16  October  2012  

Idea  evalua3on  &  selec3on  workshop  

Useless  Japanese  Inventions CHINDOGGU

Tassoul’s creative process

One  view  of  “product”  development  

Create a vision!

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ON THE COVER

Inventorising  ideas  (15  minutes)  

•  PMI  (from  Edward  de  Bono)  –  Plus  –  what  are  the  plus  points  of  each  idea/cluster?  

– Minus  –  what  aspects  of  each  idea/cluster  might  need  to  be  improved  

–  Interes3ng  –  what  is  interes3ng  about  each  idea/cluster  

•  Do  the  whole  PMI  idea/cluster  and  then  move  on  to  the  next  – Write  them  on  a  new  Post-­‐it  

Elabora3ng  ideas  (15  minutes)  

Make  your  ideas  more  explicit  •  Make  a  storyboard  of  how  the  idea  would  be  used  by  

your  target  group  – Alterna3vely  do  a  role  play  the  idea  where  one  or  more  of  you  is  the  user  and  one  of  you  is  the  product  (BTW  I  would  then  draw  it  or  storyboard  it)  

 (These  techniques  are  a  form  of  prototyping)  

Developing  criteria  (15  minutes)  

•  Work  as  a  team  to  develop  explicit  (not  intui3ve)  criteria  to  evaluate  your  ideas  –  Specifica3ons  

•  What  criteria  does  the  briefing  give  you  (3me,  cost,  technology,  brand  values,  etc.,  etc.)  that  could  allow  you  to  evaluate  your  ideas?  

–  Requirements  •  What  requirements  other  than  those  in  the  briefing  would  lead  you  to  a  yes/no  decision  about  an  idea  (innova3on,  cultural  fit,  feasibility)  

–  Wishes  •  What  do  you  as  a  team  want  to  achieve  (innova3on,  learning,  experience,  gradua3on  project)?  

•  Write  these  down  to  make  them  your  “selec3on  criteria  list”  

Selec3on  based  on  explicit  criteria  

•  Alterna3ve  1:  Use  your  “selec3on  criteria  list”  to  evaluate  each  idea  –  If  it  fails  but  your  gut  ins3nct  says  this  is  wrong,  try  to  elaborate  the  idea  further  (draw-­‐it,  role-­‐play  it,  storyboard  it)  

•  Alterna3ve  2:  C-­‐Box  –  Try  the  C-­‐Box  and  then  do  alterna3ve  1  

C-­‐Box  

Feasibility Easy Difficult In

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Tassoul’s creative process

One  view  of  “product”  development  

Outro:  3ps  for  going  further    

•  Spend more time than we have had today on evaluation & selection!

•  Identify the stakeholders and decide what is needed to make your idea acceptable!

•  Elaborate further!–  More detailed sketches (analogue then digital)!–  Paper prototypes!

•  Keep the user at the centre of the process!–  Personas!–  Role play & scenarios!–  IDEO method cards!

•  Attention to detail!!•  Enjoy the process even when it is hard!