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iMedia October Breakthrough Summit New Frontiers A: “The Death of Touch” Marc Ruxin, EVP and Chief Innovation Officer, Universal McCann
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The Death of Touch … and the End of Physicality
Marc RuxinChief Innovation Officer, UM
People used to search for things with their hands (and eyes and noses)
…. LIKE MUSIC: RECORDS AND
TAPES, AND EVENTUALLY CDS
“CD/Game Exchange, Cleveland Heights, Ohio (former location of, and formerly The Record Exchange)Formerly the Record Exchange on Coventry Road, Cleveland Heights, Ohio. I worked here as much as possible between 1984-1990.”
(Still there .. )
THEY’RE NO LONGER A CAPTIVE AUDIENCE. THEY’RE A MOVING TARGET
… AND BOOKSTORES,
USED AND NEW
Environment and Backgrounds
Very early stage of development!BRAND GRAPHICS
Consumers are now open 24/7,So brands must follow.
Tivo/DVRVODPodcastingRSSNews FeedsAppsMobile Video
... AND VIDEO STORES
One in four household watch TV programming on the Internet
PC replacing the need for Premium Cable
Netflix delivering TV programming directly to console/PC; 10 million subscribers today
Online video viewership continues to increase year over year
Need video store clerk slide
Watching video on a ipad
Netflix queue
In-Stat expects US shipments of Web-enabled devices that support TV to increase from 14.6 million
this year to 83.4 million by 2014.
Panasonic, Sharp and Samsung are shipping HD TVs that access
services eg. YouTube, Picasa photo albums, online weather and
stock tickers
Netflix deal with LG Electronics
Yahoo and Intel working with TV manufacturers on sets that come
with widgets
… YOU USED TO BE ABLE TO LEARN A LOT
ABOUT PEOPLE BY STANDING IN FRONT
OF GREAT WALLS
Tivo/DVRVODPodcastingRSSNews FeedsAppsMobile Video
Need wall fo DVDs
… BUT ON THE WEB YOU DON’T MAKE MISTAKES
... A LESSER KNOWN CASESTUDY ABOUT IT SOMETIMESWORKS THESE DAYS
… LOTS OF EARNED STUFF
1. Time spent listening to the radio is down 150 hours (6 days) from 2003 levels
2. Newspaper reading is down about 2 days from 2003
3. Watching digital video is the fastest growing consumer activity, +16% YOY
4. Fifty-five minutes a day on Facebook
5. 20 hours of video uploaded to YouTube each minute
6. 50 million Tweets per day, 600 per second
… JUST FOR CONTEXT