IMAGE OF NURSING

CORRIN SIMON

ISSUE•SEVERAL IMAGES

- NEGATIVE

- POSITIVE

•HOW THIS AFFECTS US AS NURSES

OBJECTIVES• UNDERSTAND THE DIFFERENT WAYS IMAGE CAN BE PORTRAYED

• KNOW THE EFFECTS OF MEDIA ON NURSING IMAGE

• UNDERSTAND THE PREVALENT STEREOTYPES OF NURSING

• BE ABLE TO EXPLAIN WAYS WE CAN BEGIN TO CHANGE OUR IMAGE FOR THE BETTER

• DISCUSSION OF QSEN AND ANA THAT SUPPORT CHANGES

FROM NOVICE TO EXPERT

• PATRICIA BENNER 1989

• EXPERIENCE

• OBSERVATION

SOCIAL LEARNING THEORY

•OBSERVATION

•MODEL

•INTERDISCIPLINARY

POLICIES• NATIONAL STUDENT NURSE’S ASSOCIATION

- HIPPA

- SCHOOL RULES

* MAY SEE ONLINE ACTIVITY: PARTY PICS, STATEMENTS

* ASKED TO LEAVE PROGRAM

• NATIONAL COUNCIL OF STATE BOARDS OF NURSING

- ALWAYS ASK IF UNSURE

- REPORT YOURSELF OR OTHERS

RESOURCES• NATIONAL COUNCIL OF STATE

BOARDS OF NURSING

• NATIONAL STUDENT NURSES ASSOCIATION

• HOSPITAL POLICIES

• SUPERVISOR

• ANY SEARCH ENGINES

• JOURNALS, BOOKS, MAGAZINES

• DOCUMENTARIES

• NURSES

• PATIENTS/ PEOPLE

QUALITY AND SAFETY• NURSE SHORTAGE

• HIPPA LAWS AND RIGHT TO PT CONFIDENTIALITY

• PATIENT BELIEFS

• FOCUSED NURSE

ROOT ANALYSISJAMIE, A 26 YEAR OLD SWIMSUIT MODEL, WAS ADMITTED TO A MENTAL HEALTH FACILITY IN JUNE. SHE WAS

DIAGNOSED WITH SEVERE DEPRESSION AND SUICIDAL TENDENCIES. ON HER SECOND NIGHT SHE WAS ASSIGNED TO STEVE, WHO WAS ONLY ONE OF TWO NURSES FOR TWENTY-FIVE PATIENTS. STEVE, A LICENSED RN WITH 20 YEARS OF EXPERIENCE WHO WAS KNOWN TO BE VERY KIND AND WENT ABOVE AND BEYOND WHEN IT CAME TO THE CARE OF HIS PATIENTS. WHILE UNDER HIS CARE JAMIE WAS HAVING AN EPISODE OF SEVERE DEPRESSION AND REFUSED TO LEAVE HER ROOM. WHEN STEVE CHECKED ON HER, HE FOUND HER LEANING AGAINST THE WALL ON THE FLOOR; HER HAIR A MESS, HER MAKEUP SMEARED FROM CRYING, AND HER CLOTHES DISHEVELED. WHILE IN THE ROOM STEVE USED HIS PHONE TO SNAP A PICTURE OF HER. LATER THAT NIGHT HE POSTED THE PICTURE TO A CELEBRITY BLOG WITH THE TITLE “ONCE BEAUTIFUL, NOW A MESS”. A WEEK LATER JAMIE WAS RELEASED FROM THE FACILITY IN GOOD HEALTH.

ON THE NIGHT OF HER RELEASE THERE WAS A STORY ON THE NEWS ABOUT A MODEL WHO HAD COMMITTED SUICIDE. STEVE IMMEDIATELY WENT INTO THE BLOG AND DELETED HIS POST. THOUGH HE WAS ABLE TO DELETE IT, THE POST HAD BEEN RE-CREATED ON SEVERAL OTHER WEBSITES, WHERE RUDE, MEAN, AND HATEFUL COMMENTS WERE LEFT UNDERNEATH. DAYS LATER THE ADMINISTRATOR OF THE FACILITY CALLED STEVE TO HER OFFICE, WHERE SHE LET HIM KNOW ABOUT A LAWSUIT AGAINST HIM AND FIRED HIM ON THE SPOT

INFERENCE/IMPLICATIONS

SOCIAL MEDIA

• VIDEO: WAS THEIR DECISION RIGHT?

• INTERNET SERVER

• PICTURES: DRINKING, PARTY, SEXUAL

• STATUS: SWEARING, PARTIES, NEGATIVE

• WORK: NEVER MENTION

• THINK BEFORE POSThttp://www.youtube.com/watch?v=VANHGdyDyMQ

LIGHTS, CAMERA, ACTION

• TELEVISION

• MOVIES

http://www.youtube.com/watch?v=hmHIioSCd8Q

STEREOTYPES• WHAT IS A STEREOTYPE?

“AN OFTEN UNFAIR AND UNTRUE BELIEF THAT MANY PEOPLE HAVE ABOUT ALL PEOPLE OR THINGS WITH A PARTICULAR CHARACTERISTIC”

• HISTORY OF THE IMAGE OF NURSING

- GREGCO-ROMAN

- MIDDLE AGES

- 1800’S/ NIGHTINGALE

- NUN

- WORLD WARS/ VIETNAM

- NOW……..

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FEMALE ONLY FIELD

• title says it all

ANGEL OF MERCY / HEROINE• ANGEL OF CRIMEA (NITINGALE)\• NUNS / RELIGION

LAGGARD•LAZY NURSE

- UNWILLING TO DO THINGS

- CAUSE WORK FOR OTHERS

- DEFENSIVE / LIE

HANDMAIDEN•PHYSICIANS LITTLE HELPER

- DON’T THINK FOR SELF

- EYES AND EARS OF THE PHYSICIAN

- DO AS TOLD

GAY

• MALE NURSES

- DISAPPEARING

http://www.youtube.com/watch?v=CwINLMvkxrQ

AMORAL• DO NOT CARE ABOUT RIGHT OR WRONG• ABUSE DRUGS• RUDE

http://www.youtube.com/watch?v=oq878U1WeWQ

SPINE-CHILLER

• SCARY NURSE

- ABUSIVE

- INTIMIDATION

• CHILD FEAR

- NEEDLES

- PAIN

http://www.youtube.com/watch?v=wbIVoof9WTY http://www.youtube.com/watch?v=fR3uDKn2zZ0

OOO LA LA

•SEXY NURSE IMAGE

•HISTORY OF PROSTITUTES

• HARASSMENT

http://www.youtube.com/watch?v=zj6Vg5Mirg4

HOW NURSES SHOULD BE SEEN…

HOW CAN WE FIX OUR IMAGE?• Education - start in school - policy classes - clothing • Social Media - use properly - advantage• Movies/TV - letters

How we perceive ourselves

QSEN•TEAMWORK AND COLLABORATION : ATTITUDE

- WORK AS FIELD

- FIND WAYS TO EDUCATE THE PUBLIC

- PORTRAY SELF AS PROFESSIONAL

• INFORMATICS : KNOWLEDGE

- IDENTIFY INFORMATION TO SUPPORT PATIENT CARE

- CONTRAST BENEFITS AND LIMITATIONS OF COMMUNICATION

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ANA STANDARDS

•STANDARD 8: EDUCATION - PARTICIPATE IN ONGOING EDUCATIONAL ACTIVITIES

- ACQUIRES KNOWLEDGE AND SKILLS APPROPRIATE TO ROLE

- SHARES EDUCATIONAL FINDINGS, EXPERIENCE, AND IDEAS WITH PEERS

•STANDARD 11: COMMUNICATION - ASSESS OWN COMMUNICATION SKILLS IN ENCOUNTERS

- CONTRIBUTE OWN PROFESSIONAL PERSPECTIVE

•STANDARD 12: LEADERSHIP - MENTOR COLLEAGUES

- TREAT COLLEAGUES AND PATIENTS WITH RESPECT

- INFLUENCE HEALTHCARE POLICY

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SOURCES1. AMERICAN NURSES ASSOCIATION (2010). NURSING: SCOPE AND STANDARDS OF PRACTICE (2ND ED.).

SILVER SPRING, MD: NURSESBOOKS.ORG.

2. COHEN, S. (2007). THE IMAGE OF NURSING. AMERICAN NURSE TODAY, 2 (5). RETRIEVED SEPT 6 FROM HTTP://WWW.AMERICANNURSETODAY.COM/THE-IMAGE-OF-NURSING/

3. BRADLEY, E & JINKS, A. (2004) ANGEL, HANDMAIDEN, BATTLEAXE OR WHORE? A STUDY WHICH EXAMINES CHANGES IN NEWLY RECRUITED STUDENT NURSES' ATTITUDES TO GENDER AND NURSING STEREOTYPES. NURSE EDUCATION TODAY, 24(2), 121-7. PMID: 14769456

4. DARBYSHIRE, P., & GORDON, S. (2005). EXPLORING POPULAR IMAGES AND REPRESENTATIONS OF NURSES AND NURSING, SPRINGER PUBLISHING COMPANY.

5. EMEGHEBO, L. (2012). THE IMAGE OF NURSING AS PERCEIVED BY NURSES. NURSE EDUCATION TODAY, 32, 49-53. PMID:2207948

6. GORDON, S. (2006. WHAT DO NURSES REALLY DO? ADVANCED PRACTICE NURSING, 6(1). RETRIEVED SEPT 10 FROM HTTP://WWW.MEDSCAPE.COM/VIEWARTICLE/520714_3

7. HACKER (2011). MERRIAM WEBSTER DICTIONARY. RETRIEVED SEPT 14 FROM HTTP://WWW.MERRIAM-WEBSTER.COM/DICTIONARY/HACKER

9. KOCH, J., JACKSON, D., SALAMONSON, Y. & WEAVER, R. (2013). NURSING ON TELEVISION: STUDENT PERCEPTIONS OF TELEVISION’S ROLE IN PUBLIC IMAGE, RECRUITMENT, AND EDUCATION. JOURNAL OF ADVANCED NURSING, 2635-2642. PMID:23566250

10. NURSING THEORIES. (2013). FROM NOVICE TO EXPERT. RETRIEVED SEP 14 FROM HTTP://CURRENTNURSING.COM/NURSING_THEORY/PATRICIA_BENNER_FROM_NOVICE_TO_EXPERT.HTML

11. SEGO, K., RAGER, C. & WOCIAL, L. (2014) IMAGE IS MORE THAN A UNIFORM. THE JOURNAL OF NURSING ADMINISTRATION, 44(5), 298-302. DOI: 10.1097

12. SUMMERS, S. & SUMEERS, H. (2010). IS THE MEDIA IMAGE OF NURSING DAMAGING THE PROFESSION? BBC NEWS. RETRIEVED SEPT 8 FROM HTTP://NEWS.BBC.CO.UK/2/HI/HEALTH/8708041.STM

13. TEN HOEVE Y., JANSEN G. & ROODBOL P. (2013) THE NURSING PROFESSION: PUBLIC IMAGE, SELF-CONCEPT AND PROFESSIONAL IDENTITY. JOURNAL OF ADVANCED NURSING 70(2), 295–309. DOI: 10.1111/JAN.12177

14. THEORETICAL FOUNDATIONS OF NURSING. (2011). CULTURE CARE DIVERSITY AND UNIVERSALITY. RETRIEVED SEPT 14 FROM HTTP://NURSINGTHEORIES.WEEBLY.COM/MADELEINE-M-LEININGER.HTML

15. THE TRUTH ABOUT NURSING. (2014). TAKE ACTION WITH OUR PLAN TO REMEDY THE NURSING IMAGE AND THE NURSING PROFESSION. RETRIEVED SEPT 9 FROM HTTP://WWW.TRUTHABOUTNURSING.ORG/

16. QSEN. (2014) RETRIEVED SEPT 16 FROM HTTP://QSEN.ORG/COMPETNCIES/PRE-LICENSURE-KSAS/