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Implementing NSP's New Brilliant Body, Brilliant Business Program into Your Herbal Practice. Steven Horne, RH(AHG). A Little History. I signed up as an NSP Distributor in the spring of 1981 I went to work at home office in March of 1984 I started teaching Manager School in the spring of 1986. - PowerPoint PPT Presentation
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Implementing NSP's New Brilliant Body, Brilliant
Business Program into Your Herbal
Practice Steven Horne, RH(AHG)
A Little History
• I signed up as an NSP Distributor in the spring of 1981
• I went to work at home office in March of 1984
• I started teaching Manager School in the spring of 1986
Things NSP Does Very Well
• Produces a high quality product• Supports real training about
health (better than any company I know)
• Supports health freedom (better than any other company)
• Has a great sales force (honest, caring people)
• Has good compensation, rewards and incentives
NSP’s Past Marketing Issues
• How do you recommend products without prescribing?
• How can home office people (who have never sold a bottle of herbs in their life) tell people in the field how its done?
• ADHD is no way to build a business• Clear branding is essential to marketing
a product after a market becomes mature
• Consistency is necessary for duplication and duplication is essential for the growth of any company, especially a network marketing company
Solutions
• Focus on systems (structure & function) not disease
• Listen to the field and get field input when developing programs
• Create a consistent focus (identify) that tells people where to get started in the business
• Create a uniform message, consistent labeling and focused product development
• Stick with a simple message and approach that others can learn and master
Three Market Niches
• Network marketing• Retail• Practitioner• Most companies
only cater to one, NSP allows all three!
• NSP will be developing materials to support all three
A Systematic Approach to the Nature’s Sunshine Product Line
• Core Nutrition• Weight Management• Energy and Fitness• Body Systems– Chinese Herbs
• Rest of the Product Line
Brilliant Body Pack Committee
• Jennifer Weiss• Jean Weddle• Jennifer
Pressimone• Hannah Pavick• Blake
Christensen• Ray Lambert• Steven Horne
Brilliant Body Catalog
Body System’s Approach
• Designed to be a simplified way to introduce people to NSP’s products
• Matching to key system’s products wasn’t always effective
• New packs and support products offer more flexibility
Lifestyle Analysis Digestive Indications
• Body odor or bad breath• Difficulty digesting
certain foods• Food allergies• Heavy coating on tongue• Belching or gas after
meals• Age related health
problems• Difficulty maintaining
ideal weight• Diet high in meat and
grains• Heavy mucus production
or feeling congested
• Less than 2 bowel movements daily
• Brittle or easily broken fingernails
• Dry, damaged or dull hair
• Daily consumption of fried foods
• Recurrent yeast/fungal infections
• Weak bones, teeth or cartilage
• Feeling anxious or worried
Digestive System Pack
• AM packet contain – 3 Proactazyme
capsules
• PM packets contain – 1 Anti-Gas TCM
capsule – 2 Probiotic Eleven
capsules.
• Use: 1 AM packet before breakfast, 1 PM packet with dinner
Digestive Support Products
• Food Enzymes– Over 50, gall bladder
removed, lack of HCl• Gastro Health
– Helpful for gastrointestinal infections like H. pylori
• Stomach Comfort– Younger people with
temporary acid indigestion
• Spleen Activator TCM– Older people, difficulty
gaining weight, weak digestion
Lifestyle Analysis Hepatic Indications
• Difficulty digesting certain foods• Monthly female concerns (PMS,
menstrual problems)• Regular consumption of alcohol• Food allergies• Skin/complexion problems• Feeling down, uninterested or
moody• Difficulty getting to sleep, lack
of sleep• Fewer than 2 bowel movements
per day• Daily consumption of fried foods• Food/chemical sensitivities• Feeling irritable or easily
angered
Hepatic System Pack
• AM packets contain – 2 Milk Thistle
Combination tablets – 1 Liver Balance TCM
capsule.
• PM packets contain – 6 Psyllium Hulls
capsules.
• Use: Take 1 AM Pack with Breakfast and 1 PM packet with dinner
Hepatic Support Products
• Mood Elevator– Depression, low
energy,
• Blood Stimulator– PMS, heavy
menstrual bleeding, pale, weak
• Gall Bladder Formula– Poor fat digestion
(also consider Hi-Lipase), gall bladder problems
Lifestyle AnalysisIntestinal Indications
• Body odor or bad breath• Less than 2 servings of
fruits and vegetables daily
• Monthly female concerns
• Regular or frequent use of antibiotics
• Heavy coating on tongue
• Belching or gas after meals
• Skin/complexion problems
• Daily consumption of dairy products
• Feeling down, uninterested or moody
• Sore or painful joints• Diet high in meats
and grains• Heavy mucus
production or feeling congested
• Fewer than 2 bowel movements per day
• Recurrent yeast/fungal infections
• Respiratory concerns
Intestinal Pack
• Each packet contains – 2 Bowel Detox
capsules– 1 Probiotic Eleven
capsule – 2 Psyllium Hulls
capsules
• Use: One packet twice daily (morning and evening)
Intestinal Support Products
• LBS II– Herbal laxative
• Gentle Move– Mild herbal laxative,
helps tonify and improve colon health
• Intestinal Soothe and Build– Inflammatory bowel
disorders, Chron’s, colitis, IBS, ulcerations
• Anti-Gas TCM– Belching, rotten-egg
taste in mouth, intestinal gas, poor digestive motility
Lifestyle AnalysisCirculatory Indications
• Less than 3 servings of fruits and veggies daily
• Gum problems or redness on nose
• Smoking• Poor memory or concentration• Stressful lifestyle• Age-related health problems• Lack of energy or endurance• Diet high in meat and grains• Low sex drive• Daily consumption of fried foods• Cold hands and feet• Feeling irritable or easily
angered• Don’t exercise regularly
Circulatory System Pack
• AM packets contain – 2 Ginkgo and Hawthorn
Combination capsules– 1 CoQ-10 50 mg
softgel – 1 Super Omega-3
softgel. • PM packets contain
– 1 Ginkgo and Hawthorn Combination capsule
– 1 Super Omega-3 softgel.
• Use: Take the contents of one AM packet with breakfast and one PM packet with evening meal
Circulatory Support Products
• Blood Pressurex– High blood pressure
• Red Yeast Rice– High cholesterol
• Solstic Cardio– High blood pressure,
general cardiovascular health
• Vari-Gone– Varicose veins, spider
veins• Nervous Fatigue
Formula – Heart weakness,
angina associated with stress
Nervous System Indications
• Regular consumption of alcohol
• Smoking• Poor concentration or
memory• Stressful lifestyle• Feeling down,
uninterested or moody• Difficulty getting to
sleep or lack of sleep• Menopausal problems• Difficulty maintaining
ideal weight
• Fewer than 2 bowel movements per day
• Low sex drive• Daily consumption of
fried foods• Frequently feeling
fearful or timid• Muscle cramps or
spasms• Daily consumption of
caffeinated beverages• Restless sleep or waking
up frequently• Feeling anxious or
worried• Feeling irritable or easily
angered
Nervous System Pack
• Each packet contains – 2 Stress-J capsules– 2 AdaptaMax
capsules– 1 Nerve Eight
capsule – 1 Nutri-Calm tablet
• Use: Take one packet in the morning and one in the evening
Nervous System Support Products
• Brain Protex with Huperzine A– Protection against
age related memory loss, dementia, Alzheimer's
• Nervous Fatigue Formula– Burn-out, fatigue
with restless sleep, chronic stress
• Focus Attention– ADHD, difficult with
concentration or focus
Lifestyle AnalysisImmune Indications
• Illness more than twice a year• Less than 3 servings of fruits
and veggies• Recent or frequent use of
antibiotics• Food allergies• Poor resistance to disease• Stressful lifestyle• Age-related health problems• Sore or painful joints• Lack of energy or endurance• Exposure to air pollution daily• Shallow or difficult breathing• Recurrent yeast/fungal
infections• Respiratory concerns
Immune System Pack
• AM packets contain – 1 VS-C TCM– 1 Elderberry D3fense– 1 Immune Stimulator
• PM packets contain – 1 Elderberry D3fense – 1 Immune Stimulator
• Use: Take AM packet with breakfast and PM packet with evening meal
Immune Support Products
• Silver Shield– Topically or internally
for acute infections
• Trigger Immune TCM– Weak, pale, easily
sick, recovering from prolonged illness
• Olive Leaf Extract– Acute infections
• Lymphatic Drainage– Swollen lymph nodes,
congestion
Lifestyle AnalysisRespiratory Indications
• Illness more than 2 x year• Recent or frequent use of
antibiotics• Food allergies• Smoking• Heavy coating on tongue• Daily consumption of dairy
products• Lack of energy or endurance• Heavy mucus production or feeling
congested• Fewer than 2 bowel movements
daily• Exposure to air pollution daily• Shallow or difficult breathing• Recurrent yeast/fungal infections• Respiratory concerns
Respiratory System Packet
• AM packets contain: – 1 Lung Support TCM – 2 Bronchial Formula – 3 ALJ capsules
• PM packets contain: – 2 Bronchial Formula – 3 ALJ
• Use: Take AM packet with breakfast and PM packet with evening meal
Respiratory Support Products
• HistaBlock– Food and
respiratory allergies, skin allergies
• Sinus Support EF– Sinus congestion
• Breath Activator TCM– Difficulty breathing
due to congestion in the lungs, asthma (use with lobelia)
Lifestyle AnalysisUrinary Indications
• Body odor and/or bad breath• Less than 3 servings of fruits and
veggies• Monthly female concerns• Puffiness under the eyes• Skin/complexion problems• Frequent urination or urinary
concerns• Sore or painful joints• Difficulty maintaining ideal weight• Diet high in meat and grains• Weak knees, ankles or back• Frequently feeling fearful or timid• Restless sleep or waking
frequently• Weak bones, teeth or cartilage
Urinary System Packet
• Each packet contains – 1 Urinary
Maintenance – 2 Combination
Potassium – 1 KB-C TCM
• Use: Take contents of one packet in AM and one in PM
Urinary Support Products
• Cranberry and Buchu Concentrate– For preventing UTIs
• Kidney Activator– For acute water
retention, edema• JP-X
– For active UTIs• Kidney Drainage
– For strengthening kidney function and reducing edema (works well with Lymphatic Drainage)
Lifestyle AnalysisGlandular Indications
• Monthly female concerns (female reproductive)
• Regular consumption of alcohol (adrenal, pancreas)
• Poor concentration or memory (adrenal, thyroid)
• Stressful lifestyle (adrenal)• Skin/complexion problems
(thyroid, reproductive)• Cravings for sweets and
junk food (pancreas, adrenal)
• Feeling down, uninterested or moody (thyroid, adrenal, reproductive)
• Difficulty getting to sleep; lack of sleep (adrenal)
• Menopausal concerns (reproductive, adrenal, thyroid)
• Age-related health problems (all)
• Difficulty maintaining ideal weight (thyroid, pancreas, adrenal)
• Lack of energy or endurance (thyroid, adrenal)
• Low sex drive (reproductive, thyroid, adrenal)
• Dry, damaged or dull hair (thyroid)
• Frequently feeling fearful or timid (adrenal)
• Cold hands and feet (thyroid)• Daily consumption of
caffeinated beverages (adrenal)• Restless sleep or waking up
frequently (adrenal)• Feeling anxious or worried
(adrenal, thyroid)• Feeling irritable or easily
angered (reproductive)
Glandular System Pack
• Each packet contains – 1 Master Gland
Formula – 2 AdaptaMax – 1 Adrenal Support
• Use: Take contents of one packet in AM and one in PM
Glandular Support Products
• SugarReg– High blood sugar,
diabetes
• Thyroid Support– Low thyroid
• Mood Elevator TCM– Depression
• Nervous Fatigue Formula TCM– Adrenal fatigue,
nervous exhaustion, chronic stress
Female Support Products
• Female Comfort– General hormonal
balancer for women
• X-Action (Women’s)– Supports sex drive
• Flash-Ease, Time Release– Helpful for
menopause symptoms, hot flashes
Male Support Products
• Men’s Formula– Helps with BPH,
testosterone levels
• Men’s X-Action Reloaded– Helps with sex
drive, erectile dysfunction
Lifestyle AnalysisStructural Indications
• Skin/complexion problems• Menopausal concerns• Age-related health problems• Sore or painful joints• Diet high in meat and grains• Weak knees, ankles or back• Brittle or easily broken fingernails• Dry, damaged or dull hair• Muscle cramps or spasms• Daily consumption of caffeinated
beverages• Weak bones, teeth or cartilage• Don’t exercise regularly
Structural System Pack
• Each packet contains – 2 Skeletal Strength
tablets– 2 Joint Support
capsules – 2 EverFlex tablets
• Use: Take contents of one packet in AM and one in PM
Structural Support Products
• IF Relief– Relieves inflammation
and pain, alternative to NSAIDs
• Krill Oil w/K-2– K-2 and D3 help bones
and teeth absorb minerals
• HSN-W– Silica-rich herbs, helpful
for brittle fingernails, dull skin and hair, split ends, joint problems, bone healing
• KB-C TCM– Back pain, neck pain,
weakness of the knees and ankles, osteoporosis and arthritis
Chinese Herbal Products
• The Chinese herbal products are all part of the core products, so you can also train people in basic Chinese philosophy
• The Chinese herbal products by themselves are a unique and powerful NSP core product
Core Product Training Class
• Five session webinar with in-depth training on:– Basic principles of good marketing– Core health categories– Body system’s products– Chinese herbs
• You will not only get the training, you will also get the PowerPoint slides and materials so you can teach this system to your group
Class Dates and Registration
• Training Dates: Monday, March 28, April 4, 11, 18, 25
• All sessions are recorded and can be downloaded and viewed at any time
• Cost is $47 for Tree of Light Members (Associates) and $97 for Non-Members
• Register online at www.treelite.com or call 800-416-2887.
Question and Answer Time