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international poster BLack swan branding International Typographic STYLE Commercial revolution Art Deco Cubism The New York School Distributed by Fox Searchlight in order to sell their product globally. Global trade, or globalaization, dates back to initial European expansion (Escher). Escher, Rebecca. “Commercial Revolution.” 29 Sept. 2010. Grid is used for organization, and all type is sans-serif for clarity (Heller 190). Postmodern design The film Black Swan is a throwback to the horror movies of the 1960’s and 1970’s (Stack). Though created for a modern audience, the poster recycles design styles that were popular in the past (”Postmodernism” 2). “Postmodernism.” Schirmer Encyclopedia of Film. Ed. Barry Keith Grant. Vol. 3. New York: Schirmer Reference, 2007. Gale Virtual Reference Library. Web. 4 Dec. 2010. Stack, Tim. “Black Swan International Posters are Crazy Awesome as the Movie.” Entertainment Weekly. 15 Oct. 2010. 4 Dec. 2010. Web. Goldberg, Matt. “Fantastic Trailer for Darren Aronofsky’s Black Swan Starring Natalie Portman, Mila Kunis, and Vincent Cassel; Plus poster and Synopsis.” Collider. 17 Aug. 2010. 5 Dec. 2010. Web. Martin, Paul. “Black Swan Posters.” Indie Movies Online. 15 Oct. 2010. 5 Dec. 2010. Web. The geometric forms are clean and refined (”Art Deco” 187). They radiate from the arms and the shading is very similar to several Art Deco pieces (Szabo). Allin, Par Aurelien. “Nouvelle Affiche Pour Black Swan.” Cinema Teaser. 17 Nov. 2010. 5 Dec. 2010. Web. “Art Deco.” Europe Since 1914: Encyclopedia of the Age of War and Reconstruction. Ed. John Merriman and Jay Winter. Vol. 1. Detroit: Charles Scribner’s Sons, 2006. 187-189. Gale Virtual Reference Library. Web. 4 Dec. 2010. Szabo, Claire. “Art Deco.” 3 Nov. 2010. Form of the ballet dancer is represented abstractly by use of geometric shapes and cut out shapes of the dancer’s body (Ullrich). Ullrich, Grethe. “Analytic Cubism and Synthetic Cubism.” 18 Oct. 2010. The incredibly simplistic approach of representing the torso and legs with a simple shape is similar to the work of Saul Bass, and can be compared to his work for Anatomy of a Murder. Kincheloe, Barrett. “The New York School.” 8 Nov. 2010. Constructivism The color scheme and the angling of the shapes is very similar to that seen in Soviet propaganda (Mandel). Mandel, Alana. “Suprematism and Constructivism.” 20 Oct. 2010. The Black Swan film is a product that this poster was designed to sell. “...the act of branding encompasses a wide range of marketing activities such as product design, name, packaging, advertising, and image projection” (Traflet 179). Traflet, Janice M. “Branding.” Encyclopedia of Business in Today’s World. Ed. Charles Wankel. Vol. 1. Thousand Oaks, CA: Sage Publications Inc., 2009. 179-181. Gale Virtual Reference Library. Web. 4 Dec. 2010. Heller, Steven and Georgette Ballance, ed. Graphic Design History . New York: Allworth Press, 2001.

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international posterB L a c k s w a n

branding

InternationalTypographic STYLE

Commercialrevolution

Art Deco

Cubism

The New York School

Distributed by Fox Searchlight in order to sell their product globally. Global trade, or globalaization, dates back to initial European expansion (Escher).Escher, Rebecca. “Commercial Revolution.” 29 Sept. 2010.

Grid is used for organization, and all type is sans-serif for clarity (Heller 190).

Postmodern design

The �lm Black Swan is a throwback to the horror movies of the 1960’s and 1970’s (Stack). Though created for a modern audience, the poster recycles design styles that were popular in the past (”Postmodernism” 2).“Postmodernism.” Schirmer Encyclopedia of Film. Ed. Barry Keith Grant. Vol. 3. New York: Schirmer Reference, 2007. Gale Virtual Reference Library. Web. 4 Dec. 2010.Stack, Tim. “Black Swan International Posters are Crazy Awesome as the Movie.” Entertainment Weekly. 15 Oct. 2010. 4 Dec. 2010. Web.

Goldberg, Matt. “Fantastic Trailer for Darren Aronofsky’s Black Swan Starring Natalie Portman, Mila Kunis, and Vincent Cassel; Plus poster and Synopsis.” Collider. 17 Aug. 2010. 5 Dec. 2010. Web.

Martin, Paul. “Black Swan Posters.” Indie Movies Online. 15 Oct. 2010. 5 Dec. 2010. Web.

The geometric forms are clean and re�ned (”Art Deco” 187). They radiate from the arms and the shading is very similar to several Art Deco pieces (Szabo).

Allin, Par Aurelien. “Nouvelle A�che Pour Black Swan.” Cinema Teaser. 17 Nov. 2010. 5 Dec. 2010. Web.

“Art Deco.” Europe Since 1914: Encyclopedia of the Age of War and Reconstruction. Ed. John Merriman and Jay Winter. Vol. 1. Detroit: Charles Scribner’s Sons, 2006. 187-189. Gale Virtual Reference Library. Web. 4 Dec. 2010.Szabo, Claire. “Art Deco.” 3 Nov. 2010.

Form of the ballet dancer is represented abstractly by use of geometric shapes and cut out shapes of the dancer’s body (Ullrich).Ullrich, Grethe. “Analytic Cubism and Synthetic Cubism.” 18 Oct. 2010.

The incredibly simplistic approach of representing the torso and legs with a simple shape is similar to the work of Saul Bass, and can be compared to his work for Anatomy of a Murder.Kincheloe, Barrett. “The New York School.” 8 Nov. 2010.

ConstructivismThe color scheme and the angling of the shapes is very similar to that seen in Soviet propaganda (Mandel).Mandel, Alana. “Suprematism and Constructivism.” 20 Oct. 2010.

The Black Swan �lm is a product that this poster was designed to sell. “...the act of brandingencompasses a wide range of marketing activities such as product design, name, packaging,advertising, and image projection” (Tra�et 179).Tra�et, Janice M. “Branding.” Encyclopedia of Business in Today’s World. Ed. Charles Wankel. Vol. 1. Thousand Oaks, CA: Sage Publications Inc., 2009. 179-181. Gale Virtual Reference Library. Web. 4 Dec. 2010.

Heller, Steven and Georgette Ballance, ed. Graphic Design History . New York: Allworth Press, 2001.