If it isn’t Baroque…

1600-1750

Qualities & TermsBaroque:

1. Barroco (Portugese) Distorted or irregularly shaped pearl

2. Barroco (Italian) Bizarre or strange

Rococo:any intricately and overly ornate,

fancy, or ornamented styleQualities: tension, energy, motion, emotion (art)

Terms: conflict, contradiction (culture)

Beginning of Scientific Revolution

Copernicus–redefined the universe–determined that earth was not center of universe

Galileo–Helped to develop the telescope

Newton–working with laws of motion & gravity

The Reformation and The Reformation and Counter-ReformationCounter-ReformationThe entire 17th century was a great big publicity war The entire 17th century was a great big publicity war put on between the Catholic and Protestant churches, put on between the Catholic and Protestant churches, each side vying to attract more customers--sort of like each side vying to attract more customers--sort of like Coke and Pepsi do today--by spending tons of money Coke and Pepsi do today--by spending tons of money on rock stars and pop-concerts—I mean on musicians on rock stars and pop-concerts—I mean on musicians and church-concerts.and church-concerts.

Each side was trying to convince the consumers that Each side was trying to convince the consumers that they were the best and only church from which to gain they were the best and only church from which to gain salvation. salvation.

Baroque Advertising StrategiesBaroque Advertising Strategies

In addition, both churches needed to emotionally connect with the people. Therefore, an appeal to emotions through ornate magnificence seemed to be the best option.They didn’t want to warn customers, like the medieval philosophy. They wanted to appeal to customers.

Difference Between Renaissance and Baroque