Ideas42 Webinar - Behavioral Insights and Interventions in Postsecondary Education

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    The webinar will begin at 2:00 PM

    All participants are muted to ensure sound quality

    Ask questions through the question or chat

    windows on the right, or e-mail them to

    [email protected]

    WELCOME

    Webinar ID: 108-957-995

    mailto:[email protected]:[email protected]
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    This webinar is being recorded and will beavailable online

    All webinar attendees are muted to ensure

    sound quality

    Ask questions through the question or chat

    windows on the right, or e-mail them [email protected]

    HOUSEKEEPING

    mailto:[email protected]:[email protected]
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    I. About ideas42

    II. ideas42 and Postsecondary Education

    III.LaGuardia Community College

    IV.San Francisco State University

    V. Next Steps

    VI. Q&A

    WEBINAR OVERVIEW

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    I. About ideas42

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    Sendhil Mullainathan

    Harvard University

    Antoinette Schoar

    MIT Sloan

    Eldar Shafir

    Princeton University

    board

    advisors

    affiliates

    Todd Rogers

    Harvard University

    Geoff Cohen

    Stanford University

    Ben Castleman

    University of Virgina

    2012 ideas42

    FOUNDED BY VISIONARY ACADEMICS

    WITH GUIDANCE AND SUPPORT

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    APPLY ACADEMIC

    THEORIES

    A deep understandingof human behavior

    from research in

    behavioral economics

    and psychology.

    TO HELP MILLIONS

    OF PEOPLE

    TO SOLVE HARD

    PROBLEMS IN:

    EducationConsumer Finance

    Economic Mobility

    Health

    Energy Consumption

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    FOR AN AMBITIOUS GOAL

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    BEHAVIORAL ECONOMICS

    Decision Action Outcomes

    Choice 1 Action 1 Outcome 1

    Choice 2

    Choice 3

    Choice 4

    Action 2

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    Focus on context

    BE TEACHES US IMPORTANT LESSONS

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    BE TEACHES US IMPORTANT LESSONS

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    DEFINE DIAGNOSE DESIGN TEST

    ACTIONABLE

    BOTTLENECKS

    SCALABLE

    INTERVENTION

    DEFINED

    PROBLEM

    REDEFINE

    PROBLEM

    FIND ANOTHER

    BOTTLENECK

    STATED

    PROBLEM

    DISENTANGLE

    PRESUMPTIONS

    CAPACITY AND

    SCALABILITY

    INTERVENTION

    CONCEPT

    CONTEXT

    RECONNAISSANCE

    BEHAVIORAL

    MAP

    HYPOTHESIZED

    BOTTLENECKS

    POLISH

    INTERVENTION

    DETERMINE

    FEASIBILITY

    CLARIFY

    OUTCOMES

    IDENTIFY

    SIDE EFFECTS

    ROBUST

    EXPERIMENT

    ideas42 partner sequential iterative as necessaryconsumer

    OUR APPROACH

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    II. ideas42

    andPostsecondary Education

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    Behavioral design has already shown the potential to

    improve outcomes in postsecondary education.

    (Bettinger, Long, Oreopoulos,

    & Sanbonmatsu, 2009)

    Financial Aid Access

    (Castleman & Page, 2013)

    Summer Melt

    $7 per student

    +3-7% in

    college

    enrollment

    +8% in

    college

    enrollment

    BEHAVIORAL RESEARCH AND POSTSECONDARY ED

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    IDEAS42 AND POSTSECONDARY ED

    Hosted aConvening

    Produced awhite paper

    FieldBuilding

    Request for

    Problems

    Two-dayMasterclass

    Partner

    Selection Selected partners Executed diagnosis

    and design process

    Assist

    Projects

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    Improve postsecondary outcomes

    POSTSECONDARY ED PROJECTS

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    Matriculation

    Retention

    LAGCC AND SF STATE

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    III. LaGuardia Community College(LAGCC)

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    2-year community

    college in Queens, NYC

    Current enrollment:

    19,000 students

    CUNY system

    BACKGROUND

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    65% live in Queens (local)

    57% born outside the US

    163 countries

    129 languages

    46% Hispanic, 20% Asian,

    19% African American

    80% of first-time, full

    time students on

    financial aid

    BACKGROUND

    Student Body

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    Problem Redefined

    Students avoid attending

    new student orientation.We would like the

    administration to design

    an orientation that all new

    students will attend.

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    Students are accepted to

    LaGuardia but do notenroll. We want them to

    complete the enrollment

    process and begin classes.

    DEFINE

    DEFINE

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    BACKGROUND

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Rank 1

    (highest)

    Rank 2-5

    (averaged)

    Rank 6

    (lowest)

    Student Registration Outcomes by LAGCC Ranking

    Nowhere

    Elsewhere

    LAGCC

    DIAGNOSEDEFINE

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    DIAGNOSE

    Testing

    DIAGNOSEDEFINE

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    DIAGNOSE

    New

    Student

    Advising &Registration

    DIAGNOSEDEFINE

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    Students admitted to LAGCC in Fall 12 & 13

    Dont test

    anywhere

    Dont register

    anywhere

    Elsewhere

    BACKGROUND

    6,000

    7,000Register

    12,000 19,000

    DIAGNOSEDEFINE

    32,000 13,00044,000

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    DIAGNOSE

    1. Hassles

    2. Lack of studentidentity

    3. Non-academic

    lives are status quo

    4. Aversive stimuliin environment

    5. Long enrollmenttime periods

    DIAGNOSEDEFINE

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    DESIGN REVISED COMMUNICATION

    DIAGNOSE DESIGNDEFINE

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    DESIGN REVISED COMMUNICATION

    DIAGNOSE DESIGNDEFINE

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    Hi [#First Name#],

    Were excited to welcome you to the LaGuardia family. Here are some ways to

    celebrate the start of your LaGuardia college career:

    1) Tell us why youre excited to attend

    Help us paint a picture of the incoming class by replying to this e-mail with a short

    message about why youre attending LaGuardia. Well post your message (with just

    your first name) along with your c