Idendity Image Reputaion

8/3/2019 Idendity Image Reputaion

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Corporate identity


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A Corporate identity is an icon about

your company / product / services.

Corporate Identity covers Logo,Letterhead, and Envelope & BusinessCard Designs.

On specific requirement PowerPoint

Template, Email Headers and Folder

Design are also included.


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The difference between logo design andcorporate identity design

Logo design is a subset of Corporate Identity

design.


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An organization might already have alogo in place but not have acomprehensive corporate identity.

A logo design usually contains twoelements: the logo shape and the

typeface/font used for the name of thecompany/brand.

whereas corporate identity includes awhole range of identification marks /colors / themes and presentation forthe company.


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http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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Brand,identity

apple

Brand,identity

and design
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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http://images.google.com/imgres?imgurl=http://www.playforpeace.org/images/maps/india_map.gif&imgrefurl=http://www.playforpeace.org/regions/india/&h=396&w=300&sz=15&tbnid=jvXWVjyvxTugNM:&tbnh=124&tbnw=94&prev=/images%3Fq%3Dpicture%2Bof%2Bindia%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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Sarejaha

SeAccha

Hindustan

Hummara.
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Presented by:

Dr Madhavi Pandya

Corporate Reputation
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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REPUTATION If we see a picture __say a Indian

Alphanso mango _then half of themass or more of that tree isunderground in the root system.

whereas the flavour of the fruit and thecolour of the leaves provides evidenceof how healthy that tree is right now,

understanding what is going on in theroots is a far more effective way to learnhow healthy that tree will be in years tocome
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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The top five companies that leadrankings in Corporate ReputationStrength (CRS)

Tata Steel, Infosys, Wipro, Maruti Udyogand Hero Honda ,Satyam.
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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REPUTATION: An Overview

Ask not what I should be doing, but

What needs to be done

P. Drucker..

We must become the change we

want to seeGhandiji.
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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Reputation: An overview

What does reputation means to you?

How much is your companysreputation worth?

Can you measure and manage your

reputation?
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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Corporate image can be created, but

corporate reputation must be earned

What exactly does reputation means

to you ?

Various perspectives and meaning,

both in a business and cultural sense
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.bhopal.net/opinions/archives/BinLadin.jpg&imgrefurl=http://www.bhopal.net/opinions/archives/2006/03/index.html&h=409&w=289&sz=20&tbnid=9Wh5nFA8sAttwM:&tbnh=125&tbnw=88&prev=/images%3Fq%3Dpicture%2Bof%2Bbinladin%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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Loss of reputation isviewed as the

greatest risk
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.bhopal.net/opinions/archives/BinLadin.jpg&imgrefurl=http://www.bhopal.net/opinions/archives/2006/03/index.html&h=409&w=289&sz=20&tbnid=9Wh5nFA8sAttwM:&tbnh=125&tbnw=88&prev=/images%3Fq%3Dpicture%2Bof%2Bbinladin%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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http://images.google.com/imgres?imgurl=http://www.iisc.ernet.in/images/heritage/JRDTata.gif&imgrefurl=http://www.iisc.ernet.in/geninfo/heritage.shtml&h=343&w=259&sz=47&tbnid=qrqsSjHpPpoIgM:&tbnh=120&tbnw=91&prev=/images%3Fq%3Dpicture%2Bof%2Bjrd%2Btata%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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Principles of maintaining

Reputation
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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REPUTATION: An Overview

Reputation is thesum values that

stakeholders attribute to a company,

based on theirperception andinterpretation of the imagethat the

company communicates over time

John Dalton Managing Corporate Reputation

Its all about Issues
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Its all about IssuesManagement.

Good reputation management is based

on issue management

Issue identification

Issue Analysis

Issue Change Strategy Options Issue Action Programme

Evaluation of Results
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BRANDS AND REPUTATION

Phase I Phase II Phase III

Corporate

Identity

Reputatio

n

Corporate

Image
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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Identity and Image formation

CorporateImage

Attitude &behaviour of

employees

CorporateSocial

ResponsibilityPhysical

Environment

FinancialPerformance

OrganisationStructure &

Culture

Quality of

goods &services

CommunitiesCommunications

CORPORATE
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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CORPORATECOMMUNICATIONS

Management

Communications

Marketing

Communications

Organisation

Communications

- Van Riel (1995)
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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REPUTAION: An Overview

BrandReputation

Organisational

Reputation

Stakeholder

Reputation ReputationalRadar
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


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Reputational Radar.

BrandReputation

Organisational

Reputation

StakeholderReputation

ReputationalRadar
http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1http://images.google.com/imgres?imgurl=http://www.ai.mit.edu/lab/olympics/99/cover/superman.gif&imgrefurl=http://emancipationofthefreed.blogspot.com/2007/02/which-superhero-are-you.html&h=1798&w=1250&sz=651&tbnid=MFFI-w936AGe3M:&tbnh=150&tbnw=104&prev=/images%3Fq%3Dsuperman%2Bpicture%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1

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