IFA REPORTSEPT. 2011

CONTENT

•Objectives

•Major Brands & Key Findings

•Product Feedback

OBJECTIVES

•To outline major brand presentation in IFA;

•To summarize key product concept and demonstration;

•To comprehend general trends and inspire new idea from PP perspective.

MAJOR BRANDS

• Samsung

• Sony

• LG

• Panasonic

• Toshiba

• Philips

• Loewe

• TCL

• Other Chinese

SAMSUNG

ENJOY THE SMARTER LIFE

• Smarter TV:

• Vast quantity of Applications (for you - regional, wide coverage);

• Living Room Device Eco System (not only for show);

• 3D is the basic

• Design (CMF):

• Metal > Chrystal > High Gloss;

• Narrower

SONY

PLAY, WATCH, SHARE, LISTEN

• Google TV to be continued....

• Entertainment (Content & Service) is king:

• Play: Play Station Network;

• Watch: Video Unlimited;

• Share: Personal Space;

• Listen: Music Unlimited

• User Experience is key:

• better tablet-TV interaction;

• intuitive product design (Tablet S)

LG

DO IT ALL IN 3D

• 3D:

• Total value-chain development (Content Creation, Pipeline, whole portfolio of device and service)

• Smart TV:

• Premium content (Open IPTV, VOD and Catch-up TV);

• LG APPs (Education, Entertainment);

• UI (Home Dashboard & Magic Motion Remote Control)

• Pentouch for Plasma: re-value-proposition of LOST Kingdom

PANASONIC

•3D is good for entrainment;

•VIERA Connect (Smart TV):

•Smart VIERA Portal (Cloud based);

•Content sharing via DLNA

•ECO (Low carbon footprint)

PANASONIC

TOSHIBA

TOSHIBA

• 3D:

• Glass-free 3D;

• Membrane “holographic” concept DEMO

• Toshiba APPs Connect (Smart TV):

• Cloud based portal;

• HbbTV

• Tablet AT200 (Pure Hardware Manufacturing)

PHILIPS

SENSE AND SIMPLICITY

• Whole day solution (from 7:20 to 22:50)

• Nice DEMO;

• Immersive entertainment:

• Fine sound solution;

• intelligent remote thru Android and iOS

• Design:

• Cinema 21:9

• Ambi-light is going on....plus for 3D

LOEWE

•Design: The Loewe Art;

•Connect: Cloud based portal;

•The future of Home Entertainment is INDIVIDUAL

• Smart TV of full package:

• Gesture control;

• Smart TV with local service;

• Super Smart TV running Windows

• 3D of all type:

• Visual holographic;

• Passive 3D;

• Active 3D;

• Glass-free 3D

• 21:9 Glare Cinema: better 21:9 cinema

OTHER CHINESE

CHINA IS GLOBALIZING

•HAIER:

•3D, Wireless-charging, Yahoo TV

•Hisense:

•Smart

•Changhong:

•3D, Smart

SUMMARY

• What's hot in this IFA: Tablet, 3D, Smarter TV;

• Brands highlight:

• Samsung: Rich App Store, multi-screen, 3D;

• Sony: Content, tablet-TV interaction, entertainment;

• LG: Everything 3D, Pentouch for Plasma

• Trends move:

• 3D in all device (LG is differentiating);

• Living room device Eco-system;

• Content matters, and simplicity is the key