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IEEE IndonesiaMembership Development Strategy & Plan
Lukas TanutamaMembership DevelopmentIndonesia Section [email protected]
IEEE MD Support & Evolution
2005 2006 2007 2008 2009
365,500 members
BMS transition ‘Great Recession’
Optimizing the Campaigns >
renewal
recovery
recruitment
reinstatement
benefits promotion
382,400 members
(renewal alerts integrated into next-gen products)
367,400 members
Integrated multimedia
Putting a face onmembership promotion
Remaking the Collateral >
Integrated MD strategy &
plan
Integrated MD reporting
397,000 members
Synthesis & Engagement
First-year member experience
Message testing
MD webcasts
374,800 members
Building a Volunteer “Field Team” >
MD KitsMD portal
Membership presentation
MD Manual
MGM business cards
MD virtualcommunity
On-demandKit ordering
MD Strategy w/ Full Volunteer Integration
Membership Developmen
t
MD Volunteer “Platform”
Tools & Resources
Peer-to-Peer
Collaboration
Reporting /
Evaluation
SWOT – Section’s Member Growth Program
Strengths
• Large academic community boths state and private high education institution (green field)• Students• Faculty
• International Professional organization• Research paper repository
Weaknesses • Difficulties in covering geographical outside
Metropolitant Jakarta and Bandung.• Little need for technical professional
development requirement s• Volunteers & active mmbers are very limited• IEEE is not well known unless internationally
exposed either academically or business• Membership does not guarantee research paper
access
Opportunities
• Faculty must have professional memebership to earn credit for lecturer certification and academic level.
• Research paper publication requirement to earn a university degree
• R&D encouragement by the government
Threats
• Influx of other professional organisation such as ACM
• Commercial organizations that starts as conference organizers.
Membership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or
upgraded benefitsFrom Sep thru Dec, revenue
deferred to next year
Membership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or
upgraded benefitsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludes
Calendar Year ConcludesYear-end membership statistics determined
Active-Status TerminatorPast-due members placed
into arrears
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
APRIL
MARCH
FEBRUARY
JANUARY
AUGUST
JULY
JUNE
MAY
Timing is Everything – Know the Membership Calendar
Constituencies Technical Development
Professional Development
Community Development
Cost Savings / Discounts
Existing Members
Prospective Members
Differentiate Audiences – Different Expectations
… their needs change throughout a career
… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
Indonesia • e-mail to retain membership
• Personal invitation for higher grade or IEEE ambassador .
• Social networking• Brochures• Member get Member
• Conferences & workshops
• Student chapter activities
• Internal promotions
• Issue certificate of recognition
• Professional recognition for technical and professional excellence
• Number of events• Event Participation• Student Branch Vitality• Member Retention
Opportunities for Engaging Existing Members
IEEE Entity Communications Events Recognition Evaluation
ConsiderationsIndonesia • IEEE Indonesia Section
Website • Personal Invitations• Promotion by students to
students in their own schools
• Promotion by faculties to faculties in their own schools
• Promotional emails/E-broadcast by existing members
• Membership drive events exclusively for new members
• Piggybacking on conferences, seminars, meetings, gatherings (brochures, flyers cooperating with student branch)
• Issue certificate of recognition
• Diversity and frequency of opportunities for member recruitment
• Follow-up with interested individuals
• First-year member engagement
Opportunities for Engaging Prospective Members
Membership Development PlanEngagement Venues & Frequency
1Q(Jan – Mar)
2Q(Apr – Jun)
3Q(Jul – Sep)
4Q(Oct – Dec)
Communications
e-mail to retain membership x x x x
Personal invitation for higher grade or IEEE ambassador . x x x x
Member get Member x x x x
Events
Seminar/ Conference x x x
IEEE Membership Promotion Drive x x
Student Branch empowerment x x
Recognition
Senior Membership Drive x x x x
Status UpdateEngagement Venues & Frequency
Goals & Progress
Communications
e-mail to retain membership Half yearly
Personal invitation for higher grade or IEEE ambassador . Quarterly
Member get Member Quarterly
Events
Seminar/ Conference Future event
IEEE Membership Promotion Drive On going
Student Branch empowerment Growth
Recognition
Senior Membership Drive Future event
Action Plan
Event August Sep. Oct. Nov’ Dec.
Communications
E-mail retaining membership - - - Send e-notice
Personal invitation for higher gradeE-mail incl.
requirementsE-mail incl.
requirements
Eligible for SM Member gathering
On-line appl. together
Member get Member volunteer invitation
Emaii to academic
members in Mid Java and East Java
Email to academic
members in Sumatra and
Sulawesi
Events
Promotion Seminar/ Conference ICASCE12-
Binus, SMAP12-UI
IEEE Membership Promotion DriveNew academic
year To Faculty at UPH, UMM
New term at Binus Graduate
School
Student membership promotion New academic
year CEAFO at
Binus
Action Plan
Event August Sep. Oct. Nov’ Dec.
Recognition
Senior Membership Drive Issuance of Letter /
certificate of appreciation
Member get Member volunteer
Student membership recruitment
Section’s Membership Situation– About 700 members in Indonesia and growing– Less than 10 Senior Members– Student Branch and student members are growing– Opportunity for growth due to publish or perish requirements for
academics and professional development requirements
Section MD Plan– August 2012 Communication to eligible members to apply for
Senior Membership– Member get Member drive to recruit volunteers among faculties
and increase student members with the assistance of student branches.
– Promotion to faculty members of UPH, SGU, UMM, Binus International, Binus Graduate School).
– Action plan for -August - December period prepared.
In Summary…