, and knowledge management.

TEXT BOOK Sahu, R.K., “Training for Development”, Excel Books, New Delhi REFERENCE BOOK Blanchard, P Nick, James W. Thacker, “Effective Training – Systems, Strategies and Practices”, Pearson Education, New Delhi

BA-1413 COMPENSATION MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE This course is designed to promote understanding issues related to compensation in corporate sector and impart skills in designing, analysis and restructure compensation management system, policies and strategies. 1. INTRODUCTION: Role of compensation in

organization; economic and behavioural theories related to compensation;

2. PERSPECTIVE: strategic perspectives of compensation : compensation as motivational tool; compensation policy.

3. INTERNAL AND EXTERNAL EQUITIES IN COMPENSATION SYSTEM: Determining the

worth of jobs : understanding inter and intra-industry compensation differentials

4. DESIGNING PAY STRUCTURE: Designing pay structure and administering compensation package; understanding different components of compensation package like fringe benefits, incentives and retirement plans; pay for performance plans.

5. COMPENSATION: Compensation of special group : Corporate Directors, Chief Executives. Senior Managers; components of executive compensation package; compensation of professionals and knowledge workers. R & D staff,

6. SALES COMPENSATION PLAN: International compensation.

7. STATUTORY PROVISIONS: Governing different components of reward systems; working of different institutions related to reward system like wage boards, pay commissions, role of trade unions in compensation management; tax planning.

TEXT BOOK Milkovich, George T. and Newman, J.M. “Compensation”, Tatta McGraw Hill. REFERENCE BOOKS 1. Henderson, R.O., “Compensation Management”,

Pearson Education. 2. Martocchio, J.J., “Strategic Compensation”,

Pearson Education. 3. Armstrong, M and Murlis, H, “Reward

Management”, Kogan Page, UK. 4. Singh, B.D., “Compensation Reward

Management”, Excel Books, New Delhi.

BA-1414 BRAND MANAGEMENT L T P Cr

5-0-0 3

OBJECTIVE To introduce the concepts of branding & brand management with special emphasis on developing brand equity. 1. BRANDING CONCEPTS: Branding challenges

and opportunities; brand equity concept; strategic Brand management process; customer based equity; building a strong brand and its implications; identifying and establishing brand positioning; defining and establishing brand values; internal branding. Choosing brand elements to build brand equity; designing marketing

2. PROGRAMS TO BUILD BRAND EQUITY : Integrating marketing communication to build brand equity : information processing model of communication, marketing communication options,

3. LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY: Conceptualizing the leveraging process, country of origin; co-branding, licensing, celebrity endorsement, sporting, cultural and other events.

4. DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM


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: Establishing brand equity management system; measuring sources of brand equity- capturing customer mindset.

5. RESEARCH TECHNIQUES; Qualitative & quantitative research techniques; measuring outcomes of brand equity; capturing market performance.

6. DESIGNING AND IMPLEMENTING BRANDING STRATEGIES: brand-product matrix, brand hierarchy,

7. EXTENSIONS OF BRANDS: introducing and meaning new products and brand extensions; managing brands over time: managing brands over goegraphic boundaries and market segments.

TEXT BOOK Keller, Kevin Lane, “Strategic Brand Management”, Pearson Education, New Delhi. REFERENCE BOOKS 1. Kapferer, Jean Noel, “Strategic Brand

Management”, Kogan Page, New Delhi. 2. Kumar, S. Ramesh, “Marketing and Branding- The

Indian Scenario”, Pearson Education, New Delhi. 3. Kapoor, Jagdeep, “24 Brand Mantras”, Sage

Publications, New Delhi. 4. Sengupta, Subroto, “Brand Positioning, Strategies

for Competitive advantage”, Tata McGraw Hill, New Delhi.

BA-1415 SERVICE MANAGEMENT L T P Cr

5-0-0 3

OBJECTIVE To understand the service products & key elements of services, marketing mix. Another objective is managing the service delivery process & the implementation of service marketing 1. CONCEPT OF SERVICES: introduction, growth

and role of services, differentiation of goods and services, service characteristics and classifications

2. SERVICE QUALITY: quality and productivity, quality gaps and their closing

3. CONCEPT OF SERVICES MARKETING: role of marketing in services, service marketing mix, service marketing triangle

4. MANAGING EFFECTIVE SERVICE DELIVERY: managing demand and capacity, importance of employees, intermediaries and customer participation in effective delivery, channel selection

5. KNOWLEDGE OF BUYER’S BEHAVIOUR: decision making roles, consumer decision making, consumer evaluation of services

6. MARKETING STRATEGIES FOR SERVICE MARKETING: segmentation, targeting and positioning, differentiation, life cycle, pricing and market communication

7. RELATIONSHIP MANAGEMENT & LOYALTY BUILDING: customer firm relationship, analyzing & managing customer base, customer management relationship system in services marketing. Customer feedback & service recovery.

TEXT BOOK

Rao, K Ramamohna, “Service Marketing”, Pearson Education, New Delhi. REFERENCE BOOKS 1. Lovelock, Christopher, “Services Marketing:

People, Technology and strategies”, Pearson Education.

2. Sinha, P.K. and Sahoo, S.C., “Services Marketing – Text & Readings”, Himalya Publishing House.

3. Woodruff, Helen, “Services Marketing”, McMillan India Ltd.

BA-1416 CONSUMER BEHAVIOUR L T P Cr

5-0-0 3

OBJECTIVE This subject deals with consumer psyche. The objective is to make the students understand as to what makes the consumer to purchase a particular product or service. 1. INTRODUCTION TO CONSUMER BEHAVIOUR:

Consumer Behavior: Scope, importance and interdisciplinary nature Consumer Research Process: Qualitative and Quantitative research Market Segmentation: Uses and bases of segmentation Evolution of Consumer Behaviour:

2. INTRODUCTION TO CONSUMER DECISION MAKING MODELS: Howard-Sheth, Engell Kollat-Blackwell and Nicosia Models of consumer decision-making

3. INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR: Motivation: Nature and Types of Motives, Process of motivation, types of Needs Personality: Theories, Product Personality, Self Concept, Vanity Consumer Perception: Concept and Elements of Perception, Consumer Imagery, Perceived Risk Consumer Learning:

4. LEARNING THEORIES & ATTITUDE: Behavioural and Cognitive learning theories, Consumer Attitude: Functions of Attitude and Sources of Attitude Development, Attitude formation Theories (Tricomponent, Multi attribute and Cognitive Dissonance), Attitude Change Strategies, Designing persuasive, Communications

5. EXTERNAL INFLUENCES ON CONSUMER BEHAVIOUR: Culture: Values and Norms, Characteristics and Affect on Consumer Behaviour, Types of sub culture, Cross cultural consumer behaviour Group Dynamics and Reference Groups: Consumer relevant groups, Types of Family: Functions of family, Family decision making, Family Life Cycle Social Class: Categories, Measurement and Applications of Social Class

6. CONSUMER IN SOCIAL & CULTURAL SETTINGS: reference groups, concepts, factors affecting reference group, social class & its measurement., culture & sub-Culture-definitions & influences, introduction to opinion leaderships & consumer innovations

7. CONSUMER DECISION MAKING PROCESS: Personal Influence and Opinion Leadership: Process of Opinion Leadership, Profile of Opinion Leader, Opinion leadership and Firm‟s Promotional Strategy.


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Diffusion of innovations: Diffusion Process, Adoption Process, Profile of Consumer Innovator

TEXT BOOK Schiffman, L.G. and Kanuk, L.L., “Consumer Behavior”, Prentice Hall of India. REFERENCE BOOKS 1. Loudon, D. and Bitta, D., “Consumer Behaviour”,

Tata McGraw Hill. 2. Assael, H., “Consumer Behaviour in Action”,

Cengage Learning 3. Blackwell, R.D., Miniard, P.W. and Engel, J.F.,

“Consumer Behaviour”, Thomson Learning

BA-1417 INVESTMENT BANKING &

FINANCIAL SERVICES

L T P Cr

5-0-0 3

OBJECTIVE The objective of this paper is to apprise the students about the capital & the money market instruments & activities of the investment banking as also the consumer finance 1. INVESTMENT BANKING INDUSTRY:

Introduction, financial and economic meaning of investment, Investment process, Activities under investment banking, financial system and financial markets

2. CAPITAL AND MONEY MARKET: Overview of the capital market, regulation of the capital market and its mechanism., money market, call money, treasury bills, commercial paper, certificates of deposits.

3. MERCHANT BANKING: An overview of merchant banking, managing of public issues, IPO and pricing of various instruments, right issue, bonus issues, private placements and bought out deals.

4. INTERNATIONAL MARKETS: Types of instruments in international markets (Yankee bonds, samurai bonds, ADR/GDR/IDRS), players in international markets.

5. EVOLUTION OF FINANCIAL SERVICES: Leasing, hire purchase, consumer finance and installment credit, portfolio management schemes, venture capital, mutual funds.

6. REAL ESTATE FINANCING: Introduction of real estate market financing, housing finance in India, risk and return associated with the real estate market.

7. CREDIT AND DEBT MARKET: Gilt edged securities market, repurchase agreements (Repo‟s), public deposits, and financial guarantees. Players of credit market and the mechanism. Alternative forms of investment-Government securities, life insurance, private insurance companies, unit trust of India, new schemes of UTI, commercial bank, provident fund, post office scheme, national saving schemes, fixed deposit schemes in companies, new instruments, non bank finance companies, mutual funds, gold, silver, financial engineering securities, non bank finance companies, coins and stamp collection

TEXT BOOK Frank, “Fabozzi”, “Foundation of Financial Market & Institutions”, Pearson Education India. REFERENCE BOOK Prasanna, Chandra, “Investment Analysis & Portfolio Management”, Tata McGraw Hill, New Delhi.

BA-1418 PROJECT PLANNING &

MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE The objective of this paper is to acquaint the students about the project planning, appraisal, control and financing of infrastructure projects.

1. INTRODUCTION: Phases and objectives of

capital budgeting, market, demand and situational analysis; technical analysis and financial analysis.

2. RISK ANALYSIS: Special decision situations, analysis of project risk, appraisal criteria, firm risk and market risk.

3. SCBA ANALYSIS: Social cost benefit analysis, UNIDO approach, SCBA by financial institutions.

4. FINANCING PROJECTS: Project financing in India- project appraisal by financial institutions, environmental appraisal of projects.

5. PROJECT MANAGEMENT: Project management: organization, planning, control; human aspects and prerequisites,

6. NETWORK TECHNIQUES: Network techniques for project management, project review and administrative aspects.

7. PUBLIC FINANCING: Public finance for infrastructure projects; BooT / BoT system for infrastructure projects.

TEXT BOOK Chandra, Prasanna, “Projects: Planning Analysis, Selection, Implementation and Review”, Tata McGraw Hill, New Delhi, 2002 REFERENCE BOOKS 1. Nijiru, Cyrus and Mema, “Tony Financing

Infrastructure Projects”, Thomas Telford, UK, ISBN. 2. Machiraju, H.R., “Project Finance”, Vikas

Publishing House, New Delhi. 3. Patel, Bhavesh M, “Project Management”, Vikas

Publishing House, New Delhi.

BA-1419 CORPORATE FINANCE L T P Cr

5-0-0 3

OBJECTIVE This paper deals with most important aspects of financial decision making viz. dividend policies, optimal capital structure, the extent of risk to be taken by company while doing corporate financing & project management.

1. INTRODUCTION: Corporate governance theory &

practices.


31

2. BUSINESS VALUATION & CORPORATE RESTRUCTURING: business evaluation, corporate restructuring

3. DIVIDEND & DIVIDEND POLICY: Dividend policy & valuation of the firm, its determinates

4. FINANCIAL MANAGEMENT & REFORMATION: Financial management & Reformation of public sector undertaking, financing & other aspect of small scale enterprises of India.

5. CORPORATE INVESTING POLICIES & CORPORATE VALUATION: Risky projects, risk adjusted discounted methods, Cash flow analysis, sensitivity analysis, simulation, decision tree, profitability index, EVA & economic profit generated, limitations of IRR, modified IRR, DCF project analysis,

6. CAPITAL STRUCTURE & CHOICE OF CORPORATE VALUE: optimal capital structure, assumption of modigiliani & miller theorem on capital structure, the M & M prepositions I & I. cost of capital traditional & M & M approaches. The pecking order of financing theory, the stake holder‟s theory of capital structure.

7. CORPORATE COST OF CAPITAL: Patterns of corporate financing, the corporate cost of debt, the issuance of new equity & corporate cost of equity, WACC & hurdle rate. Corporate cost of capital & financial leverage. Asset BETA, Hamada adjustment to equity beta, its assumptions & limitations.

TEXT BOOK Ross, S. and Westerfield, Jaffle. J., “Corporate Finance”, Tata McGraw Hill. REFERENCE BOOKS 1. Van Horne, James. C., “Financial Management &

Policy”, Prentice Hall of India. 2. Brigham & Hauston, “Fundamentals of Financial

Management”, Thompson learning Bombay

BA-1420 ENTREPRENEURSHIP

DEVELOPMENT

L T P Cr

5-1-0 4

OBJECTIVE To acquaint the students with the challenges of starting new ventures and enable them to investigate, understand and internalize the process of setting up a business.

1. CONCEPT OF ENTREPRENEURSHIP: meaning

& characteristics of entrepreneurship, entrepreneurial culture, socio-economic origin of entrepreneurship, factors affecting entrepreneurship, conceptual model of entrepreneurship, traits of a good entrepreneur, entrepreneur, intra-preneur and manager

2. ENTREPRENEURIAL MOTIVATION: motivating, compelling and facilitating factors, entrepreneurial ambition, achievement motivation theory and kakinada experiment

3. ESTABLISHMENT OF ENTREPRENEURIAL SYSTEMS: search, processing and selection of idea, Input requirements

4. SMALL SCALE INDUSTRY: meaning, importance, characteristics, advantages and problems of SSIs. Steps for starting a small industry, guidelines for project report, registration as SSI.

5. ASSISTANCE TO SSI: need for incentives & subsidies, need for institutional support, role of government and other institutions.

6. FUNCTIONAL PLANS: Marketing plan- marketing research for the new venture, steps in preparing marketing plan, contingency planning; Organizational plan- Forms of ownership, designing organizational structure, job design, manpower planning; Financial plan- cash budget, working capital, proforma income statement, Proforma cash flow, proforma balance sheet, break even analysis.

7. SOURCES OF FINANCE: Debt or Equity financing, commercial banks, venture capital; financial institutions supporting entrepreneurs; legal issues- intellectual property rights, patents, trade marks, copy rights, trade secrets, licensing, franchising.

TEXT BOOK Gupta, C.B. and Srinivasan, N.P., “Entrepreneurial Development”, Sultan Chand & Sons.

REFERENCE BOOK Desai, Vasant, “Management of a Small Scale Industry”, Himalya Publishing House.

BA-1421 TALENT MANAGEMENT L T P Cr

5-0-0 3

OBJECTIVE The course has been design to create relationship between talent & organization to enhance performance by installing talent management system 1. INTRODUCTION: Concept of talent management,

strategic importance of talent, talent imperatives, elements of talent management,

2. WORKFORCE DIVERSITY: talent management, role of HR in talent management.

3. TALENT PROCUREMENT AND DEPLOYMENT: Identifying talent needs, sourcing talent; developing talent, deployment of talent,

4. ESTABLISHING TALENT MANAGEMENT SYSTEM: talent multiplication.

5. TALENT RETENTION: Cost and consequences of talent departure, diagnosing causes of talent departure,

6. MEASUREMENT: Measuring and monitoring turnover and retention data, designing engagement strategies, drivers of engagements.

7. RETURN OF TALENT: Measuring contribution of talent to business performance, talent metrics, measuring human capital investment, transformation and reorganization of HR, new imperatives, talent forces of tomorrow.

TEXT BOOK Cheese, Peter, Robert J Thomas and Elizabeth Craig, “The Talent Powered Organization”, Kogan Page Ltd.


32

REFERENCE BOOKS 1. Stringer, Hank & Rusty Rueff, “Talent Force : A

New Manifesto for te Human Side of Business”, Pearson Education, Prentice Hall Upper Saddle River, New Jersey.

2. David, Sears, “Successful Talent Strategies”, American Management Association, AMACOM, Press, New York

3. Lawyer, III, Edward E, “Talent : Making People Your Competitive Advantage”, Dave Ulrich, Jossey-Bass, A Wiley Imprint.

BA-1422 STRATEGIC HUMAN

RESOURCE MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE The course is designed to provide linkages of Business Strategy to HR strategies & Policies. The course is aimed at creating a practical understanding about the interaction of an organization‟s strategy with human resource management function to create sustained competitive advantage. This course focuses on issues on how HR function can create an alignment with business strategy and contributes to business performance.

1. STRATEGIC HUMAN RESOURCE

MANAGEMENT: An Overview: Introduction to Strategic HRM People as Strategic Assets, Impact of Strategy on HR planning - The process of Strategic Management: Challenges for HRM in the 21

st Century Importance of Aligning Human

Resources to Strategy: HR‟s emerging role in the formulation and implementation of strategy: Transition from HRM to Strategic HRM, Traditional HR versus Strategic HR,

2. HRM AND ORGANIZATIONAL STRATEGIES: HR and Corporate Strategy: Stability, Growth, Retrenchment - HR and Business Strategy: Cost Leadership, Focus Strategy, Differentiation -Human, Resource Strategy Framework: External Environment Scans - Competitor/Industry Analysis, Stakeholder Analysis, PEST Analysis (Political, Economic, Social and Technological),

3. STRATEGIC HUMAN RESOURCE MANAGEMENT-IMPLICATION FOR ORGANIZATION REDESIGNING WORK SYSTEMS: Designing Work Systems: Approaches to Work System Design, Elements in Redesigning Work Systems, Redesigning Work Systems: Stages in Redesigning Work Systems - Organizational Design, Human Resource Forecasting: Forecasting External Human Resource Supply - Forecasting Internal Human Resource Supply: Management Inventories, Succession Planning, Skill Inventories, Replacement Charts - Strategic Issues in Forecasting Human Resource Supply: Make Vs Buy, Investing in Training Facilities, Franchisee Model of Training, International Presence - Utilization of Supply Forecasting Techniques - Techniques for the Demand Forecasting of Human Resources:

4. STRATEGIC ACQUISITION, PERFORMANCE MANAGEMENT AND EVALUATION OF HUMAN

RESOURCES: Staffing: An Overview - Approaches on Strategic Impact on Staffing: Strategic Implications on Training and Development: Overview of Training and Development - Strategic Issues in Training: Integrating Training with Performance Management, Compensation, Linking Training to Organizational Strategy, Introduction to Performance Appraisal: Essence of Appraisal - Strategic Dimension of Performance Appraisal: Develop Performance Standards, User Involvement, Self-appraisal, Feedback, 360

0

Feedback, Overview of Coaching and Counseling, Moving from Performance Appraisal to Performance Management - Organizational Appraisal: Need for Balanced Scorecard, Balanced Scorecard Method: Financial Perspective, Customer Perspective, Internal-Business Process Perspective, Learning and Growth Perspective - Linking Balanced Scorecard Measures to Business Strategy - EVA: Concept of EVA, Steps in Implementing EVA, Strategies to Improve EVA, Future Perspectives on EVA

5. COMPENSATION AND STRATEGIC HUMAN RESOURCE MANAGEMENT: Objectives of Compensation System - Traditional versus Strategic Pay: Organizational Strategy, Goals and Compensation of Employees-Pay elements: Components of Direct Pay, Base pay, Merit pay, Incentives, Cost of Living Adjustments (COLA) -Components of Indirect Pay: Leave with Pay, Protection programs, Services and Prerequisites -Compensating Individual Employees: Piece Rate System, Commissions, Bonuses, Skill Based System, Merit Pay - Compensating Groups: Profit Sharing Scheme, Current Distribution Plan, Deferred Payout Plan, Combination Plan, Gain Sharing Scheme - Compensating CEOs: Objectives of Executive Compensation

6. SAFETY, HEALTH AND LABOR RELATIONS: Strategic Issues in Employee Safety and Health: Building Organizational Effectiveness related to Safety and Health, Implementing Safety and Health Controls, Career Management: Importance of Career Management in Organizations: Increased Competition in Organizations, Structural Changes, Increased Insecurity in Jobs - Major Career Transitions: Promotions, Demotions, Transfers and Relocations - Types of Corporate Career, Management: Self Assessment, Career Planning, Succession Planning, Job Rotation

7. EMPLOYEE SEPARATION AND DOWNSIZING: Concept of Employee Separation: Managing Separation, Types of Separation - Downsizing: Knowledge management and Human Resources; SHRM in International arena; SHRM- Mergers and Acquisitions; outsourcing; Human Resources and Information Technology.

TEXT BOOK Mello, Jeffery. A., “Strategic Human Resource Management”, Thompson Learning. REFERENCE BOOKS 1. Aggarwal, Tanuja, “Strategic Human Resource

Management”, Oxford University Press.


33

2. Banfield, “Introduction to Human Resource Management”, Oxford University Press.

BA-1423 INDUSTRIAL RELATIONS &

LABOUR LEGISLATIONS

L T P Cr

5-0-0 3

OBJECTIVE The objective of the course is to sensitise and expose the students to the task, functions and issues of industrial relations and to gains insight into the dynamics of employee management relations on different job situations.

1. INTRODUCTION: Industrial relations- concept,

scope and objectives, emerging economic and techno - economic profile, impact of technology change on industrial relations.

2. ROLE OF STATE: Role of state in managing industrial relations factors affecting industrial relations. Prevention and settlement of disputes.

3. TRADE UNIONS: Development of trade unions in India. Pattern of trade unions in structure, central trade Union organization, Registration and recognition of trade union. Trade Union response towards liberalization and change.

4. INDUSTRIAL LAWS: Social security laws (Workmen‟s compensation, ESI, PF, Gratuity, Maternity relief) in brief.

5. DISPUTES RESOLUTION: Laws relating to Industrial disputes, trade-Unions (in brief), Laws relating to Factories (Factories Act), Contract Labor.

6. DYNAMICS OF INDUSTRIAL CONFLICTS: Dynamics of industrial conflicts, discipline and Grievance management, negotiation and collective bargaining.

7. WORKERS PARTICIPATION: Co-ownership management. Concept and significance, involvement of workers with management processes. Strategic implementation of WPM.

TEXT BOOK Ramaswamy, E., “Managing Human Resources”, Oxford University Press, New Delhi REFERENCE BOOKS 1. Monappa, A., “Managing Human Resources”, Tata

McGraw Hill, New Delhi 2. Dutta, S.K., “Guide to Disciplinary Action”, Tata

McGraw Hill, New Delhi. 3. Venkataratnam, Sinha, “Trade Union Challenges

at the Designing of 21st Century”. Excel Books,

New Delhi. 4. Venkataratnam, “Industrial Relations”, Oxford

University Press, N.Delhi.

BA-1424 CUSTOMER RELATIONSHIP

MANAGEMENT L T P Cr

5-0-0 3

OBJECTIVE The customer has become very important. The key objective of the course is to introduce the student to the current thinking about the customer.

1. INTRODUCTION: Origin, evolution and concept of CRM, strategic importance of CRM, goals of CRM, types of CRM, CRM Architecture.

2. OPERATIONAL CRM: Sales force automation: lead management, contact management, field force automation; enterprise marketing automation:

3. MARKET SEGMENTATION: Campaign management, customer service and support, contract and call centre operations.

4. ANALYSIS: Analytical CRM- Managing and sharing customer data : customer information database, ethics and legalities of data use, data warehousing and data mining;

5. TYPE OF DATA ANALYSIS: Online analytical processing, click stream analysis, collaborative filtering, CRM and business intelligence collaborative CRM.

6. CRM IMPLEMENTATION: Establishing CRM performance monitoring, CRM readiness assessment, system, CRM audit,

7. CRM PROJECT MANAGEMENT: CRM project management, employee engagement in CRM project, CRM budget, key account management, evaluating CRM return on investment.

TEXT BOOK Buttle, Francis, “Customer Relationship Management- Concept and Tools”, Elsevier Butterworth- Heinemann, Oxford, UK.

REFERENCE BOOKS 1. Payne, Adrian, “Handbook of CRM- Achieving

Excellence in Customer Management”, Butterworth- Heinemann, Oxford, UK

2. Dyche, Jill, “The CRM Handbook - A Business Guide to Customer Relationship Management”, Pearson Education, New Delhi.

BA-1425 SALES & DISTRIBUTION

MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE The objective of the course is familiarizing students with theories, techniques and practices related to sales and distribution management.

1. INTRODUCTION: Objective of sales management; Personal selling objectives; theories of selling; personal selling process; size of sales force; social and ethical responsibilities in sales management;

2. SALES MANAGEMENT: Sales meetings; sales contents; sales quotas; sales diplays, sales contest, sales territories; Handling customer queries, evaluating and controlling the sales personnel- monitoring & performance evaluation, analysis of sales, costs and profitability..

3. PERSONAL SELLING PROCESS: Steps in personal selling process, recruitment & selection of sales person, compensation and motivation of sales force.

4. DISTRIBUTION SYSTEM: Distribution management and marketing mix; marketing channels; channel institutions-wholesaling and retailing:- designing channel system


34

5. CHANNEL MANAGEMENT: Channel information system; market logistics and supply chain management; international sales management.

6. MOTIVATION: selection & motivation of the intermediaries, distribution analysis

7. CONTROL & MANAGEMENT: control & management of distribution & logistics, distribution costs, control & customer service analysis & management.

TEXT BOOK Havaldar. Krishna K. & Cavale, Vasant M., “Sales and Distribution Management”, Tata McGraw Hill, New Delhi. REFERENCE BOOKS 1. Khan, Mateen, “Sales and Distribution

Management”, Excel Books, New Delhi. 2. Still, Richard R., Cundiff, Edward W. & Govoni,

Norman, “Sales Management - Decision, Strategies and Cases”, Pearson Education/ Prentice Hall of India; New Delhi.

BA-1426 RETAIL & SUPPLY CHAIN

MANAGEMENT L T P Cr

5-0-0 3

OBJECTIVE To provide the insights on retail operations. This will enable the students to become good retail planners & decision makers to help focus on change & adoption to change . 1. INTRODUCTION TO RETAILING: Definition,

Scope, Economic significance, Opportunities in retailing, Types of retailers, Multichannel retailing including online retailing (E-tailing)

2. CUSTOMER BUYING BEHAVIOUR IN RETAILING: Types of buying decisions, Buying process, Social factors influencing buying decisions in retailing.

3. CUSTOMER RELATIONSHIP MANAGEMENT: CRM process, Analyzing customer data & identifying target customers, Developing and implementing CRM program

4. RETAILING STRATEGY: Retail strategy, Target market and retail planning process, Financial strategy. Retail Locations and Site Selection: Location opportunities, Factors affecting the site selection, Estimating demand for a new location. Human Resource Management in Retailing: Gaining competitive advantage through HRM, Designing retail organization structure, Motivating retail employees.

5. MERCHANDISE MANAGEMENT: Planning merchandise, Buying merchandise, Pricing decision for merchandise. Retail Communication Mix: Developing brands and building customer loyalty, Promotion strategy, planning a retail promotion strategy. Store Management: Managing the store, Store layout, Design and visual merchandising.

6. SUPPLY CHAIN MANAGEMENT: Evolution, Present need, Concept, Significance, Elements: Order processing, material handling, warehousing, inventory management, Reverse Logistics, Vendor evaluation, Supplier Service Policy (SSP), Purchase order processing (POP),

7. TRANSPORTATION AND DISTRIBUTION MANAGEMENT: Optimization, Network Design,Shipment Planning, Container Fleet Management, Warehouse Operations. Demand management, Operations management, Procurement management, Logistics management, Role of IT in supply chain management, Performance measurement and controls in supply chain management.

TEXT BOOK Weitz, Levy, “Retailing Management”, Tata McGraw Hill, New Delhi. REFERENCE BOOKS 1. Berman, Barry and Evans, Joel R., “Retail

Management”, Prentice Hall of India, New Delhi. 2. Altekar, Rahul V, “Supply Chain Management

Concepts and Case”, Prentice Hall of India, New Delhi.

3. Handfield, Robert B. and Nichols, Ernest L., “Supply Chain Management”, Prentice Hall of India, New Delhi.

BA-1427 SECURITY ANALYSIS L T P Cr

5-0-0 3

OBJECTIVE The objective of the paper is to apprise the students about the equity markets, Investment avenues & the various models which help them to understand the volatile behavior of securities. 1. INTRODUCTION: Introduction to security

markets, nature and scope of security market, investment classification, financial markets and investment avenues.

2. EQUITY MARKETS, THEIR STRUCTURES SAND FUNCTION: evolution of the equity markets, liquidity capital formation, development of security markets in India, security market indicators, major stock exchanges, listing of securities, trading procedures, compulsory demat, clearing and settlement procedures

3. ANALYSIS (FUNDAMENTAL AND TECHNICAL): Fundamental analysis – objective and beliefs of fundamental analysis, framework for fundament analysis, concept of intrinsic value, economic forecasting methods, industry analysis, key characteristics in industry analysis, industry life cycle, business cycle analysis, structural analysis, company analysis .Technical analysis - concept of technical analysis, fundamental vs. technical analysis, technical trading rules and indicators, Dow theory, charting, price patters, trend lines, advanced technical tools, pitfalls in interpretation of charts .

4. EQUITY VALUATION: Equity valuation methods, dividend discount models, measures of relative values, price earning ratios, price/book value ratios, price/sales ratios, free cash flow model to equity model, quantitative analysis, value added concept, economic value added, market value added, evolution of security analysis.

5. BOND VALUATION: Strategic role of bonds from investor point of view, bond terminology, types of


35

bonds, value of bond, bond yield measures, bond price analysis, risk associated with bonds, forecasting interest rates and determinants of interest rates, theories of interest rates, analysis of deep discount bonds, analysis of convertible bonds.

6. EFFICIENT MARKET HYPOTHESIS: Concept of efficiency of stock markets forms of EMH, empirical tests of EMH in the Indian market, description of tests of EMH.

7. RISK MEASUREMENT TOOLS: Types of risk.- duration, immunization of risk, convexity, term structure of interest rates, term structure models, yield spread analysis, hedging, credit risk, credit rating, credit analysis for corporate bonds .

TEXT BOOK Prasanna, Chandra, “Investment Analysis & Portfolio Management”, Tata McGraw Hill, India REFERENCE BOOKS 1. Bhalla, V.K., “Investment Management”, S Chand

& Company, New Delhi 2. Bhat, S., “Security Analysis & Portfolio

Management”, Excel Books

BA-1428 FINANCIAL DERIVATIVES L T P Cr

5-0-0 3

OBJECTIVE To acquaint the students with the basics of financial derivatives and their use in managing risk with their synergic effect on financial returns. 1. INTRODUCTION: Concept and type of derivatives;

Participants-hedgers, speculators, arbitragers and scalpers; uses of derivatives: types of orders:

2. DERIVATIVE MARKETS IN INDIA: Current trends

and future prospectus. 3. FUNDAMENTALS OF FUTURES AND

FORWARDS: Concept of futures; trading

mechanics; basics of stock index future; interest

rate future; 4. HEDGING: Process, currency futures (basics);

use of futures for hedging; difference between

forward and future contracts; cleaning process 5. TYPES OF OPTIONS: Trading strategies involving

options; option pricing black scholes option pricing

model. 6. FUNDAMENTAL OF SWAPS: Introduction to

swaps; interest rate swaps; currency swaps;

mechanics of swap-interest rate swap and

currency swaps; swap pricing 7. ARBITRAGE WITH OPTIONS: Introduction,

Synthetic, Put call parity, option price convexity,

boundary conditions.

TEXT BOOK

Chance, Don M., “An Introduction to Derivatives and

Risk Management”, Harcourt College Publishing.

REFERENCE BOOKS

1. Strong, Robert A, “Derivatives: An Introduction”,

Thomson Learning Bombay.

2. Hull, John C., “Futures and Other Derivatives

Securities”, Prentice Hal of India, New Delhi.

3. Redhead, “Financial Derivatives: An Introduction to

Future/ Forward, Options and Swaps”, Prentice

Hall of India, New Delhi.

4. Gupta, S.L., “Financial Derivatives”, Prentice Hall

of India.

5. Kumar, S.S.S., “Financial; Derivatives”, Prentice

Hall of India.

BA-1429 STRATEGIC FINANCIAL

MANAGEMENT

L T P Cr

5-0-0 3

OBJECTIVE

The objective of this paper is to apprise the students

about the advance concepts of restructuring of

organizations, decisions support models, project

planning & capital budgeting aspect with special

reference to financial decision analysis

1. INTRODUCTION: An overview, firm‟s

environment, governance & strategy allocating

capital & corporate strategy, dividend decision &

dividend policy, capital structure. 2. Analysis: Financial statement analysis, industry

analysis, financial policy & strategy analysis. 3. PROJECT PLANNING & CAPITAL BUDGETING:

Project planning & issues in capital budgeting, Risk

analysis in capital; budgeting. 4. STRATEGIC COST MANAGEMENT &

INFLATION ACCOUNTING: Decision support

models, overview & applications of inflation

accounting, analysis & applications of strategic

cost management. 5. FINANCIAL DISTRESS & RESTRUCTURING:

Techniques & methodologies of restructuring &

financial Distress. Mergers & amalgamation,

corporate re-structing, Buy back of shares, LBO,

Sell off, spin-off, de-mergers & reverse mergers,

determinants of swap ratio, evaluation of mergers

proposal. 6. RISK MANAGEMENT: Corporate risk

management, enterprise risk management,

corporate valuation, & value base management.

7. PRACTICE OF HEDGING: Meaning of hedging,

arbitrage pricing theory, application and

mechanism.

TEXT BOOK

Petty, Keown & others, “Basic Financial Management”,

Prentice Hall of India.

REFERENCE BOOKS

1. Davis & Pinches, “Financial Management”, Harper

Collins Publisher

2. Levi. D. Maurice, “International Finance”; Routlege

Taylor & Francis group.

BA-1451

CASE STUDY LAB

(Organizational Change &

Development)

L T P Cr

0-0-2 1

OBJECTIVE


36

The objective of this Case Study Lab is essentially to

apply the conceptual knowledge of the subject

Organizational Change & Development to the

analogous real life situations obtaining in relevant

area/s of the subject, so as to fully reinforce the

appreciation of the subject. Case Studies relating to

the following areas will be focus of discussion.

1. Case Studies on Team Building

2. Case Studies on Restructuring Organization

3. Case Studies on Process Consultation

REFERENCE BOOKS

1. Cummings, Christopher, “Organization

Development and Change”, Thomson Learning.

2. Chowdhury, Subir, “Organization 21 C”, Pearson

Education.

3. French, Wendell, Bell, “Organization

Development”, New Delhi.


(Competency Mapping)

L T P Cr

0-0-2 1

OBJECTIVE



Competency Mapping to the analogous real life

situations obtaining in relevant area/s of the subject, so

as to fully reinforce the appreciation of the subject.

Case Studies relating to the following areas will be

focus of discussion.

1. Case Studies on Role of Competency Mapping

2. Case Studies on Recruitment and Retention

3. Case Studies on Competency Mapping Practices REFERENCE BOOKS

1. Haldar, U.K., “Human Resource Development”,

Oxford University Press

2. Sanghi, Seema, “The Handbook of Competency

Mapping, Understanding, Designing &

Implementing Competency Models in

Organizations”, Sage Publications INC. London.

3. Spencer, L.M. and Spencer, S.M., “Competency at

Work”, Wiley, New York.


(Business Marketing Mgmt.)

L T P Cr

0-0-2 1

OBJECTIVE



Business Marketing Management to the analogous real

life situations obtaining in relevant area/s of the

subject, so as to fully reinforce the appreciation of the

subject. Case Studies relating to the following areas

will be focus of discussion.

1. Case Studies on Marketing Mix

2. Case Studies on Strategic Marketing

3. Case Studies on Pricing

REFERENCE BOOKS

1. Hutt, Michael D. and Speh, Thomas W., “Business

Marketing Management: B2B”, Thomson Learning,

New Delhi

2. Gross, Andrew C. and Banting, Peter et al,

“Business Marketing”, A.I.T.B.S Publishers and

Distributors, Delhi

3. Havaldar, Krishna K, “Industrial Marketing”; Tata

McGraw Hill, New Delhi

4. Vitale, Robert P. and Giglierano, Joseph J.,

“Business-to-Business Marketing”, Thomson

Learning, New Delhi


(Marketing Research)

L T P Cr

0-0-2 1

OBJECTIVE



Marketing Research to the analogous real life situations

obtaining in relevant area/s of the subject, so as to fully

reinforce the appreciation of the subject. Case Studies

relating to the following areas will be focus of

discussion.

1. Case Studies on Research Design

2. Case Studies on Data Analysis

3. Case Studies on Applications of Marketing

Research

REFERENCE BOOKS

1. Sunanda, Easwarn, “Marketing Research:

Concept Practices & Cases”, Oxford University

Press.

2. Sharma, D.D., “Marketing Research; Principles

Applications & Cases”, S. Chand & Sons.


(Wealth Management)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Wealth Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Savings and Investment Trends 2. Case Studies on Wealth Management Scenario 3. Case Studies on Banking and Insurance Services REFERENCE BOOKS 1. Yasaswy, N.J., “Personal Investment & Tax

Planning Yearbook”, Vision Publications. 2. Gitman, Lawrence J. and Joehnk, Michael D., “The

Personal Financial Planning Process”, South Western

3. Ernst and Young‟s, “Personal Financial Planning Guide”, Wiley John and Sons Incorporated.


(Portfolio Management)

L T P Cr

0-0-2 1


37

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Portfolio Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Need for Portfolio Management 2. Case Studies on Investment Policy 3. Case Studies on Portfolio Analysis REFERENCE BOOKS 1. Fischer, Donald E. and Jordan, Ronald J.,

“Security Analysis and Portfolio Management”, Prentice Hall of India.

2. Sharpe, Alexander, BAley. “Investment Analysis and Management”, Prentice Hall of India.

3. Bhalla, V.K., “Investment Management:, S. Chand & Sons Co.

4. Yasaswy, N.J., “Stock Market Analysis for Intelligent Investors”, Vision Books.

5. Hirt, Geoffrey A. and Block, Stanley B., “Fundamentals of Investment”, Irwin/McGraw Hill.


(Training and Development)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Training & Development to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Analysis of Company to find the

Training Needs 2. Case Studies on Evaluation of Training

Methodology 3. Case Studies on Emerging Trends in Training &

Development REFERENCE BOOKS 1. Sahh, R.K., “Training for Development”, Excel

Books, New Delhi 2. Blanchard, P Nick, James W. Thacker, “Effective

Training- Systems, Strategies and Practices”, Pearson Education, New Delhi


(Compensation Management)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Compensation Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Role of Compensation in

Organization

2. Case Studies on Pay Structure Design 3. Case Studies on Role of Trade Unions REFERENCE BOOKS 1. Milkovich, George T. and Newman, J.M.

“Compensation”, Tatta McGraw Hill. 2. Henderson, R.O., “Compensation Management”,

Pearson Education. 3. Martocchio, J.J., “Strategic Compensation”,

Pearson Education. 4. Armstrong, M and Murlis, H, “Reward

Management”, Kogan Page, UK. 5. Singh, B.D., “Compensation Reward

Management”, Excel Books, New Delhi.


(Brand Management)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Brand Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Challenges and Opportunities of

Branding 2. Case Studies on Marketing Communications

Options 3. Case Studies on Extensions of Brand REFERENCE BOOKS 1. Keller, Kevin Lane, “Strategic Brand Management”,

Pearson Education, New Delhi. 2. Kapferer, Jean Noel, “Strategic Brand

Management”, Kogan Page, New Delhi. 3. Kumar, S. Ramesh, “Marketing and Branding-

The Indian Scenario”, Pearson Education, New Delhi.

4. Kapoor, Jagdeep, “24 Brand Mantras”, Sage Publications, New Delhi.

5. Sengupta, Subroto, “Brand Positioning, Strategies for Competitive advantage”, Tata McGraw Hill, New Delhi.


(Service Management)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Service Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Application of Service Marketing 2. Case Studies on Relationship Management and

Loyalty Building 3. Case Studies on Service Marketing Mix


38

REFERENCE BOOKS 1. Rao, K Ramamohna, “Service Marketing”, Pearson

Education, New Delhi. 2. Lovelock, Christopher, “Services Marketing:

People, Technology and strategies”, Pearson Education.

3. Sinha, P.K. and Sahoo, S.C., “Services Marketing – Text & Readings”, Himalya Publishing House.

4. Woodruff, Helen, “Services Marketing”, McMillan India Ltd.


(Investment Banking & Financial Services)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Investment Banking and Financial Services to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Evolution of Financial Services 2. Case Studies on Venture Capital 3. Case Studies on Private Placements and bought

out deals REFERENCE BOOK 1. Frank, “Fabozzi”, “Foundation of Financial Market

& Institutions”, Pearson Education India. 2. Prasanna, Chandra, “Investment Analysis &

Portfolio Management”, Tata McGraw Hill, New Delhi.


(Project Planning & Mgmt.) L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Project Planning and Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Project Planning and Analysis 2. Case Studies on Public Finance 3. Case Studies on Social Cost Benefit Analysis REFERENCE BOOKS 1. Chandra, Prasanna, “Projects: Planning Analysis,

Selection, Implementation and Review”, Tata McGraw Hill, New Delhi, 2002

2. Nijiru, Cyrus and Mema, “Tony Financing Infrastructure Projects”, Thomas Telford, UK, ISBN.

3. Machiraju, H.R., “Project Finance”, Vikas Publishing House, New Delhi.

4. Patel, Bhavesh M, “Project Management”, Vikas Publishing House, New Delhi.


(Talent Management) L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Talent Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Workforce Diversity 2. Case Studies on Cost and Consequences of

Talent Departure 3. Case Studies on Human Capital Investment REFERENCE BOOKS 1. Cheese, Peter, Robert J Thomas and Elizabeth

Craig, “The Talent Powered Organization”, Kogan Page Ltd.

2. Stringer, Hank & Rusty Rueff, “Talent Force : A New Manifesto for te Human Side of Business”, Pearson Education, Prentice Hall Upper Saddle River, New Jersey.

3. David, Sears, “Successful Talent Strategies”, American Management Association, AMACOM, Press, New York

4. Lawyer, III, Edward E, “Talent : Making People Your Competitive Advantage”, Dave Ulrich, Jossey-Bass, A Wiley Imprint.


(Industrial Relations and Labor Legislations)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Industrial Relations and Labour Legislation to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Workers Participation 2. Case Studies on Industrial Laws 3. Case Studies on Dispute Resolution REFERENCE BOOKS 1. Ramaswamy, E., “Managing Human Resources”,

Oxford University Press, New Delhi 2. Monappa, A., “Managing Human Resources”, Tata

McGraw Hill, New Delhi 3. Dutta, S.K., “Guide to Disciplinary Action”, Tata

McGraw Hill, New Delhi. 4. Venkataratnam, Sinha, “Trade Union Challenges at

the Designing of 21st Century”. Excel Books, N.Delhi.

5. Venkataratnam, “Industrial Relations”, Oxford University Press, N.Delhi.


(Customer Relationship Mgmt.)

L T P Cr

0-0-2 1

OBJECTIVE


39

The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Customer Relationship Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Role of CRM 2. Case Studies on Contact Management 3. Case Studies on Ethics and Legalities of Data

Usages REFERENCE BOOKS 1. Buttle, Francis, “Customer Relationship

Management- Concept and Tools”, Elsevier Butterworth- Heinemann, Oxford, UK.

2. Payne, Adrian, “Handbook of CRM- Achieving Excellence in Customer Management”, Butterworth- Heinemann, Oxford, UK

3. Dyche, Jill, “The CRM Handbook - A Business Guide to Customer Relationship Management”, Pearson Education, New Delhi.


(Retail Management & Supply Chain Management)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Retail and Supply Chain Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Scope of Retailing 2. Case Studies on Transportation and Distribution

Management 3. Case Studies on Retailing Strategy REFERENCE BOOKS 1. Weitz, Levy, “Retailing Management”, Tata

McGraw Hill, New Delhi. 2. Berman, Barry and Evans, Joel R., “Retail

Management”, Prentice Hall of India, New Delhi. 3. Altekar, Rahul V, “Supply Chain Management

Concepts and Case”, Prentice Hall of India, New Delhi.

4. Handfield, Robert B. and Nichols, Ernest L., “Supply Chain Management”, Prentice Hall of India, New Delhi.

BA-1477 CASE STUDY LAB (Security Analysis)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Security Analysis to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case

Studies relating to the following areas will be focus of discussion. 1. Case Studies on Fundamentals Analysis 2. Case Studies on Bond Valuation 3. Case Studies on Risk Measurement Tools REFERENCE BOOKS 1. Prasanna, Chandra, “Investment Analysis and

Portfolio Management”, Tata McGraw Hill, India

2. Bhalla, V.K., “Investment Management”, S Chand & Company, New Delhi

3. Bhat, S., “Security Analysis & Portfolio Management”, Excel Books


(Financial Derivatives)

L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Financial Derivatives to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Future and Forwards 2. Case Studies on Hedging 3. Case Studies on Arbitrage REFERENCE BOOKS 1. Chance, Don M., “An Introduction to Derivatives

and Risk Management”, Harcourt College Publishing.

2. Strong, Robert A, “Derivatives: An Introduction”, Thomson Learning Bombay.

3. Hull, John C., “Futures and Other Derivatives Securities”, Prentice Hal of India, New Delhi.

4. Redhead, “Financial Derivatives: An Introduction to Future/ Forward, Options and Swaps”, Prentice Hall of India, New Delhi.

5. Gupta, S.L., “Financial Derivatives”, Prentice Hall of India.

6. Kumar, S.S.S., “Financial; Derivatives”, Prentice Hall of India.

BA-1481 MINOR PROJECT L T P Cr

0-0-4 2

This involves essentially to develop a case-study after collecting / going through the relevant material / data pertaining to an organization. This course is a 2 credit course to be completed at appropriate time stipulated by BOS.

BA-1491 SEMINAR L T P Cr

0-0-2 1


40

This course is a one credit course to be completed at appropriate time stipulated by BOS. The student will make presentations on topics of academic interest.

BA-1581 INTERNSHIP L T P Cr

0-0-2 1

OBJECTIVE The Internship course is a formal method of linking university with the world of work and essentially takes the class room to a professional location where the student and faculty solve real-life problems, of course, with the help of professional experts. Resident University faculty will supervise the education of the students.

OPERATION AND EVALUATION Industrial linkage for a period of 6 months after completion of 12 terms is an intrinsic part of the BBA/MBA (Integrated) Programme. The internship will be treated as Major Project for Evaluation purpose. The grade awarded to the student in internship will be based on his performance in professional work pertaining to the solution of real life problem, Project Report, Presentation and defending in a viva-voce. This linkage is worth 15 Credits.

* * * * * *


41

PROFESSIONAL DEVELOPMENT COURSES OBJECTIVE To meet the corporate requirements bridge the gap between technological skills and soft skills, by improving communication, behavioural, analytical skills, etc. METHODOLOGY To enable students become competent professionals and good citizens with moral and ethical values, a set of 10 courses of one credit each will be provided covering

(i) Value Added Courses, (ii) Professional Development Courses, and (iii) Co-curricular Activities.

PD-151 BASICS OF COMPUTER

FUNDAMENTALS

L T P Cr

0 0 2 1

OBJECTIVE To understand fundamentals of computer applications, networking and building projects.

1. MS-WORD: Introduction to MS-Word: Menus,

toolbars, ruler, scroll bars, creating, saving, importing, exporting and inserting files, formation, indents/out dents, lists, tabs, styles, working with frames, columns, pictures, chart/graphs, forms, tools, equations and macros.

2. MS-EXCEL: Worksheet overview: rows, columns, cell, menus, creating worksheets; opening and saving worksheet; formatting, printing, charts, window, establishing worksheet links, macros, database, tables, using files with other programs.

3. MS-POWERPOINT: Overview of MS-PowerPoint, creating slides and presentations, rehearsing presentation, insert, tools, format, slide-show, Window options.

4. MS-PROJECT: Starting a Project, Starting Microsoft Project 2000, planning a project, defining the project scope, outlining and task relationships, outlining the project, developing the schedule, changing task relationships and constraints, adding and assigning resources, developing the project calendar, assigning project resources, determining project costs, adjusting project resources and timelines, analyzing the project, using different views and reports, displaying project data, organizing project information, sorting and filtering project data, creating custom filters.

5. NETWORKING: Basics of networking, study of topology: LAN, WAN, MAN, Connecting devices: passive hub, repeater, active hub, bridges, two layer switches, routers, three layer switches, gateway, network attack and defense: most common attacks.

6. TROUBLESHOOTING: Ping command, TRACERT or TRACEOUT, IP configuration, NETSTAT, NET, recovery commands DISKPART etc., setting up local security policies, installation of servers.

7. FUNDAMENTALS OF CYBER LAW: Overview of computer and web technology, access control: operating system access controls, group and roles, access control lists, Unix operating system security, Windows NT, capabilities, added features in Windows 2000, granularity, sandboxing and

proof-carrying code, hardware protection, other technical attacks.

REFERENCE BOOKS: 1. Habraken, “MS-Office 2000 8 in 1”, Prentice Hall 2. Taxali R. K., “PC Software for Windows Made

Simple”, Tata McGraw 3. Sandler, “Teach Yourself MS Office”, BPB

Publications 4. Bangia R., “Learning MS Office 2000”, Khanna

Book Co 5. Wang W. and Parker R. C., “MS Office 2000

Windows for Dummies”, IDG Books India (P ) Ltd 6. Peter Dyson, “Undertaking PC Tools”, Sybex /

Tech Asian Edition Tech Publications. 7. Bansal S. K., “Cyber Crime” 8. Ahmand Tabrez, “Cyber law, E-commerce & M-

Commerce” 9. Carl Chatfield and Timothy Johnson, “Microsoft

Office Project 2007 Step by Step”

PD-191 CO-CURRICULAR

ACTIVITIES L T P Cr

1

OBJECTIVE To help the students in their all round growth and acquire attributes like team spirit, organizational ability, leadership qualities, etc.

OPERATION The students are to take part in Co-curricular activities outside contact hours through clubs/ societies spread over all the three terms of the year. They are required to register for this course in each term and their performance will be evaluated in last term of the year.

PD-192 PERSONALITY SKILLS L T P Cr

0 0 2 1

OBJECTIVE To equip the students with the understanding of human behavior, develop time management skills, and enhance personality.

1. TRANSACTIONAL ANALYSIS: Winners and

losers; ego states; OK states; positive and negative strokes; life scripts; exercises.

2. CREATIVE THINKING: What is creativity; 6 thinking hats; mental blocks; exercises.


42

3. SELF DISCOVERY: Importance of knowing yourself; SWOT analysis; benefits; strengths and weaknesses; exercises.

4. DEVELOPING POSITIVE ATTITUDE: Meaning; changing attitudes; power of positive thinking; overcoming negative attitude; exercises.

5. TIME MANAGEMENT: Features, time management matrix; tips for time management; effective scheduling; time wasters; time savers; exercises and time bound tasks.

6. STRESS MANAGEMENT: What is stress; causes; positive and negative stress; effects; signs; tips to overcome stress; stress busters; exercises

7. DECISION MAKING: Definition; models and types; skills and techniques; courses of action; steps involved in decision making; individual decision making and group decision making; exercises

REFERENCE BOOKS 1. Muriel, James and Jongeward, Dorothy, “Born to

Win”, Signet Publishers, 1978 2. Harris, Thomas Anthony, “I‟m OK, You‟re OK”,

Galahad Books, 2004 3. Dr. Alex, K., “Soft Skills”, 2009, S. Chand, 2009 4. Adams Scott, “Positive Attitude”, Andrews Mcbeel

Publishing, 2004 5. Newton Tim, “Managing Stress – Emotion and

Power at Work”, Sage Publications Ltd., 1995 6. Koch Richard, “The 80/20 Principle :The Secret to

Success by Achieving with Less”, Broadway Business, 1999

7. Covey Stephen R., “The 7 Habits of Highly Effective People”, Simon & Schuster UK, 2004

NOTE: One trainer per lecture and two trainers per practical session. Classroom with board/projector for PPT and video clips will be required.

PD-193 ENTREPRENEURIAL &

PROFESSIONAL SKILLS

L T P Cr

0 0 2 1

OBJECTIVE To empower the students with entrepreneurial skills, behaviour, grooming and effective interaction at the work place. 1. GOAL SETTING: Types of goals; setting smart

goals; personal goal setting; business goal setting; goal setting techniques.

2. ENTREPRENEURIAL SKILLS: Meaning; entrepreneurial competencies; advantages; risks involved, avenues and opportunities; support from Govt.; basic and significant personality traits; venture project planning and entrepreneurship cycles; planning the project; entrepreneurship in daily life; case studies in entrepreneurship; exercises.

3. CORPORATE DRESSING: The corporate fit; corporate culture; dress codes; dressing for interviews; clothing do‟s and don‟ts.

4. CORPORATE GROOMING: Making a good impression at work; grooming check list; accessories, do‟s and don‟ts for men and women; hygiene and skin care; hands and feet; make up and hair accessories.

5. ETIQUETTE & MANNERS: Social etiquette; dining etiquette; party and wedding etiquette; sensitivity towards diverse cultures; respecting religions and traditions.

6. BUSINESS ETIQUETTE: Dealing with people at work place (peers, subordinates and superiors); international business; etiquette at meetings and conferences.

7. COMMUNICATION MEDIA ETIQUETTE: Telephone etiquette; email etiquette; media etiquette.

REFERENCE BOOKS 1. Miner, B. John, “The 4 Routes to Entrepreneurial

Success”, Berrett-Koehler, 1996 2. Ellis, Keith, “The Magic Lamp”, Three Rivers

Press, 1998 3. Blair, Gary Ryan, “The Ten Commandments of

Goal Setting”, Goalsguy Learning Skills Inc., 2005

4. Gupta, Seema, “Correct Manners and Etiquette”, Pustak Mahal, 1992

5. Soundararaj, Francis, “Speaking and Writing for Effective Business Communication”, MacMillan, 1995



ACTIVITIES

L T P Cr

1

Refer to PD-191 for details.

PD-292 EFFECTIVE

COMMUNICATION

L T P Cr

0 0 2 1

OBJECTIVE To acquaint the students with the basics of effective spoken and written English and enhance their reading, listening, and communication skills. 1. COMMUNICATION: Importance; barriers and

types of communication; methods to develop effective communication skills.

2. GRAMMAR: Parts of speech; subject/verb agreement; tenses; error correction; business idioms; Indianism in English; frequently mispronounced words; exercises.

3. SPOKEN ENGLISH: Vowel and consonant sounds; syllables and syllabic stress; conversational skills; extempore; JAM.

4. READING & LISTENING SKILLS: Reading with comprehension; story reading; passage reading; newspaper reading; listening and active listening; barriers to listening; effective listening and types of listening; exercises.

5. WRITING SKILLS: Importance of writing skills; how to develop writing skills; writing exercises i.e., essay writing, reviews, reports, etc.

6. NON VERBAL COMMUNICATION: History; kinesics; postures; gestures; functions; importance and challenges of non verbal communication.


43

7. BUSINESS COMMUNICATION: Business letters and messages; business reports; presentation skills; do‟s & don‟ts; personal journal.

REFERENCE BOOKS 1. Wren and Martin, “High School Grammar”,

Paperback, 2000 2. Condrill Jo, & Bough, Bennie, “101 Ways to

Improve Your Communication Skills Instantly”, 4th Edition, Paperback, 2005

3. Rai S. M., Rai Urmila, “Communication Skills”, Students Edition, Himalaya, 2007.

4. Connor J. D. O, “Better English Pronunciation” Cambridge. 2nd Edition, Paperback, Cambridge University Press, 2008

5. Raina Arjun, ”Speak Easy Voice And Accent Training Manual”, Paperback (Special India Edition, Full Circle

6. Guffey Mary Ellen, “Business Communication” 3rd Edition, South – Western College Publishing, 2000


PD-293 INTRA & INTER-PERSONAL

SKILLS L T P Cr

0 0 2 1

OBJECTIVE To acquaint the students with the understanding of self development through good inter-personal skills for effective social communication in order to succeed in maintaining relationships in professional and social environments. This module will also help at learning group discussions and interview skills to enable employability and professional fit.

1. SELF AWARNESS: Development of our self image; social comparison; significant others; self esteem; self confidence.

2. ASSERTIVENESS & CONFIDENCE: Assertiveness; being confident; strategies to make assertive NO easier; dealing with emotions; difference between being aggressive and being assertive.

3. TEAM BUILDING & TEAM WORK: The team concept; elements of team work; stages of team formation; effective team; essential building blocks of effective teams; team player‟s style; team tasks; exercises.

4. LEADERSHIP SKILLS: Leadership skills and styles; motivating people; understanding abilities; delegating tasks; managing people; overcoming hurdles; exercises.

5. INTERVIEW SKILLS: Why an interview; the first step to a successful interview; resumes that make an impact; the interview process; the interview preparation checklist; interviewing skills; putting your best foot forward; common interview mistakes; one on one HR interviews (two for each student).

6. GROUP DISCUSSION SKILLS: Meaning of a GD; types; role of a moderator; do‟s and don‟ts; mock GDs on general, knowledge based and abstract topics.

7. THE ART OF CONVERSATION: Skills to strike a conversation; sustaining conversation;

communicating across cultures; conflict management.

REFERENCE BOOKS 1. Haddon, F. Peter, ”Mastering Personal and

Interpersonal Skills”, Viva Books Pvt. Ltd., 2003 2. Schuller, Robert H., “Tough Times Never Last But

Tough People Do”, Orient Paperbooks, 1988 3. Bolton, Robert, “People Skills”, Touchstone Books,

1986 4. Jansaz, De Suzanne, ” Interpersonal Skills in

Organizations”, 3rd

Edition, McGraw Hill Education (Asia), 2009

5. Fontana, David, “Social Skills at Work”, Universities Press, 2000

6. Burns, James Mac Gregor, “Leadership”, Harper Perennial, 1982

7. Harris, Godfrey, ”Art of Conversation”, Jaico Publishing House, 2002

8. Ganguly, Anand, ”Group Discussions and Interviews”, Ramesh Publishing House, 2008

Notes: One trainer per lecture and two trainers per practical session. Classroom with board/projector for PPT and video clips will be required.


ACTIVITIES

L T P Cr

1


PD-392 PROBLEM SOLVING SKILLS L T P Cr

0 0 2 1

OBJECTIVE To train and enhance the students‟ problem solving skills, reasoning ability, quantitative ability, and reading comprehension skills. 1. LOGICAL REASONING: Logical deductions

(Syllogism & Venn Diagrams); logical connectives. 2. ANALYTICAL REASONING: Seating

arrangements; combinations; selections; comparisons; blood relations; directions, etc.

3. NON-VERBAL REASONING (ALPHA-NUMERIC & VISUAL PUZZLES): To solve problems on numbers, alphabet, symbols and visuals; problem types are series, analogies, odd man out, coding decoding, and symbols & notations.

4. BUSINESS MATHS: Number system; ratios; averages; time & work; time & distance; percentages; profit & loss; simple & compound interest.

5. HIGHER MATHS: Algebra; Mensuration. 6. DATA INTERPRETATION & SUFFICIENCY:

Tables, Bar chart, line graph, pie charts; to enable student assess whether the given data is sufficient to solve a question; for both reasoning based and quant based problems.

7. READING COMPREHENSION: To enable a student comprehend short and long passages from the perspective of solving questions based on the passage.


44

REFERENCE BOOKS 1. Aggarwal R. S., “Verbal & Non-Verbal Reasoning”,

2008, S. Chand, 1994 2. Aggarwal R. S., “Quantitative Aptitude for

Competitive Examinations”, S. Chand, 2008 3. Gulati, SL, “Quantitative Ability”, Bookhive India, 2006 4. “GRE Barron‟s”, 13

th Edition, Barron‟s Educational

Series, 2009 5. Devi Shakuntla, “Book of Numbers”, 1984

6. Summers George J., “The Great Book of Puzzles & Teasers”, Jaico Publishing House, 1989


ACTIVITIES

L T P Cr

1


* * * * * *


45

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Documents

Important Notes - Lingaya's Vidyapeeth