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Deploying GA Premium and Floodlight with Ensighten Manage. How-to, best practices, tips
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Enterprise Tag Management
Matt Latimer – Manager of Client Success
Deploying Google Products
#agility2013
Products We’ll Cover
Google Analytics Premium
DoubleClick by Google
Google AdWords
Google Content Experiments
#agility2013
Concerning Performance
DoubleClick by Google
– The Iframe is evil!
Google AdWords
– Multiple synchronous calls
Google Content Experiments
– Synchronous call in <head>
SLA troubles
#agility2013
The Issue of Scale
Google Analytics
– Cross-domain tracking
– Data Normalization
DoubleClick
– More tags, worse performance
AdWords
– Officially supports one tag/page
Content Experiments
– Modify the <head> for each test
Hands On