Imation DataGuardrfTM

Safeguarding Your Data Center with RFID Technology

George PurrioImation Europe Technical Manager

www.imation.comgpurrio@imation.com

Imation Industry Leader in Removable Data Storage Media

• Leading developer, manufacturer and supplier of Magnetic, Optical, Flash and removable HDD data storage media

• Global net sales of $2.1 billion in 2008 (Fortune 1000 Company)

• 53% of revenue outside the US• Operations in 60 countries• Global workforce of ~ 2000 employees

Brand Expansion

• Magnetic Tape• Solid State Disks• DataGuard rf Tracking• Remanufactured Toner• Flash• EHDD/RHDD• CDs and DVDs• Blu-ray Discs• Accessories• Optical Drives• Batteries• Speakers• Headphones• Flat Panel TVs• Clock Radios• iPod Accessories• Karaoke• DVD Players• Boomboxes

TODAY

B2C

B2B

2002

• Magnetic Tape• Optical Discs• Diskettes• Services• Software

B2B

DataGuardrfTM

Magnetic Tape

2005

25 m approx. 1.600 bpi

< 1mm approx. 150.000 bpi

330 m approx. 100 bpi

2005

25 m approx. 1.600 bpi

< 1mm approx. 150.000 bpi

330 m approx. 100 bpi

Capacity was only a few MegaBytes some years agoCapacity is > 1 TeraBytes = 1.000.000 MegaBytes todayExtremely high value content

Used for reliable storage of large data amountsUsed on robotic systems with thousands of CartridgesApplications include: Back-up and restore - Data acquisition - Archival storage - Duplication

2009 < 0.25 mm for 300 pages

Removable Storage Media Challenge

For cost, space and security reasonsTapes are frequently transported• Within a Data Center• From Data Center to Data Center• To Off Site Storage Locations• To 3rd Party Vaulting Companies

Data Center Challenge

IT departments face increasing challenges to find better, simpler, cost effective ways to

StoreManage rapid growing complex data volumesProtect critical data under legal and business continuity aspects

Security is becoming an increasingly important consideration e.g ISO 17799, Directive 2002/58/EC, PCI

Confidentiality - Ensure information is only accessible to those authorizedIntegrity - Sageguard the accuracy and completeness of informationAvailability - Ensure authorized users have access to information when required

Data lost from 4.5 million banking clients

… company confirmed: something went wrong during transportation of a data tape ! Whether the tape in transit got into false hands or simply got lost is not completely known.

… another glitch happened end of April 2008A bank spokesman informed: A backup tape with scanned cheques details as well as other banking documents was lost during transport from Philadelphia to Pittsburgh.

… Data on 37 million Brits mislaid 7th January 2008 12:04 GMTPM Gordon Brown " regrets" loss of 25 million child benefit records.

Nine NHS trusts admitted losing 168,000 confidential patient records.Crown Prosecution Service misplacing 2,159 DNA crime profiles.NHS trust has apologized … files of 200 patients was found in a street.

Digital Information .. also a RealityReal value of data is normally not known until it is lost.

Tape Management Issues

CompliancyDR RequirementsMedia Protection (i.e. data protection)Media Management

Adequate controls must be in place to protect physical media containing critical data while in transport to help prevent unauthorized acquisition of or access to this data.

ConsequenceSecure, easy manageable, cost effective solution neededSecure methods for transporting data e.g. but not only encryptionContact recipient to confirm date/time of transport (e.g. e-mail)Confirm receipt from recipient.Inventory to include tracking or other identification number associated with shipment

Would you be able to immediately find a critical

dataset when urgently needed ?

Where is my tape ?

Removable Media Controls

Current Approach Barcoded VolSer – Volume Serial Number

Sufficient for RoboticsDifficult for Tape ManagementManual handling and reportsBased upon Barcode onlyTime consuming & Risk to failLimited information

viewsreporting

Critical Compliancy

New Approach Imation RFID enabled DataGuardrfTM Technology

Cooperation with Fraunhofer OpenID Center:

Evaluation of available UHF-Reader Performance evaluation for Imation SolutionIdentification using RFID-Transponder on Imation Data Cartridges

Determine reliability by following variables• Reading distance • Reading speed and accuracy• Cartridge to reader speed • Reader power• Number of (in parallel idenitifiable) Items/Objekte.

Application scenario:Manual scanning of a transport case withTagged cartridges.

Test VariablesHandheld orientation to Case Transponder orientation to cartridgesTransponder position within case

Analysis objectivesAccurate and reliable identification of objects in DataGuardRF caseTime to read/write to objects

Mobile Handheld Identification

Portal Reader IdentificationApplication scenario:Manual transport of a transportcase through a portal by a person

Test variables:Portal widthWalking speed

Analysis objectivesInfluence transport orientationInfluence RF-field strengthInfluence multiple antennas

Tunnel Reader Identification

Application scenario:Transfer of a cartridge case through a tunnel

Test VariablesTransfer SpeedTransfer Direction

Analysis objectives:Transport case orientationsRF-field strength (1 and 2 Watt ERP)Max number of objects

Results using Imation DataGuardRFTM components and various Readers – most important we could differentiate

Result:Handheld - Selected Motorola 9090G with linear Antenna for Inventory and Search functionality

PortalOngoing to improve overall accuracy

TunnelBest to follow DataCenter policiesMultiple choices of readers

RFID Tags are quickly read via handheld reader with specially designed Imation software.

Scanned information uploaded to customers existing Tape Management System (TMS) and reconciled with ship/receive list or inventory.

Solution based upon 4 elements

RFID based DataGuardrfTM

VolSer label with embedded Passive RFID tagUHF Gen2 tag 860 – 915 MhzHolds a small amount of unique data

Tags programmed with Cartridge ID

Tags energy via field send by reader.

No visible contact required to read/write.

Simultaneous reading of multiple objects/cartridges.

Imation Aquaguard technology for printability and durability of label.

RFID based DataGuardrfTM

DataGuard rf™ Handheld Reader• Partnered with Motorola one of the

leaders in global communications.

• Motorola 9090G – Dual functionalityBarcode Reader & RFID Scanner

• Ideal tool for audits, library inventories and missing cart notification

• Reads and logs RFID labeled tapes at a distance of up to 10 inch for individual cartridges

• Sync via docking station to upload data or send wireless

• Programmable to locate misfiled or out of sequence tapes

DataGuard rf™ Software

Developed with B&L USA an Expert in Tape Management Solutions

Open interface – will work with all major Tape Management Systems (TMS)

Ensures read accuracy through multiple data checks

Programmed to ignore extraneous UHF tags in general area while reading volser

DataGuard™ Transport & Storage Case

• High-capacity tape cartridge protection• Special designed insert for optimal protection• Dissipates shock, creates an air-tight seal, protects up to 20 cartridges• Rf enabled to create a “parent-child” relationship between cases and

cartridges using DataGuard rf tape tracking system

System Architecture

DataGuard™ Customer Application

Global Bank Account> 1000 Protection CasesShipping Worldwide

Rational for DataGuard rf™reduce transporting risk

full circle tape tracking improved efficiency quicker scansmore frequent inventories“watch list” notification

easesfinding of misfiled

cartridges

RFID vs Barcode

Imation DataGuardrfTM Benefits

Sensible reduction of the cartridges loss or wrong storage risk, thanks to actual position recording;

Cartridges scanning becomes fast and highly reliable, thanks to Wi-Fi and RFID technologies;

Simple and cost effective inventories can be performed with a higher frequency, contributing to increase cartridges traceability efficiency;

All tracking movements are trasferred in real time to the TMS database, providing an up-to-date outline of cartridges actual situation;

Handles all RFID enabled tapes

Reconcile at any time for 100% accuracy

Easy simple Software installation

DataGuard™ Mobile Tracking 1. Ability to track cartridges from data center door to off-site storage or alternate location

2. DataGuard Case with rechargeable GPS/Cell transponder.

3. IT personnel decide the number of confirming location reports based on need/criticality of data.

4. GPS transponders held securely inside the DataGuard case inserts.

GSM/GPS Solution

DataGuard™ Mobile Tracking

DataGuard Data Protection Components