Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Impact on South Carolina’s Tourism Industry
Duane ParrishDirector
SC Dept. of Parks, Recreation & Tourism
COVID-19
SC Hotel Occupancy & Percent ChangeWeekly: 3/07 – 8/01
Source: Smith Travel Research
-5.4%-17.2%
-47.7%
-65.2%-69.1% -71.2%
-67.0%-62.4%
-54.9% -52.2%-44.4%
-34.9% -31.1%-29.4%
-26.4%-26.4% -24.8%
-23.9%-33.1% -33.6%
-30.9% -25.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3/07 3/14 3/21 3/28 4/4 4/11 4/18 4/25 5/2 5/9 5/16 5/23 5/30 6/6 6/13 6/20 6/27 7/04 7/11 7/18 7/25 8/01
Note: Dark green bars represent weeks in 2020. Light green bars are weeks in 2019.
Week Ending
Occ
upan
cy
SC Tourism Revenue & Percent ChangeWeekly: 3/07 – 8/01
Source: Tourism Economics
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
$500
3/7 3/14 3/22 3/28 4/4 4/11 4/18 4/25 5/2 5/9 5/16 5/23 5/30 6/6 6/13 6/20 6/27 7/4 7/11 7/18 7/25 8/01
Mill
ions
Estimated South Carolina Tourism Revenue and Percent Change by Selected Week in 2020
-40% -37%
-4%
-21%
-62%
-79%
Note: Dark purple bars represent weeks in 2020. Light purple shaded bars represent weeks in 2019
Week Ending
-84% -87% -88% -88% -85%-83% -79%
-65%
-48%-45%
-40% -38% -35% -35% -42% -42%
Number of Leisure & Hospitality Jobs in SCFebruary - June 2020
Source: Bureau of Labor Statistics
June 2020 (P)2,059.4 -7.1% -5.8%108.3 -1.5% 1.7%247.4 -4.2% -4.3%400.1 -2.5% -1.8%102.9 -1.1% -1.6%281.9 -7.7% -5.4%244.7 -5.8% -5.3%206.3 -26.8% -23.3%357.2 -5.2% -4.0%
% Change Feb-June
% Change June 2019-June2020
377.6 363.2 357.0267.7 139.9 176.7
303.8 264.9258.3 228.5 238.3259.7
100.0 102.1Financial ActivitiesProfessional & Business Services 305.4 268.2Education & Health ServicesLeisure & HospitalityGovernment
106.9244.8388.2
ConstructionManufacturingTrade, Transportation & Utilities
109.0258.4408.7
104
South Carolina 2,197.7State Mar. 2020
281.7376.6
Feb. 20202217.1109.9258.2410.2
Apr. 2020 May-201,921.8102.7244.9376.6
1,986.9
103.4
Projected SC Tourism Revenue2020
CY2019 Estimated
CY2020 Projected
2020 vs 2019 % Change
Domestic Visitors Travel Spending $16.5B $9.9B -40%
International Visitors Travel Spending $930M $90M -90%
State & Local Government Spending on Tourism $530M $213M -60%
Tourism-Related Capital Investment $910M $544M -40%
Exports of Manufactured Tourism Merchandise $5.7B $1.4B -75%
Total Gross Tourism-Related Spending $24.5B $12.2B -50%
Source: Tourism Economics
Impact on Consumer Travel SentimentNearly half of all Americanscancelled a planned trip due toCOVID-19
44% reduced their travel plans as aresult of the virus, with manychanging from a fly-in to a drive-indestination
The status of COVID-19 andeconomic concerns are two primaryfactors that will influence consumertravel decisions in the short term
Statewide Recovery MarketingApproximately 88% of South Carolina’s domesticvisitors arrive by car
COVID-related travel cancellations or reductionshave yielded pent-up demand for travel
An overwhelming percentage of consumers planto travel by car for their first trip within the nextsix months
SCPRT’s Tourism Recovery Marketing focuses onconsumers within a 350-mile radius and utilizeeasily adaptable media placements
Statewide Recovery Marketing
Phase OneMaintaining Consumer Awareness
Statewide Recovery Marketing
Phase TwoResuming Active Consumer Engagement
Phase TwoResuming Consumer Engagement
Statewide Recovery Marketing
CARES Act Funding Requests
Activity AmountSCPRT Statewide Recovery Marketing $10,000,000.00Major Destination Recovery Marketing Grants(Myrtle Beach, Charleston, Hilton Head Island, Greenville, Columbia)
$30,000,000.00
Tourism Economics forecasts that it may take between one to three years for visitor spending to return to pre-COVID levels.
How quickly South Carolina’s $24 Billion Tourism Economy recovers depends on the actions we take to aid this recovery.
SCPRT is requesting $10,000,000 for Statewide Recovery Marketing and $30,000,000 to use as Recovery Marketing Grant Funding for the state’s five major destinations.
Slide Number 1SC Hotel Occupancy & Percent Change�Weekly: 3/07 – 8/01Slide Number 3Slide Number 4Projected SC Tourism Revenue�2020Impact on Consumer Travel SentimentStatewide Recovery MarketingStatewide Recovery MarketingStatewide Recovery MarketingStatewide Recovery MarketingCARES Act Funding RequestsSlide Number 12