Sujit DeyProfessor, ECE DepartmentDirector, Institute for the Global EntrepreneurDirector, Center for Wireless Communicationsdey@ece.ucsd.edu

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Next Generation Technology Leaders

Start‐ups with Core InnovationEducation

Joint Education: Jacobs and RadyEngineering Leadership, Project Management & 

Entrerpreneurism Courses

EducationJoint Education: Jacobs and Rady

Engineering Leadership, Project Management & Entrerpreneurism Courses

Training:  NSF I‐Corps (market discovery) Hack4Defense (solving real national security problems)

Training:  NSF I‐Corps (market discovery) Hack4Defense (solving real national security problems)

Global TrainingGlobal Training

AcceleratorsAccelerators

• Train influential technology leaders who will drive innovation from concept to commercialization using principles of engineering, business, and practical entrepreneurial thinking

• Provide comprehensive and customized pathways from labs to market• Enable enhanced industry partnerships by facilitating market‐driven research and PoC

Industry Partners

Strategic Investment Partners

Incubators

External Resources

Agile Research Centers

Mentors

EIRs

Internal Resources Industry Collaborations with Impact

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Builds on 16‐Year Track Record of Fostering Entrepreneurism andDiscovery Translation at UC San Diego 100 Teams Trained through NSF I‐Corps

Thousands of students attending graduate courses in leadership and entrepreneurism

80 companies launched

5 large acquisitions

34 active companies

500 jobs created

$220M invested in portfolio companies

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Technology Management and Entrepreneurism Fellowshipfor Engineering Graduate Students

Joint program ‐ Jacobs School and Rady SchoolStarted in Spring 2016 with 35 Graduate Students 

(M.S., M.A.S., Ph.D. from all engineering departments)

Spring 2016

Customer-focused Value Creation(for Engineers)

Spring 2017

Lab to Market Workshop(Engineers + Rady MBAs)

Winter 2017

Lab to Market Workshop(Engineers + Rady MBAs)

Fall 2016

Operations Management(for Engineers)

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

8 SessionsFocus on Customer Interviews and Refining Presentations

I‐Corps Phase I

• Business Model Canvas• Value Propositions• Customer Segments• Product‐Market Fit• Elevator Pitch

• Competitive Matrix• Revenue Streams• Cost Structures• Potential Partners

Results:‐ Business Model Creation

‐ Customer Validation‐ Team Formation

4 SessionsFocus on Developing  a “Pitch Deck” & Enhancing Presentation Skills

I‐Corps Phase II

• Problem Identification• Product Differentiation• Go to Market Plan• Cap Table• Team Formation

• Financing, Projections & Pro Formas

• Key Milestones• Fundraising• Exit Strategies

Results:‐ Commercialization Roadmap‐ Investor “Pitch Deck”

‐ Viable Business Model with Evidence

3 MonthsFocus on Facilitating Business Team Formation, Company Formation 

& Next Steps for Go‐To‐Market strategy

von Liebig Technology Accelerator

• Individualized mentoring and coaching

• Identifying milestones and deliverables

• Business plan• Financial Model• Go‐to‐Market strategy

Results:‐ Defined goals/milestones for Go‐to‐Market strategy

‐ Go/No‐Go decision

6 MonthsFocus on Customer Discovery and Project Validation

I‐Corps Teams (National)

Results:‐ Business Model

‐ Go/No‐Go decision‐ $50,000 NSF Grant

• Value Proposition• Customer use case• Demand Creation

• Channel Development• Revenue Model• Partnership Strategy

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

NSF I‐Corps Program Significant Outcomes Over 2,780 total interviews 9 teams participated in NSF National Program, 2 in process  44 teams with prototypes 17 teams have launched companies 19 teams have filed patents and 19 teams are planning to file patents 26 teams have other types of IP (Trademark, Trade Secret, Software) 20 teams have created websites $2,450,000+ raised plus $450,000 from NSF national program. 18 teams applying for SBIRs

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Hacking 4 Defense CourseSolving National Security Issues through Lean Launchpad Methodology

Student Teams of at Least Four Graduate Students (All Majors)

Problem Sponsors Propose Challenge and Provide Mentor for Students

Students Propose Solution, Conduct Customer Interviews, Build Iterative Prototypes

Industry Sponsors provide funding, mentors

UC San Diego Launches Pilot in Fall 2016 and Full Course Winter 2017

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Path to Market

Commercialization Assessment• Students• Faculty•Alumni•Global Teams

Business Plan Development

Company Formation

Access to Capital

Team Formation‐ I‐Corps, Hack4Defense, Lab‐to‐Market‐ Gordon Leadership Workshops

‐ Entrepreneur Showcase

‐ Triton Fund‐ Rady Fund‐ Strategic Funds

‐ EIR Coaching/Mentoring

Triton Technology Fund$12M Professionally‐Managed Venture Fund Dedicated to Investing in UC San Diego‐Affiliated Early‐Stage Companies

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

• A gap exists between education/training programs and ability to form fundable start‐ups with customer traction

• Many industry engagements fall short of potential impact for lack of ways to validate and translate inventions

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Edge Device:• Performs on‐line learning, 

predictive and prescriptive analytics

• Sends only performance‐related, anonymized data to the cloud

Cloud:• Learns from performance of 

gateways globally to enhance prescriptive analytics models and recommendation policies

• Sends updated models and policies to gateways

Uplink data

Downlink data

• Significantly reduces data transmission and cloud processing• Personalized contextual learning and recommendations• Real‐time, interactive (Faster Feedback)• Ensures patient data privacy

Hybrid Edge Analytics for Personalized Connected Virtual Care

• Need for live PoC to demonstrate benefits for patients• Need to go beyond lab research and understand patient 

requirements, best interaction/recommendation mechansims• Need to understand and integrate with evolving eco‐systems • Need to understand desired cost/functionality/privacy trade‐offs 

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Assisted Living

SmartTransport

Adaptive Energy Systems

Connected Personalized Medicine

Embodied Cognitive Systems

Market‐Ready Prototype, Customer/Industry Validation, Business Creation 

Technology Accelerator for the Digital Future

Technology Drivers for the Digital Future

Data  Stream Analytics

Actions and Agents

New Data 

Streams

Research, Development andCommercialization (RD&C)

12 4 November 2016

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Technology Accelerator for the Digital FutureResearch and Development Focused on Commercialization Path

FujiwaraAward

Market‐Ready Prototype Research Plan Market Requirements

Customer Validation  Value Proposition, Business Plan

Business Mentor/EIR Industry Sponsor Collaborator Faculty and Student Inventors

VC‐funded Startup(Path to Market 

Program, Technology Showcase) 

License toIndustry Sponsor

Industry‐SponsoredResearch Centers

I‐Corps Teams

Lab to MarketTeams

CustomerAcquisition

Digital Future Verticals

RESOURCES PEOPLE

Proof of Concept Funds (approx. $50K)University and Partner Prototyping Labs

Business Advisor LeadRady MBAs

Faculty Entrepreneur AdvisorProduct Development AdvisorTechnology Transfer LeadPreferred Service Providers

Outcomes:  UCSD Disclosure, IP Agreements, Company Formation, Business Plan, Market‐Ready Prototype, Investor Pitch Deck 

SUCCESSFUL EXITAcquisition by Corporate Sponsor, Major Customer for Product, and/or$250K+ from an External Investor

Technology Accelerator for the Digital Future5 Projects Per Year, Each Receives 12 Months of Services

Financial Sustainability Model

SEED:  $1 Million Benbough Foundation  

$300K UC Office of President (Year 1, with possibility of additional 2 years funding) 

POSSIBLE ADDITIONAL REVENUE SOURCES:

Annual $50,000   (25Kx2)$25K Payback from Each Successful Exit$80,000 (20Kx4) $20K Annual Membership Dues from affiliated Venture Funds$50,000 Triton Fund Service Agreement$100,000 Industry‐Sponsored Projects (At least one project in accelerator

to be an industry‐funded RD&C project)

Special Federal Supplemental GrantsFoundation/Federal Technology Accelerator Grants

Endowment Endowment Fund ongoing giving opportunity to fund

Annual Expenditure: $375,000

• $10,000:   Business Mentor • $5,000:   Rady MBA• $50,000:   POC Funds/Prototyping Lab• $10,000:   Administration

• Assuming Service Providers are Providing Pro Bono

• $75,000    Total Cost Per Project

• $375,000  To Accelerate 5 Projects Per Year

Previous Model New Model

External, for profit Internal, Non‐Profit

Three Limited Partners and Fund Manager Leverage Multiple Funding Sources: government, industry, donors, foundations, venture stakeholders

Capped at $3 Million Unlimited Growth Potential

8 Years to Liquidation Evergreen, endowment opportunity

Opportunistic Investment Strategy Projects tightly mapped to Jacobs School Research Vision

Depends on Quick Acquisition for Success Grooming for Various Exit Scenarios

Takes Major Equity in Company No Equity

Differences between Previous Model and New Model

Common Vision for Both Models

• Serves UC San Diego Inventors (Faculty, Students, Researchers)

• Harnesses Creative Force of UC San Diego for Public Good and Economic Development

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Entrepreneur’s ShowcaseFour Sessions, 20 Teams Per Year 

Pre‐Vetted Entrepreneurial Teams Pitch Technology Company 20 Minute Presentation 20 Minute Q/A 10 Minute Feedback Written Critique

Audience: VCs, Angels, Faculty, Industry, Subject Matter Experts

ResultsAction Items to Enhance Value PropositionPrepared to Present to Potential Investors, Including Triton Fund

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

International Training ProgramsEmpowering the Next Generation of Engineering Leaders to Drive Innovation

FujiwaraAward

Introduction to Commercialization Skillsand US Markets.

1‐2 Weeks 10 Participants Classroom: customer 

discovery to business planning

Visit San Diego companies

For Corporate Engineers who want to increase innovation skills and learn how to bring a research project to market.

3‐6 months at UC San Diego

Individual business advisor Milestone‐based coaching Commercialization training

For Start‐up Teams who are preparing to seek customer interest and venture investment in company.

3‐6 months Domain‐specific business 

advisor Commercialization 

milestones Connections to industry 

and investment eco‐system

Innovation Workshop Visiting Entrepreneurial FellowBusiness Accelerator (Path to Market)

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Global Training Partnerships

Objectives: 

• Transfer commercialization skills to industry and global partners. 

• Turn research into products that benefit society (Lab to Market).

• Create jobs to improve local and global economy. 

• Expand global opportunities for UC San Diego. 

Program Description: • Practice customer discovery and visit local companies. • Meet startup entrepreneurs and do human‐centered design exercises.• Work with mentors on value proposition, marketing, finance and 

intellectual property (IP) protection. • Present pitch decks to investors.  

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Success Stories from Global Partners 

“The key point I learned from the program at UCSD was that I should validate if my hypothesis is true by going out of the laboratory and meeting industry people to find their pain, the real problem that they have.”  From his interviews with Toyota and Mazda, Dr. Hisatake of Osaka University received a $1 million grant for his research on electromagnetic waves.

Partners Topics AttendeesConnect Bogota‐Colombia Lab to Market, Business Model 62Cubic Corporation Brainstorming, Strategic Focus 50Osaka University‐Japan Customer Discovery, Product Design 50KIAT‐Korea Technology Assessment Workshop  47The Biomimicry Institute Value Proposition, Market Sizing 36GSRAC‐Korea Assessment of Stem Cell Technologies 33CAF LADB‐Latin America Feasibility of Technology Incubator  19UANDES‐Chile Commercialization in Life Sciences 18UNITEC‐Honduras Pitch Deck, Marketing, Finance, IP 15Sanofi Corporation Technology Assessment Reports 9

Totals 339

JACOBS SCHOOL OF ENGINEERINGRADY SCHOOL OF MANAGEMENT

Partnerships and Global Initiatives