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INTERACTIVE

SERVICES

Panel Book 2016

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IIS MENA

The region’s leader

in online market research

Online access

panels iN

IPSOS INTERACTIVE SERVICES

Ipsos’ ONLINE AND MOBILE

CENTER OF EXCELLENCE

Kingdom of Saudi Arabia,

United Arab Emirates,

Egypt, Lebanon, Qatar

and Morocco

About Us

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Access to respondents via

Proprietary Online Panels

&Real Time Sampling Qatar

11,000

Lebanon 12,000

KSA 145,000

Egypt 55,000 UAE

60,000 10,000

Morocco

COVERAGE

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Questionnaire designING, programming,SAMPLING,online reportingand dataprocessing

Project Management

RespondentAccess

a variety of sample sources – Online & Mobile

ClientServicing

EXPERT RECOMMENDATIONON RESEARCH APPROACH AND OPERATIONAL LOCAL INSIGHT

Expertise

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Get your answers in 72 hours!

The smarter and faster way to solve your

burning questions based on consumer input

The online multi-device omnibus which

combines the benefits of an omnibus

methodology with the speed of online

FAST BUSINESS SOLUTIONS

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FRESH

They are not beingover-sampled

They can only takethe survey once

They completesurveyS

seriously

REALENGAGED

UNIQUE

They are who they say they are

SURVEY SAMPLES SELECTED FROM RESPONDENTS WHO ARE

SAMPLE QUALITY COMMITMENT

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Sophisticated

validation

system

Panelists’ survey taking behavior and participation monitoring

Regular monthly purges

Suspicious and

non engaged

respondents

detection

Quality

monitoring

and purges

Detecting duplicates and robots (RelevantID®, Geo-IP, Captcha)

Validating contact information and confrontation to Ipsos Black List

Email confirmation: double opt- in process

Pre-Panel

RelevantID® and Geo-IP validation

Identification of speeders and straight-liners

Application of panel usage rules

Survey

Ongoing

Panel Quality System

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A Unique

sample extraction tool.

Ensures sample

represenTAtivity based

on clients’ needs

Cortex

Optimal respondent

Allocation SYSTEM.

Provides increased sample

capacity and greater access

to hard-to-reach targets

Samplix

Innovative Sampling Tools

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Gender

Age

Region

Nationality

Household Income

MAIN DEMOS

Marital status

Presence of children

Employment status

Main shopper

FINANCIAL PRODUCTS

Bank Account

Debit/Credit Card

INTERNET & TECHNOLOGY

Internet usage

DEVICES (MOBILES / SMARTPHONES)

Mobile Operator

Household equipment

FLIGHTS

Frequency of Travel

Business / Leisure Travel

CARS

Number of cars in

the HOUSEHOLD

MODEL / YEAR OF CAR

Panel Profiling

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Efficient

automated

processes

Cost-effective

solutions

Vast pool of

respondents

across MENA

Fast

turnaround

services

Real time

field

monitoring

ADVANTAGES

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26% 26%

25%

30% 32%15% 15%8% 31%75% 39% 35%

16% 10%25%

34%17% 11%7%

Population Ipsos Panel

Population Ipsos Panel

Population Ipsos Panel

23%

42%

37%15%

6%

15-24 years old

25-34 years old35-44 years old45+ years old

Less than 5,000 SAR5,000 to 12,500 SARMore than 12,500 SARPrefer not to answer

39%35%16%10%

Central (incl. Riyadh, Kasim)Eastern (incl. Dammam, Khoubar, Dhahran)Northern (incl. Hael, Tabouk)Southern (incl. Abha, Jazan, Khamis Mshit)Western (incl. Medina, Makka, Jeddah)

MaleFemale

LocalsExpats

Kingdom of Saudi Arabia (KSA)Panel size: 145,000 | Language: Arabic Internet Penetration: 66%Source: Internetworldstats Nov 2015

58% 42% 31%69%

AGE

GENDER

REGION NATIONALITY INCOME

SingleMarriedDivorced/Widowed

Marital Status

57% 41% 2%

Population source: CDSI 2014

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38%

15%

26%

34% 32% 15%19% 32%7% 44% 27%

14% 15%

93%

40% 10%18%

Population Ipsos Panel

Population Ipsos Panel

21%

48%

17%26%

9%

15-24 years old

25-34 years old35-44 years old45+ years old

Less than 7,000 AED7,000 than 15,000 AEDMore than 15,000 AEDPrefer not to answer

44%27%14%15%

Abu Dhabi DubaiSharjahOthers (Ajman, Al Fujeirah) Locals

Expats

United Arab Emirates (UAE)Panel size: 60,000 | Language: Arabic and English

Internet Penetration: 93%Population source: NBS 2005

Source: Internetworldstats Nov 2015

71% 29%

Population Ipsos Panel

34%66%

AGE

REGION NATIONALITY INCOME

MaleFemale

GENDER

SingleMarriedDivorced/Widowed

Marital Status

47% 51% 2%

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23%

27%

17%

16% 6% 33%43% 25%100%

20%53%

17% 10%12% 27% 4%32%

Population Ipsos Panel

Population Ipsos Panel

Population Ipsos Panel

33%

39%

26%19%

16%

15-24 years old

25-34 years old35-44 years old45+ years old

Less than 1,000 EGP1,000 to 5,000 EGPMore than 5,000 EGPPrefer not to answer

20%53%17%10%

CairoAlexandriaDelta (incl. Gharbia, Kaliobia)Upper Egypt (incl. Giza)Other (incl. Suez, Port Said)

Locals

REGION

2%

EGYPTPanel size: 55,000 | Language: Arabic

Internet Penetration: 55%Source: Internetworldstats Nov 2015

51% 49% 40%60%

AGE

REGION NATIONALITY INCOME

MaleFemale

GENDER

SingleMarriedDivorced/Widowed

Marital Status

52% 44% 4%

Population source: CAPMAS 2006

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18% 18%

38%

11% 12% 6%42% 25%90%

10%

6% 2% 10%51%

Population

Population

37%

16%

15-24 years old

25-34 years old35-44 years old45+ years old

Less than 1,000 USD1,000 to 3,000 USDMore than 3,000 USDPrefer not to answer

29%28%24%19%

BeirutBeqaaMount LebanonNabatiehNorthSouth

LocalsExpats

19% 10% 6%

LEBANON

26%

AGE

REGION NATIONALITY INCOME

36%

11%

50% 50%

Population

44%56%

Ipsos Panel

Ipsos Panel

Ipsos Panel

Panel size: 12,000 | Language: Arabic and English

Internet Penetration: 80%Source: Internetworldstats Nov 2015

MaleFemale

GENDER

SingleMarriedDivorced/Widowed

Marital Status

64% 32% 4%

29%28% 24% 19%

Population source: CAS 2009

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40%

25%

17%

12%25%5% 51% 22%

14% 13%95%

15%18%

Population Ipsos Panel

Population Ipsos Panel

Population Ipsos Panel

18%

52%

24%

8%

15-24 years old

25-34 years old35-44 years old45+ years old

Less than 7,000 QAR7,000 to 15,000 QARMore than 15,000 QARPrefer not to answer

51%22%14%13%

DohaAl RayyanAl KhorOthers (incl. Al Wakra, Umm Slal)

LocalsExpats

15%48% 63% 4%

QATAR

16%

Internet Penetration: 92%Source: Internetworldstats Nov 2015

AGE

REGION NATIONALITY INCOME

Panel size: 11,000 | Language: Arabic and English

78% 22% 22%78%

MaleFemale

GENDER

SingleMarriedDivorced/Widowed

Marital Status

45% 52% 3%

Population source: QSA 2010

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23% 18%

29%

100%

Population Ipsos Panel

Population Ipsos Panel 30%

30%

48%13%

9%

15-24 years old

25-34 years old35-44 years old45+ years old

Fès-BoulemaneGrand CasablancaMarrakech-Tensift-Al-HaouzMeknes-TafilaletRabat-Salé-Zemmour-Zaer

Tanger-TetouanOther region

MaleFemale

Locals

5% 8%12% 7%10%

Population Ipsos Panel 8% 50% 6% 10%17% 7%9% 8% 43%

MoroccoPanel size: 10,000 | Language: Arabic and French Internet Penetration: 61%Source: Internetworldstats Nov 2015

48% 52% 31%69%

AGE

GENDER

REGION NATIONALITY INCOME

SingleMarriedDivorced/Widowed

Marital Status

68% 30% 2%

Less than 4,000 MAD4,000 - 20,000 MADMore than 20,000 MADPrefer not to answer

53%28%

6%13%

53%28%

6% 13%

Population source: HCP 2004

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