IMPERIAL VALLEY COLLEGE/SAN DIEGO STATE UNIVERSITY … · Analysis of Existing Conditions Imperial County Transportation Commission (ICTC) 2 2.0 COMMUNITY OVERVIEW The study area

IMPERIAL VALLEY COLLEGE/SAN DIEGO STATE UNIVERSITY

TRANSIT STUDY

FINAL TECHNICAL MEMORANDUM:

Analysis of Existing Conditions

July 2016

Prepared for:

Imperial County Transportation Commission (ICTC)

Southern California Association of Governments (SCAG)

Prepared by:

AECOM

Imperial Valley College/San Diego State University Transit Study Analysis of Existing Conditions

Imperial County Transportation Commission (ICTC) 1

Contents 1.0 Introduction .....................................................................................................................1

2.0 Community Overview .......................................................................................................2

3.0 Prior Studies .....................................................................................................................8

ICTC Short Range Transit Plan ..................................................................................................8

ICTC Circulator Bus Design Project ...........................................................................................9

4.0 Review and Evaluation of Existing Transit Services .........................................................13

Imperial .................................................................................................................................13

Calexico .................................................................................................................................16

Brawley .................................................................................................................................19

5.0 Evaluation of Needs and Opportunities ..........................................................................21



1.0 INTRODUCTION

Three of the college campuses in the Imperial Valley – Imperial Valley College (IVC) near the City of Imperial, and San Diego State University-Imperial Valley (SDSU-IV) with campuses in both Calexico and Brawley – have decided to pursue the development of a potential shuttle service linking the three facilities.

The IVC campus near the City of Imperial is currently served by several Imperial Valley Transit (IV Transit) routes. The SDSU-IV Calexico campus is not directly served by transit, although several IV Transit routes operate within walking distance. The SDSU-IV Brawley campus is currently unserved by transit.

The purpose of the Campus Transit Study is to recommend transit access improvements to and between the three campuses. These improvements may include creating a new dedicated transit service that serves the colleges and/or leveraging existing bus service.

This study is a collaborative effort between the Imperial County Transportation Commission (ICTC), Imperial Valley College (IVC), San Diego State University – Imperial Valley (SDSU-IV) and the Southern California Association of Governments (SCAG).

This memorandum describes the overall transit environment in each of the three campuses and includes the following information

Community overview/population growth trends Overview of prior studies conducted Review of existing transit services Evaluation of needs and opportunities



2.0 COMMUNITY OVERVIEW

The study area encompasses the IVC and SDSU-IV campus locations in Imperial, Calexico and Brawley and access routes to and between the campus locations, as shown in Figure 1.

Figure 1: Study Area

Source: Google Imagery/AECOM

IVC is Imperial County’s only community college, with its 160-acre main campus located approximately four miles east of the City of Imperial at the intersection of State Highway 111

SDSU-IV Brawley

IVC Imperial

SDSU-IV Calexico



and Aten Road. In 2011-2012, IVC enrolled around 10,000 students and had around 490 employees1.

SDSU-IV’s campus site in Calexico is located within walking distance of the IV Transit Terminal and is located in the heart of Calexico’s civic center. The SDSU-IV site in Brawley is a small satellite campus, located 24 miles north of Calexico amidst rich agricultural lands, near the intersection of State Highways 111 and 78. In fall 2014, around 950 students were enrolled at the Imperial Valley campuses of San Diego State University – Calexico and Brawley2.

The population of Imperial County continues to grow. Table 1 summarizes pertinent U.S. Census data for Imperial County and major cities within the county. Of the three cities with college campus locations in the Imperial Valley (Brawley, Calexico and Imperial), the City of Imperial is growing at the fastest rate—99 percent from 2000 to 2010. The city nearly doubled in size between 2000 and 2010, increasing from 7,418 to 14,759 residents. The City of Calexico is currently also experiencing somewhat rapid growth, with a 43 percent increase in population over the last decade. Of the three cities with college campus locations in the Imperial Valley, the City of Brawley is growing at the slowest rate, with a 13 percent increase in population over the last decade.

Table 1: Imperial County and Municipal Growth, 2000-2015

City 2000 Census1

2010 Census1

Percent Change

(2000-2010)

2015 Estimate2

Percent Change

(2010-2015) El Centro 37,801 42,598 13% 44,946 6%

Calexico 27,042 38,572 43% 40,092 4%

Brawley 22,096 24,953 13% 26,327 6%

Imperial 7,418 14,758 99% 17,517 19%

Calipatria 7,289 7,705 6% 7,367 -4%

Holtville 5,612 5,939 6% 6,052 2%

Westmorland 2,131 2,225 4% 2,251 1%

Imperial County 142,361 174,528 23% 184,500 6% Sources: 2000 and 2010 US Census data 1 2000 and 2010 US Census data 2 State of California, Department of Finance, E-5 Population and Housing Estimates for Cities, Counties and the State — January 1, 2011- 2016. Sacramento, California, May 2016. (Accessed at: http://www.dof.ca.gov/research/demographic/reports/estimates/e-5/2011-20/view.php)

Figure 2 and Figure 3 depicts the population growth within Imperial County based on 2010 US Census data and SCAG 2012-2035 RTP/SCS growth forecasts. 1 Imperial Valley College Fact Book 2011-2012; Accessed at: http://www.imperial.edu/index.php?option=com_docman&task=doc_view&gid=4087&Itemid=762 2 Headcount information, http://www.ivcampus.sdsu.edu/information/news_details.asp?ID=1142



Figure 2: Imperial County Population Density and Growth Map (2010 Census)

Source: 2010 US Census data



Figure 3: Imperial County Population Growth Projection Map

Sources: 2010 US Census data SCAG Regional 2012-2035 RTP/SCS Growth Forecasts, (Adopted April 2012); Accessed at: http://rtpscs.scag.ca.gov/Documents/2012/final/SR/2012fRTP_GrowthForecast.pdf

Comparison of population projections based on data from SCAG Regional 2012-2035 RTP/SCS Growth Forecasts3, show that the growth in Imperial County will outpace the growth in SCAG Region as a whole.

3 http://rtpscs.scag.ca.gov/Documents/2012/final/SR/2012fRTP_GrowthForecast.pdf



Table 2 summarizes 2020 and 2035 population projections for cities within Imperial County and SCAG Region as a whole. Between 2020 and 2035, while the population of SCAG Region as a whole is estimated to grow at a rate of 12 percent, Imperial County is estimated to grow at a rate of 18 percent.



Table 2: 2020 and 2035 Population Projections

City 2020 Projection

Percent Change

(2020-2035)

2035 Projection

El Centro 50,300 22% 61,300

Calexico 50,800 24% 62,800

Brawley 36,200 29% 46,800

Imperial 19,900 15% 22,900

Calipatria 9,000 10% 9,900

Holtville 6,600 11% 7,300

Westmorland 3,000 27% 3,800

Imperial County 244,000 18% 288,000

SCAG REGION 19,663,000 12% 22,091,000 Source: SCAG Regional 2012-2035 RTP/SCS Growth Forecasts, (Adopted April 2012); Accessed at: http://rtpscs.scag.ca.gov/Documents/2012/final/SR/2012fRTP_GrowthForecast.pdf

Based on the Imperial Valley College 2009-2013 Strategic Plan, enrollment at IVC is projected to grow at an average annual rate of approximately 3 percent4.

In the aggregate, population both within Imperial County, as well as the student enrollment at both the IVC and SDSU-IV campuses, continues to grow.

4 Imperial Valley College 2009-2013 Strategic Plan, Accessed at: http://www.imperial.edu/index.php?option=com_docman&task=doc_view&gid=3451&Itemid=762



3.0 PRIOR STUDIES

This section briefly describes prior transit studies completed in Imperial County.

ICTC Short Range Transit Plan

ICTC completed a regional Short Range Transit Plan (SRTP) in 2012 which recommended improvements to and expansion of the existing route network, as well as the implementation of several new circulator services. The SRTP is a five year plan with implementation outlined to occur in three phases. Based on available funds, following are some of the major initiatives that have been completed so far.

- Route renaming plan - Introduction of improved trip frequencies on weekdays & Saturdays - Introduction of Sunday service

The SRTP identifies improvements to ICTC to better serve students including additional direct bus service on Calexico-IVC route thereby supporting the coordinated academic program between the colleges5.

Figure 4 depicts the proposed IV Transit fixed route system based on the SRTP.

5 Page 2-7, The Imperial County Transportation Commission (ICTC) FY 2010-2011 Short Range Transit Plan, 2012



Figure 4: IV Transit Proposed Fixed Route System (SRTP)

Source: AECOM

ICTC Circulator Bus Design Project

The ICTC Circulator Bus Design Project was completed in 2014. The Circulator Bus Design Project aimed to provide riders in Brawley, Imperial, and Calexico with enhanced coverage within each community, as well as efficient connections to the main IV Transit bus routes. IV Transit currently has main routes that provide service between cities in Imperial County.

The three recommended IV Transit circulator shuttle routes include the Gold Line in Brawley, Orange Line in Calexico, and Red Line in Imperial. The Orange Line will be renamed to Garnet Line, based on request from the City of Calexico. The Gold Line in Brawley depicted in Figure 5 has been implemented. Figure 6 and Figure 7 depict the circulator bus route recommendations in Imperial and Calexico.



Figure 5: Route Alignment for Gold Line in Brawley

Source: IV Transit



Figure 6: Recommended Service Concept for Red Line in Imperial

Source: AECOM



Figure 7: Recommended Service Concept for Orange Line in Calexico6

Source: AECOM

6 The Orange Line will be renamed to Garnet Line.



4.0 REVIEW AND EVALUATION OF EXISTING TRANSIT SERVICES

This section describes the existing transit services to the three college campuses in the Imperial Valley.

Imperial

The Imperial Valley College (IVC) campus in the city of Imperial is served by several IV Transit Routes. The details and service characteristics of these routes are described below.

Route 2 El Centro-Niland – Route 2 connects El Centro (14th Street and State Street, where transfers are available to other routes) and Niland via IVC, Imperial, Brawley, Westmorland and Calipatria. More trips are operated between El Centro and Brawley than between Brawley and Niland—five northbound and four southbound weekday trips, and four northbound and three southbound Saturday trips operate only between El Centro and the Brawley Transfer Center.

– Route 2 operates all days of the week – Annual ridership in 2015: 256,172 – Approximate daily ridership in 2015: 1,000 weekdays/285 Saturdays – Service frequency to IVC campus

• Weekdays: approximately every 70 minutes from 6:00AM to 10:00PM • Saturdays: approximately every 90 minutes from 6:00AM to 8:00PM • Sundays: route operates, but no IVC service

– Stops in Brawley along Highway 86, K Street, Palm Avenue, Main Street and at the Brawley Transfer Center at E Street and Rio Vista Avenue

Route 3 El Centro-Holtville – Route 3 connects El Centro with Holtville, located on California State Route 115 to the east of El Centro, via southern Imperial and IVC. Five round trips are available Monday through Friday between Holtville and El Centro, with additional service on Wednesdays to Winterhaven (in the remote zone). Travel is available from Winterhaven to El Centro as part of the first westbound trip of the day, and from El Centro to Winterhaven on the last eastbound trip of the day.

– Service operates Monday through Saturday – Five weekday round trips and two Saturday round trips – Annual ridership in 2015: 16,062 – Approximate daily ridership in 2015: 46 weekdays/16 Saturdays – Service frequency to IVC campus

• Weekdays: Five trips in each direction from 7:30AM to 7:00PM • Saturdays: one westbound trip at 7:20AM; two trips in each direction

from 2:00PM to 7:00PM • Sundays: no service on Route 3

– Stops in Imperial along LaBrucherie Road, Aten Road and Cross Road and at IVC

Route 4 El Centro-Seeley/Ocotillo – Route 4 connects Seeley with El Centro via Evan Hewes Highway/Adams Avenue, State Street and IVC, with on demand service on Tuesdays to the Ocotillo Post Office.



– Service operates Monday through Saturday – Annual ridership in 2015: 6,683 – Approximate daily ridership in 2015: 20 weekdays – Service frequency to IVC campus

• Weekdays: one eastbound trip at 8:00AM • Saturdays: route operates, but no IVC service • Sundays: no service on Route 4

Stops in Seeley (Evan Hewes Highway & Drew Road), El Centro along LaBrucherie Road, State Street and at IVC. On demand service on Tuesdays to the Ocotillo Post Office.

The IVC campus is also served by the two IVC Express Routes:

Route 21 IVC Express – This route directly connects the IVC campus with Calexico, eliminating the need to transfer in El Centro. Route 21 operates on days when IVC is in session, and charges a premium fare. The route operates a similar loop at its southern end as IV Transit’s Route 1, allowing for the pickup and distribution of passengers throughout Calexico.

– Service operates on IVC school days only – Annual ridership in 2015: 73,435 – Approximate daily ridership in 2015: 500 – Service frequency to IVC campus

• Mondays-Thursdays when IVC is in session: o Six morning trips from Calexico from 7:00AM to 9:45AM o Five afternoon trips to Calexico from 12:30PM to 5:30PM

• Fridays when IVC is in session: o Three morning trips from Calexico from 7:15AM to 9:45AM o Three afternoon trips to Calexico from 12:30PM to 3:30PM

• Saturdays and Sundays: no service on Route 21 IVC Express – Stops in Calexico along the same loop served by Route 1, including the IV Transit

Terminal at Third Street and Paulin Avenue

Route 22 IVC Express – This route provides service to IVC from areas in the north, including Niland, Calipatria, Westmorland and Brawley on days when class is in session.

– Service operates IVC school days only – Annual ridership in 2015: 7,837 – Approximate daily ridership in 2015: 44 – Service frequency to IVC campus

• Weekdays when IVC is in session: o Two morning trips from Niland at 7:30AM and 9:50AM o Two afternoon trips to Niland from 2:00PM to 4:00PM

• Saturdays and Sundays: no service on Route 22 IVC Express – Stops at IVC campus

Figure 8 depicts the existing IV Transit fixed route service in the City of Imperial and at IVC.



Figure 8: Existing IV Transit Fixed Route Service in Imperial

Source: AECOM



Calexico

The SDSU-IV campus in Calexico is served by some IV Transit stopping nearby within walking distance at East 7th Street and Encinas Avenue:

Route 1 Calexico-El Centro – Route 1 connects El Centro with Calexico, serving Heber and the Imperial Valley Mall in between these points. This route is the busiest in the system, accounting for approximately 49 percent of total boardings, with some northbound trips exceeding 70 passengers. Southbound service operates from downtown El Centro to downtown Calexico roughly via California State Route 86 and 4th Street, Danenberg Road, Dogwood Road, Heber Avenue and California State Route 111. Northbound trips operate a loop through Calexico, then retrace the southbound route back to El Centro.

– Service operates all days of the week – Annual ridership in 2015: 288,098 – Approximate daily ridership in 2015: 1,061 weekdays/369 Saturdays – Service frequency to SDSU-IV Calexico campus

• Weekdays when IVC is in session: approximately every 35 minutes from 5:45AM to 11:00PM

• Weekdays when IVC is not in session: approximately every 35 minutes from 5:45AM to 7:45PM

• Saturdays: approximately every 70-90 minutes from 6:00AM to 7:15PM • Sundays: Four to six trips from 7:00AM to 4:45PM

– Stops in Calexico along Scaroni Road, Birch Street, Kloke Road, Grant Street, Emerson Avenue, Third Street, Mary Avenue, Fifth Street, Encinas Avenue, Birch Street and Rockwood Avenue, including the IV Transit Terminal at Third Street and Paulin Avenue

Figure 9 depicts the existing IV Transit fixed route service in Calexico.



Figure 9: Existing IV Transit Fixed Route Service in Calexico

Source: AECOM

The SDSU-IV campus in Calexico is also near one IVC Express route which is the only “one-seat ride” today between the Imperial and Calexico campuses. As described previously, Route 21 IVC Express directly connects the IVC campus with Calexico, eliminating the need to transfer in El Centro. Figure 10 depicts the route alignment for this service. Service characteristics for Route 21 IVC Express are as follows:

– Service operates on IVC school days only – Annual ridership in 2015: 73,435 – Approximate daily ridership in 2015: 500 – Service frequency to IVC campus

• Mondays-Thursdays when IVC is in session: o Six morning trips from Calexico from 7:00AM to 9:45AM o Five afternoon trips to Calexico from 12:30PM to 5:30PM

• Fridays when IVC is in session: o Three morning trips from Calexico from 7:15AM to 9:45AM o Three afternoon trips to Calexico from 12:30PM to 3:30PM

• Saturdays and Sundays: no service on Route 21 IVC Express

SDSU-IV Calexico



– Stops in Calexico along the same loop served by Route 1, including the IV Transit Terminal at Third Street and Paulin Avenue

Figure 10: IVC Express “One-Seat” Ride Between IVC and Calexico

Source: IV Transit/ICTC



Brawley

The SDSU-IV campus in Brawley is located east of California State Route 111 (as shown in Figure 11) and is currently unserved by fixed route public transit.

Figure 11: Existing IV Transit Fixed Route Service in Brawley

Source: AECOM



Evaluation Summary

Overall, the existing IV Transit service is primarily oriented towards connecting the urban centers in the Imperial Valley with each other; however, the academically-oriented services that are operated by IV Transit are oriented around Imperial Valley College (IVC), and less so towards San Diego State University (SDSU).

In addition, the only existing connection amongst the three study campuses that can be made with no transfers is between the SDSU-IV Calexico campus and IVC via the Route 21 IVC Express.

Finally, it should again be noted that the SDSU-IV Brawley campus is located in a relatively remote area east of Brawley, and – at the present time – there is no fixed route transit service available to that location.



5.0 EVALUATION OF NEEDS AND OPPORTUNITIES

As was previously mentioned, the IVC campus near the City of Imperial is currently served by several IV Transit routes. The SDSU-IV Calexico campus is not directly served by transit, although it is within walking distance of several bus stops, including the IV Transit Terminal. Finally, the SDSU-IV Brawley campus is unserved by transit.

The following is a summary evaluation of the potential needs and opportunities for an improved transit shuttle service between the three campus locations in the Imperial Valley.

Potential Need

The need (and potential market) for a shuttle service connecting the three campus locations is best defined by several concurrent issues:

Approximately 34 to 36 percent of the population in the cities of Imperial, Brawley and Calexico is comprised of youth population (under the age of 20)7.

Approximately 12 to 15 percent of the population in the City of Brawley and Calexico is comprised of zero-car households8.

A high percentage of riders on the existing IV Transit routes are students and, as such, there is a perceived need for inter-campus transit service between the three campus locations in the Imperial Valley.

Based on passenger surveys conducted during the public outreach activities for the study, majority (53%) of current intercampus trips start at SDSU-Brawley campus and end at SDSU-Calexico campus. Trips starting at SDSU-Calexico campus and ending at IVC campus, account to about 14% of the current intercampus travel9.

Of the most common intercampus trips documented by survey participants, travel from SDSU-Brawley to SDSU-Calexico is most frequent in the afternoons (38%). This is followed by travel from IVC to SDSU-Calexico in the afternoons (13%) and travel from SDSU-Brawley to SDSU Calexico in the evenings (12%)10.

42% of the passenger survey respondents attended two college campuses, while nearly 7% attended all three campuses. Collectively, 49% of the survey respondents currently make intercampus trips11.

All three academic institutions have indicated that they are growing, with the additional potential for some level of growth in programs such as the Imperial Valley University Partnership (IVUP), which may potentially require some inter-campus travel.

Public Outreach participants from SDSU-Calexico and SDSU-Brawley indicated that they would benefit from transit service between SDSU-Calexico campus and SDSU-Brawley campus, preferably a shuttle service with no stop in El Centro. With the presence of transit service, students would be more likely to cross-enroll between the two SDSU campuses.

7 U.S. Census Data, 20010-2014 American Community Survey 5-Year Estimates 8 U.S. Census Data, 2005-2009 9 Imperial Valley College/San Diego State University Transit Study, Initial Public Outreach Summary, Fall 2015, Page 7 10 Ibid. 11 Ibid., Page 8



Figure 12 depicts IVC student’s residences by zip code. Majority of IVC students reside in the areas of Imperial, El Centro, Brawley, Westmoreland and Heber.

Figure 12: Location of SDSU-IV Brawley Campus Student Residences

Source: AECOM



Several of the potential scenarios regarding how the potential need is perceived by the academic community are further explored in the outreach process, and summarized in the technical memorandum describing that process and its results.

Potential Opportunities

Opportunities for transit service improvements between the three college campuses include:

Creating a completely new transit shuttle service that serves the colleges, with the branding (and fare policy) considerations for the new shuttle services that would accompany such an option; or

Potentially leveraging the existing IV Transit routes and modifying some of the existing services to enhance transit connections between the college campuses.

Furthermore, consideration could also be given to the use of alternative fuel/propulsion technologies on any vehicle providing these services.

These opportunities will be further explored as part of this study’s service planning process.