IDEOLOGY CREATES A WORLDVIEW

BY AND THROUGH THE SUBJECT

AN IDEOLOGICAL WORLDVIEW GIVES US A LENS THROUGH WHICH TO VIEW OUR WORLD

AN IDEOLOGICAL WORLDVIEW GIVES US A LENS THROUGH WHICH TO VIEW OUR EXISTENCE

IDEOLOGYIDEA-LOGYIDEAL-OGY

IDEAS/IDEALSFORM THE “FABRIC”OF IDEOLOGY

THEY MUST MATERIALIZE IN THE WORLD TO ENHANCE THEIR FORM.

IDEOLOGICAL CONCEPTS START APART FROM THE EVERYDAY DOING OF THE WORLD.

THEY START ON HIGH.THEN THEY DESCEND FROM THE ETHER OUT

OF THEIR ABSTRACTION TO FIND EMBODIMENT.

IDEOLOGY FALLSINTO ITS MATERIALITYTHROUGH THE SUBJECT

IDEOLOGY FALLS INTO ITS FIRST OBJECT.THE SUBJECT IS THE FIRST OBJECT OF

IDEOLOGY.THE INDIVIDUAL-TURNED-SUBJECT IS THE

FIRST CREATION OF IDEOLOGY.THE SUBJECT IS FORMED FROM IDEAS. LIKE A

DRESS OR SHIRT FROM A TAILOR.THE SUBJECT IS FORMED FROM A SYSTEM OF

IDEAS THAT CREATES A PARTICULAR SUBJECT IN A PARTICULAR CONTEXT WITHIN A PARTICULAR CATEGORY.

THE SIMULTANEOUS CREATION

IDEOLOGYCREATES THE

SUBJECT

IDEOLOGYCREATESTHE CATEGORY OF THE SUBJECT

THE DESTINATIONOFIDEOLOGY

THE DESTINATION OF IDEOLOGY

TO MATERALIZE ITSELF IN ANOTHER DIMENSION.

WORDS-TUNED FLESH.FLESH-TURNED-WORDS.SYSTEM OF THOUGHTS TURNED INTO

WORLDSALL THROUGH THE SUBJECT

THE SUBJECT

THE SUBJECT IS THE FIRST OBJECT

SUBJECT AND LANGUAGE

SYSTEMS OF THOUGHTS WORLD VIEWS IDEAS TURNED FLESH NEED SUBJECTS FIRST WHO ENACT

THEM SUBJECTS WHO BECOME THESE

IDEAS THOUGH A FRAME OF REFERENCE

SUBJECTS BELIEVE FROM A CERTAIN POINT OF VIEW

SUBJECTS TRY TO HAVE OTHERS BELIEVE AS THEY DO. THEY VALUE, CHERISH, DISCARD OTHERS FROM A CERTAIN POINT OF VIEW.

no ideology except by the subject and for the subject. BY SUBJECT WE MEAN THE SUBJECT OF LANGUAGE AND FOR LANGUAGE AND BY LANGUAGE. The subject of language is a subject that uses logos (or the language of logic) over being

THROUGH THE SUBJECT OTHER OBJECTS ARE CREATED

THE STRANGE INVERSION

IN ITS WANDERING, IN ITS NOMADIC WANDERING FROM ABSTRACTION TO MATERIALITY, IDEOLOGY CREATES A STRANGE INVERSION.

IT MAKES OF A PERSON A SUBJUGATED PERSON, AN INTERPELLATED PERSON, A SUBJECT WHO HAS NEW FOUND PURPOSE.

THE PURPOSE OF IDEOLOGY IS TO SUBJUGATE SUBJECTS TO ITS WORLDVIEW AND THE FUNCTIONING THAT IS PART OF IT.

THROUGH THE SUBJECTCOMES THE STRANGE INVERSION

THROUGH THE SUBJECT OTHER OBJECTS ARE MADE.

WE THINK THAT OBJECTS EXIST AND THAT WE APPEND WORDS TO THEM.

FIRST OBJECTS THEN WORDS THAT DESCRIBE THEM.

BUT NO!

BUT NO!

BUT NO!

IDEOLOGY MAKES THE SUBJECT.THROUGH THE SUBJECT, OTHER OBJECTS

ARE CONSTRUCTED THOUGH A PARTICULAR WORLDVIEW THAT GIVES NEW, CONTEXUALIZED LIFE TO THE OBJECT WHICH IS REBORN, SO TO SPEAK, IN A DIFFERENT CONTEXT AND IS SEEN DIFFERENTLY.

THIS IS THE STRANGE INVERSION.

MATERIAL IDEOLOGY

A NEW MATERIALITY

IDEAS AND IDEALS WRITTEN ON THE BODYIDEOLOGY GIVES THE SUBJECT A FRAME OF

CONSCIOUSNESSFRAMED BY CONSCIOUSNESSWE ARE FRAMED BY IDEATIONAL IMAGE SYSTEMS.THESE IMAGES CREATE MEDIATIONAL IMAGE

SYSTEMSWE SEE OURSELVES, SEE OUR OWN IMAGES, SEE

IMAGES-WITHIN-CLUSTERS-OF-IMAGES.WE SEE CLUSTER-OF-IMAGES-WITHIN-

MEDIATIONAL-IMAGE SYSTEMS.

CLUSTERS-OF-IMAGES-WITHIN-MEDIATIONAL-IMAGE SYSTEMS.

CLUSTERS-OF-IMAGES-WITHIN-MEDIATIONAL-IMAGE SYSTEMS.

WE SEE OUR IMAGE THROUGH A MEDIATED SYSTEM OF IDEAS

THROUGH A SECOND SKIN: IDEAS, BELIEFS, SIGN CATEGORIES

THERE IS A TRANSPOSITIONALITY HERE: WE START WITH LOGOS, IDEAS, IDEALS, IN INTERPERTATION, IN THE INVERSION OF STARTING POINTS

THE INVERSION OF STARTING POINTS

WHEN THIS HAPPENS, A NEW RELATION IS CREATED BETWEEN YOU AND YOUR WORLD

FROM NOW ON, WE HAVE A MEDIATED RELATION TO THE WORLD

A RELATION TO A RELATION!

ARELATIONTOARELATION!

A RELATION TO A RELATION

WE START FROM AN ABSTRACT FIELD OF PERCEPTIONS.WE START FROM A WORLDVIEW.

FROM IDEAS, FROM WORDS, FROM IMAGES, FROM AN IDENTITY

CONSTRUCT BORN OF IT.

WE START FORM LOGOS. WE START FROM THIS

WORLD VIEW THAT IS IMAGINARY

IDEAS END UP AS ACTIONS, AS ENACTED ACTIONS.

WE THINK, AND BEHOLD A THOUGHT TURNED ACT

THIS IS THE PERFORMATIVITY OF IDEOLOGY

Notice how the “thinking of thoughts” is no longer a voluntary act, notice how it becomes a “counterintuitive activity.”

Actions translate thoughts and convert them into another register. So we could arrive at this conclusion: ACTIONS MATERIALIZE THOUGHTS.

another layer in the materialization

practices are governed by rituals which are part of the material existence of the ideological apparatus.

RITUAL IS CALCIFIED THOUGHT ENACTED SO OFTEN THAT IT IS FROZEN IN GESTURE, THE FROZEN GESTURE OF IDEOLOGY LAYERED AND TRANSFORMED.

I say trans-form-ation because we are witnessing the displacement of form in “the notional schema of ideology.”

I say trans-form-ation because we are witnessing the displacement of form in “the notional schema of ideology.”

THE CIRCUIT OF ENACTMENT

Ideas are enacted within the material frame of day-to-day actions.Ideas are enacted within conditioned practices.

THE DESCENDING LAYERING PROCESS OF IDEOLOGICAL CREATION

IDEA INTO ACTION INTO PRACTICE INTO RITUAL FOR INSTANCE, THE FAMILY IS THE-MATERIAL-

MANIFESTATION-OF-THE-IDEOLOGICAL-APPARATUS, AS IS THE MEDIA, ETC.

IDEOLOGY’S ROUTE IS ITS MATERIALIZATION

WHEN WE ENACT IDEOLOGY, STRANGELY WE GET TO CREATE IT, WE GET TO BE CREATORS IN THE INSTANCE OF THE ENACTION

THE TRANCE

TRANSFORMATION, TRANSPOSITION, INVERSION OF POSITIONS,

TRANSREFLEXIVITY, TRANS-SUBJECTIFICATION, TRANSNARRATION

1. TRANS-REFLEXIVITY: WE ARE SEEN EVEN AS WE SEE OURSELVES AGAINST AN

IMAGE-REPETOIRE.2, TRANSNARRATION: WE GET TO

NARRATE THE INSTANCE EVEN IF WE ARE BEING NARRATED IN THE INSTANCE.

THE CHAIN HAS BEEN REVERSED!

THE REVERSED CHAIN

IN THE BEGINNING WAS LIFE ITSELF

IN THE BEGINNING WAS THE WORD