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Stakeholders-Customers

iPros

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Stakeholders

Shareholders

Employees

Government & Society

Customers

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Stakeholders

Why are Customers the most important stakeholder ?

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Stakeholders

Idea$ Value

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Stakeholders

Idea$ Value

Is it that easy??

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Stakeholders: Customer

Idea$ Value

Customer

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Stakeholders: Customer

Idea$ Value

Customer

Customers are the most important conversion factor.

iPros iPros 7 / 37

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Stakeholders: Customer

Customer

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Shot in the dark

Great Idea$

iPros iPros 9 / 37

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8/11/2019 Importance of Customers

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Shot in the dark

Great Idea$No Demand

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Shot in the dark

Great Idea$No DemandModerate Demand

iPros iPros 11 / 37

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8/11/2019 Importance of Customers

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Shot in the dark

Great Idea$

No DemandModerate DemandGreat Demand

iPros iPros 12 / 37

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Shot in the dark

Great Idea$

No DemandModerate DemandGreat Demand

Great Idea$ that failed: Apple Newton

iPros iPros 13 / 37

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Shot in the dark

Great Idea$

No Demand

Moderate DemandGreat Demand

Great Idea$ that failed: Apple Newton

It is always a shot in the dark.

iPros iPros 14 / 37

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8/11/2019 Importance of Customers

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Shot in the dark

You dont know what customer want !

iPros iPros 15 / 37

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8/11/2019 Importance of Customers

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Shot in the dark

You dont know what customers want !Even, customers dont know what they want !!

iPros iPros 16 / 37

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8/11/2019 Importance of Customers

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Shot in the dark

You dont know what customers want !

Even, customers dont know what they want !!

So..

iPros iPros 17 / 37

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8/11/2019 Importance of Customers

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Shot in the dark

You dont know what customers want !

Even, customers dont know what they want !!

So..

One has to be innovative.

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Shot in the dark

You dont know what customers want !

Even, customers dont know what they want !!

So..

One has to be innovative.

Frequency of being innovative must be very high !!

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Customer Satisfaction

Now the product is in market.

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Customer Satisfaction

Now the product is in market.How do we increase the customer base?

iPros iPros 21 / 37

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Customer Satisfaction

Now the product is in market.

How do we increase the customer base?

Optimization of Unholy Trinity

iPros iPros 22 / 37

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Unholy Trinity

Quality: Better

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Unholy Trinity

Quality: BetterCost: Lower

iPros iPros 24 / 37

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Unholy Trinity

Quality: Better

Cost: Lower

Time: Minimum

iPros iPros 25 / 37

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8/11/2019 Importance of Customers

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Who is Customer?

Customer V/s Consumer

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Who is Customer?

Customer V/s Consumer

Consumer are the final users of products or services.Customer

A customer is the recipient of a good, service, product, or idea.

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Who is Customer?

Customer V/s Consumer

Consumer are the final users of products or services.

Customer

A customer is the recipient of a good, service, product, or idea.Intermediate customer: purchases goods for re-sale.Ultimate customer: Consumer

iPros iPros 28 / 37

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8/11/2019 Importance of Customers

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Who is Customer?

Customer V/s Consumer

Consumer are the final users of products or services.

Customer

A customer is the recipient of a good, service, product, or idea.Intermediate customer: purchases goods for re-sale.Ultimate customer: Consumer

Focus not just on Intermediate customer but Ultimate customers also.

Understand the intermediate links.

iPros iPros 30 / 37

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Conclusion

Understand the customers to gain their trust.

iPros iPros 31 / 37

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Conclusion

Understand the customers to gain their trust.Trust is fickle, maintaining it is a tough task.

iPros iPros 32 / 37

C l i

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Conclusion

Understand the customers to gain their trust.

Trust is fickle, maintaining it is a tough task.

Take a lot of shots in the dark but, good ones !

iPros iPros 33 / 37

C l i

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Conclusion

Understand the customers to gain their trust.

Trust is fickle, maintaining it is a tough task.Take a lot of shots in the dark but, good ones !

Optimize the Unholy Trinity

iPros iPros 34 / 37

C l i

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Conclusion

Understand the customers to gain their trust.

Trust is fickle, maintaining it is a tough task.

Take a lot of shots in the dark but, good ones !

Optimize the Unholy Trinity

P/E CustomerEmployee

iPros iPros 35 / 37

Th k Y !

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Thank You!

iPros iPros 36 / 37

M ti ti

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Motivation

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