Imbc 2012 changing trends

Changing to Compete in Today’s Market

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Bruce Lunde Dan Williams Lunde Williams

Image Property of SmithGroup JJR, LLC


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How the Industry is Adapting to Changing Realities

• Site Integration

• Design Theory and Regulatory Requirements

• New Approaches

• New Materials

Today’s Discussion


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• Pre-Modern Marina (Pre–1970)

• Modern Marinas (1971-1989)

• Raising the Bar (1990-2009)

• Current Marina Profiles

• What Comes Next?

1970 – 1989: First Generation Modern Marinas


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• Fiberglass Boats

• Greater Middle Class Disposable Income

• Cultural Transformation



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Diversity: Sailboats, Fishing Boats,

Houseboats, and Cruisers

Significantly Expanded the

Demand for Convenient

Docking Facilities



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• Condition and Age • Fit for Modern Boat Demographics • Materials and Accessibility



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Raising the Bar 1990-2009

• Marinas Becoming Hospitality Venues

• Cleaner Facilities, Uniformed and Trained Staff

• The Rise of Floating Docks

1990 - 2009: Second Generation Modern Marinas


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• Adjusting for Changing Boat Demographics

• Replacing Outdated Facilities

• Development and management of multiple revenue streams



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• First Generation Docks Aged, Wore Out and No Longer Fit the Needs of the Modern Boating Demographic

• The Rise of the Professionalization of the Marina Industry

• The Second Generation of Marinas are Larger, Luxurious, and Profitable



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Not all Marinas have been Improved • We see a definite stratifying of the marinas in the US.

Those that could afford it moved forward, modernizing their facilities and becoming more competitive. Some of the older and less competitive ones fell further behind and do not have much hope.



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Tight budgets limit current capital investments

• Financing still a major issue

• Fear of uncertain return on investment continues

• Maintenance and upgrades are currently being delayed



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• Marina Consolidation Mean Unequal Opportunities

• Selling Value and Selling Sizzle

• Client Expectations Have Never Been Higher, no Excuses for Mediocrity

Current Marina Profiles


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What Comes Next?


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What Comes Next?


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What Comes Next?



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What Comes Next?



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Upgrading Facilities

Dillon 1972


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Dillon 2010



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Dillon 2011



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Owner/ Developer

• Maximizing Possible Revenue Streams

• Increased Catering to Customers

• Green Building and Sustainable Image

Perception of Trends


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Manufacturer

• More Sophisticated Clients/ Higher Expectations

• Good Engineering and More Accountability

• Green Design

Perception of Trends


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When is it time to update?

• Significant Structural Failures

• Shrinking Client Base

• Aging Equipment and Docks

• Misfit on Slip Sizes

Renewal, Renovation or Replacement


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Breakwater Issues



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• Prioritize Goals and Assessing the Market

• Determine Slip Mix

• Develop Budget/ Phasing Strategies

• Confront Accessibility Issues

• Permits

Renovation Approach


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• Meeting the Current Client Demographics

• Efficient Space Utilization

• Power and Water to Meet Boat Requirements

Slip Mix


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• Understanding Limits of Available Financing Key in Planning Process

• Budgets can Limit Options

• Develop Understanding of ROI

• Look at Alternative Finance Methods

Budget and Financing


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• Many Operators Fear Regulation Unnecessarily

• Integrated into the Design; Costs can be Negligible

• Include Advocacy Groups when Needed

Accessibility



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Utilities



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Security



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Fuel and Services



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Today’s Marina



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Integrated Stormwater Management


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Basin Protection



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Opportunities



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Opportunities



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Today’s Marina



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Today’s Marina



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Today’s Marina


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Today’s Marina


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Today’s Marina…We’ve Come Along Way


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• Continued Quest for Value in Construction • Right Sizing of Slips to Boater Demographics • Funding Challenges Remain; Successful

Improvements Require Successful Financial Planning

• Owner Managed Incremental Improvements Provide Short-Term Solutions

• Planning Ongoing, Construction Slow

Summary


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Questions?

Thank You!

Bruce Lunde [email protected] 414.704.0344

Dan Williams [email protected] 608.335.4110

Lunde Williams


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Imbc 2012 changing trends