Illum-A-Switch Illuminati Inc. Illum-A-Switch By Illuminati Inc. “Leaving the competition in the dark”

Illum-A-SwitchIlluminati Inc.

Illum-A-Switch

By Illuminati Inc.“Leaving the competition in the

dark”


How would you find a light in the dark?– Feel around?– Just bump into it?– By chance?


Why not with something special called:

Illum-A-SwitchBy

Illuminati Inc.


TopicsCustomer NeedsMarketing StrategyWebsiteDesign ProcessPrototypeCost ProjectionFinal Product


Customer Needs

Throughout our design process, continuous emphasis was placed on customer needs.

Customer needs played a key role in each step of our design process.


Needs of Potential Customers Identified Methods

• Structured Surveys• Internet Research• Personal Interviews• Group Discussion


Most Important Customer Needs

SafeReliableEnergy EfficientReasonably PricedAesthetic


Marketing StrategyAn important factor in the success of any

product is based around getting the word out to potential customers. In the case of the Illum-A-Switch there are two very different potential markets, each of which will require specialized marketing strategies.

The General Public– Those who would put the switch in their households

The Corporate World– Businesses and office buildings, utilizing the

Illum-A-Switch in their places of work


Webpage

URL: http://illum-a-switch.ath.cxPurpose– Promotion medium– Source of product information– How to purchase our product

Included on the website– Description of product– Purchase information– Team members– Contact info


Design Process

Once customer needs and project concerns were established, ideas were developed to create a solution.Narrowed list based on key points.

- needed permanent power source. Nobatteries to replace.

- hidden behind switch plate- energy efficient. Only on when needed.


Used the CIA method to narrow our choices to three.Took best features from each remaining idea to combine into our product design.Among these were;

- hard-wired to household electricity.- LED behind the switch plate bright

enough to shine through.- photo cell to ensure energy efficiency.


Created Gantt-chart to determine remaining steps and to set dead lines.Divided up the remaining work load and set to developing a prototype.Through some circuitry tinkering, the prototype team came up with an alpha and beta prototype.


When the lights go out… the LED is activated


Prototype

PhotocellLEDSingle throw AC switch


Schematic

The prototype works by turning on the LED in the absence of ambient light.

This controller is based on a LM358 operational amplifier, resistors, and a photocell all running on 12VDC.



Display Prototype

The prototype switch along with a light is mounted in an example wall setup.

We have added decorative wall paneling to the wall to increase the wall’s aesthetic appeal.



Cost Projection

With the market set, we have high expectations for our product.We believe that there is and will be a high demand was available to our customersThe next question that arises is, will it be profitable?


Expenses for Prototype

Enclosure $ 3.99 Switch $ 1.99 Prototype Board $ 3.99 LED $ 5.00 Resistor $ 0.25 OP amp $ 0.50 Photocell $ 1.00

Total $ 16.72


Bulk Expense Enclosure $ 0.20 Switch $ 0.10 Prototype Board $ 0.50 LED $ 0.50 Resistor $ 0.25 OP amp $ 0.50 Photocell $ 0.20

Total $ 2.25!


Cost Projection

Taking into account the other fees such as, having the prototypes developed to put in the market, and shipping fees, we still believe that this product will be profitable.

We feel that we will be able to sell the Illum-A-Switch to our distributors with a profitable value.


Final Product Ideas

Do not require a special faceplate

Integrate a 120VAC-12VDC circuit


Illum-A-Switch

Any Questions?

Documents

Illum-A-Switch Illuminati Inc. Illum-A-Switch By Illuminati Inc. “Leaving the competition in the dark”