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Implementing Google Products - Agility2013

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Deploying GA Premium and Floodlight with Ensighten Manage. How-to, best practices, tips

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Page 1: Implementing Google Products - Agility2013

Enterprise Tag Management

Matt Latimer – Manager of Client Success

Deploying Google Products

Page 2: Implementing Google Products - Agility2013

#agility2013

Products We’ll Cover

Google Analytics Premium

DoubleClick by Google

Google AdWords

Google Content Experiments

Page 3: Implementing Google Products - Agility2013

#agility2013

Concerning Performance

DoubleClick by Google

– The Iframe is evil!

Google AdWords

– Multiple synchronous calls

Google Content Experiments

– Synchronous call in <head>

SLA troubles

Page 4: Implementing Google Products - Agility2013

#agility2013

The Issue of Scale

Google Analytics

– Cross-domain tracking

– Data Normalization

DoubleClick

– More tags, worse performance

AdWords

– Officially supports one tag/page

Content Experiments

– Modify the <head> for each test

Page 5: Implementing Google Products - Agility2013

Hands On