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925 735-9120
For Presentation & Training Information:
Mark GoldsteinPresident & Co-Founder
Impact Presentations GroupCo-Founder Age Wave
Initiative including ground-breaking research, publications, websites, events and seminars designed to help managed care professionals understand the “New” mature consumer.
Key Learning: Virtually no recognition on the part of physicians, managed care firms and retail pharmacies that “New” mature consumers will dramatically alter the health care landscape.
The Alliance for Healthy AgingThe Alliance for Healthy Aging
The Alliance for Healthy Aging
• Active 1992-1998• 74 HMO Members Nationally• Participating Plans Represented
70% of U.S. Medicare Risk Lives• Plan Senior Management
Participation• Searle Senior Management and
ND Participation
Objectives: To provide expertise on the care and service needs of the Medicare risk population to Alliance members
Key Learning: Interest in extraordinary activities in mature people transcends differences in gender, ethnicity, age and income… aspirational images of older people creates an emotional bond that creates a solid foundation for enhancing a brand.
Blue Cross Blue Shield: Ageless Heroes
Multi-faceted program including PBS special, national awards program, national/local events, designed to enhance brand equity among 65+ consumers.
Staying On TopStaying On TopThe Challenge of
JewishAging Services
Responding to anEver Changing World
The Solution:
Understanding & Aligning with Key Trends
The Future is Now
Acceleration of the Sigmoid Curve
Key Trend of American Marketplace:
Acceleration of the Sigmoid Curve
• Accelerating• Applies everywhere• Most “re-inventions” start too late
Success Zone
Has BeenUp and Coming
Re-invent Yourself During the “Success Zone”
Maximize the Opportunity
Aging & The Jewish Identity
Maximizing the Opportunities of…
A Discussion about Possibilities…
AmericanAmericanMarketplaceMarketplace
Age WaveAge Wave
JewishJewishCultureCulture
3-Way Intersection coming to you…
• The Longevity Revolution• Family Caregiver Crisis• Healthcare Cost Explosion• Demise of the Patriarchal System• New Healthcare Trends & Technologies• Fragmentation of the Jewish Community• Aging of the Jewish Baby Boomer
Perfect Storm
The The Longevity Longevity RevolutionRevolution
Age WaveAge Wave
The Single GreatestAchievement of the20th Century…
Additional 30 Years toHuman Life…
2000 – 2020
10%14%
-9%
5%
75%
54%
Under25
25-34 35-44 45-54 55-64 65+
Total U.S. Population Growth
18%
Source: U.S. Census, 2000
Change in Population Growth
CurrentlyCurrently60+ Population60+ Population
is growing at a rateis growing at a rateof 10,000 per dayof 10,000 per day
Source: U.S. Bureau of Census
Growth of the 65+ Population
0
10
20
30
40
50
60
70
1920 1940 1960 1980 2000 2020
Millions
2030
Will DoubleWill DoubleBy 2030By 2030
1900-2030
Growth ofthe 85+Population
1990-2050
0
2
4
6
8
10
12
14
16
18
20
1990 2000 2010 2020 2030 2040 2050
Millions
Source: U.S. Bureau of Census
700% Increase700% Increase
Will Extended Will Extended Longevity be Longevity be
a Blessing a Blessing or a Curse…or a Curse…
Family Caregiver CrisisFamily Caregiver Crisis
Building Relationships with Adult Children
while servingTheir Aging Parents
IPG Family CaregivingSeminar Available
Nearly 40 million Americans are Family Caregivers
Family Caregiver CrisisFamily Caregiver Crisis
Over 30% of All AmericanHouseholds Have
Care giving Responsibilitiesfor Older Dependent Adults
Source: Washington Business Group on Health Age Wave Analysis
25.524.624.617.1Single Person
Households
16.014.812.910.6Other Family
Households
12.19.37.35.4Single Parent
Households
28.729.829.930.3Married Couples/
No Kids
24.126.330.940.3Married Couples/Kids
1970 1980 1990 2000
Source: Census Bureau, 2000
Changing American Household
% Change
-40.1%
-5.3%
124%
50.9%
49%
Family Caregiving CrisisFamily Caregiving Crisis
Nearly 3 out of 4 Family CaregiversAre Women:
• Adult Daughter• Adult Daughter-in-Law• Wife
…and in many cases, a WorkingWoman with Children to Raise~
Family Caregiving CrisisFamily Caregiving CrisisCaregiving has created problemsFor Working Women:• On the job stress• Loss of focus• Late arrival• Leaving early• Negative impact on children & family• Leave of absence• 15% had to quit their job
Half of all50+
Women are Single
Married53.7%
Married53.7%
Divorced11.7%
Divorced11.7%
Widowed28%
Widowed28%
Source: U.S. Census, CPS, 1998
Never Married4.7%
Separated1.9%
Family CaregiversProvide:
$300 BillionWorth of Unpaid
Services Each Year of Women
Family Caregiving CrisisFamily Caregiving Crisis
Source: Family Caregivers in the United States, 1997
of Women
Family Caregivers Need SupportFamily Caregivers Need Support
• Defining the Caregiver Role• Anticipating the Caregiver Role• Stepping into the Caregiver Role• Facing the Challenge• Enduring the 7 Levels of Caregiving• Facing the Inevitable• Dealing with Guilt
Impact Presentations Group: Family Caregiver Seminar
The The ShiftingShifting
American American MarketplaceMarketplace
AmericanAmericanMarketplaceMarketplace
Health Spending Explosion
The US Healthcare Industry isThe US Healthcare Industry isWorlds 6Worlds 6thth Largest Economy Largest Economy
Source: Boston Univ. School of PH, 2005
70% spending done by – 70% spending done by – 10% of patients10% of patients
N a tio n a l H e a lth c a re E x p e n d i tu re s
$ 0 .0 0
$ 2 0 0 .0 0
$ 4 0 0 .0 0
$ 6 0 0 .0 0
$ 8 0 0 .0 0
$ 1 ,0 0 0 .0 0
$ 1 ,2 0 0 .0 0
$ 1 ,4 0 0 .0 0
$ 1 ,6 0 0 .0 0
$ 1 ,8 0 0 .0 0
$ 2 ,0 0 0 .0 0
1 9 6 0 1 9 7 0 1 9 8 0 1 9 9 0 1 9 9 9 2 0 0 5
B il l io n s
$ 2 6 .7$ 7 3 .1
$ 2 4 5 .8
$ 6 9 5 .6
$ 1 ,2 1 0 .7
$ 1 ,9 0 0 .
H e a l th c a r e E x p e n d i tu r e s a s a % o f th e G r o s s D o m e s t i c P r o d u c t :
0 .0 0 %2 .0 0 %
4 .0 0 %6 .0 0 %
8 .0 0 %1 0 .0 0 %
1 2 .0 0 %1 4 .0 0 %1 6 .0 0 %
1 8 .0 0 %2 0 .0 0 %
1 9 6 0 1 9 7 0 1 9 8 0 1 9 9 0 1 9 9 9 2 0 0 5 F u t u r e
5 .1 %7 %
8 .8 %
1 2 %1 3 %
1 6 %
2 0 %
Demise of the Patriarchal System
Shift away from Traditional Pensions
&HealthcareBenefits
Defined-Benefit Pensions Peakedin the late 1970's62% of all workers were covered solely by such plans… …by1997 only 13% and falling
Employee Benefit Research Institute
Demise of the Patriarchal System
Of the nearly 50 millionuninsured in the US – more than 20 million are adults with jobs
Working Adults Uninsured…
CDC/2003
Unhealthy Aging willBankrupt America…
Health Spending ExplosionThe Biggest FutureThe Biggest Future
Trend in Aging Services:Trend in Aging Services:Impact theImpact the
Health Spending ExplosionHealth Spending ExplosionThrough Through
Successful AgingSuccessful Aging
Four Trends That Will TransformFour Trends That Will TransformThe Future of Health CareThe Future of Health Care
• The Diagnostics & Treatment Revolution• The Reinvention of Prevention• The Reorganization of Medicine• The Bioethical Dilemma
Driven by Genomics:Driven by Genomics:
Boomers are on a Quest for a New
Approach to Aging…
American Marketplace Targets Anti-Aging Trend…
In the midst of extreme approaches…
Lead by Competent Experts…
Sanity will prevail…
The Body &Mind have made
Great StridesIn the AmericanMarketplace…
PoliticallyIncorrect
In America
…The Spirit Remains
The The JewishJewish
American American CultureCulture
JewishJewishCultureCulture
Fragmentation of Jewish Community
The “Sacred” Jewish Community;Beginnings of the 20th Century inNew York’s Lower East Side
Fragmentation of Jewish Community
The Eastern EuropeanJewish Community ObliteratedBy the Holocaust
Fragmentation of Jewish Community
Mid-20th Century JewishMigration to SuburbiaDissolves the Jewish Community…
Fragmentation of Jewish Community
Leading to theFragmentationOf the Jewish Community
Results:
There is no currentvehicle providing
mass appeal to the fragmented Jewish
Community
Fragmentation of Jewish Community
Only the Orthodox Jews Maintain the
“Sacred” SpaceIn Suburbia
Fragmentation of Jewish Community
Jewish American Baby Boomers
Are Culturally American
As Boomers Age, the Center of Gravity Shifts
with them
During the 1960’s & 1970’sOver 75% of Catholic,
Protestant & JewishBaby Boomers turned away from
Traditional Religion
A Target that is moreSpiritual than
Religious
The Jewish Baby Boomer
Jewish Baby Boomers are less about Jewish Identity
And more about the Jewish Experience
The Jewish Baby Boomer
Components of the Jewish Experience
• Self-Improvement• Self-Realization• Spiritual Development• Inspired Jewish Journeys• Caring for Family & Community Elders• In Harmony rather than Chaos• Contributing to the Greater Good
Being Jewish is one of manyComponents of JewishBaby Boomer Identity
It is neither the Dominant Component
nor a Constant
The Jewish Baby Boomer
The Jewish Baby Boomer
Today only 13% of BabyBoomer Jews feel thatJewish Neighborhoods
Are Important
Reinvention of the Jewish Agenda to:
• Personal & Spiritual Development• Caring for Children & Elders• Community Support• Social Justice & Equality• Ecology• Charity
Jewish Baby Boomers Reinvent The Jewish Community:
Without Communal Identification,Baby Boomers are not tied to Communal ResponsibilityWe must Re-Invent this “Virtual”Community…
Just CauseJust Cause & Jewish Spiritual JourneyJewish Spiritual Journey
held together by identity with a …
“Give evidence that Judaism has aformula for a rich inner, Spiritual life in a society thatotherwise engages in theidolatry of consumerism.”
Rabbi Sidney Schwarz, 2002
Are Committed/Commanded to Eldercare
All Jewish Adults...
“You shall rise before the agedand show deference to the old” Leviticus 19:32
“We can feel something onlyout of its opposite…”
If being young were the more importantstage of life, we would be born oldand become young…
Jacob Prays for …
Elder Frailty And
Illness
Jacob knew that we needed a warningThat the end of life was near…
Without this warning of Illness we might miss the Period of preparation so Critical for completion
"So teach us to number our days, that we may apply our hearts to wisdom."
- Psalms 90:12
Growing Old in a Culture that
Aging Adverse&
Death Denial
Create an Environment that
Aging Reverence&
Embraces Death
Aging in OurAge Adverse Culture…
We are at war with aging…
Aging in OurAge Embracing
Jewish Culture…
AmericanAmericanMarketplaceMarketplace
Age WaveAge Wave
JewishJewishCultureCulture
3-Way Intersection coming to you…
AmericanAmericanMarketplaceMarketplace
Age WaveAge Wave
JewishJewishCultureCulture
AJAS
US Demographics, Baby Boomer PsychographicsAnd Jewish Spirituality intersect to provide…
…The Context of Meaning
Expand the Definition of Aging Services to include:
• Successful Aging• The Purpose of Aging• Preparation for Death
Boomers Make:• Need driven purchase for parents• Experience driven purchase for Self
Two Intersecting Trends:• Aging drives increase Need• Jewish Identity drives increase in Experience
Need vs. Experience
The Art Of Experiential CommunicationThe Art Of Experiential Communication
EExperiential xperiential CCommunicationommunication
A Perfect Blend of A Perfect Blend of Two Components…Two Components…
• Information• Inspiration
EExperiential xperiential CCommunicationommunication
• A Well-Trained Mind• An Understanding Heart
IPG Senior SensitivityStaff Training Available
Requires…
ElderhoodElderhoodVersus
Elderly Elderly
Our mission…
Elderly Survive into their 80’s and 90’sSuffering From:
• Reduced Capacity• Alienation• Loneliness• Loss of Independence• Boredom• Feeling Useless• Low Self-Esteem
Elders are Society’s Wisdom Keepers Responsible for:
• Society’s Well Being• Pioneering Consciousness• Spiritual Awareness• Elder Wisdom• Connection to our Past• Serving as Mentors to Younger Generations
The Torch must be passed to a New Generation of Elders…
Will we make Good Ancestors…
925 735-9120
For Presentation & Training Information:
Mark GoldsteinPresident & Co-Founder
Impact Presentations GroupCo-Founder Age Wave
