If you Advertise, They Will Buy

Chapter 2 Geometry Project

Hundreds of billions of dollars are spent on advertising each year in the U.S.Advertising on T.V., magazines and newspapers, on billboards, and on the radiobombards us with images and slogans designed to entice us to purchase products or services. For the annual Super-Bowl game telecast, a company mayspend as much as 1-3 million dollars for a thirty second advertising spot that is designed to dazzle millions of viewers with the glories of its products. In this projectyou will analyze and create advertising to explore logical reasoning.

Individual or as partners of 2

Activity 1

Collect at least five ads in several different media.Consider radio, television, magazines, newspapers,and other media. For each ad that is not in print, Write a description of the ad, including both what you saw and what you heard.

Activity 2

Some advertisements use specific if-then conditionalstatements, and others use statements that can bewritten as conditionals. Still others imply conditionalstatements. For each ad you chose, identify at leastone conditional statement that the ad states explicitlyor implies.

Activity 3

Although an ad may state or imply a conditional,the advertiser may want you to assume that theconverse is true. Identify the converse of eachof the conditionals you wrote for your ads. Analyzethe truth value for each of the conditionals and converses that you wrote.

Activity 4

Choose a product or service on the market, orCreate one of your own. Write a good definitionOf the product or service.

Activity 5

Prepare an advertisement for your product or service in the medium of your choice. Considerboth print and nonprint media. If you choose anonprint medium, create your ad on a tape, cd or video. In addition, prepare a written descriptionof the conditionals and converses stated or impliedin you advertising and the truth value of each

Present your project to the class