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IHTE-1800 Research methods: Case and action research Sari Kujala, spring 2007

IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Page 1: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

IHTE-1800 Research methods:Case and action research

Sari Kujala, spring 2007

Page 2: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

http://www.cs.tut.fi/ihte

Contents• Introduction• Case study research

- What it is? When to apply?- Process- Improving the quality

• Action study- What it is? When to apply?- Process

• Literature

Page 3: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Introduction

• Case and action research strategies are among the best in human-centered design research- Investigating holistic and meaningful

characteristics of real-life events- Makes the research practical and ensures

that the developed methods and processes are usable in practice

Page 4: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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What is case study research?

• A case study is an empirical inquiry within its real-life context, particularly when the boundaries between phenomena and context are not clearly evident (Yin, 1994)

• A common research strategy in different disciplines (social and organizational sciences, economics)

Page 5: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Case study research in practice

• The researcher has a role of detached observer

• Small sample• Data gathering methods can be both

quantitative and qualitative

Page 6: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Case studies -when to apply?

• Answering to “how” or “why” questions• Broad and complex phenomenon• A phenomenon cannot be studied outside

the context in which it occurs • To find relevant issues for theory• To capture process, time related data

Page 7: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Single-case design (Yin, 2003)

• Critical test of existing theory - Are a theory’s propositions correct or are

alternative explanations more relevant• Extreme, unique, representative, typical,

revelatory (phenomenon previously inaccessible) or longitudinal case

• Holistic vs. embedded case design (more than one unit of analysis)

Page 8: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Multiple-case designs (Yin, 2003)

• Each case either (a) predicts similar results (a literal replication)

• Or (b) predicts contrasting results but for predictable reasons (a theoretical replication)

Page 9: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Multiple case studies (Dubé and Paré, 2003)

• Helps to understand the influence of variability of context and to gain more general research results

• Within-case analysis: individual cases are analyzed- Gives a rich familiarity with each case, which

accelerates cross-case comparison• Cross-case analysis: the results of multiple

cases are compared and combined

Page 10: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Investigator skills (Yin, 2003)

• Asks good questions• Is a good listener• Is adaptive and flexible• Has a firm grasp of the issues being

studied• Is unbiased by preconceived notions

(sensitive and responsive to contradictory evidence)

Page 11: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Preparing for data collection (Yin, 2003)

• Prepare a case study protocol- Goals, procedures, questions and instructions

for the case• Select case study “sites” or individuals• Pilot case study and refine your data

collection plans

Page 12: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Collecting data: sources

• Documentation- Existing measures and evaluations

• Statistics• Interviews and surveys• Direct or participant-observation (e.g.

meetings)• Physical artifacts

- Testing the resulting product

Page 13: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Example of measured attributes (Kujala, 2002)

Ease of use

Correctness

Completeness

Costs

Development time

Attributes

Usability

Quality of requirements

Product development performance

Factors

...

Expl. of attributes

Page 14: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Three principles of data collection (Yin)

1. Use multiple sources of evidence- Called triangulation (data sources,

investigator, theory, methodological)2. Create a case study database

- Case study notes (incl. exact phrases)- Documents

3. Maintaining a chain of evidence

Page 15: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Data analysis strategies (Yin, 2003)

• Relaying on theoretical propositions• Thinking about rival explanations• Developing a case description

Page 16: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Data analysis techniques (Yin, 2003)

• Pattern matching- Comparing empirical pattern with a predicted

• Explanation building• Time-series analysis• Logic models• Cross-case synthesis

Page 17: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

http://www.cs.tut.fi/ihte

Improving the quality of case studies (KalleLyytinen)• Define research questions, anchor into theory• Use within and between case analysis• Be clear about sampling• Validate/test your instruments• Identify natural controls• Use multiple sources of data for triangulation• Search for alternative explanations• Report your data collection process, threats to reliability, method

bias• Use all data, including field notes• User study protocol and methods to map data to constructs• Use quotes or other field data

Page 18: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Action research

• Combines practical problem-solving and scientific research - Includes intervention and investigating its effects- Situational, collaborative, participatory and self-

evaluative• Researcher actively involved and collaborating

with practitioners• Roots on educational, social and organizational

sciences

Page 19: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Action research – when to apply?

• To address complex real-life problems• To understand social practices and the

change processes in social systems (Hult and Lennung, 1980)

• To enhance the competence of the respective actors, training

Page 20: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Action research process

Action planning

Action intervention

Evaluating

Specifying learning

Problem diagnosing (identifying and defining

problems)

Page 21: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Criticism of action research (Tuomi & Sarajärvi, 2002)

• Situation specific, sample not representative, no control of experiments

• Goals and methods can be unclear• Difficult to keep distant and neutral, no

equal dialog between the researcher and the object

• Researchers may search solutions to their own problems in which practitioners are not interested

Page 22: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Case study research

• Yin, R.K. (2002) Case study research: Design and Methods (3rd ed.) Sage Publications.

• Eisenhardt, K. M. (1989) Building theories from case study research. Academy of Management Review, 14, 4, 532-550.

• Dubé and Paré, G. (2003). Rigor in information systems positivist case research: Current practices, trends, and recommendations. MIS Quarterly, 27, 4, 597-636.

Page 23: IHTE-1800 Research methods: Case and action researchihtesem/k2007/materiaali/luento3.pdffor the case • Select case study “sites” or individuals ... case study research. Academy

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Action research literature• Avison, D., Lau, F., Myers, M. and Nielsen, P. A. (1999) Action

research. Communications of the ACM, 42, 1, 94-97.• Baskerville, R. (1997) Distinguishing action research from

participative case studies. Journal of Systems and Information Technology, 1, 1, 25-45.

• Hult, M. and Lennung, S. (1980) Towards a definition of action research: An note and bibliography. Journal of Management Studies, 17, 241-250.

• Järvinen, P. (2007). Action research is similar to design science. Quality & Quantity, 41, 37-54.

• Stringer, E.T. (1999) Action Research, second edition. Thousand Oaks, CA: Sage Publications.

• Kuula, A. (1999) Kenttätyötä ja muutospyrkimyksiä. Tammer-paino, Tampere.