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IEOR 190G: Patent Engineering Sarah C. Kabiling

IEOR 190G: Patent Engineering Sarah C. Kabiling. Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

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Page 1: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

IEOR 190G: Patent Engineering

Sarah C. Kabiling

Page 2: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by user? Not just a replacement for a videotape Not just putting in Hard-Drive Could you record to and playback from

random locations on that video tape at the same time? No! TiVo is much more than a replacement.

Page 3: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

Allows subscribers to play one television show while recording another and contains storage format that allows pausing LIVE TV!

TIME WARPING!

Page 4: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

TiVo alleged that Echostar’s set-top boxes were in violation of a patent for a “multimedia time warping system”

Page 5: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

Interruption Tolerant Video Program Viewing (‘186)

Multimedia Direct Access Storage Device and Formatting Method (‘804 and ‘685)

Page 6: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

Technology in question: Time Warping – the ability for customers to watch one show,

while recording another

Hardware Relate to the process and apparatus used to effect time shifting

according to the invention Accepting, Storing, Converting, Tuning signal Storage of TV programs as MPEG data enables users to control

playback of programs (currently broadcasted – use pause, fast forward, reverse)

Software Relate software processes and apparatus Buffing, decoding, separation of streams Storage, transformation, and decoding

Page 7: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

How data was placed and moved Data streams

Accused DVRs both receive television signals and store data relating to the transmission on a hard disk in Motion Picture Expert Group (MPEG) format.

MPEG stream – interleaved audio and video components

Number of steams How streams separated

Video Audio

Acquiring Wording: “a/an” for different streams

Page 8: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

How data was processed (extracted) Data streams

Source object Transform object Sink object Control object Wording: “object”

EchoStar wants definition to be item within a computer program (like C++)

TiVo wants “collection of data and operations” (IEEE)

Page 9: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

EchoStar was given an injunction for the duration of the trial.

Page 10: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

An equitable remedy in the form of a court order, where a party is required to do, or to refrain from doing, certain acts

For TiVo’s case, Judge decided upon injunction because TiVo was “losing market share at a critical time in the market’s development, market share that it will not have the same opportunity to capture once the market matures”

During trial, EchoStar cannot sell any more DVRs (which are in question)

Page 11: IEOR 190G: Patent Engineering Sarah C. Kabiling.  Is this just “method and system” for digitizing video onto a hard-disk for random-access playback by

Verdict important because it is “likely to shape competition in market for digital video recorders” (Wall Street Journal)

April 2006 $74M Initial jury verdict $33M lost profits from lost sales of set-top boxes $41M royalties for >4 million DVR devices

August 2006 increase to $90M Permanent injunction

Very rare EchoStar must shut off infringing DVRs in homes within

30 days of settlement EchoStar granted stay (refrain from permanent

injunction until court can consider appeal) TiVo spent $10.7M for legal costs fighting EchoStar