Implementing Strategic Roadmaps at Pfizer, A Case · PDF fileImplementing Strategic Roadmaps at Pfizer, A Case ... Academy of Management Executive. 19.4 (2005): ... – Ensures alignment

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Implementing Strategic Roadmaps at Pfizer, A Case Study Building Business Capability 2013 November 13, 2013

Carol Scalice Manager, Business Partner, Pfizer President, IIBA® Pharma/Biotech Special Interest Group

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Disclaimer

The information and opinions presented in these materials are the express opinion of the author and may not represent the opinions or views of Pfizer, Inc. The materials presented are informational only and does not represent a guarantee by the author based on the use or misuse of such information. You are free to use any of the materials presented with appropriate citation.

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Agenda

Elements of a Strategic Roadmap

Leveraging the Roadmap

Challenges & Tips

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“Strategy” Defined

A plan, method, or series of maneuvers for obtaining a specific goal or result

"strategy." Dictionary.com Unabridged. Random House, Inc. 23 Jan. 2012. <Dictionary.com http://dictionary.reference.com/browse/strategy>.

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Strategy in Context

Hambrick, Donald C, and James W Fredrickson. "Are you sure you have a strategy?." Academy of Management Executive. 19.4 (2005): 51-62.

Vision Mission Strategy Execution

Activities Rewards

Policies Org Structure

Enablers

Customer Need Competitors & Market Trends

Internal Strengths & Weaknesses Regulations

Strategic Analysis

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Roadmap Content

Content for your roadmap • Organizational vision, mission, and goals

• Capability assessment results summary –  Top 3-5 focus areas

• Recommendations

•  Implementation plan –  Sequence of initiatives – What, Why, When

• Success Criteria

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Vision

Aspirations • Where does the organization want to be in 3/5/10 years?

• Example –  highest revenue pharmaceutical company in the world – Have the most advanced therapeutic bioconjugates in the industry


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Mission

Components of a Mission Statement • Organizational Purpose • Primary Stakeholders/Customers • Value Provided – products, services, etc


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The Components of a Strategy •  Arenas

•  Differentiators

•  Economic Logic

•  Vehicles

•  Staging/Phasing


Hambrick, Donald C, and James W Fredrickson. "Are you sure you have a strategy?." Academy of Management Executive. 19.4 (2005): 51-62.

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Strategy Summary

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Arenas Where will we be active? Who are our core customers?

Differentiators How will we be different from our competitors? How will we win?

Economic Logic Why is this valuable to do? How will we obtain economic returns?

Vehicles How will we get there? e.g. acquisitions, joint ventures, internal development, etc

Staging/Phasing What is our speed and sequence of moves? Hambrick, Donald C, and James W Fredrickson. "Are you sure you have a strategy?." Academy of Management Executive. 19.4 (2005): 51-62.

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Strategy Summary

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Arenas Therapeutic bioconjugate creation and peptide technologies, from research and early development through POC focusing on Oncology, Metabolic Disease, and Immunology

Differentiators CovX will not be reliant on protein/scaffold backbones or any single compound class, linker technology will continue to be a key area of differentiation

Economic Logic Faster approval and cost of administration via first-in-class conjugate therapies with high confidence

Vehicles Collaborations with external providers, academic institutions and other Pfizer groups; increase colleague headcount

Staging/Phasing Immediately focus on collaborations, expand internal capabilities over next 2-3 years through phased hiring

Sample strategic summary from a former Pfizer Business Unit

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Roadmap Content






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Capability Assessment

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Technology Risk

Business Priority

1. No solution exists 2. Solution available external to Pfizer, works as is 3. Solution available external to Pfizer, changes required 4. Solution available at Pfizer, works as is 5. Solution available at Pfizer, changes required 6. Solution available at CovX, changes required 7. Solution available at CovX, working well, no changes requested

Does Not Exist Today

Italics

Sample capability assessment from a former Pfizer Business Unit

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Problem Weak peptide

screening hits must be optimized by

redesigning each linkage point one

position at a time and re-testing, adding cost

and delaying drug approval process

Business Solution Need

Automate and streamline the peptide

screening and link redesign process;

improve productivity using computational

and predictive modeling

Outcome Reduce manual

process and time-delay in developing effective

peptides that are differentiated through

linker technology

Benefit Reduce time-intensive,

low value-added manual screening and

optimization to increase revenue via faster drug

approval for first-in-class therapies

Business Achievement Goal

Ensure optimal peptide docking by redesigning weak potential links to

find an effective position and linker

Peptide Docking

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Business Success

Validation of success, business needs, problems, and outcome(s)

the solution needs to enable

Value Validation Cycle, courtesy of B2T Training

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Roadmap Content






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Recommendations & Implementation

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Solution Hire employee with expertise in

computationally predicting docking optimization

Outcome Contribution Increase internal skill set to

automate

Major Risks Unable to find qualified

candidate Lack of internal expertise may

make it difficult to identify a “good” candidate

Customer Group(s) – Business Unit Name Timing/Horizon – 4Q2011-1Q2012

Customer Group(s) – Business Unit Name Timing/Horizon – 1Q2012

Solution Purchase commercial software offering(s) that performing structural manipulation of

conjugates

Outcome Contribution Provide software capabilities to perform predictions required to

automate

Major Risks Dependent on input from expert, not yet identified

Commercial solutions may not be viable, could require custom

development

Business Solution Need Automate and streamline the

peptide screening and link redesign process; improve

productivity using computational and predictive

modeling

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Roadmap Content






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KPI Ladder™ courtesy of B2T Training

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Had a need to design a peptide conjugate for a disease

Identified peptide candidates from screening library

Predicted optimized peptide docking structure

Engineered bioconjugate

Performed experiment test bioconjugate efficacy and payload delivery

Successfully validated bioconjugate performance

Reduced time to develop peptides that are differentiated through linker technology

Monitoring Measures: A.  # peptide conjugate projects B.  Computational docking structure

alternative predictions C.  Time to develop new peptide conjugates

A B

C

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Agenda



Challenges & Tips

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Make it part of your everyday work • Avoid documentation for the sake of documentation

• Use the roadmap as a tool for analytical thinking

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Benefits • Prioritize initiatives against the strategic plan

–  Ensures alignment with strategic imperatives

•  Increase transparency through clear communication

– Communicate future plans and delivery accomplishments

• Reuse materials in business case delivery

–  Build the business case as you go

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Agenda



Challenges & Tips

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Challenges & Tips

1. Tools, Not Templates • Challenge: Templates become “meaningless” forms

• Tips

–  Provide tools, not templates

–  Allow alternative representations

–  Focus on intent of content

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Challenges & Tips

2. Design tools with group participation • Challenge: Dictating undermines ownership

• Tips

– Use organizational change management techniques

•  Avoid selecting tools & templates in a silo

•  Allow analysts to help determine content and format

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Challenges & Tips

3. Keep it simple and reuse • Challenge: Complex roadmaps are time consuming

• Tips

– Reuse roadmap content for business cases and progress monitoring

–  Keep visualizations simple, easy to fill in and update

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Challenges & Tips

4. Maintain a live document • Challenge: Outdated roadmaps take longer to update

• Tips

–  Set goals for update timelines, e.g. quarterly

– Motivate updates by using in regular communications

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Questions

Documents

Implementing Strategic Roadmaps at Pfizer, A Case · PDF fileImplementing Strategic Roadmaps at Pfizer, A Case ... Academy of Management Executive. 19.4 (2005): ... – Ensures alignment