The fashion industry is very complicated. There are no standard fashion companies. The

industry is made up of various kinds of companies like retailers, design source and selling

companies, apparel manufacturers etc. The fashion industry profits by setting trends in

clothing, and then inducing consumers to follow those trends. This process leads us to treat

clothing as a status-conferring good to be replaced once the fashion changes, rather than as a

durable good to be replaced only when all the buttons fall off.

The network allows individuals the opportunity to develop personal profiles to highlight their

professional experience in the fashion industry. Certainly, the fashion industry would not

function without warehousing and distribution. Essentially, any business function that is

directly relevant to the fashion industry or textile industry is welcome at the Fashion Industry

Network. The primary goal of the network is to bring together members of the fashion

industry in a friendly setting so that they that they can have open dialog regarding business

matters.

Communication is the passing on of ideas and information. In business we need good, clear

communication. The contact may be between people, organisations or places and can be in a

number of forms, such as speech, writing, actions and gestures. Organisations need to be

structured in such a way as to maximise the benefits of communication processes. This is

why team structures are so useful because they open up a multi-flow channel of

communications. Modern communication systems stress the importance of empowerment,

and multi-flow communications. There are a range of media for flows of communication in a

modern organisation including:

•team briefings

•team discussions

•meetings

•informal talk

•e-mail

•discussion boards, etc.

Large organisations like Wall mart recognise the importance of multi-channel

communications and have therefore created team working structures. Teams are organised

into multi-disciplinary groups in order to draw on a range of expertise. The teams are

encouraged to make decisions rather than to wait for commands from above. Formal

communications are those that involve the officially recognised communication channels

within an organisation. Informal communication involves other forms of interactions

between organisational members. Good communication is an important person to person

skill in an organisation. Employees are most likely to be well motivated and to work hard for

organisations where there are well organised multi-directional communication flows. In any

organization, meetings are a vital part of the organization of work and the flow of

information. They act as a mechanism for gathering together resources from many sources

and pooling then towards a common objective. A meeting is the ultimate form of business

communication. One can organize the information and structure of the meeting to support the

effective communication of the participants. Thus proper business communication whether

through writing or verbal i.e. through meetings can do wonders to the business. All that is

needed is a skillful, flawless and effective way of business communication. Communication

flows in a number of directions:

Downward communication: It involves the passing of commands from higher levels

in a hierarchy to lower levels. This is sometimes referred to as top-down

communication.

Upward communication: It involves the feedback of ideas from lower down in the

organisation to higher levels. This sort of communication flow is important in the

consultation of employees, and enables managers to draw on good ideas from those

working at grassroots levels in an organisation.

Sideways communication: It involves the exchange of ideas and information

between those at the same level in an organisation e.g. between the various functions.

Multi-channel communication: It involves a range of flows of information.

Information and Communications technology and the resultant networking systems

enable effective multi-channel communication.

There are all sorts of ways of organising effective communications between members of an

organisation:

•Team briefings - enable team leaders and managers to communicate and consult with their

staff. Team briefings may take place on a daily basis or less frequently.

•Formal meetings - enable a more formalised approach to communication.

•Face-to-face communications - enable a free and frank exchange of ideas.

There are many other ways of communicating such as e-mail, electronic notice boards,

physical notice boards, newsletters, phone, fax, videoconferencing etc. The type of

communication channel used needs to be appropriate to the message being conveyed. For

example, if an exchange of ideas is required some sort of face-to-face meeting will be most

appropriate. The communication of information can be done by newsletter, or notice board.

Team working encourages a range of different types of communication and can lead to high

levels of motivation. The structure of business organisations usually alters as they grow.

When a company is very small, a manager tends to take on most managerial functions. As a

company grows, it often introduces new layers of management and organizes itself into

specialist departments. For example As asos.com has expanded, it has developed a more

hierarchical organisational structure, with individual departments responsible for specific

functions such as warehousing, product design and merchandising.

Organization like apparel manufacturers, designers and retailers the merchandisers and

administrative personals keep the following things in the mind during business

communication within the organization or outside the organization :

1. Plan and organize: One should have clear objectives while writing an email or a business

letter. It should include everything that you are intended to write to give information to the

reader in order to attain your objectives of proper and clear business communication. 

2. Build the business communication infrastructure: In business communication through

emails, letters and memos write thanks, commendation and genuine statements of good that

will build teams and partnership with clients. Use the tone and level of formality that fits the

objectives and the reader, and convey your thoughts straight and firmly. 

3. Prepare the reader for proper business communication: Write the email or letter

subject lines using words that alert the reader to contents, required action or critical

information in the email. In the introduction explain everything readers need to know to

understand fully why they are receiving the document. Describe all actions the reader is

expected to perform, actions you will perform and any critical information that reader is

expected to know. Summarize conclusions at the beginning. Write clear statements of

contents at the end o introduction so that readers know what to expect and prepare them for

reading, which will transform it from just communication to business communication.