image manual

image manual a users guide to message and graphic identity

>

> 2introduction

> contents> Introduction

Why Branding Matters 3

> Part 1 / The Murray State Message The Message Statement 5The Message Map 6The Taglines 7 Key Strengths

Academic Quality 8-9 Close Community 10 Breadth of Opportunity 11-12Supporting Messages 13Making the Messages Real 14-15

> Part 2 / The Murray State BrandThe Importance of Branding Standards 17The Murray State University Logo 18University Logo Components and Standards 19University Logo Color Palette 20University Logo Usage and Background 21-23University Logo Incorrect Usage 24College and School Logos 25-27College and School Logos with Departments 28The Murray State University Taglines 29University Tagline Usage 30The Murray State University Shield 31The University Seal 32-33Typography 34-35Color Palette 36

> Part 3 / University Stationery and Collateral

University Stationery 38University Letterhead – Administrative Units 39University Letterhead – Academic Areas 40University Business Cards 41University Envelope 42Additional Stationery Items 43University Sample Publications 44-48Banners and Signs 49-50University Ads 51-52University Web Page 53University Merchandise 54-55Vehicular 56

> Part 4 / General and Contact InformationGeneral Information 58Contact Information 59

3IntroductIon

> introduction

Why Branding Matters

Each year, corporations around the world spend billions of dollars promoting their brands.

Why? Because the recognition they achieve is essential to their business success.

Of course, our mission at Murray State University differs profoundly from that of a corporation.

Yet to fulfill it, our connection with our customers and investors is just as important — that

is, our connection with students and their families and with donors, grant-makers and

budget-makers.

As a university, we can’t match the resources a corporation can invest in promoting its

brand, but we can adopt their most effective tool: consistency. By making our many forms

of communication and outreach as consistent as possible in look and in message, we will

maximize the impact our efforts will have in making Murray State University recognized,

remembered and respected.

For this reason, I ask all those who communicate on Murray State’s behalf to adopt the

guidelines this brand manual sets forth — to make the messages presented here the starting

point for your own communications, and to follow rigorously this set of graphic standards,

particularly with regard to the use of our new logo.

Thank you for joining in this effort. Murray State has a great story to tell, and with your help,

we will tell it well.

Dr. Randy Dunn President

>part 1 > the murray state message

5part 1 / the murray state message

the message statement>

Through quality academics, a close community and a

world of new experiences, Murray State prepares its

students to go anywhere they want and to achieve the

success they seek.

The message statement aims to sum up the way in which Murray State puts its student-

centered philosophy of education into action. A complement to the university’s mission

statement, the message statement is not meant as a slogan for the public, but as a guide

and source of inspiration for communicators — a distilled version of the Murray State story

to be told in many ways.

6

>

part 1 / the murray state message

the message map

This is the Murray State University message map — an expanded version of the message

statement that begins to reveal the meanings behind the key phrases in the statement.

The map charts Murray State’s brand “territory,” the strengths and qualities to which the

university lays claim.

Through quality academics, a close community, and a world of new experiences, Murray State

prepares its students to go anywhere they want and to achieve the success they seek.

• personal learning • practical learning

• warmth and belonging • from undergrad research to study abroad

• across Kentucky or around the world

• head-to-head with the best

• life-long dreams • possibilities just discovered

7IntroductIon

headIng here>

Take Your Place and We Are Racers

What a tagline is:An identifying phrase used with the name of the university that helps create a

memorable impression and leads into the key messaging.

What the tagline means:The “Take Your Place” and “We Are Racers” taglines co-exist, with WAR reflecting

the spirit side of the brand and Take Your Place reflecting the academic/quality side

of the brand. Both taglines come from the “We Are Racers” statement. The taglines

signify that there is a place at Murray State for anyone — in the classroom, in student

organizations, in research labs, in any program, in any career, in any residential college,

as university alumni and friends, and, importantly, as a prospective student — the

list is endless. The taglines reflect a sense of belonging, but more than that they

encourage students to think about the place they want to take in life and to explore

their options at the university and beyond.

We Are Racers statement:Like the Thoroughbreds we are named for, Racers are spirited and proud. We have

the heart and will to succeed, to go farther, learn more and embrace wisdom. We are

champions who take our place in the Murray State tradition. We are Racers.

the taglines

8

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Key strengths: academic quality

When students, faculty and administrators describe Murray State, among the first features they

cite is academic quality — and appropriately so. Quality is the first criterion students apply in

choosing a school and it is the foundation for donors’ feelings of loyalty and pride. Here’s what

we mean when we talk about quality at Murray State:

National Rankings• among the top 11 master’s-level public universities in the nation according to U.S.News

• a “Top 100 Best Buy College” on the Forbes “America’s Best Colleges” list

• also ranked or recognized by Barron’s, Kaplan’s, GetEducated.com, Kiplinger and others

High Academic Standards• high expectations of student effort and performance on the part of faculty that ensure the

value and reputation of the Murray State degree

• a high proportion of programs enjoying accreditation from discipline-specific national organizations

Small Classes/Personal Attention• a 16:1 student-faculty ratio

• an average class size of 20 (with half of classes at less than 20) — in sharp contrast to the largest state flagship universities

• faculty dedicated to teaching and eager to engage with students and to offer extra guidance and support

Excellent Faculty• 82 percent holding terminal degrees; 69 percent full-time

• very little reliance on graduate and teaching assistants

Talented, Hardworking Students• 10,832 undergraduates and graduate students representing 45 states and 48 countries

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Key strengths: academic quality (continued)

Respected Programs• 140 undergraduate majors, minors and options, plus graduate degree offerings

• a number of programs that have earned particularly wide respect, such as accounting, agriculture, biology, chemistry, education and music

• a number of highly distinctive offerings that draw students from far and wide, including animal health technology, equine science, graphic communications, telecommunications systems management, and occupational safety and health

Authentic Learning• the chance to learn applicable, relevant skills through hands-on practice

• examples ranging from victories by business teams in the TVA Investment Challenge to building entries for engineering and robotics competitions, writing scripts for MSU Tonight, designing lesson plans and taking part in student teaching, completing nursing practicum experiences or mapping local bike trails as part of a service learning project

Powerful Technology• advanced technological tools, widely adopted across campus — from interactive television

classes to point-to-point web conferencing and tablet PCs

• used to enhance learning, support student-teacher interaction and help expand educational access to nontraditional students

Career/Graduate School Outcomes• well over 200 employers recruiting on campus, even in lean times

• excellent scores on tests such as the MCAT and a strong record of graduate and professional school admission, including a 58 percent acceptance rate for veterinary school applicants (versus a 33 percent national average) and a 59 percent rate for medical school applicants (versus a 42 percent national average)

• high pass rates on national professional exams — for example, 95 percent on nursing national board exams and typically over 90 percent on education Praxis exams (among the highest in the state)

10part 1 / the murray state message

Key strengths: close community>

For most students, being a part of the Murray State campus community is among the best

aspects of their time here. These are some of the dimensions of the experience of community at

the university that make it both enjoyable and meaningful:

Friendliness, Warmth and Support• the feeling of welcome nearly all visitors sense from the moment they set foot on campus

• the ease with which new students find themselves fitting in, making friends and feeling at home

• real and profound concern on the part of faculty, staff and administrators for the students in their care, demonstrated in support and guidance that go above and beyond expectations

Involvement and Belonging• the wealth of meaningful opportunities to become involved in campus life through student

organizations, an active Greek life scene, and a range of community service options

• the residential colleges — mini-communities that make the residential experience more personal and make getting involved easy, with their own intramural teams, special activities and traditions

Loyalty and Pride• a high level of satisfaction and enthusiasm shared by students, faculty, staff and alumni

• strong feelings of school spirit focusing on Murray State athletics

Lasting Connections• friendships among students and between students and their faculty mentors that stand out as

a highlight of the Murray experience, often extending over many years

• new bonds between alumni and students of different generations who realize they have shared the same essential experience

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Key strengths: breadth of opportunity

When the message statement speaks of “a world of new experiences,” it refers to an

impressively broad set of academic and extracurricular opportunities Murray State students

can explore — a range of opportunities often associated with larger institutions.

Study Abroad• for students in any major, in destinations ranging from Argentina to Wales

• many department-specific options developed by Murray State faculty to meet the needs of students in particular areas of study

• opportunities ranging from 10 days to a summer, semester or year

• a life-changing, career-enhancing experience that more and more Murray State students are choosing

Undergraduate Research• the chance to conduct meaningful original research in close collaboration with faculty — from

labs on campus to literary archives in England and field studies of salamanders in Colorado

• a popular and accessible option, not an exceptional one as on some campuses, particularly those with many graduate students

• showcased at the annual Scholars Week Celebration, last year with more than 1,000 students taking part

Internships and Co-ops• available across the region and the nation and even internationally

• some 40 percent of students complete at least one experience

• other hands-on, real-world learning experiences such as student teaching (here or abroad), nursing practica and service learning projects

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Key strengths: breadth of opportunity (continued)

Campus Life • 175 clubs and organizations — from the Murray Environmental Student Society and Random

Act of Kindness to the Clay Target Club, from Greek organizations to preprofessional and honor societies

• the chance to be part of the winning tradition of Racer athletics by playing one of 16 intercollegiate sports or by joining the crowd at Racer games

• the chance to grow in leadership — from becoming an RA to joining ROTC to holding office in student government or a campus club

• the chance to help others and gain wonderful life and career experiences through service organizations and service activities sponsored by residential colleges, fraternities and sororities

• the opportunity for outdoor exploration in the Lakes Region, a national treasure in the neighborhood, for field research or for fishing and fun

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supporting messages

Affordability and Value• tuition rates below the level of peer institutions across the Commonwealth

• $35 million in university scholarships awarded annually, with 88 percent of students receiving federal, state, university or external assistance

• a “Top 100 Best Buy College” on the Forbes “America’s Best Colleges” list

• in-state tuition rates offered to residents of select counties in neighboring states, making Murray State less expensive for many than public universities at home

Outreach and Accessibility• committed to providing more of Kentucky’s students with the opportunity of a great education

• web classes and extended campus sites in Henderson, Hopkinsville, Fort Campbell, Madisonville and Paducah, account for more than 4,600 course enrollments beyond the reach of the main campus

• a commitment to part-time and adult students, reflected in a range of online offerings, transfer opportunities and degree completion programs, including the Bachelor of Integrated Studies

• interactive television classes bringing university faculty and course offerings directly from main campus to points across the region and around the world

Campus Safety• designated a “Safe Community” by the World Health Organization for the work that goes on

campus-wide for safety and health and the overall well-being of students, faculty and staff

• a safe, small-town environment especially appreciated by families in the post-9/11 era

14

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maKing the messages real

In the competitive world of higher education, Murray State vies for recognition and respect

with many other institutions claiming academic quality and close community. To build our

brand, we need to go beyond simply announcing these advantages and develop our messages

persuasively. The key is to use the right type of evidence to prove each claim.

Facts and Statistics

From class sizes to campus safety, many of the key points Murray State needs to make can be

supported with statistics. The key is to choose the best numbers to cite and then stop before a

flood of figures becomes a blur. For many people, an impressive average or percentage carries

great persuasive power. Unfortunately, some of the most important dimensions of a great

education — from teacher dedication to personal growth — don’t easily quantify.

Third-Party Endorsements

U.S.News and other national magazine rankings offer the perfect example of this kind of

evidence. To build an image of quality, these rankings are necessary, but they are not

sufficient — especially given that most credible competitors have similar-sounding rankings

to cite.

Lists and Examples

When we speak of intriguing opportunities for hands-on learning, impressive graduate school

destinations or fascinating alumni achievements, the best way to make the message connect is

with specific examples. In cases where the message is important and the diversity of examples

is great — for instance, when it comes to internships options or undergraduate research

topics — lists work beautifully. Aim to make the entries in the list short and simple and to

arrange them in columns for easy scanning.

15

>


maKing the messages real (continued)

Quotes

Because some of the most important reasons people choose Murray State and come to love it

are highly subjective, personal statements can be a great expressive tool. A communications

staff member can write a web page explaining how friendly the campus is, but the impact will

be greater if the thought is expressed by students and faculty in their own words (in written,

audio or video form). The freshness and credibility are much higher.

Stories

It is impossible to get at the essence of the All-Campus Sing or a really great research project or

a student’s transformation over four years in just a sentence. For these and many other cases,

a short narrative is the answer, especially if it can be paired with a photo. The key is brevity.

College websites and viewbooks abound with page-long descriptions of student projects,

internships and study abroad adventures that should be distilled to a single paragraph.

Headlines, Subheads, Captions and Call-Outs

In an era when more and more people seem to read less and less, these most visible text

elements are key. They provide points of entry pulling readers into the page and when used well

can effectively telegraph the major points of an entire publication, article or web branch.

>the murray state brand>

part 2

17part 2 / the murray state brand

the importance of branding standards>

This section of the manual outlines specific standards for the use of the Murray State

University identity program. The objective of this manual is to provide a reference tool

for designers and others involved in communicating on behalf of the university.

The accompanying guidelines were developed through the Office of University

Communications. Specific questions can be directed to the Print Media office — Sherry

McClain, director, at [email protected] or Linda Pierce, supervisor of graphic

design, at [email protected].

In order to ensure the correct logo usage and visual identity for internal and external

materials intended for distribution, all printing, advertising and website materials

should comply with the guidelines in this manual. All advertising and marketing materials

must be reviewed by university communications prior to production and distribution.

Catherine Sivills

Assistant Vice President for University Communications

18

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part 2 / the murray state brand

the murray state university logo

Overview The Murray State University logo is the cornerstone of our visual identity and is to be used on all communications materials. Consistent use of the MSU logo builds awareness of the university in the academic community and the world. It is crucial for everyone to use the MSU logo in accordance with the guidelines that follow. This is the only approved two-color version of the logo.

Two elements make up the MSU logo:

1. The MSU Shield and Stars

2. The MSU logotype

The MSU Shield and Stars and the MSU logotype should always be spaced and aligned as shown here.

The Shield and Stars

The Shield is the official seal of the university. It is taken from the heraldic coat-of-arms of

the family of William Murray, Earl of Mansfield and Lord Chief Justice of Great Britain in

1756. William Murray is an ancestor of the Murray family from whom the city and the

university take their names. The shield is blue with a double gold border, and the three

stars represent hope, endeavor and achievement.

MSU Shield and Stars

MSU Logotype

19

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university logo components and standards

In Use

This is the preferred version of the MSU logo using MSU navy blue and gold. The components of the logo should not be separated.

Clear Zone

Clear space requirements must

be observed except in special,

pre-approved circumstances.

Minimum Size

The height of the MSU shield should not be less than .5 inch high, shown here in actual size.

X= height of the MSU Shield

X

.5 inch high


Logotype Murray State University lines up with horizontal edge of star

Custom spacing at all character joints


university logo color palette>

Logo Colors

Navy Blue PMS 289 Use for Both Coated/Uncoated PaperC:100 M:90 Y:0 K:70WEB: 002144R:0 G:33 B:68

Gold Coated Paper PMS 124 Uncoated Paper PMS 7406C:0 M:24 Y:94 K:0WEB: ECAC00R:236 G:172 B:0

The colors for the university logo are specified below. The logo should only be reproduced in these colors.

Black C:0 M:0 Y:0 K:100WEB: 000000R:0 G:0 B:0

21

> university logo logo on light background


Two Color Usage-

Using PMS or process builds for navy blue and gold on a light background.

One Color Usage-

PMS 289 on a light background.

One Color Usage-

Black on a light background.

The logo may only be reproduced in these color combinations. Presenting the logo in colors other than those specified is not acceptable. To request a logo, please contact Print Media.


university logo logo on dark background

>

Two Color Usage-

Using PMS or process builds for gold and white on a dark background.

One Color Usage-

White on a dark background.

One Color Usage-

White on a black background.


Colored rectangles indicate a background color that is not part of the logo.


university logo logo on gold background

>

Two Color Usage-

Using PMS or process builds for navy blue and white on a gold background.

One Color Usage-

PMS 289 on a gold background.

One Color Usage-

White on a gold background.


Colored rectangles indicate a background color that is not part of the logo.

24

Do not outline the star


Do not outline the logo

Do not close off the star

Do not rotate the logo

Do not stretch the logo

Do not use the logo on inappropriate backgrounds

Do not use unauthorized colors

Do not move the logotype

university logo incorrect usage

>

Examples of incorrect usage. The MSU logo must never be altered in any way.

Do not place the logo in a colored shape

25

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college and school logos university logo with college or school name

.5 inch high

In Use

This is the preferred version of the MSU college and school logo using MSU navy blue and gold. The components of the logo should not be separated.

Clear Zone

Clear space requirements must be observed except in special, pre-approved circumstances.

Minimum Size

The height of the MSU shield should not be less than .5 inch high, shown here in actual size.

College of Health Sciences and Human Services

X


It is important that the correct names of colleges and schools be used in a consistent manner in any printed or online material. To request a logo or to create a new logo, please contact Print Media.

University Name


X


5/16 X


College Name



college and school logosa landscape version

>

Arthur J. BauernfeindCollege of Business

Hutson School of Agriculture

School of Nursing

Below is a list of current college and school logos. This is the preferred version for letterhead.


> college and school logos a vertical version

Arthur J. BauernfeindCollege of Business

Hutson School of Agriculture

School of Nursing

College of Education

College of Humanities and Fine Arts


College of Science, Engineering and Technology


college and school logos with departments university logo with college or school name and department

>

In Use

This is the preferred

version of the MSU

college and school

logo using MSU navy

blue and gold. The

components of the

logo should not be

separated.

Clear Zone

Clear space

requirements must

be observed except in

special, pre-approved

circumstances.

Minimum Size

The height of the

MSU shield should not

be less than .5 inch

high, shown here in

actual size.


.5 inch high College of Health Sciences and Human ServicesDepartment of Nutrition, Dietetics and Food Management

College of Health Sciences and Human ServicesDepartment of Nutrition, Dietetics and Food Management

X


College of Health Sciences and Human ServicesDepartment of Nutrition, Dietetics and Food Management


1/2 X

University Name

7/16 X

It is important that the correct names of departments or programs be used in a consistent manner in any printed or online material. To request a logo, or to create a new logo, please contact Print Media.

College Name Whitney Semibold PMS 289

Department Name Whitney Medium PMS 289

Copy sits on baseline 1/2 X from bottom of shield

X


murray state university taglines>

Overview When to use the tagline

The tagline is intended to create a first impression of the university and should be used

in all communications that reach the general public and particularly members of the

admissions audience. This includes forms of outreach such as the following:

• the homepage of the university website

• printed marketing communications

• print, broadcast or outdoor advertising

• mass e-mails

• e-mail signatures

• event announcements reaching the general public

When not to use the tagline

The tagline is inappropriate as a part of formal or ceremonial communications (such as

convocation or graduation programs and invitations) and is optional in communications

strictly for internal audiences. Examples of such communications include the following:

• policy manuals and handbooks

• newsletters for faculty, staff or current students

• event announcements intended solely for the campus community


> tagline usage

Full Color Usage-

CMYK mix Full Color Usage-

CMYK mix

One Color Usage-

PMS 124 – Gold

One Color Usage-

PMS 289 – Navy

One Color Usage-

Black

Full Color Usage-

CMYK mix

Two Color Usage-

Tints of navy with white and gold on navy field

One Color Usage-

Tints of black with white on black field

One Color Usage-

Black

To request a tagline, please contact Print Media.

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>


the murray state university shield

Although it is forbidden to separate the MSU Shield and Stars from the MSU logotype there may be certain cases where it is appropriate to do so in producing signage or merchandising items such as lapel pins, key fobs or ball markers for golf. In those cases the following guidelines are offered.



X.5 inch

Minimum Size

The height of the MSU shield should not be less than .5 inch in print, shown here in actual size.

Clear Zone

Clear space requirements must be observed except in special, pre-approved circumstances.

Two PMS color or process build usage or gold stamping

One Color PMS 289

One Color Black

Two PMS color or process build usage on a dark background or gold stamping

White on a dark background

Colored rectangles indicate background color.

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the university seal

The University Seal The Murray State University seal is reserved for use as a formal insignia for documents of institutional and legal importance: diplomas, certificates, commencement programs, flags, transcripts and so on.

The university seal may never be substituted for the MSU university logo.


the university seal>

X

Clear Zone

Clear space requirements must

be observed except in special,

pre-approved circumstances.

Minimum Size

The height of the MSU seal should not be less than 1 inch in print, shown here in actual size.

= 1/6 X

1 inch

Two Color PMS 289 and PMS 124

PMS 289 PMS 124

Black

The Murray State University seal may only be reproduced in the official university colors. Acceptable versions are shown below. It is permissible to blind emboss or foil stamp the seal in gold.

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typography

Whitney Light

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 $%&(.,;:#!?)

Whitney Light Italic


Whitney Book

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWxYz 1234567890 $%&(.,;:#!?)

Whitney Book Italic

abcdefghijklmnopqrstuvwxyz aBcdEFGhijKlMNopqrSTUvwxyz 1234567890 $%&(.,;:#!?)

Whitney Medium

abcdefghijklmnopqrstuvwxyz abcdefghijKlmnopqrstuvwxyz 1234567890 $%&(.,;:#!?)

Whitney Medium Italic


The Whitney font was selected for its flexibility and clarity. Originally designed for New York’s Whitney Museum by Tobias Frere-Jones to satisfy the demands of editorial typography and those of public signage and exhibition, its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances.

If you are unable to obtain the Whitney font, please contact Print Media.

35

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typography (continued)

Whitney Semibold

abcdefghijklmnopqrstuvwxyz ABCDEFgHiJkLMNoPqRSTUvWXYz 1234567890 $%&(.,;:#!?)

Whitney Semibold Italic


Whitney Bold

abcdefghijklmnopqrstuvwxyz ABCdEFGHIjkLMNOPQRSTUVWxyZ 1234567890 $%&(.,;:#!?)

Whitney Bold Italic


Whitney Black


Whitney Black Italic


36

>


color palette

Primary Colors

Navy Blue PMS 289 Use for Both Coated/Uncoated PaperC:100 M:90 Y:0 K:70WEB: 002144R:0 G:33 B:68

Gold Coated Paper PMS 124 Uncoated Paper PMS 7406C:0 M:24 Y:94 K:0WEB: ECAC00R:236 G:172 B:0

Medium Blue PMS 646 Use for Both Coated/Uncoated PaperC:70 M:33 Y:0 K:20WEB: 5381ACR:83 G:129 B:172

Secondary Colors

Cream PMS 7401 Use for Both Coated/Uncoated PaperC:0 M:7 Y:20 K:0WEB: EEDEBBR:238 G:222 B:187

Orange Coated Paper PMS 7413 Uncoated Paper PMS 7408C:0 M:50 Y:100 K:0WEB: D97A23R:217 G:122 B:35

PMS Cool Gray 11C:67 M:59 Y:53 K:34WEB: AD4E53R:77 G:78 B:83

PMS 7496 C:62 M:32 Y:100 K:14WEB: 6A8012R:106 G:128 B:18

PMS 7459C:77 M:27 Y:20 K:0WEB: 2C95B5R:44 G:149 B:181

PMS 617 C:25 M:18 Y:68 K:0WEB: C7BE71R:199 G:190 B:113

Tertiary Colors

PMS 229C:48 M:94 Y:47 K:37WEB: 682145R:104 G:33 B:69

PMS 7501C:14 M:15 Y:34 K:0WEB: DCCEABR:220 G:206 B:171

PMS 5473C:89 M:47 Y:46 K:18WEB:106470R:16 G:100 B:112

PMS 7516C:28 M:71 Y:92 K:20WEB: 9C552DR:156 G:85 B:45

The Murray State University identity program’s color palette consists of primary and secondary color palettes. The primary color palette represents the colors that the logo and seal will always be. The secondary color palette is intended to accent the primary color palette and give variety and creative latitude to communications. Build values are included for reproducing solid PMS colors with process, hexadecimal (web safe) and RGB colors. For additional color suggestions, please contact Print Media. PLEASE NoTE: Due to the limitations of printing in CMYK, color will not identically match the PMS palette.

>> university stationery and collateral

part 3

38

>

www.murraystate.edu

institutional Advancement 100 easley alumni center murray, Ky 42071-3357 270.809.4894270.809.5601 fax [email protected]

part 3 / university collateral

university stationery

Stationery system not to scale. Shown at 60 percent of actual size.

Stationery is the most common and most visible use of the graphic identity. Stationery includes letterhead, envelopes, mailing labels, business cards and note cards. To ensure consistency across all forms of stationery, the following pages show examples of the stationery package.

Letterhead: 8.5” x 11”

#10 Commercial Envelope: 9.5” x 4.125”

Business Card: 3.5” x 2”

institutional Advancement 100 easley alumni center murray, Ky 42071-3357

jIM CARTERvice President

institutional Advancement202 easley alumni center murray, Ky 42071-3340 phone: 270.809.4898 fax: 270.809.5601 [email protected]

Equal education and employment opportunities M/F/D, AA employer

foapal no.

39part 3 / university collateral

university letterhead administrative units

>

Please contact Print Media to set up your letterhead.

May 12, 2009

John Smith 35 N. 13th street, 9th Floor Philadelphia, Pa 19107

Mr. Smith,

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Onsequisl ero dolendrem atummy nonsectem quam velit lobore magna commodigna facillandiam euissectet ipit nit wismo lesse diat am velesto ero doloreet ulla faccum ilit ulputet alisit velit velent ver iril ing ex eugait lor auguerosto ercip eummy nostrud eliquat. Ut lore ming el elit, sim nit iurer in endre doloreet lamet la feugue conumsan vulla ac cumsa ndiamet wismodo lorper ipit laore modio con utpat.

Si ea feu feum vullan utpat aliquametum ipisit, sequat. Riureriurer iure tat atem et doloborper sectetum veliquatet ip el in henis autatum quissit nit loboreet, quip el in vulluptat, quipis alis niam do cor sumsan ex el ea aci bla feuiscilla facilit nim velenismodo dunt lore et nisl el ut nim elessi esequamet, commodipit irit iusto commodiamet adio od te venim delisi eratio er susciduisit alisim volor si tisit augait aci bla aut augiam iriure faci enisi.

Tation essismod dolore ming estrud dolorer sequis dunt vulla feugait delit ing et lore molesen iamconsequis dignis erat dolor perat verilla ad digna conse feugue magnim voloreet nos dolor sendign ismodiamet, susci blamet la fac cum dolobore eu fac cumsan eui blaorer aliquamcore te molestrud exer sit, consequam delessecte doloreetum nim quatuer sequatue magna con ut aut euiscipis esequatie vent wisim qui esequam vullandre volore conulputpat. Lore diamcommy nonse dolorero odolorero con eugue vulput wis at il exero conullan vendre velit lam, volorpe rcinit la conulput ut ulput iurero coreet lore velisciliqui bla cortio consed te eugait loborem quipisit laorerit augiam nis ad tionsed te dignis nos ercilis auguer augiatum velis duis augiat, quismod erillum iureet del utpat. Vero dolor ip elis nit nullan ut praesto duis euis delit la at nisim zzriusci ea faccum irit nis alit iure dunt alit lore tem am, sequissim ea consequ atumsan dionsendio doluptatie del utpat lum nonsequipit lutat. Uptat. Nulputatem volorperat accum dolenim ad etum adiam, corerae seniamcommy nonsequis nonsequis dolor sectem velent vel ulla feumsan vullum aliqui blaore faccum incilis eniatue doleniat, conse eu feu feugiam,

Robert Jones

University Communications 429 sparks hall murray, Ky 42071-3312 270.809.2198270.809.3527 fax

www.murraystate.edu


Letterhead not to scale. Shown at 64 percent of actual size.

.5”

Body Copy: Arial 9 pt

12 pt leading

2.25”

6.5”

.7885” Aligns with Logotype

6.5”

.5”

Name: Whitney Semibold 7.75 pt 10 pt leading PMS 289

3 pt return in between name and address

Address and Phone: Whitney Medium 7.75 pt 10 pt leading PMS 289

Web Address: Whitney Semibold 12 pt 10 pt leading PMS 7406

.6389”

1.0625” .9375”

.5”

Disclaimer: Whitney Book

6 pt PMS 289

.375”


652 business building south murray, Ky 42071-3314 270.809.2094270.809.3199 [email protected]

www.murraystate.edu

May 12, 2009

John Smith 35 N. 13th street, 9th Floor Philadelphia, Pa 19107

Mr. Smith,

Doloreri uscilisl ero diam etummod dolesed tis atum iliquat. Ut prat, quisit vero dolor ilis nim ipit, vel ut autatio nse quisl ut amet, commy nim del dunt luptat la augiatumsan utat, sequat iriurerci bla feugiat inci tet adionsequam, quat la acilis nim nim digna corperci tet adionsequam ipisi.

Onsequisl ero dolendrem atummy nonsectem quam velit lobore magna commodigna facillandiam euissectet ipit nit wismo lesse diat am velesto ero doloreet ulla faccum ilit ulputet alisit velit velent ver iril ing ex eugait lor auguerosto ercip eummy nostrud eliquat. Ut lore ming el elit, sim nit iurer in endre doloreet lamet la feugue conumsan vulla ac cumsa ndiamet wismodo lorper ipit laore modio con utpat.

Si ea feu feum vullan utpat aliquametum ipisit, sequat. Riureriurer iure tat atem et doloborper sectetum veliquatet ip el in henis autatum quissit nit loboreet, quip el in vulluptat, quipis alis niam do cor sumsan ex el ea aci bla feuiscilla facilit nim velenismodo dunt lore et nisl el ut nim elessi esequamet, commodipit irit iusto commodiamet adio od te venim delisi eratio er susciduisit alisim volor si tisit augait aci bla aut augiam iriure faci enisi.

Tation essismod dolore ming estrud dolorer sequis dunt vulla feugait delit ing et lore molesen iamconsequis dignis erat dolor perat verilla ad digna conse feugue magnim voloreet nos dolor sendign ismodiamet, susci blamet la fac cum dolobore eu fac cumsan eui blaorer aliquamcore te molestrud exer sit, consequam delessecte doloreetum nim quatuer sequatue magna con ut aut euiscipis esequatie vent wisim qui esequam vullandre volore conulputpat. Lore diamcommy nonse dolorero odolorero con eugue vulput wis at il exero conullan vendre velit lam, volorpe rcinit la conulput ut ulput iurero coreet lore velisciliqui bla cortio consed te eugait loborem quipisit laorerit augiam nis ad tionsed te dignis nos ercilis auguer augiatum velis duis augiat, quismod erillum iureet del utpat. Vero dolor ip elis nit nullan ut praesto duis euis delit la at nisim zzriusci ea faccum irit nis alit iure dunt alit lore tem am, sequissim ea consequ atumsan dionsendio doluptatie del utpat lum nonsequipit lutat. Uptat. Nulputatem volorperat accum dolenim ad etum adiam, corerae seniamcommy nonsequis nonsequis dolor sectem velent vel ulla feumsan vullum aliqui blaore faccum incilis eniatue doleniat, conse eu feu feugiam,

Robert Jones


university letterheadacademic areas

>

Please contact Print Media to set up your letterhead.

Letterhead not to scale. Shown at 64 percent of actual size.

.5”

Body Copy: Arial 9 pt

12 pt leading

2.25”

6.5”

.7885” Aligns with Logotype

6.5”

.5”

Name: Whitney Semibold 7.75 pt 10 pt leading PMS 289

Address and Phone: Whitney Medium 7.75 pt 10 pt leading PMS 289

Web Address: Whitney Semibold 12 pt 10 pt leading PMS 7406

.6389”

1.0625” .9375”

.5”

Disclaimer: Whitney Book

6 pt PMS 289

department of computer science and information systems

Arthur J. Bauernfeind College of Business

.375”

DAviD WHALEY, ph.d.Dean

College of Education3101b alexander hall murray, Ky 42071-3340phone: 270.809.3829 fax: [email protected]

>


university business cards

Name: Whitney Bold 8 pt 9 pt leading Tracking in InDesign 50 PMS 289

Degree (include comma after name) Whitney Medium Italic 8 pt 9 pt leading Tracking in InDesign 50 PMS 289

Title: Whitney Semibold 7 pt 9 pt leading PMS 289

Department Name: Whitney Semibold 8 pt 9.5 pt leading PMS 289

Address: Whitney Medium 7.75 pt 10 pt leading PMS 289

4 spaces

The face of the business card is standard throughout the university. Cards are 3.5” x 2” and are printed in two colors. Please contact Print Media to set up your business cards.

.8472”

.8472” .8472”

1.25

.5”

.5”

Example of business card when there is an additional title. Example of business card when there is an additional line in department name.

ECHo WU, ph.d.Assistant ProfessorDirector of the Center for gifted Studies

Dept. of Educational Studies, Leadership and Counseling3205 alexander hall murray, Ky 42071-3340phone: 270.809.2539 fax: [email protected]

MiCHELE HiLLLecturer/Clinical Supervisor

College of EducationDepartment of Adolescent, Career, and Special Education2101 alexander hall murray, Ky 42071-3340phone: 270.809.2119 fax: [email protected]

42

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university envelope

#10 Commercial Envelope 9.5” x 4.125” Envelope not to scale. Shown at 70 percent of actual size.

Name: Whitney Semibold 9 pt 10 pt leading PMS 289

3 pt return in between name and address

Address: Whitney Medium 9 pt 10 pt leading PMS 289

Foapal Number: Whitney Medium 9 pt 10 pt leading PMS 289

Please contact Print Media to set up your envelope.

.5”

.2778”.5”

office of Equal opportunity103 wells hall murray, Ky 42071-3318

100037

43

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“imagine your future ... explore your career”


additional stationery items>

A6 Notecard design 6.5” x 4.75” 2 Design options for front of card.

Cards not to scale. Shown at 40 percent of actual size.

College of Education 3101 alexander hall murray, Kentucky 42071

www.murraystate.edu

Message Pad 4.5” x 5.5” Pad not to scale. Shown at 50 percent of actual size.

Folder Note Card 4” x 9” (fits #10 envelope) Pad not to scale. Shown at 40 percent of actual size.

From the Desk of Note 5.5” x 8.5” Pad not to scale. Shown at 50 percent of actual size.

Examples of additional stationery items.

From the desk ofSHAWN SMEEoffice of Recruitmentdirector

102 Curris CenterMurray, KY 42071-3356270.809.2853 270.809.5377 fax1.800.272.4678 ext. 2 toll free [email protected]

Equal education and employment opportunities M/F/d, aa employer www.murraystate.edu

Career Services

44

>


university sample publications

The samples of Murray State University publications that follow illustrate how adhering to the university’s design guidelines can afford a unified “look” while allowing creative flexibility to meet a variety of design needs.

July 22-30, 2013 July 22: Class at MSU July 23-30: Travel to Ecuador

Abroad 101 is a study abroad program exclusively for incoming freshmen and transfer students new to Murray State University. Join us abroad before you ever step foot on campus.

We’re saving a place for you

in Ecuador (Abroad 101)

www.murraystate.edu/Abroad101

Honor’s Session April 19

Session I

April 20

Session II

June 8

Session III

June 18

Session IV

June 25

Session V

July 8

www.murraystate.edu/summero

Summer Orientation 2013

OnlIne regIStrAtIOn Open on March 1, 2013


sample publications>

Sept. 22Nov. 8Mar. 27

>take your PLACE on the pathto success

46

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sample publications

ResidentialColleges

Hart

Springer/Franklin

Clark

Regents

Elizabeth

Richmond

Hester

White

One university, eight unique communities

T-Room ”Voted Best Lunch in Town” by the readers of the Murray State News

> New Menu Items

> Same Great Service

Still the Best Deal in Town!

T-Room ”Voted Best Lunch in Town” by the readers of the Murray State News

> New Menu Items

> Same Great Service

Still the Best Deal in Town!

www.murraystate.edu/dining www.murraystate.edu/dining

Drs. Randy and Ronda Dunn and the faculty and staff of the Arthur J. Bauernfeind College of Business

cordially invite you to attend the Dedication Ceremony for the Arthur J. Bauernfeind College of Business*

In honor of Dr. Arthur J. Bauernfeind

Friday, October 12, 2012

Reception – 1:30 p.m.

Dedication – 2:30 p.m.

* At the front entrance of the business building, 16th Street In case of inclement weather, Wrather West Kentucky Museum


sample publications>

department ofPolitical Scienceand Sociology

Master of Public Administration

www.murraystate.edu

We have witnessed the students’ excitement as they realize college is

accessible to them … NOW! What an opportunity to help juniors and

seniors transition to the next level! ~ Susan Williams, Guidance Counselor

Applicants must be a high school junior or senior.

Applicants must have a minimum cumulative GPA of 3.0 or rank in top half of class.

Applicants must submit the following:

• CompletetheRacerAcademyApplication for Admission: www.murraystate.edu/raceracademy

• SubmitHighSchoolTranscript.

• SubmitACT,SATorPLANtestscoresfromthetesting agencyorpostedonyourhighschooltranscript. Minimum scores required are: •ACT Composite=18;orSATComposite=870; orACTPLAN=18 •For English Course Requirements:EnglishACT=18; VerbalSAT=450;ACTPLAN=18 •For Math Course Requirements:MathACT=20; MathSAT=490;ACTPLAN=19 • Must meet prerequisites for individual classes • Recommendationfromhighschoolcounselor.

• Applicationfee:$30.

*Students who have not yet taken their ACT PLAN, ACT or SAT will not be eligible to participate.

**Students who drop a course after classes have started will be subject to a partial refund of tuition.

WelcometoMurrayStateUniversity’sRacerAcademy,adualcreditprogram designed for high school juniors and seniors. Offered at a substantialdiscount,youcantakeclasseseitheronline,onyourhigh

schoolcampusorontheMSUcampus.Thesecoursesare“real”collegecourseswitha“real”collegecurriculum.Thegradesearnedare“real”collegegrades,andwill transfer to other colleges and universities.

What is dual credit? Dual credit is where juniors or seniors enroll in a college courseandsimultaneouslyearncollegecreditandhighschoolcreditforthecourse upon successful completion of the course requirements.

Enrolling in a dual credit course saves time and saves money!

Students should follow the advice of their high school counselor in determining appropriatecourseloads.YoucanfindthelinktoeverythingRacerAcademyat: www.murraystate.edu/raceracademy

RacerAcademystudentsenjoyalltherightsandresponsibilitiesofallMurrayStateUniversitystudents.ThisincludesanIDcard,MSUemailaccount,discountsat sporting events and concerts, and to the Blackboard learning platform.

Animal Science Course demonstrates the importance and place of livestock in agriculture

Contemporary Issues in Agriculture Critical analysis of agricultural issues and their effect on society

Consumer Chemistry Explores social and cultural issues as-sociated with science and technology

Critical Reading, Writing and Inquiry Reading and research as appliedto academic writing World GeographyIntroduces students to major regions of the world

Introduction to Personal CommunicationsEmphasis on communication in an interpersonal environment

The Theatrical Experience Analysis of theater as an art form

AG

R 1

00

AG

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99C

HE

101

COM

161

ENG

10

5G

SC 1

10CO

M 1

31T

HD

10

4Introduction to Public SpeakingStudents present speeches that inform and persuade

For questions or more

information about the Racer

Academy, please contact

Charlotte Bradshaw at

270.809.2684 or email at

[email protected].

Tuition and Fee Expenses

• One-timeapplicationfeeof$30.

• IDcardfeeof$20.

• Oncampusparkingfee$55.

• Checkwebsiteforalltuitioncharges.

• Certainacademiccourseshave additional fees. See schedule of fees online for details.

• Booksarerequiredformostcourses. Youcanbuybooksfromthe UniversityStoreoncampus.

Admission Requirements

Examples of Course Offerings

48IntroductIon

headIng here> sample publications

Undergraduate Admission Application

1 of 2

ALL APPLICANTS1. Complete all items on this form, and read and sign the acknowledgement statement

on page two. Incomplete forms will be returned. You will be notified if under 13 KAR 2:045 you are required to provide information to document your place of residence as used to determine your tuition.

2. Follow the instructions below for the appropriate admission status.3. Mail page 2 with the nonrefundable $30 application fee to Undergraduate

Admissions or the appropriate MSU regional campus you will attend (see Transfer Section).

NOTE: All admissions are tentative until Undergraduate Admissions has received all required final official documents. This may include, but is not limited to ACT/SAT results, a final official high school transcript, verification of graduation, official transcripts of all college courses and/or residency documentation.

FRESHMEN1. Request an official transcript from your high school that includes a list of your

senior year courses if you are currently in high school. All records must be mailed directly to Undergraduate Admissions by the school.

2. Be sure that an official ACT/SAT score report has been sent to Murray State. If you have not taken the ACT/SAT, arrange to take the test as soon as possible. Contact MSU’s Counseling and Testing for testing information at 270.809.6851 or ACT at www.act.org and SAT at www.collegeboard.com.

3. If you have taken college courses, Advanced Placement tests, or the College Level Examination Program tests, request that an official transcript be mailed directly from the college or testing service to Undergraduate Admissions at the address printed above.

POST-BACCALAUREATE STUDENTS1. Print POST-BACCALAUREATE at the top of page two of the application. 2. Request that an official transcript showing your baccalaureate degree be mailed

directly to Undergraduate Admissions from the registrar’s office of the college that conferred your degree. If you plan to work toward a degree from Murray State, you must request official transcripts from each college you have attended.

VISITING/TRANSIENT STUDENTS 1. Print VISITING STUDENT at the top of page two of the application.2. Request a letter of good standing be mailed directly to Undergraduate Admissions

from the registrar’s office at the college you are currently attending. A 2.0 (4.0 scale) minimum cumulative GPA is required for admission. Junior classification is required to take any 500-level courses.

TRANSFERIf you have previously enrolled in a college and have already graduated from high school, please contact the Transfer Center for transfer student admission information.

STATEMENT OF EQUAL OPPORTUNITYMurray State University endorses the intent of all federal and state laws created to prohibit discrimination. Murray State University does not discriminate on the basis of race, color, national origin, gender, sexual orientation, religion, age, veteran status, or disability in employment, admissions, or the provision of services and provides, upon request, reasonable accommodation including auxiliary aids and services necessary to afford individuals with disabilities equal access to participate in all programs and activities. For more information, contact Sabrina Y. Dial, Director of Equal Opportunity, Murray State University, 103 Wells Hall, Murray, KY 42071-3318. Telephone: 270.809.3155 (voice), 270.809.3361 (TDD).

ADDITIONAL INFORMATION

Questions concerning admission should be directed to the Office of Undergraduate Admissions.

Office ofUndergraduate Admissions102 Curris CenterMurray, KY 42071-3356

800.272.4678 ext. 1270.809.3741270.809.3780 fax [email protected]

Requests for general freshman information or campus visits should be directed to the Office of Recruitment.

Office ofRecruitment102 Curris CenterMurray, KY 42071-3356

800.272.4678 ext. [email protected]

Requests for general transfer information or campus visits should be directed to the Transfer Center.

Transfer Center303 Sparks HallMurray, KY 42071-3312

[email protected]

www.murraystate.edu800. 272.4678

Revised August 2011


ENGLISH

CONTACT INFORMATIONGraduate Program CoordinatorDepartment of English and PhilosophyMurray State University7C Faculty HallMurray, KY 42071-3341USA

Phone: 270.809.2401 Fax: 270.809.4545

[email protected]

scan code or visitwww.murraystate.edu/english

Graduate study in

Murray State University offers

Master of Arts in these areas:> English> English Studies> English with Philosophy as a Cognate Discipline> English with Modern Languages as a Cognate Discipline

Graduate Certificatesin these areas:> Gender Studies> Professional Writing

With more than 20 faculty members, we offer complete coverage of traditional fields of literature, rhetoric/composition, and professional writing. The program includes traditional, online, and weekender course options.

Murray State tuition rates are competitive, and the university has been named a “Best Buy” by Forbes magazine. Students may apply for a range of assistantships. Graduate teaching assistants gain valuable experience teaching in the university’s writing programs.


• evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn • evansville • FaiRvieW HeiGHTs • lOUisville • sT lOUis • nasHville • CaPe GiRaRDeaU • OWensBORO • MeMPHis • JaCKsOn • leXinGTOn

Coming to a city near you ...

49IntroductIon

headIng here> banners


Retractable Banners33.5” x 80”

Indoor Pole Banner

Tri-stand Banner31.5” x 70”

Tabletop Banner11.75” x 16.75”

50IntroductIon

headIng here>

Hanging Banner with grommets

Fence Banner

Sign

Sign

Murray StateStudentS

banners and signs

Celebrating 40 Years of Theatre> > > > > > > > > > > > > > > > > > > > >

W E L C O M EL I Z O !

51

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university ads

Examples of ads.

Design and placement of ads for recruitment, development or the overall university should be coordinated through University Communications/Print Media. For ad design, contact Melissa Shown in Print Media. For coordination of ad buys, contact Catherine Sivills in University Communications.

Equa

l edu

catio

n an

d em

ploy

men

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oppo

rtun

ities

M/F

/D, A

A e

mpl

oyer

Take your place where

Quality Academics and Value are recognized

High Academic Standards•highexpectationsofstudenteffortandperformanceonthepartoffacultythatensure

thevalueandreputationoftheMurrayStatedegree•ahighproportionofprogramsenjoyingaccreditationfromdiscipline-specificnationalorganizations

Small Classes/Personal Attention•a15:1student-facultyratio•anaverageclasssizeof21(withhalfofclassesatlessthan20)—insharpcontrasttothelargeststateflagshipuniversities

•facultydedicatedtoteachingandeagertoengagewithstudentsandtoofferextraguidanceandsupport

Excellent Faculty•85percentholdingterminaldegrees; 88percentfull-time•verylittlerelianceongraduate andteachingassistants

www.murraystate.edu

College of Humanities and Fine Arts

inMUSIC

A “Top Tier” university in academic quality 22 consecutive years (1992-2013)

Murray State is the only Kentucky regional public university to appear among the South’s top 20 private and public schools (2013)

MSU ranked 7th among top regional public universities in the South (2013)

Murray State is #1 on the top 10-school list where merit aid awards are most common (2012)

On the “America’s Best Colleges” list and named one of “America’s Top 100 Best Buy Colleges” (2012)

Military Friendly School (2013)

Murray State is a “Yellow Ribbon School” (2012)

U.S. Department of VeteranS affairS

1.800.272.4MSU • www.murraystate.edu

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university ads

Examples of ads.

T he Youth and Nonprofit Leadership (YNL) program at Murray State University is the premiere program of its kind in the United States. For

the past 21 consecutive years, Murray’s program has set the national student enrollment record, and offers a major and a minor. YNL prepares students for leadership roles in the nonprofit sector in organizations such as the American Red Cross, Boy and Girl Scouts of America, 4-H, hospitals, colleges and ministries. Most YNL courses include a community service component that actively involves students. These hands-on experiences enhance student learning,

igniting a passion to positively impact the world. YNL students at MSU have been instrumental in the establishment of local service organizations including the YMCA, United Way and Giving Back Scholars, and have assisted in generating over $2,000,000 for campus and community needs. Murray State’s YNL students have received 36 local awards and 10 national awards. YNL faculty have written

textbooks that are used in the higher education nonprofit sector across the country.

It all adds up to a student experience at MSU that is unmatched. For information on taking your place in Youth

and Nonprofit Leadership at Murray State, e-mail [email protected], call 270.809.3824 or go online at www.murraystate.

edu/ynl

Take your place where Educationmeets Community

Advertorial

Call 270.809.4727, scan code or visit

www.murraystate.edu/mfa

FACULTY• Nickole Brown • Blas Falconer • Tommy Hays • Carrie Jerrell • Gary Jackson• Karen Salyer McElmurray • Ann Neelon • Elena Passarello • Dale Ray Phillips• Lynn Pruett • Martin Roper • Jeffrey Skinner • Julia Watts

VISITING WRITERS• Richard Bausch • Linda Bierds • Robert Olen Butler • Dennis Covington • Kate Daniels • Mark Doty • Nick Flynn • Alice Friman • Ross Gay • Silas House • Andrew Hudgins • Holly Goddard Jones • Stephen Graham Jones • Ilya Kaminsky • Randall Kenan • Beth Lordan • Lee Martin • Erin McGraw • Nick Reding • Scott Russell Sanders • George Singleton • Padma Viswanathan

APPLICATION DEADLINESOct. 1 for January residency ~ Apr. 1 for July residency

Murray, Kentucky

A low-residency program

MASTER OF FINE ARTSCREATIVE WRITING

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university web pages

The MSU website is a primary communications source for many audiences. As such, a clear and consistent application of the university’s graphic identity is important to communicating clearly and consistently to all constituents. Contact Tony Powell, web manager, for information.

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university merchandise

STATE UNivERSiTY

Design of merchandise often involves technical restrictions that need to be considered when selecting color, photography and graphic elements. However, the primary and secondary color palette should be given priority over other colors, and the use of the logo and tagline should still adhere to the rules outlined in this style guide.

55IntroductIon

headIng here> university merchandise

Financial Aid/Scholarship

Office of RecruitmentSTATE UNIVERSITyOffice of Recruitment


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vehicular

Example of vehicular application.

MURRAY STATE UNIVERSITYMurray K entucky

MURRAY STATE UNIVERSITYMurray K entucky

www.murraystate.edu

>> general and contact information

part 4

58IntroductIon

headIng here> general information

Print Media is responsible for the central coordination of university printing. In cases where off-campus printing is necessary, i.e., embossing, die-cutting, foil-stamping, etc., pre-established contract printers are available. Contact Tobie Johnson, publications supervisor, for details.

When preparing documents for printing, the following information may be useful.

Submission of Materials for Layout and design

• Contact with Print Media staff to coordinate your project is advised. Checking printing requirements, paper and ink choices, and scheduling can save your department time and money.• Text should be submitted in a Word document.• Photographs should be high resolution (300 dpi) digital files or high quality glossy prints for scanning.

Camera-ready Submission

• Contact with Print Media is encouraged before starting your camera-ready layout to check size limitations, margin and bleed requirements, graphic illustration and photograph formats, font usage, etc.

• Adobe InDesign is the recommended layout program for camera-ready submissions. Please note: Print quality may be sacrificed if Publisher or Word documents are submitted. In some instances, the whole layout has to be redone by Print Media staff, which can jeopardize scheduling.

Style Manual

Print Media uses the Associated Press Stylebook.

Equal Opportunity Statement

Short version (for letterhead, one-page documents, etc.)Equal education and employment opportunities M/F/D, AA employer

Long version (for booklets, handbooks, guides, etc.)Murray State University endorses the intent of all federal and state laws created to prohibit discrimination. Murray State University does not discriminate on the basis of race, color, national origin, gender, sexual orientation, religion, age, veteran status, or disability in employment, admissions, or the provision of services and provides, upon request, reasonable accommodation including auxiliary aids and services necessary to afford individuals with disabilities equal access to participate in all programs and activities. For more information, contact the Director of Equal Opportunity, Murray State University, 103 Wells Hall, Murray, KY 42071-3318. 270.809.3155 (voice), 270.809.3361 (TDD).

Mailing Information

Mail Sizes• Minimum mailable size: 5 inches long and 3.5 inches high (0.007 in. thick)• Maximum size for postcards: 6 inches long x 4.25 inches high (0.016 in. thick)• Maximum size for letters: 11.5 inches long x 6.125 high (0.25 in. thick)• Maximum size for large envelopes: 15 inches long x 12 inches high (.75 in. thick)

Bulk Rate When a customer intends to mail at least 200 pieces at one time, the following block will be placed in the top right corner of the mail piece.

Non-Profit Org.U.S. Postage

PAIDPermit No. 248

Murray, KY 42071

part 4 / general information

59

> contact information

part 4 / contact information

429 Sparks Hall • Murray, KY 42071-3312 • Office: 270.809.2198 • Fax: 270.809.2199

Assistant vice President for Communications Catherine Sivills [email protected]

Public Relations SpecialistJayme Jones [email protected]

UNIVERSITy COMMUNICATIONS

PRiNT MEDiA

100 General Services Building • Murray, KY 42071-3355 • Office: 270.809.4376 • Fax: 270.809.3153

Director of Print MediaSherry McClain [email protected]

Supervisor of graphic DesignLinda Pierce [email protected]

Advertising/Design SpecialistMelissa Shown [email protected]

Publications SupervisorTobie Johnson [email protected]

Administrative AssistantJanet Hudgins [email protected]

Waterfield Library • Murray, KY 42071-3307

Copy Express ManagerKaron Johnson [email protected]

WEB MEDiA

425 Sparks Hall • Murray, KY 42071-3312

Web ManagerTony Powell [email protected]

Web SpecialistCharley Allen [email protected]

Documents

image manual