Ijrcm 1 Vol 3 Issue 9 Art 9

8/12/2019 Ijrcm 1 Vol 3 Issue 9 Art 9

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VOLUME NO.3(2012),ISSUE NO.9(SEPTEMBER) ISSN0976-2183

A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories

Indexed & Listed at:

Ulrich's Periodicals Directory, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabells Directories of Publishing Opportunities, U.S.A.

as well as inOpen J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)]

Registered & Listed at: Index Copernicus Publishers Panel, Poland

Circulated all over the world & Google has verified that scholars of more than 1500 Cities in 141 countries/territories are visiting our journal on regular basis.

#round $loor% Buildin& 'o *+-,-% Devi Bh!w!n B!!r% JA#AD.R 01 **0% 2!3un!n!&!r% .!ry!n!% 'DA

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INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories

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CONTENTSCONTENTSCONTENTSCONTENTSSr.

No. TITLE & NAME OF THE AUTHOR (S)Page

No.

1 A DESCRIPTIVE STUDY ON CATCHMENT AREA ANALYSIS AND CUSTOMER SATISFACTION TOWARDS BIG BAZAAR WITH SPECIAL REFERENCE TOVADAPALANI BRANCH, CHENNAI

DR. VIMALA SANJEEVKUMAR, DR. SRI RAMACHANDRAN, PAVAN KUMAR .U & S. DHANALAKSHMI

1

2THE EFFECT OF MARKET ATTITUDE ON INNOVATIONAND NEW PRODUCT PERFORMANCE

FAKHRADDINMAROOFI 8

3 THE APPRAISAL OF THE EFFECT OF STAFFS ENTREPRENEURIAL SPIRIT ON THE !UALITY DEVELOPMENT OF HUMAN CAPITAL" A CASE STUDY OF SHAHIDHASHEMI NEJAD GAS REFINING COMPANY

MOHAMMAD MOSAVI, MOHAMMAD LASHKARY, MOHAMMAD MEHDI GHOMIAN & JAVAD HASANZADEH

1#

$ RELATING CORPORATE GOVERNANCE WITH MARKET VALUATION AND ORGANIZATIONAL PERFORMANCE" AN EMPIRICAL STUDY ON KSE PAKISTANSUMAIRA ASLAM., MADIHA LATIF., DR. MUHAMMAD ABDUL MAJID MAKKI & HASSAN MUJTABA NAWAZ SALEEM

22

% HUMAN RESOURCE PLANNING HRP'" INSIGHTS FROM THE COMMERCIAL BANK OF CEYLON CBC'MAKSUDA HOSSAIN, ABU MD. ABDULLAH & AFSANA PERVINE

28

# MANAGEMENT, LABOUR PROCESS AND WORKERS OWN CONSTRUCTION OF SOCIAL RELATIONS OF PRODUCTION IN AN OIL REFINERY, NIGERIADR. OLUSEGUN OLADEINDE

3$

( PATH)GOAL THEORY OF LEADERSHIP STYLE IN THE STRUCTURAL FORM OF SELF HELP GROUPDR. C. SATAPATHY & SABITA MISHRA

38

8 THE STUDY OF FINANCIAL PERFORMANCE OF NATIONALIZED BANKS DURING 2**#)2*1*YOGESH PURI & DR. SHAMBHU KUMAR

$2

+ AN EMPIRICAL STUDY ON THE BEHAVIOUR OF RURAL CONSUMERS TOWARDS FMCGJYOTI PRADHAN & DR. DEVI PRASAD MISRA

%2

1* PROBLEMS & PROSPECTS OF AGRICULTURE E-PORTS IN THE EMERGING SCENARIODR. M. L. GUPTA & DR. REKHA GARG

%+

11 PROBLEMS AND PROSPECTS OF WOMEN ENTREPRENEURSHIP IN INDIA ) AN INVESTIGATIVE STUDY IN CHITTOOR DISTRICT OF ANDHRA PRADESHDR. C. VISWANATHA REDDY

#2

12 CAPITAL STRUCTURE ANALYSIS" AN INTER AND INTRA)INDUSTRY STUDYDR. HAMENDRA KUMAR PORWAL & RABMEET KAUR

(1

13 MANAGERIAL USES OF HUMAN RESOURCE ACCOUNTING" A SURVEYREETA & UPASNA JOSHI

((

1$ BORDER TRADE VIS).)VIS INDIAS LOOK EAST POLICY" A CASE STUDY OF MANIPURDR. N. TEJMANI SINGH & P. CHINGLEN SINGH

8*

1% NEW RURAL MARKETING STRATEGIES OF FMCG COMPANIES IN INDIA" A STUDY OF SELECTED RURAL MARKETS OF PUNJAB AND MADHYA PRADESHJAGDEEP SINGH ARORA & POONAM ARORA

8%

1# A STUDY AND ANALYSIS OF FINANCIAL INCLUSION IN INDIADIGANTA KR. MUDOI

+1

1( AWARENESS TOWARDS VARIOUS ASPECTS OF INSURANCE" AN EMPIRICAL STUDY IN THE STATE OF RAJASTHANDR. DHIRAJ JAIN

+%

18 IMPACT OF MERGERS & AC!UISITIONS ON THE PERFORMANCE OF COMPANIESGOVIND M. DHINAIYA

1*2

1+ FOREIGN DIRECT INVESTMENT" IMPORTANCE, GROWTH & EMPLOYMENT OPPORTUNITIES IN INDIAKIRTIKUMAR L. EKHANDE

1*(

2* AN INVESTIGATION ON BRAND PREFERENCE AMONG SPORT SHOE CONSUMERS" A CROSS SECTIONAL INVESTIGATIONDR. GAJANANA PRABHU B

11*

21 FACTORS AFFECTING BEHAVIOR OF INDIAN STOCK MARKETKUMAR SAURABH

11#

22 CORPORATE GREENING" A STUDY OF RESPONSIVENESS OF FIRMS IN THE CONTE-T OF INDIAN HOTEL INDUSTRYDR. ROOPA T.N. & NISHA RAJAN

122

23 LEVEL OF CUSTOMER SATISFACTION ) A STUDY WITH REFERENCE TO INDIAN BANK, MAYILADUTHURAI BRANCH

DR. S.MAYILVAGANAN & G. KARTHIKEYAN

128

2$ CUSTOMER GAP ANALYSIS IN ORGANISED RETAILING / AN EMPIRICAL STUDYMOHMED IRFAN, DR. AMULYA. M & EVERIL JACKLIN FERNANDES

133

2% PERFORMANCE OF SHG CREDIT LINKAGE PROGRAMMES" A COMPARATIVE ANALYSISDR. S. VENKATESH & GOVINDARAJU, M.S.

138

2# MUTUAL FUND PERFORMANCE" AN ANALYSIS OF INDE- FUNDSSHIVANI INDER & DR. SHIKHA VOHRA

1$3

2( BUYING BEHAVIOUR AND PERCEPTION OF RETAIL INVESTORS TOWARDS MUTUAL FUND SCHEMESDIMPLE & RITU

1$(

28 THE IMPACT OF PERSON)ORGANIZATION VALUE CONGRUENCE ON ORGANIZATIONAL COMMITMENT IN A PUBLIC SECTOR ORGANIZATIONPRACHI AGARWAL & PRIYANKA SAGAR

1%1

2+ CARBON CREDITS ACCOUNTING REFLE-ION IN THE BALANCE SHEET / AN ACCOUNTANTS PERSPECTIVEDR. P HANUMANTHA RAO & DR. B. VENKATA RAO

1%(

3* A LEGAL PERSPECTIVE OF BANK GUARANTEE SYSTEM IN INDIAMOHD YASIN WANI & RAIS AHMAD QAZI

1#1

RE!UEST FOR FEEDBACK 1#%


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CHIEF PATRONCHIEF PATRONCHIEF PATRONCHIEF PATRONPROF0 K0 K0 AGGARWAL

,h!ncellor% 5in&!y!6s 7niversity% Delhi

$ounder 8ice-,h!ncellor% #uru #obind "in&h ndr!pr!sth! 7niversity% Delhi

9: Pro 8ice-,h!ncellor% #uru J!3bheshw!r 7niversity% .is!r

FOUNDERFOUNDERFOUNDERFOUNDER PATRONPATRONPATRONPATRONLATE SH0 RAM BHAJAN AGGARWAL

$or3er "t!te Minister for .o3e ; in&do3 of "!udi Ar!bi!

PROF0 SANJIV MITTAL7niversity"chool of M!n!&e3ent "tudies% #uru #obind "in&h P 7niversity% Delhi

PROF0 ANIL K0 SAINI,h!irperson (,R,)% #uru #obind "in&h P 7niversity% Delhi


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DR0 SAMBHAVNA$!culty%

LEGAL ADVISORSLEGAL ADVISORSLEGAL ADVISORSLEGAL ADVISORSJITENDER S0 CHAHAL

Advoc!te% Pun4!b ; .!ry!n! .i&h ,ourt% ,h!ndi&!rh 7


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CALL FOR MANUSCRIPTSCALL FOR MANUSCRIPTSCALL FOR MANUSCRIPTSCALL FOR MANUSCRIPTS?e invite unpublished novel% ori&in!l% e3piric!l !nd hi&h @u!lity rese!rch wor= pert!inin& to recent develop3ents ; pr!ctices in the !re! of

,o3puter% Business% $in!nce% M!r=etin&% .u3!n Resource M!n!&e3ent% #ener!l M!n!&e3ent% B!n=in&% nsur!nce% ,orpor!te #overn!nce

!nd e3er&in& p!r!di&3s in !llied sub4ects li=e Accountin& 9duc!tion Accountin& nfor3!tion "yste3s Accountin& .e!lth ,!re Ad3inistr!tion 5!bor Rel!tions ; .u3!n Resource M!n!&e3ent M!r=etin& Rese!rch M!r=etin& 0 F5HRMG77;? M>7674EM47645


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1 KEYWORDS"Abstr!ct 3ust be followed by ! list of =eywords% sub4ect to the 3!:i3u3 of five

"h!r3! w!tr!% # (E**H) 9ffectiveness of "oci!l Advertisin& A "tudy of "elected ,!3p!i&ns% ,orpor!te "oci!l Responsibility% 9dited by D!vid ,rowther ;'ichol!s ,!p!ldi% Ash&!te Rese!rch ,o3p!nion to ,orpor!te "oci!l Responsibility% ,h!pter 1% pp EHI-0*0

JOURNAL AND OTHER ARTICLES

"che3enner% R?% .uber% J, !nd ,oo=% R5 (HI)% K#eo&r!phic Differences !nd the 5oc!tion of 'ew M!nuf!cturin& $!cilities%K Journ!l of 7rb!n 9cono3ics%8ol E% 'o % pp H0-*+

CONFERENCE PAPERS

#!r&% "!3bh!v (E*) KBusiness 9thicsK P!per presented !t the Annu!l ntern!tion!l ,onference for the All ndi! M!n!&e3ent Associ!tion% 'ew Delhi% ndi!%EE June

UNPUBLISHED DISSERTATIONS AND THESES

>u3!r " (E*) K,usto3er 8!lue A ,o3p!r!tive "tudy of Rur!l !nd 7rb!n ,usto3ers%K uru=shetr! 7niversity% >uru=shetr!ONLINE RESOURCES Alw!ys indic!te the d!te th!t the source w!s !ccessed% !s online resources !re fre@uently upd!ted or re3ovedWEBSITES

#!r&% Bh!vet (E*)


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AN EMPIRICAL STUDY ON THE BEHAVIOUR OF RURAL CONSUMERS TOWARDS FMCG

JYOTI PRADHAN

LECTURER

DEPARTMENT OF MANAGEMENT

SURANA COLLEGE

BANGALORE

DR. DEVI PRASAD MISRA

PROFESSOR

DEPARTMENT OF M.B.A.

FAKIR MOHAN UNIVERSITY

BALASORE

ABSTRACTOve !"e #e$% !"ee "$% ee' $ (e$! )"$'(e *+!" e($ !- +')-e $' /+0e%!#/e -0 I'+$' 1$/ 2-21/$!+-'. Ye! !"ee +% $ %+('+0+)$'! +00ee')e e!*ee' !"e

21)"$%e e"$v+- -0 1$/ $' 1$' )-'%1e%. M$3e!+'( %!$!e(+e% $/*$#% ($ve +%e !- )-e )-2e!e')+e% $' "e/2e !$3+'( $v$'!$(e -0 !"e +')e$%+'(

)-2e!+!+-'. W"+/e eve/-2+'( !"e %!$!e(+e%, !"e $3e!e% 'ee !- !e$! !"e 1$/ )-'%1e +00ee'!/# 0- !"e+ 1$' )-1'!e2$!% e)$1%e !"e# $e

e)-'-+)$//#, %-)+$//# $' 2%#)"-4($2"+)$//# +00ee'! 0- e$)" -!"e. T- %$!+$!e "1(e $%e -0 1$/ )-'%1e% $ 2-2-!+-'$!e/# /$(e +'ve%!e'! +% 'eee

*"+)" +% $ +%3# ve'!1e. S-, *"$!eve %!$!e(+e% FMCG 5F$%! M-v+'( C-'%1e G--%6 )-2$'+e% 0-//-* 1%! 1!1$//# e'e0+! 2e-2/e $! !"e -!!- -0 !"e

2#$+ $% *e// $% !"e. T"+% 2$2e +% $' $!!e2! !- %!1# $3e!+'( %!$!e(# $-2!e # FMCG )-2$'+e% +' !"e 1$/ I'+$. C-'%1e )"$$)!e+%!+)% /+3e

e2e$!4 21)"$%e4 e)-e'$!+-' $' /-#$/!# $e $/%- e+'( %!1+e "ee*+!". T"e %!1# "$% 0-)1%e -' )-'%1e e"$v+- e/$!e !- )-'%1$/e%, 7P8%

52-1)!, 2+)e, 2/$)e, 2--!+-'6 $' 7 A8% 5$))e2!$+/+!#, $00-$+/+!#, $v$+/$+/+!# $' $*$e'e%%6. T"e e%e$)"e% "$ve 1%e %!1)!1e 91e%!+-''$+e

!e)"'+91e $' %1ve#e -' !"e 2-21/$!+-' +' !"e 1$/ $e$% -0 O+%"$. T"e e%e$)"e% !+e !- +'( $-1! %++/$+!+e% $' +00ee')e% -0 1$' $' 1$/ I'+$

*"+)" +'ee "e/2% +' 0$+'( -0 %!$!e(# +' 1$/ I'+$.

KEYWORDSRur!l 3!r=ets% $M,#s% M!r=etin& str!te&y% .!!t

RURAL INDIA) A GREENER PASTUREh!t is needed is ! better !ppro!ch to help the poor% !n !ppro!ch th!t involves p!rtnerin& with the3 to innov!te !nd !chieve sust!in!ble win-win

scen!rios where the poor !re !ctively en&!&ed !nd% !t the s!3e ti3e% the co3p!nies providin& products !nd services to the3 !re profit!bleG

C0K0P;?5iber!li!tion of !n 9cono3y h!s its own pros !nd cons eepin& !ll these ch!n&es in 3ind% M!r=eters 3ust be pro!ctive to withst!nd the ch!n&es in rur!l environ3ent

"tr!te&y 3ust be different fro3 st!te to st!te A f!r3er in rur!l Pun4!b is 3ore pro&ressive th!n th!t of f!r3er of Bih!r or Odish!


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F4 M95> C967; G99 FMCG'" $M,#s or consu3!bles co3prise !ll non-dur!ble &oods li=e toiletries% cos3etics% foods !nd bever!&es% footwe!r etc


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VOLUME NO.3(2012),ISSUE NO.9(SEPTEMB

INTERNATIONAL JOA Monthly Double-Blind Peer Reviewed (Refe

rur!l popul!ce n !ddition% it is possible% !nd even li=el

for the e:tent to which the $M,# 3!r=etin& 3i: c!n b

conte:ts eon4h!r District of Odish!


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REQUEST FOR FEEDBACK

D7; R77;

At the very outset% ntern!tion!l Journ!l of Rese!rch in ,o33erce !nd M!n!&e3ent (JR,M) !c=nowled&es

; !ppreci!tes your efforts in showin& interest in our present issue under your =ind perus!l

would li=e to re@uest you to supply your critic!l co33ents !nd su&&estions !bout the 3!teri!l published

in this issue !s well !s on the 4ourn!l !s ! whole% on our 9-3!il ie 595:;65?0


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Ijrcm 1 Vol 3 Issue 9 Art 9