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The webinar will begin at 2:00 PM
All participants are muted to ensure sound quality
Ask questions through the question or chat
windows on the right, or e-mail them to
[email protected]
WELCOME
Webinar ID: 108-957-995
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This webinar is being recorded and will beavailable online
All webinar attendees are muted to ensure
sound quality
Ask questions through the question or chat
windows on the right, or e-mail them [email protected]
HOUSEKEEPING
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I. About ideas42
II. ideas42 and Postsecondary Education
III.LaGuardia Community College
IV.San Francisco State University
V. Next Steps
VI. Q&A
WEBINAR OVERVIEW
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I. About ideas42
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Sendhil Mullainathan
Harvard University
Antoinette Schoar
MIT Sloan
Eldar Shafir
Princeton University
board
advisors
affiliates
Todd Rogers
Harvard University
Geoff Cohen
Stanford University
Ben Castleman
University of Virgina
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FOUNDED BY VISIONARY ACADEMICS
WITH GUIDANCE AND SUPPORT
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APPLY ACADEMIC
THEORIES
A deep understandingof human behavior
from research in
behavioral economics
and psychology.
TO HELP MILLIONS
OF PEOPLE
TO SOLVE HARD
PROBLEMS IN:
EducationConsumer Finance
Economic Mobility
Health
Energy Consumption
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FOR AN AMBITIOUS GOAL
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BEHAVIORAL ECONOMICS
Decision Action Outcomes
Choice 1 Action 1 Outcome 1
Choice 2
Choice 3
Choice 4
Action 2
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Focus on context
BE TEACHES US IMPORTANT LESSONS
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BE TEACHES US IMPORTANT LESSONS
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DEFINE DIAGNOSE DESIGN TEST
ACTIONABLE
BOTTLENECKS
SCALABLE
INTERVENTION
DEFINED
PROBLEM
REDEFINE
PROBLEM
FIND ANOTHER
BOTTLENECK
STATED
PROBLEM
DISENTANGLE
PRESUMPTIONS
CAPACITY AND
SCALABILITY
INTERVENTION
CONCEPT
CONTEXT
RECONNAISSANCE
BEHAVIORAL
MAP
HYPOTHESIZED
BOTTLENECKS
POLISH
INTERVENTION
DETERMINE
FEASIBILITY
CLARIFY
OUTCOMES
IDENTIFY
SIDE EFFECTS
ROBUST
EXPERIMENT
ideas42 partner sequential iterative as necessaryconsumer
OUR APPROACH
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II. ideas42
andPostsecondary Education
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Behavioral design has already shown the potential to
improve outcomes in postsecondary education.
(Bettinger, Long, Oreopoulos,
& Sanbonmatsu, 2009)
Financial Aid Access
(Castleman & Page, 2013)
Summer Melt
$7 per student
+3-7% in
college
enrollment
+8% in
college
enrollment
BEHAVIORAL RESEARCH AND POSTSECONDARY ED
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IDEAS42 AND POSTSECONDARY ED
Hosted aConvening
Produced awhite paper
FieldBuilding
Request for
Problems
Two-dayMasterclass
Partner
Selection Selected partners Executed diagnosis
and design process
Assist
Projects
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Improve postsecondary outcomes
POSTSECONDARY ED PROJECTS
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Matriculation
Retention
LAGCC AND SF STATE
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III. LaGuardia Community College(LAGCC)
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2-year community
college in Queens, NYC
Current enrollment:
19,000 students
CUNY system
BACKGROUND
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65% live in Queens (local)
57% born outside the US
163 countries
129 languages
46% Hispanic, 20% Asian,
19% African American
80% of first-time, full
time students on
financial aid
BACKGROUND
Student Body
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Problem Redefined
Students avoid attending
new student orientation.We would like the
administration to design
an orientation that all new
students will attend.
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Students are accepted to
LaGuardia but do notenroll. We want them to
complete the enrollment
process and begin classes.
DEFINE
DEFINE
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BACKGROUND
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rank 1
(highest)
Rank 2-5
(averaged)
Rank 6
(lowest)
Student Registration Outcomes by LAGCC Ranking
Nowhere
Elsewhere
LAGCC
DIAGNOSEDEFINE
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DIAGNOSE
Testing
DIAGNOSEDEFINE
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DIAGNOSE
New
Student
Advising &Registration
DIAGNOSEDEFINE
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Students admitted to LAGCC in Fall 12 & 13
Dont test
anywhere
Dont register
anywhere
Elsewhere
BACKGROUND
6,000
7,000Register
12,000 19,000
DIAGNOSEDEFINE
32,000 13,00044,000
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DIAGNOSE
1. Hassles
2. Lack of studentidentity
3. Non-academic
lives are status quo
4. Aversive stimuliin environment
5. Long enrollmenttime periods
DIAGNOSEDEFINE
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DESIGN REVISED COMMUNICATION
DIAGNOSE DESIGNDEFINE
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DESIGN REVISED COMMUNICATION
DIAGNOSE DESIGNDEFINE
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Hi [#First Name#],
Were excited to welcome you to the LaGuardia family. Here are some ways to
celebrate the start of your LaGuardia college career:
1) Tell us why youre excited to attend
Help us paint a picture of the incoming class by replying to this e-mail with a short
message about why youre attending LaGuardia. Well post your message (with just
your first name) along with your c
