iMBA@NUK:Information Technology

Developments in Business Operation & Training

Yu-Hui Tao2011.10.26

How the business is using Information System (IS) or

Information Technology (IT) now?

Figure 2-1

The Four Major Functions of a BusinessThe Four Major Functions of a Business

Source: Chapter 2, Essentials of Management Information Systems  8th eds. by Laudon and Laudon, Pearson International Edition

Every business, regardless of its size, must perform four functions to succeed.

What else?

Figure 2-3Business organizations are hierarchies consisting of three principal.

Levels in a FirmLevels in a Firm

Source: Chapter 2, Essentials of Management Information Systems  8th eds. by Laudon and Laudon, Pearson International Edition

Enterprise Application ArchitectureEnterprise Application Architecture

Figure 2-14Enterprise applications automate processes that span multiple business functions and organizational levels and may extend outside the organization.

Source: Chapter 2, Essentials of Management Information Systems  8th eds. by Laudon and Laudon, Pearson International Edition

IS/IT development for business operations?

What IS/IT buzzwords are

spreading around ?

IT/IS Buzzwords

?

?

?

?

?

?

IT/IS Development

Any IS/IT trend is only helpful to a company if it is useful…

Business Drivers of Information SystemsBusiness Drivers of Information Systems

Source: Chapter 1, Essentials of Management Information Systems  8th eds. by Laudon and Laudon, Pearson International Edition

Survival

Competitive advantage

Improved decision making

Customer and supplier intimacy

New products, services, and

business models

Operational excellence

Businesses invest

in IT to achieve six

Important business objectives

Examples:• 陶幼慧，加速度增強的信用卡詐欺偵測規則，義守學

報，第六期，第 191-202頁， 1999。

• Tao, Y.-H. and Yeh, R., Simple database marketing tools in customer analysis and retention, International Journal of Information Management, Vol. 23, No.4, August 2003.

• Tao, Y.-H., Hong, T. and Sun, S., An XML implementation process model for enterprise applications, Computers in Industry, Vol.  55, No. 2,  pp. 181-196, 2004.

– Survival

– Operational excellence

– Customer intimacy

– Customer intimacy

– Improve decision making

– Competitive advantage

– Survival

– New services, and business models – Competitive advantage

Be careful of High Failure Rate

52.7%

Challenged

31.1%Impaired

16.2%Successful

Cancelled or abandoned at some point of the life cycle

• Completed on time and within budget

• All required functions and features initially specified

• Completed and operational

• Suffered budget overruns and/or program slips

• Offered fewer functions and features than originally specified

Yeo, K. T. (2002). Critical Failure Factors in Information System Projects, International Journal of Project Management, Vol. 20, pp. 241-246.

IT Applications in Corporate Training & Development

Tao, Y.-H., Yeh, R., S.-I. Sun, Improving training needs assessment processes via the Internet: System design and qualitative study,  Internet Research, Vol. 14, No. 4, 2006, 427-449.

Tao, Y.-H., Wu, Y.-L. and Chang H.-Y. A practical approach in computer adaptive testing for a small-scale scenario, Educational Technology & Society, Vol. 11, Iss. 3, 259-274, 2008

E-assisted procedure for assessing appropriate training needs to employees

Feasible adaptive testing Web-based services for small-scale mastery test in corporation

IT Applications in Corporate Training – E-learning 1/2

• Tao, Y.-H., Ho, I. and Yeh, R., Building a user-based model for web executive learning systems--A study of Taiwan's medium manufacturing companies, Computers & Education, Vol. 36, Num.. 4, April, 2001,317-332

• Tao, Y.-H., Guo, S. and Lu, Y., The design and the formative evaluation of a Web-based course for simulation experiences,  Computers & Education, Vol. 47, No. 4, 2006, 414-432

Executive learning system

Web-based course design

IT Applications in Corporate Training – E-learning 2/2

Tao, Y.-H. and Yeh, R., Typology of teacher perception toward distance education issues - A study of college information department teachers in Taiwan, Computers & Education, Vol.

50, Iss. 1, 2008, 23-36

Tao, Y.-H., Typology of college student perception on institutional e-learning issues - an extension study of teacher's typology in Taiwan, Computers & Education, Vol. 50, No. 4, 2008, 1495-1508

E-learning – Teacher typology

E-learning – student typology

IT Applications in Corporate Training – Business Simulation

Games

Tao, Y.-H., Cheng, C.-J. and Sun, S.- Y, What influences college students to continue using business simulation games? The Taiwan

experience, Computers & Education, Vol. 53,  No. 3, 2009, 929-939

Tao, Y.-H., Cheng, C.-J. and Sun, S.- Y, Alignment of teacher and student perceptions on the continued use of business simulation games,

accepted by Educational Technology & Society, 2011/3

BSG – Student perception of continuance usage

BSG – Teacher perception and alignment with students’

BSG• First used

– in 1957 in Washington University (Watson, 1981)

– in 1973 inTaiwan (Kung-Hwa Management Foundation, 2010)

• Commercial BSG software– over 100 options in 1961 (Kibbee, Craft and Nanus, 1961)

– over 200 options in 1980 (Horn and Cleaves, 1980)

• Usage in colleges (Faria, 1996)

– 97.5% among the AACSB member schools the U.S.A.

– 92% and 48.9% in the U.K. polytechnic schools and universities

– 55.2% in Australia Universities

• Also widely used in business corporations (e.g., Miragliotta et al., 2009)

BSG References

• Kibbee, Joel M, Clifford J Craft and Burt Nanus (1961), Management Games, Reinhold, New York, NY

• Horn, R. E. and Cleaves, A. (1980), The Guide to Simulations/Games for Education and Training, 4th Edition, Los Angeles: Sage Publications.

• Faria, A. J. and Schumacher, M. (1996). Business Simulation Games: Current Usage A Ten Year Update, Developments in Business Simulation & Experiential Exercises, 11, pp. 220-225.

• Miragliotta, G., Brun, A., and Soydan, I. A. (2009). Coordinating Multi-Business Sales through Management Simulators, Int. J. Production Economics, 121, pp. 533–549.)

• Watson, H J (1981), Computer Simulation is Business, John Wiley, New York

• Kung-Hwa Management Foundation (2010) Business Operation Simulation System, http://www.mars.org.tw/products/boss.php.

Experience the BSGs@NUKBeer game

• A supply chain game with 4 roles in a supply chain regarding the decisions of ordering in corresponding to the status of sales and inventor

Experience the BSGs@NUKBOSS game

• A full-scale business operation strategic game with a collaborative effort from several cross-function areas within the company for competing with other market rivals.

Experience the BSGs@NUKRetail Expert game • Please download it from http://140.127.220.188/replayer.exe now

• A convenient-store game for making the profit by making decisions regarding personal, ordering, inventory, pricing, marketing,…

Student:

Under the competition mode, login with your Account and Password

Login to Retail ExpertTeacher setting:

Start to login

Play the Retail Expert Game

Adjust these parameters

View the dynamic figures

View current status

View the reports

Monitor the Retail Expert GameTop 3 in cash

rank

Listing all with statistics

Retail Expert @Home

practice mode (vs. competition

mode)server IP to 140.127.220.188 with unlimited time

BSG Competition

國立聯合大學辦理「第六屆全國盃流通業模擬經營大賽」 register before November 7th, 2011

修平科技大學辦理「 2011全國大專院校行銷贏家模擬決策競賽」 by October 25

修平科技大學辦理「 2011全國大專院校企業經營模擬決策競賽」 by October 25 」 by May 23

…