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IN OUR HANDS ‘13

IDFC

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Introduction 

• Youth oriented campaign on social causes

• 2013 agenda  – Environment

• 15 city

 ground

 activities

 

• PAN India online competition on essay, 

photography short film & blogging

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Project phases

Pre event

 

promotionCity

 event

 

activitiesGrand

 

FinalePost

 event

 

buzz

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On Ground

 Promotion

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On ground promotion (at colleges)

•   Reaching college managements/student clubs, 

/student 

coordinators 

etc.•   Street Play

•   Green Rangers PUC Camp

•   Graffiti Wall

•   Collaterals

 –   Inviting entries

 –   Participation poster ‐ wishing good luck

 –   Winners poster  – congratulating 

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Promotion 

IStreet Play (5 nos in each city)

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Street play during the IOH Green Rangers Camp

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•Host college’s 

drama club 

perform

•Use signages to 

drive home the 

environmental 

message

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Promotion II

Green rangers

 

PUC Camp (at the city finale event)

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Green Rangers PUC Camp

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Why target the bikers?

•Popular

•Outgoing

•Influencers

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What and how?

Stall setup  MC + PUC van 

presentStudents’ vehicles 

checked

"Green Rangers" 

Stickers awarded

 to

 everyone

Most efficient 

vehicle gets 

customised "Green

 

Ranger" helmet

Photo booth with 

direct Facebook

upload

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Giveaways

• Bike/Car 

Stickers 

given 

to 

every 

participant

• Green Rangers Helmet given to most efficient 

bike owner

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City Finale

 Events

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City Finale Event flow

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Area

Time 

Room 1 Room 2 Auditorium 

10:00am  – 1:00pm Quiz elims Art contest Debate elims

1:00pm – 2:00pm Lunch break

2:00pm  – 5:00pm Quiz and Debate

Finals

Throughout the day   Graffiti wall + Bottled Art Display + Carbon Footprint Awareness Drive

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Event Activities 

•   Quiz

•   Debate

•   Greenovation 

(Green 

Ideas 

Competition)

•   Graffiti wall (No competition)

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Greenovation – green 

ideas 

competition

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Greenovation

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Greenovation

What: Creative messaging around Environment Conservation

How: Paintinging/Typography

Means: Students

 given

 a chart

 

paper/stationery to display their ideas

Exhibition: created out

 of 

 the

 same

Eminent panel: picks winner(s)

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Grand Finale

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National Finale Event flow

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Area

Time 

Room 1 Room 2 Auditorium 

8:00am  – 9:00am The Green

 Ride

 (Pre

 assigned

 route)

10:00am  – 1:00pm Quiz elims Art contest Debate elims

1:00pm – 2:00pmLunch break

2:00pm  – 5:00pm Quiz and Debate

Finals

6:30pm  – 9:00pm The Green Stage

Throughout the

 day   Graffiti

 wall

 + Bottled

 Art

 Display

 + Carbon

 Footprint

 Awareness

 Drive

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Overview 

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•   Cyclothon

•   Graffiti Wall

•   Recycle Art Display 

•   Carbon Awareness Camp

•   Elims of  Quiz and Debate 

•   Finals of  Quiz and Elims

•   IOH Stage 

•   Prizes to

 Winners

 

•   NGO Connect

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Recycled Bottle Art Display

23

•   Array of  environment 

related installations 

on display

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Recycled Bottle Art Display

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IOH 

Cyclothon‐

The 

Green 

Ride

25

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The IOH Green Ride

•   College students in finale city invited through online/on ground 

promotions; ride on the morning of  the event

•   Route assigned in that city. 

•   T‐shirts with IOH branding given to participants

•   Event created

 on

 Facebook/photos

 uploaded,

 people

 tagged

26

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Graffiti Wall

 

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Graffiti Wall 

•   The recycled

 art

 collected

 from

 15

 different

 cities

 is

 showcased

 in

 a big

 

Graffiti  wall on the Grand Finale 

•   It would be placed at the Entrance of  the venue so as to give full visual 

appeal 

to 

the 

students 

arriving 

at 

the 

venue. 

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Carbon footprint

 awareness

 drive

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Carbon Footprint Awareness Drive

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Carbon Footprint Awareness Drive

• What is it?

• Why is it important to know about it?

• How can

 you

 calculate

 your

 carbon

 footprint?

• How can

 you

 track

 and

 reduce

 it?

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Carbon Footprint Awareness Drive

• Stall with MC/NGO representative 

• Trivia + Knowledge dished out

• Interactive sessions

•  Students share + calculate their carbon 

footprint

• Pledge to

 reduce

 their

 carbon

 footprint

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The IOH Green Stage

33

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•   Solar energy powered concert on finale day

•   Fully acoustic setting

•   Famous band to perform

•   Pledging booth

 stationed,

 band

 encourages

 people

 to

 sign

 up

 after

 every

 

song34

IOH Acoustica  ‐ The Green Stage

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PRIZES

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Prizes (optional) 

•   Finale

 –   Debate/MUN winner: Cash Price INR 50,000

 –   Debate Runner

 up:

 Cash

 Price

 INR

 25,000

 –   Quiz Winner: Cash Price INR 50,000

 –   Quiz Runner up: Cash Price INR 25,000

•   City 

 –   Debate/MUN winner: Cash Price INR 20,000

 –   Debate Runner

 up:

 Cash

 Price

 INR

 10,000

 –   Quiz Winner: Cash Price INR 20,000

 –   Quiz Runner up: Cash Price INR 10,000

•   Goodies to all the finalists at each city and National Finals

8/12/2019 IDFC Presentation

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NGO

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NGO connect

•   Identify NGOs to partner

•   Involving NGOs

 with

 whom

 IDFC

 has

 tie

 ups

 

•   NGO’s role

 –   Volunteering opportunities

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FEEDBACK

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