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Rendezvous 2014, BRCA, IIT Delhi17th -20th October, 2014
Proposal forAssociation of
with
&
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Crowd at Rendezvous
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About Rendezvous
Rendezvous is the annual cultural festival of IIT Delhistarted
in 1975 to promote the spirit of arts and cultureamong the Indian
youth.
Rendezvous, hosted at the IIT Delhi campus located in the swanky
abode of Delhi, HauzKhas, attracts the elite crowd of the South
Delhi and nearby regions including Gurgaon & NCR, as well as
youth audience from 650+ colleges from all around India
Many major companies like VeriSign, Microsoft, Coca Cola,
Pepsi,MTS and Hero have been associated with Rendezvousover the
past years and have hugely benefitted from thepromotional
activities carried out in the festival.
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Apple Developers Conclave Apple can organize a
speaker session and following which the finale of an online
coding competition.
The online competition will be floated a month before
finale.
Apple products such as iPads, etc. will be used for
incentivising the events.
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Apple NSCoder Hackathon Apple can organize a
workshop on ethical hacking and following which a practical on a
sample website.
The speaker for the workshop be sole decided upon by the Apple
Inc.
The event will focus upon the advantages that Apple devices
offer for such services.
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Apple Zone Apple can setup a dedicated
zone at a high footfall area during the 4 days of
rendezvous.
Apple zone to activated by means of various apple products.
Apple TVs could be installed at various locations enabling
iPhone users to play games and lead into crowd engagement.
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Media1. Mass Media
TV Radio Newspapers Multiplexes DOOH Magazines
Rendezvous 2013 Media Plan worth Rs. 1.2 Crore
Dhoom, 2013 : Advertisement in National Daily Mail Today
Slides shown in PVR Multiplex
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2. Social Media ( Spread over 6 Months )
Facebook Page ( 75,000+ Likes )
Mobile App Website (Logo, Backlink to Companys Website)
Online weekly Reach: 9,42,000Weekly Impressions: 43,56,000
Website Received 24 Lakh+ hits last year
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Product/Brand Promotion
Apples logo to be used and shown in Rendezvous Video Teasers
(>50,000 views)
Apples flyers/pamphlets to be distributed via the Registration
Desk.
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Mega Hoardings in Campus
The company will be provided with space to put up Mega Hoardings
at locations with maximum crowds in the Institute Area.
Direct reach to crowd of over 60,000 visiting the fest
Location and size to be discussed after mutual consensus
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Branding on Campus
Standees and Banners to be put at strategic locations across the
institute during the 4 days.
Apple will be promoted via regular mentions through Rendezvous
P.A. System.
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Logo presence in CollateralsMore than 1,50,000 sq. feet branding
across all Rendezvous Collaterals
30,000+ Posters 30,000+ Registration Booklets 25,000+ Passes
5,000+ Publicity Brochures
25,000+ Flyers/Leaflets 5,000+ sq.feet flexes 1000+ Standees 30+
Stage Backdrops
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Promotion Across Colleges in India via
Campus Ambassadors
Apple will be promoted directly in over 200 colleges via the
Campus Ambassador Program
Rendezvous 2014 posters with Apples logo to be put up in 650+
colleges.
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Deliverables to Apple
Association with Apple Deliverables to Apple Deliverables to
Rendezvous 2014
Apple as the co-sponsorfor Rendezvous 2014.
Events+
Apple Zone+
Generic Branding (Additional Media Publicity ; With Mega
Hoardings)
Cash Sponsorship of worth INR 12 lakhs
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Thank you for sharing your precious time for us.This
presentation is just to inform you of the possible
opportunities for association. We are open to your feedback.
Looking forward to your response
[email protected]
+91 971-790-8898
Anshuman Sahay
