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IBUS 618 Dr. Yang 1
Chapter 3
IHRM: Sustaining International Business Operations
IBUS 618 Dr. Yang 2
Chapter Objectives
Issues related to various approaches to staffing foreign operations;
Reasons for using international assignments: position filling, management development and organizational development;(cont.)
Issues related to various approaches to staffing foreign operations;
Reasons for using international assignments: position filling, management development and organizational development;(cont.)
The previous two chapters have concentrated on the global environment and organizational contexts. We now focus on the ‘managing people’ aspect. The aim is to establish the role of HRM in sustaining international business operations and growth. We will cover the following:
IBUS 618 Dr. Yang 3
Chapter Objectives (cont.)
Various types of international assignments: Standard assignments: Short-term, extended, and
longer-term; Non-standard arrangements: Commuter, rotator,
contractual, and virtual. The role of expatriates and non-expatriates
(international business travellers) in supporting international business activities
The role of the corporate HR functions
Various types of international assignments: Standard assignments: Short-term, extended, and
longer-term; Non-standard arrangements: Commuter, rotator,
contractual, and virtual. The role of expatriates and non-expatriates
(international business travellers) in supporting international business activities
The role of the corporate HR functions
IBUS 618 Dr. Yang 4
Pendekatan Staffing
• Faktor yang mempengaruhi proses staffing– Ketentuan-ketentuan umum pada posisi kunci di
HQ (Headquarters/Induk Perusahaan) dan subsidiary (cabang/anak perusahaan)
– Kebijakan-kebijakan dari pemerintah tuan rumah– Ketersediaan staff
EthnosentrisPolysentrisGeosentrisRegiosentris
IBUS 618 Dr. Yang 5
Ethnosentris
• Keputusan strategis dibuat oleh HQ;• Anak perusahaan memiliki otonomi yang
terbatas;• Posisi kunci ditempati oleh orang-orang
dari induk perusahaan; • Anak perusahaan dikendalikan oleh PCN.
IBUS 618 Dr. Yang 6
Polysentris
• Each subsidiary is a distinct national entity with some decision-making autonomy;
• Orang-orang HCN yang menangani anak perusahaan jarang dipindahkan ke PCN;
• Orang-orang dari PCN jarang ditransfer ke anak perusahaan.
IBUS 618 Dr. Yang 7
Geosentris
• Pendekatan Global – terintegrasi dengan seluruh dunia;
• Masing-masing bagian daro organisasi memiliki kontribusi yang unik;
• Tidak memandang kebangsaan dan mementingkan kemampuan:– Best person for the job;– Warna passport tidak mempengaruhi penghargaan
promosi dan pengembangan karyawan.
IBUS 618 Dr. Yang 8
Ketentuan Staffing Geosentris
IBUS 618 Dr. Yang 9
Regiosentris
• Cerminan dari struktur dan strategi regional; • Otonomi regional untuk mengambil
keputusan; • Perpindahan karyawan hanya terjadi terjadi
didalam regional;• Perpindahan staff antar regional sangat
langka.
IBUS 618 Dr. Yang 10
Ethnocentric Approach
Advantages: To ensure new subsidiary
complies with overall corporate objectives and policies
Has the required level of competence
Assignments as control
Disadvantages:Limits the promotion opportunities of HCNs, leading to reduced productivity and increased turnover among the HCNsLonger time for PCNs to adapt to host countries, leading to errors and poor decisions being madeHigh costConsiderable income gap, high authority, and increased standard of living may relate to lack of sensitivity
IBUS 618 Dr. Yang 11
Polycentric ApproachAdvantages:
Employment of HCNs eliminates language barriers, avoids adaptation of PCNs, reduces the need for cultural awareness training programsEmployment of HCNs allows a multinational company to take a lower profile in sensitive political situationsEmployment of HCNs is less expensiveEmployment of HCNs gives continuity to the management of foreign subsidiaries (lower turnover of key managers)
IBUS 618 Dr. Yang 12
Polycentric ApproachDisadvantages:
Difficult to bridge the gap between HCN subsidiary managers and PCN managers at headquarters ( language barriers, conflicting national loyalties, cultural differences)HCN managers have limited opportunities to gain experience outside their own countryPCN managers have limited opportunities to gain international experienceResource allocation and strategic decision making will be constrained when headquarter is filled only by PCNs who have limited exposure to international assignment
IBUS 618 Dr. Yang 13
Geocentric Approach
Advantages: Ability of the firm to
develop an international executive team
Overcomes the federation drawback of the polycentric approach
Support cooperation and resource sharing across units
Disadvantage:Host government may use immigration controls in order to increase HCNs employmentExpensive to implement due to increased training and relocation costsLarge numbers of PCNs, HCNs, and TCNs need to be sent across bordersReduced independence of subsidiary management
IBUS 618 Dr. Yang 14
Regiocentric Approach• Advantages:
Allow interaction between executives transferred to regional headquarters from subsidiaries in the region and PCNs posted to the regional headquartersProvide some sensitivity to local conditionsHelp the firm to move from a purely ethnocentric or polycentric approach to a geocentric approach
• Disadvantages:Produce federalism at a regional rather than a country basis and constrain the firm from taking a global stanceStaff’s career advancement still limited to regional headquarters, not the parent country headquarters
IBUS 618 Dr. Yang 15
Parent-Country Nationals
Advantages• Organizational control and
coordination is maintained.• Rising stars are given
international experience.• PCNs may be the best people
for the specific job due to special skills and experience.
• An assurance that the subsidiary will comply with company objectives & policies.
Advantages• Organizational control and
coordination is maintained.• Rising stars are given
international experience.• PCNs may be the best people
for the specific job due to special skills and experience.
• An assurance that the subsidiary will comply with company objectives & policies.
Disadvantages• Promotional opportunities of
HCNs are limited.• Time and performance costs
associated with adaptation to the host country.
• PCNs may impose an inappropriate HQ style.
• Compensation for PCNs and HCNs may differ.
Disadvantages• Promotional opportunities of
HCNs are limited.• Time and performance costs
associated with adaptation to the host country.
• PCNs may impose an inappropriate HQ style.
• Compensation for PCNs and HCNs may differ.
IBUS 618 Dr. Yang 16
Host-Country Nationals
Advantages• Language and other barrier
eliminated• Reduced hiring costs• Continuity of management• Government policy may
require hiring HCNs• Possible increased morale
because of increased career potential
Advantages• Language and other barrier
eliminated• Reduced hiring costs• Continuity of management• Government policy may
require hiring HCNs• Possible increased morale
because of increased career potential
Disadvantages• Hiring of HCNs may encourage
a federation of national rather than global units
• HCNs have limited career opportunity outside the subsidiary
• Control and coordination of HQ may be impeded
• Hiring HCNs limits opportunities for PCNs to gain foreign experience
Disadvantages• Hiring of HCNs may encourage
a federation of national rather than global units
• HCNs have limited career opportunity outside the subsidiary
• Control and coordination of HQ may be impeded
• Hiring HCNs limits opportunities for PCNs to gain foreign experience
IBUS 618 Dr. Yang 17
Third-Country Nationals
Advantages• Salary and benefit
requirements may be lower than for PCNs.
• TCNs may be better informed than PCNs about host-country environment.
Advantages• Salary and benefit
requirements may be lower than for PCNs.
• TCNs may be better informed than PCNs about host-country environment.
Disadvantages• Transfers must consider
national animosities.• Host government may
resent hiring TCNs.• TCNs may not want to
return to their own countries after assignment.
Disadvantages• Transfers must consider
national animosities.• Host government may
resent hiring TCNs.• TCNs may not want to
return to their own countries after assignment.
IBUS 618 Dr. Yang 18
Determinants of IHRM Approaches and Activities
IBUS 618 Dr. Yang 19
Reasons for International Assignments
• Position filling, e.g. – Skills gap, launch of new endeavor, technology
transfer• Management development
– Training and development purposes, assisting in developing common corporate values
• Organizational development– Need for control, transfer of knowledge,
competence, procedures and practices
IBUS 618 Dr. Yang 20
Types of International Assignments
• Short term: up to 3 months– Troubleshooting– Project supervision– A stopgap until a permanent arrangement is found
• Extended: up to 1 year– May involve similar activities as short-term assignments
• Long term– Varies from 1 to 5 years– The traditional expatriate assignment
IBUS 618 Dr. Yang 21
Non-standard Assignments
Commuter assignmentsRotational assignmentsContractual assignmentsVirtual assignments
Some of these arrangements assist in overcoming the high cost of international assignments but are not always effective substitutes for the traditional expatriate assignment.
Some of these arrangements assist in overcoming the high cost of international assignments but are not always effective substitutes for the traditional expatriate assignment.
IBUS 618 Dr. Yang 22
Factors Influencing Virtual Assignments
IBUS 618 Dr. Yang 23
Roles of an Expatriate
• Agent of direct control• Agent of socialization• Network builder• Boundary spanner• Language node• Transfer of competence
and knowledge
A Simple Management Network
GB
C D
A F
E
Informal contacts between managers within a MNE
Informal contacts between managers within a MNE
IBUS 618 Dr. Yang 24
Peran Non-expatriates
• Orang yang belum bepergian keluar negeri tidak dapat dianggap sebagai expatriat karena mereka belum pernah menetap dinegara lain– Road warriors, globetrotters, frequent fliers
• Much of international business involves visits to foreign locations, e.g. – Sales staff attending trade fairs– Periodic visits to foreign operations
IBUS 618 Dr. Yang 25
Kehidupan Glamor
• Pelaku bisnis internasional menyebutkan sisi positif dari kegiatan mereka:– Sesuatu yang luar biasa ketika mengadakan
perjanjian bisnis ditempat asing– Life style (hotel berkelas, bebas berbelanja,
travel kelas bisnis)– Pemandangan alam eksotis
IBUS 618 Dr. Yang 26
Tingginya Angka Stres
• Persoalan rumah dan keluarga– Sering absen
• Work arrangements– Domestic side of position still has to be attended to
• Transportasi dan logistik– kemacetan, dll.
• Kesehatan– Tidak cocok dengan makanan lokal, kurang tidur, dll.
• Masalah budaya setempat– Pelatihan kebudayaan terbatas
IBUS 618 Dr. Yang 27
Centralized HR Companies
Decentralized HR Companies
Transition HR Companies
Large well-resourced HR departments
Small HR departments
Medium-sized HR departments
Key role: Managing all high-grade management positions worldwide
Key role: Managing elite corporate managers
Key role: Management and development of senior managers and expatriates
Key activities: Planning international assignments and performance management globally, identifying high-potential staff
Key activities: Influencing operating units to support international assignments, supporting decentralized HR
Key activities: Persuading divisional managers to release key staff using informal and subtle methods, strategic staffing.
Source: Based on H. Scullion and K. Starkey, in Search of the Changing Role of the Corporate Human Resource Function in the International Firms, International Journal of Human Resource Management, V 11, N 6 (2000) pp. 1061-1081.
Various Roles of Corporate HR
IBUS 618 Dr. Yang 28
The Role of the Corporate HR Function
• Dapatkah kita me-manage orang seperti produk global, e.g., kemungkinan yang bisa dilakukan adalah:– The concept of a global internal labor
market– Standardization of work practices and HR
activities• What HR matters require central control
and what can be decentralized?
IBUS 618 Dr. Yang 29
Chapter Summary
Looked at the various approaches to staffing international operations – ethnocentric, polycentric, geocentric and regiocentric – examining their advantages and disadvantages and factors that may determine the choice of these options.
Considered the reasons for using international assignments: position filling, management development and organization development.(cont.)
Looked at the various approaches to staffing international operations – ethnocentric, polycentric, geocentric and regiocentric – examining their advantages and disadvantages and factors that may determine the choice of these options.
Considered the reasons for using international assignments: position filling, management development and organization development.(cont.)
This chapter has expanded on the role of IHRM in sustaining international business operations. We have:
IBUS 618 Dr. Yang 30
Chapter Summary (cont.)
Discussed the various types of international assignments: short, extended and long-term (traditional); and non-standard forms such as commuter, rotational, contractual and virtual assignments.
Examined the various roles of the expatriate: as an agent for direct control, as an agent for socialization, as network builders, as boundary spanners and as language nodes. These various roles of the expatriate help to explain why expatriates are utilized and illustrates why international assignments continue to be an important aspect of international business from the organization’s perspective. (cont.)
Discussed the various types of international assignments: short, extended and long-term (traditional); and non-standard forms such as commuter, rotational, contractual and virtual assignments.
Examined the various roles of the expatriate: as an agent for direct control, as an agent for socialization, as network builders, as boundary spanners and as language nodes. These various roles of the expatriate help to explain why expatriates are utilized and illustrates why international assignments continue to be an important aspect of international business from the organization’s perspective. (cont.)
IBUS 618 Dr. Yang 31
Chapter Summary (cont.)
Recognized that non-expatriates are also critical to international business operations. International business travellers present their own challenges, such as the effect of frequent absences on family and home life, the possible negative health effects and other stress factors. The management of such individuals, however, does not appear to fall within the domain of the HR department.
Looked at the role of the corporate HR function as the firm grows internationally, building on sections from Chapters 1 and 2.
Recognized that non-expatriates are also critical to international business operations. International business travellers present their own challenges, such as the effect of frequent absences on family and home life, the possible negative health effects and other stress factors. The management of such individuals, however, does not appear to fall within the domain of the HR department.
Looked at the role of the corporate HR function as the firm grows internationally, building on sections from Chapters 1 and 2.