Ignite - Keller Williams .Call Mets—New to Keller Williams ... Schedule Appointment for Buyer Consultation

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  • Igniteskills to spark a great career

    Ignite Scripts

  • Notices

    While Keller Williams Realty, Inc., (KWRI) has taken due care in the preparation of all course materials, we cannot guarantee their accuracy. KWRI makes no warranties either expressed or implied with regard to the information and programs presented in the course or in this manual.

    This manual and any course its used as a part of may contain hypothetical exercises that are designed to help you understand how Keller Williams calculates profit sharing contributions and distributions under the MORE System, how Keller Williams determines agents compensation under the Keller Williams Compensation System, and how other aspects of a Keller Williams Market Centers financial results are determined and evaluated. Any exercises are entirely hypothetical. They are not intended to enable you to determine how much money you are likely to make as a Keller Williams Licensee or to predict the amount or range of sales or profits your Market Center is likely to achieve. Keller Williams therefore cautions you not to assume that the results of the exercises bear any relation to the financial performance you can expect as a Keller Williams Licensee and not to consider or rely on the results of the exercises in deciding whether to invest in a Keller Williams Market Center. If any part of this notice is unclear, please contact Keller Williams legal department.

    Materials based on the Recruit-Select-Train-Manage-Motivate (RSTMM) system and the Winning Through Selection course have been licensed to Keller Williams Realty, Inc., by Corporate Consulting. KWRI has the exclusive right within the residential real estate industry to market and present material from RSTMM, Winning Through Selection, and any derivatives owned by or created in cooperation with Corporate Consulting.

    Material excerpted from The Millionaire Real Estate Agent appears courtesy of The McGraw-Hill Companies. The Millionaire Real Estate Agent is copyright 20032004 Rellek Publishing Partners, LLC.

    Copyright notice

    All materials are copyright 2011 Keller Williams Realty, Inc.

    No part of this publication and its associated materials may be reproduced or transmitted in any form or by any means without the prior permission of Keller Williams Realty, Inc.

  • Table of Contents

    Power Session 1: Rev Up ...............................................S-1

    Call MetsNew to Real Estate ..........................................................S-1

    Call MetsNew to Keller Williams ....................................................S-2

    Call MetsRemind Them Youre in Real Estate ...............................S-3

    Call MetsNew to the Area ..............................................................S-4

    CallLeave a Message ......................................................................S-5

    Call Allied Resource ..........................................................................S-5

    Call MetsAsk for Allied Resource Suggestions ...............................S-6

    Call Allied Resource Referrals from Mets .........................................S-6

    Power Session 2: Your Database .....................................S-7

    Call MetsNew to Real Estate ..........................................................S-7

    Call a Referral ...................................................................................S-8

    Call Mets on an 8 X 8: Touch 4 .........................................................S-9

    Call Mets on an 8 X 8: Touch 6 .........................................................S-9

    Call Mets on an 8 X 8: Touch 8 .........................................................S-9

    Power Session 3: Open Houses .................................... S-10

    Contact Seller Before Open House ................................................. S-10

    Invite Neighbors to Open House .................................................... S-11

    Invite Renters in the Area to Open House ...................................... S-12

    Invite People in Your Database to Open House .............................. S-12

    Connect with Visitors at Open House ............................................. S-12

    Connect with Buyers at Open House .............................................. S-13

    Connect with Buyers Who Are Selling at Open House ................... S-14

    Connect with Sellers at Open House .............................................. S-14

    Connect with Neighbors at Open House ........................................ S-15

    Ask Visitors at Open House Working with Another Agent? ......... S-16

  • CallFollow-Up with Visitors to Open House ................................ S-17

    Call Visitors When Open House Sells ............................................. S-17

    Power Session 4: Prospecting ....................................... S-18

    ProspectingCapture Contact Information ................................... S-18

    ProspectingConnect with Questions ............................................ S-18

    ProspectingClose for an Appointment ........................................ S-19

    ProspectingCultivate to Build the Relationship .......................... S-19

    ProspectingAsk for Referral ......................................................... S-19

    Complete Prospecting Script .......................................................... S-20

    ProspectingInvite Your Database to Your Open House ............... S-20

    ProspectingAsk Mets for Business or Referral ............................. S-21

    ProspectingUse News From Social Media as Reason for Call ...... S-22

    Power Session 6: Prepare to Work with Buyers .............. S-23

    Average Days on Market .................................................................. S-23

    List Price to Sales Price ................................................................... S-23

    If Your List Price to Sales Price Ratio Is Better Than the Average Agents. ............................................................... S-23

    Take Control of the Buyer Call ....................................................... S-24

    Schedule Appointment for Buyer Consultation .............................. S-24

    Home Is Out of Buyers Price Range ............................................... S-24

    Demonstrate Your Value to the Buyer ............................................. S-25

    Benefits of Prequalification ............................................................. S-25

    Objection to Buyer Consultant Appointment 1: I dont have time to come to the office, cant you just meet me at the house? ........... S-26

    Objection to Buyer Consultant Appointment 2: Let me talk to my spouse and I will call you back. ....................................................... S-26

    Objection to Buyer Consultant Appointment 3: Ive already seen the house online, I just need to see it to know if I want to buy it. .. S-26

    Offer to Setup Buyer Instant Notification System ........................... S-27

    Follow-up Call to Buyer ................................................................... S-27

  • Power Session 7: The Buyer Consultation ..................... S-28

    Sample Needs Analysis Dialogue with Buyer ................................... S-28

    Start the Needs Analysis with Buyer ................................................ S-29

    Conclude the Needs Analysis With Buyer: The Five Must-Haves ... S-29

    Describe Your Showing Process to Buyer ........................................ S-29

    Explain Benefits of Loan Pre-approval ........................................... S-30

    Explain Closing Costs ...................................................................... S-30

    Explain the eEdge Advantage ......................................................... S-31

    Explain Benefits of a Paperless Transaction.................................... S-31

    Explain How Transactions Are Secure ............................................ S-31

    Your Customer Service Commitment to Buyer ............................... S-32

    Complete the 10+ Customer Service Commitment ......................... S-33

    Ask for Buyer Business .................................................................... S-33

    Close for Buyer Representation Agreement #1 .............................. S-34

    Close for Buyer Representation Agreement #2 ............................... S-34

    Close for Buyer Representation Agreement #3 .............................. S-34

    Explanation of Exclusivity: I Represent Your Best Interests ............ S-35

    Objection to Exclusivity 1: I dont want to sign anything. I want to be free to work with other agents..................................... S-35

    Objection to Exclusivity 2: What if I change my mind during this 30-day period? ................................................................................. S-35

    Objection to Exclusivity 3: I dont need to work with an agent because I can find a home myself on the Internet. ......................... S-36

    Release a Buyer: I only work with buyers who work exclusively with me. ........................................................................................... S-36

    Power Session 8: Find and Show Homes ....................... S-37

    BuyersKeep the Focus on the Best Homes .................................. S-37

    BuyersQualify the Home They Find Online ................................ S-37

    BuyersYou Might Buy the First Home You See! ........................... S-37

    BuyersShow Your Buyers the Market Is Moving ........................... S-37

    Buyer Objection 1: We Havent Seen Enoug