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New Participant TrainingAUGUST 26, 2020
#iGiveCatholic Prayer
O Lord, giver of life, we know that all we are, and all we have are gifts from You.
We live in a world that celebrates consumption. But You call us to be good stewards
of all You have entrusted to us.
May this #GivingTuesday prompt usto gratitude and generosity,
that brings nourishment to the hungryand hope to the hopeless.
We pray that #iGiveCatholicmay be a miracle of loaves and fishes,
where every gift shared lovinglyfrom a grateful heart
becomes bread for the multitudes,and the ordinary becomes extraordinary.
In this giving and receiving, may our hearts rejoicein You alone, who are Lord for ever and ever.
Amen.
Agenda▪ Giving Days: Overview
▪ What is #iGiveCatholic?
▪ Benefits
▪ Resources
▪ 2019 Data
▪ Tips and Hints
▪ Profile Page
▪ Matching Gifts
Who We Are
$21.2 M since 1997
Est. 1992
$84.6 Million Under Management
Donors Need
WHAT IS #IGIVECATHOLIC?
HOW DOES #IGIVECATHOLIC WORK?
WHEN IS #IGIVECATHOLIC HELD?
•A giving day challenge•A celebration of the arch/dioceses, ministries, and those who give!•A day for Catholic donors to come together and be a part of something BIG!
•#GivingTuesday! Begins at midnight (12:00 am) on December 1 and ends at 11:59 pm. Advanced Giving Day phase is November 16 - 30.
•An arch/diocese/Catholic foundation chooses to participate in the program•During a giving day, donors typically within the arch/dioceses give by going to
organization’s profile page within our website—iGiveCatholic.org—to make a $25 or greater donation via credit card or ACH gift. Or, they can give offline by taking or sending a gift of cash or check to their favorite Catholic organization!
Why #GivingTuesday?▪ Faith-based organizations attract the largest % of #GivingTuesday
donations (Blackbaud)
▪ It is a global day dedicated to promoting generosity and kindness
▪ A counter-narrative to consumerism, promotes Catholic social teaching, and is evangelistic in nature
▪ It kicks off the charitable season, when many focus on their holiday and year-end giving
▪ Lots and lots of exposure and media attention
#iGC Benefits▪ Fundraising: Opportunity to raise
unrestricted revenue
▪ Friend Raising: Connect with new/younger donors and strengthen relationships with current donors
▪ Awareness Building: Raise awareness of mission and organization
▪ Capacity Building: Develop skills in building an individual donor base, online fundraising, and using social media
Last Year’s Results Archdiocese of Atlanta
Over $682,632 raised!
94 organizations benefitted
3,150+ donors $-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
$400,000.00
$450,000.00
2017 2018 2019
Amount Raised During #iGiveCatholic
Ministry Parish School
Overall Statistics (from 2019)
▪ 15% were first time donors
▪ Average gift: $193
▪ Locally, 72.3% of fees were covered by donors
▪ At the national level, #iGiveCatholic raised over $7.4 million throughout 37 dioceses and archdioceses
Schools58%
Parishes29%
Ministries13%
Donation Recipients
2019 Donor RespondentsTotal – 2,625 Female – 69% Acquisition• 55% first-time online donors• 15% first-time ever donors
✓ 11% heard of orgs, but never funded✓ 4% never heard of orgs they funded
Donation experience• 96% would participate again• 71% had a budget and stuck to it; 12.5% gave more• 72% gave the same amount or more to other appeals despite their
gift through #iGiveCatholic
#iGiveCatholic Survey Data
Archdiocesan Highlights▪ Most donors:
o Parish: St. Lawrence - 382o School: St. Pius X - 336o Non-profit ministry: Campus Catholics of West Georgia – 86
▪ Funds raised:o Parish: Immaculate Heart of Mary Catholic Church - $48,200o High School: St. Pius X - $140,718 Top school in the US in
funds raised!o Grade School: Queen of Angels - $72,123o Pre-school: St. Catherine’s - $10,194o Nonprofit Ministries: Campus Catholics of West Georgia -
$16,311 First time participating!
Why Were Funds Raised - Parishes
St. Thomas More in Decatur – Youth ministry including summer camps and
retreats
St. Peter’s in LaGrange – Update the heart of where
the staff serves
Holy Family –Shade for
playground
St. Oliver Plunkett in Snellville – replace current parish doors with handicapped accessible
doors
Holy Trinity –Renew
landscaping on parish exterior
Why Were Funds Raised - Schools
Monsignor Donovan –Upgraded
Technology
Our Lady of Victory –Patriot Fund for
Excellence
Why Were Funds Raised - Ministries
All Embrace – Bible study for women who have lost a child
Georgia Tech Catholic Center –student retreats and community dinners
Aquinas Center – Provide Outreach to Spanish speaking communities
Resources▪ Marketing toolkit, helpful e-blasts with
examples
▪ Social media marketing and timeline
▪ Reminder e-blasts
▪ Logos, graphics, bulletin inserts, and more
▪ Robust online training webinars—both live and archived on the iGiveCatholic website
▪ Technical support from platform provider (GiveGab) for you and your donors
Available Support▪ Visit the Help Center: https://support.givegab.com
▪ Send an email to [email protected]
▪ Chat with GiveGab’s Customer Success Team whenever you have questions—look for the little blue chat bubble!
▪ Catholic Foundation #iGiveCatholic Resource Page: https://cfnga.org/resources/igivecatholic/
More 2019 Organization Data▪ Those who promoted SIX or more times did the best
▪ Most effective methods per donors:o Email/Newslettero Bulletino Websiteo Social Media
▪ Time necessary to plan and execute successful event?o 66% - Three months
Tips and Hints▪ Personalize and promote your organization’s profile page
▪ Pick a smaller project or capital expense
▪ Attend or view the live or archived training videos
▪ Use the resources provided—marketing toolkit, graphics, social media timeline, etc.
▪ Dedicate staff or volunteer time to plan and run the Giving Day
▪ Communicate the Giving Day widely
▪ Involve key supporters and leadership to spread the word
▪ Thank your donors within SEVEN business days of the Giving Day
▪ Get creative and have FUN!!
Using Social Media to Thank Donors
Follow the Plan
Find this and other resources at https://www.igivecatholic.org/info/diocese-resources-internal
Offline Collection EnvelopesOur Sunday Visitor has provided collection envelopes at no cost, and we have them for you to use! Limited quantity.
Exact pick up details to come soon, but our plan:◦ Designated pick up days from our office (near intersection of I-285 and GA-400)◦ You will need to sign up for a pickup time and request the number of envelopes
you need◦ We will have your envelopes bundled for you, and bring them to the door when
you arrive
Get Ready: Plan Your Profile▪ Define Your Goals
o Who is your audience of supporters?▪ Past, Current, and Potential New donors!
o What is your main call to action?• Specific project?• Mission support?
o Do you have a financial target? How much?▪ Gather Your Assets
o Do you have a logo, photos, graphics or videos already available?
▪ Tell Your Storyo How can your donors help make a difference?o What stories or testimonials can you share that will
speak to their hearts?
Start with the Basics
Start with the Basics
▪ Updated Logo
▪ Tagline
▪ Website
▪ Select Up to 3 Causes
Tell Your Story: Quick Tips▪ Focus on a specific project/illustrate your mission
○ “#iGiveCatholic because…”
▪ Make your story easy to understand
○ Why are you undertaking this project and how will #iGiveCatholic gifts make an impact?
▪ Create clear calls to action so donors know how they can impact your mission
○ Optional: Add donation levels so their giving is tangible. (Next slides!)
▪ Highlight the “joy of giving” to your parish, school, or nonprofit ministry
○ Celebrate your donors!
○ Have Fun! -- the “gamification” element of watching leaderboards, social media updates, etc.
Bringing Your Story to Life
Bringing Your Story to Life
▪ Add Visuals
▪ Set a Goal for #iGiveCatholic
▪ Build Out Your story
▪ Add a video – even a live stream! (Youtube or Vimeo only)
Bringing Your Story to Life▪ Ask for testimonials from beneficiaries, volunteers,
students, parishioners▪ Create contests for content ideas from supporters▪ Include tangible information that donors can relate
to▪ How many people did your organization benefit in
the last year? All-time?▪ How have your services or needs changed in the
past year?▪ For returning organizations: How did the funds
from #iGiveCatholic last year further your mission?
Bringing Your Story to Life
Bringing Your Story to Life
Bringing Your Story to Life
Key Takeaways▪ Use a captivating cover photo, videos and images to delight
current donors and attract new ones▪ Focus on a unique, easy-to-understand story▪ Utilize donation levels to make it clear to donors how they can
make an impact
And don’t forget to have fun!
Key Dates▪ Online registration
Opens August 17Closes October 30
▪ Advanced Giving DayRuns November 16-30
▪ #iGiveCatholic on #GivingTuesdayDecember 1
Trainings:o Live webinar at 3:00 pm Eastern,
November 4
More trainings can be found online on our
website!https://www.igivecatholic.
org/info/trainings
Questions? Contact Us!▪ Contact your archdiocese coordinators:
▪ Send an email with your question: [email protected]
▪ Visit GiveGab’s Help Center: https://support.givegab.com/
▪ Enter your question in the chat area by clicking on the blue chat bubble at the bottom right-hand corner of the igivecatholic.org website!
Juliet GrecoDirector of Major & Planned Gifts
Angela O’DonoghueSpecial Projects [email protected]
#iGiveCatholic 2019 Thank You Video
Thank You!
