Enterprise Tag Management

Matt Latimer – Manager of Client Success

Deploying Adobe SiteCatalyst

#agility2013

The Status Quo

Aging implementations

– Slow to update

Data Inconsistencies

Lack of oversight

– Multiple property issues

Heavy performance impact

– Synchronous code

#agility2013

The Ensighten Method

Deploy a lightweight framework

Add “s code” asynchronously

Add tags asynchronously

– Page view variables

– Event tracking calls

Make it easy

#agility2013

Achieving Analytics Agility

Untie analytics from release cycles

Reduce dependency on engineering

Control your data

See the whole landscape

Balance data and user experience

Hands On