IIBA Beyond the boundaries of Business Analysis

IIBA Beyond the boundaries of Business Analysis

GARY COCKBURN

27TH AUGUST 2020

Gary Cockburn

https://www.lightforceconsultingltd.com/

GARY COCKBURN, LIGHTFORCE CONSULTING LTD, IIBA ON 27TH AUGUST 2020 2


Purpose

What I’m hoping you’ll take away this evening

Past, present and the future

Themes


Source: Google image files

The past shapes the future…

DESIGN

In 1965, sculptor Arnold Machin was given

the enviable task of designing the definitive

stamp.

Once perfected, his design was issued on 5

June 1967 and a stamp icon was born.

https://shop.royalmail.com/special-stamp-issues/definitives


https://shop.royalmail.com/special-stamp-issues/definitives

The Roles


Beyond the boundaries of Business Analysis

Blurring the boundaries



Business Architect

Customers, partners and competitors

Capabilities

Organisation Information

Value Streams

Vision, strategies and tactics

Policies, rules and regulations

Products and services

Initiatives and projects

Metrics and measures

Decisions and events

Source: BIZBOK guide: Figure 1.1, page 2


Business Architecture knowledgebase

Business Architecture

• Stakeholder value driven• Capability centric• Strategically orientated• Business Silo agnostic• External and internal

transparency• Enables business model

realisationBusiness Architecture enables business to drive operating model investments

Operating Model• Depicts how business

operates• Business process, people

and IT architecture focused

• Focus on efficiency gains, cost reductions and improvement

Principal Business Analyst

Me



Business Designer

Business Design

Mindset

ThinkingMethods

Stimulate https://www.ideo.com/news/how-business-people-can-become-business-designers


Empathy

Sketch/Visual

Openness

Mindfulness

Intrinsic

MotivationCo-creator

https://www.ideo.com/news/how-business-people-can-become-business-designers

Content Creation

Business Architect Principal Business Analyst Business Designer

Strategy MapsInformation MapsOrganisational DiagramsAsset ChartsValue MapsProcess MapsRequirements MapsCapability MatrixProduct DiagramsInitiative MapsStakeholder Diagrams

RoadmapsProcess MapsBusiness Benefits AnalysisData JourneysValue Stream MappingCapability ModellingGap AnalysisScenario PlanningUser Story MappingQuality Assurance (BDD)

Customer Journey MapsEmpathy DiagramsSystems PicturesDemand AnalysisType and Frequency DiagramsCustomer and User Persona Diagrams



Crossing the three roles: Emergent Themes

Value Connectedness Method

LearningBuilding

Robustness



Blurring the Boundaries


Transformation


Transformation and Change

Change

Everything is Connected

Event 1

Event 2

Event 3

Event 4

Event 5

Event 6

Process Events Planning Target States

People ImpactsCustomer Journeys

Understanding the events which cover the continuous process



Example from DWP


Source: DWP website

Building the Strategic Wall


Https://www.impactmapping.org/example.html

https://www.impactmapping.org/example.html

Service Blueprints & VSM


Service Blueprints

Customer Actions

Front of Stage

interactions

Back of Stage

interactions

Physical Evidences

Support Processes

Value Streams

Active time

Inactive time

Process gates

Unit times and

costs

Events and the

E2E


Taking it to the Gemba



Blurring the Methodologies


Methods


https://www.agilebusiness.org/page/whatisdsdm

Source: google image files

https://vanguard-method.net/the-vanguard-method-and-systems-thinking/

https://vanguard-method.net/the-vanguard-method-and-systems-thinking/

Method (and Audience) Design


Method Design Audience Design

Is method design similar to Alan Bell’s audience design?


Community



Community of Practice

Community

Purpose

Values

Ecosystem

Capability (what we do)

Community sharing

Roles

Partnerships

Learning & Developments


Growing the Community Spirit…(across Communities)



Building robustness (across the Community)


Contractors or Permanent?

Training – Bespoke or Standard?

On the job – experience?


Design


Google Ventures: Design Sprint

Test

Friday

Prototype

Thursday

Decide

Wednesday

Sketch

Tuesday

Understand

Monday

https://design-sprint.com/remote-virtual-design-sprint/


https://design-sprint.com/remote-virtual-design-sprint/

Kiplin and Dan Roam

RUDYARD KIPLING

I keep six honest serving-men(They taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who.

DAN ROAM


Prototyping



The Power of Sketch



Summary


In summary

Moving beyond the boundaries

Morphing – Business Architect, Principal

Business Analyst and Business Designer

Full system view

Blur the boundaries (if you think this is the

right thing to do)


Thank you

Gary Cockburn

Director

Lightforce Consulting Ltd

[email protected]



Questions?

mailto:[email protected]


Documents

IIBA Beyond the boundaries of Business Analysis