Upload
mario-anima
View
670
Download
2
Embed Size (px)
DESCRIPTION
Citation preview
mario animadirector of product and community, Current TV
twitter: manimahashtags: #socialc20 #intheclub
“i’m in the club”fostering community growth through clarity, inclusion, and conversation
social media and community 2.0 may 3rd, 2010
In the beginning…
Image: NASA, ESA and the Hubble Heritage (STScI/AURA)-ESA/Hubble Collaboration
ralphie wanted something…
what was it?
a part of somethingliked
he wanted to be:
included
exclusivity
interaction
accessibility
participation
“A number of companies that marketed decoders to children (such as Ovaltine) often included "secret messages" on various radio shows aimed at children. The kids needed to use their decoders to decode the secret message (which was almost invariably a preview to the next episode of the show, which was usually a serial).”
Source: http://www.radioarchives.org/annie/ and http://en.wikipedia.org/wiki/Secret_decoder_ring
Sources: http://www.flickr.com/photos/kt/1125561/http://www.flickr.com/photos/seadreamstudio/1402732646/
photo by flickr user James Cridland // used with permission under Creative Commons -- Attribution 2.0 Generic
members of your community feel like ralphie
decoder ring: inclusioncreate TV content
get on TV callout: http://current.com/1p2104cfinished review: http://current.com/1b2104c
decoder ring: accessfeedback via personality Q&As
that’s gay: politicians: http://current.com/1kfmc4ccall for questions: http://current.com/1radg4cBryan answers: http://current.com/1kc6g4c
thanks
mario animadirector of product and community, Current TV
twitter: manimahashtags: #socialc20 #intheclub